Godrej

OST (ORGANISATION STUDY)

JANARDHANA RAO.CH MBA , 2009-2011 CHRIST UNIVERSITY

Godrej & Boyce Mfg. Co. Ltd. HYDERABAD

ABOUT THE COMPANY • • • • • • • • •

Founder of Godrej was Mr.Ardeshir Godrej. Godrej & Boyce Mfg co Ltd established at Lalbaug Mumbai on 7th May 1897. In the year 1918, Godrej soaps limited came into light. Godrej entered in FMCG sector in 1971. Godrej entered in Real State sector in 1990. In April 2001,Godrej consumer Products Ltd. (G.C.P.L) came into light. Godrej entered in BPO Solution & Services Space in 2003 (Godrej Global Solution Ltd). Godrej has completed its 111 years. Annual sales of Godrej & Boyce Mfg co Ltd in Indian Currency is 28,896 Million (Updated 2007).

Mission, vision & Motto Mission: Godrej Mission is to operate in existing and new businesses which capitalize on the Godrej brand and corporate image of reliability and integrity. Godrej objective is to delight it’s customer both in India and abroad.

Godrej shall strive for excellence by nurturing, developing and empowering it’s employees and suppliers. Godrej encourage’s an open atmosphere, conducive to learning and team work

Contd….. Accelerate the growth of Indian household insecticides market. To globalize the business rapidly. Enriching Quality of Life Everyday Everywhere. Vision: Godrej in Every Home and Work place. Motto: We care the quality of your life.

Godrej & Boyce Mfg.Co.Ltd Branches (Sales and Service) and Retail Showrooms: The Company has a network of:  38 Company-owned Showrooms  more than 2,200 Wholesale Dealers, and more than 18,000 Retail Outlets. The Company has Representative Offices in Sharjah (UAE), Nairobi (Kenya), Colombo (Sri Lanka) and Riyadh (Saudi Arabia).

Division of GODREJ & Boyce Mfg.Co.Ltd GODREJ &  Boyce  Mfg.Co.Ltd

Home Appliance

Furniture’s Goods

Security Equipment Division

Material Handling Equipment

Physical Security Product

Electronic Security System

Doors

SECURITY EQUIPMENTS Physical Security Equipment:-

Defender Plus Safes

Record Room Door

Popular Safes

Electronics Security Equipment:-

CCTV

E Laptop Safe

Video Door Phone

Doors:-

Flush Doors

Royal Teak Doors

Moulded Panel

Hierarchy: •

Personal department comprises of four employees- one deputy and 3 seniors under him. Over all there are 19 plants make all different products like security systems, locks, doors, etc. Each of this plant is considered as a separate profit making center. Profits made by each of the plants are accounted for separately in its Annual report also. Management: Different levels of management are as follows: A - Base level of management In this level, new-entrants are trained about the various levels of the department. O - Operation P - Promotion of product T - Technical S - Sales E - This level consists of owners and M.D. Each of this level consists of three sub-sections, through which each employee has to pass to reach a higher level. An employee, before moving into the next level, he has to be in each sub section for at least two years.

PERFOMANCE HIGHLIGHTS NET SALES 1200 1000 800 600 400 200 0 FY FY FY FY FY 03-04 04-05 05-06 06-07 07-08

FY 2007-08 consolidated Sales Revenue Improve by 16% from 951.5 cr to 1102.6 cr.

NET PROFIT 160 140 120 100 80 60 40 20 0

FY 03-04 FY 04-05 FY 05-06 FY 06-07 FY 07-08

FY 2007-08 consolidated Net Profit Increaes by 11% from 144 crore to 159.2 crore

Competitor of Godrej in Security Equipment Physical Security:– Gunnebo India pvt – Methodex – Syntax  Electronic Security:– Panasonic – Zicom – Banking automation  Doors:– Kalsi Automatic Door Sys tem (P) Ltd – Tasido Wooden Door Co Ltd – Furntech Interiors Private Ltd – Jindal Overseas 

SWOT ANALYSIS STRENGTHS :3. 4. 5. 6. 7. 8.

The Company has got wide range of branches within the country. The Company has wide range of product line. Godrej is having better Sales after services. The Company has there respectable and believable brand name. Company is having large number of customer with higher satisfaction. The management is trained and efficient & the network of service centers is good in all states.

WEAKNESS: 1. 2. 3. 4.

The Company does not go for advertising, which is one of the biggest disadvantage of Godrej. Its emphasis more on the advertising of office automation & prima division. The company is focusing many security products at a same time. The effective selling schemes are not available like payment on installments.

OPPURTUNITIES: 1. 2. 3.

Godrej has more opportunities to grow as it has earned good name in security sector. Technical up gradation time to time is also one of the opportunities. Godrej can focus on big project like construction. Where there is a great demand of security equipments

Threat: 2. The growing competition in the security sector is threat for all manufacturing companies so it is also threat for Godrej to stand in the market with the higher position.

RECOMMENDATIONS The Company should advertise its Security equipment. Today Price based competition is skyrocketing so if it is possible that Company should cut down its security equipments price. Company should promote its security equipment through canopy. Company should do mall activities once in a week because it is necessary to promote the high involvement security product.