Dabur - Product Mix 1
This document was uploaded by user and they confirmed that they have the permission to share it. If you are author or own the copyright of this book, please report to us by using this DMCA report form. Report DMCA
Overview
Download & View Dabur - Product Mix 1 as PDF for free.
More details
- Words: 535
- Pages: 18
Dabur India – Overview Product Mix Growth Strategy
Largest Indian Personal & Healthcare Company
• Largest in Ayurveda • Herbal & Natural Products • 350+ Products
• • • •
3500 employees 14 Plants 3000 Distributors Retail Reach 25,00,000
ne of the 3 most respected FMCG Companies ( BW, March 20 mong “ Best under a Billion “ companies in Asia Pacific Forbes Asia 2005 & 2006 ) ne of the fastest growing in Industry with CAGR of 19% in Sal 9% in Profits over last 4 years
Factory Carry & Forward Agents Stockist
Super Stockist
Institution & Modern Trade Sub Stockist
Wholesalers
Retail Trade
Consumers
Dabur India Ltd. Dabur Foods Ltd. 100 % Subsidiary Dabur Nepal Ltd. 97.5 % Subsidiary Asian Consumer Care Ltd. Bangladesh, 76 % Subsidiary African Consumer Care Ltd. Nigeria, 76 % Subsidiary
Dabur International Ltd. 100 % Subsidiary
H & B Stores Ltd. 100 % Subsidiary
Dabur Egypt Ltd. 100 % Subsidiary Asian Consumer Care Pakistan Ltd. Bangladesh, 76 % Subsidiary Weikfield International UAE, Lic. 38 % Holding
Consumer Care Division Personal care, health care & home care products
Others 1% FOOD 11%
IBD 13% CHD 7%
CCD 68%
Consumer Health Division Ayurvedic medicines and OTC products
CCD CHD IBD FOOD Others
Breakup of consolidated reven for FY 07 International Business Division Servicing overseas market with its hub at Dubai
Food Division Fruit beverages & culinary products housed in Dabur Foods Ltd, a 100%
Width
L e n g t h
Hair Oils
Shampoo
Oral Care
Baby & Skin care
Dabur Amla Hair Oil
Dabur Vatika Shampoo
Dabur Red Toothpaste
Dabur Ayurvedic Baby care
Health Suppleme nts Dabur Chyawanpra sh
Vatika Hair Oil
Babool Toothpaste
Gulabari Skin Care
Dabur Honey
Dabur Anmol
Promise
Herbal & Medicated Soaps
Dabur Glucose
Meswak
Key Products Hair Oils
Dabur Amla Hair Oil :
increasing
Shampoo
penetration
Vatika Hair Oil :
targetting share gain Dabur Anmol : value platform
Vatika Root Strengthening with Hair Conditioning Vatika Dandruff Controll
Oral Care
Dabur Red Toothpaste : traditional equity Babool Toothpaste: herbal equity & value Baby & Skin Care
Health Supplements
Dabur Ayurvedics Baby Range Gulabari skin care range Herbal & medicated soaps Chyawanprash & its variants Glucose& other nutrition supplements Honey
Digestives Air Fresheners
Insect Repellants
Cleaners
Dabur Hanitus
Dabur Churn
Dabur Shankpushpi
EXPAND
ACQUIRE
INNOVATE
THREE STRATEGIES FOR SUSTAINING GROWTH
Acquired Balsara - Rs1.4 billion, one of
the largest acquisitions in Indian FMCG space
Strengthened the core – oral care
portfolio with strong brands like Babool, Meswak and Promise, now 12% of total market
Added Newer Business - home care with brands like Odonil and Sanifresh
Increase penetration in South India; turnover to increase from 10% to 15% in next 4 years Tap existing IBD Focus markets thru calibrated investments Upgrade Potential markets to Focus after evaluating size and relevance Acquire technologies, brands, distribution to enter new markets
Dabur has entered more than 5 new businesses in last 10 years More than 15 successful new launches across categories Exciting New Product funnel : new products to contribute 6-7% of total revenue
Largest Indian Personal & Healthcare Company
• Largest in Ayurveda • Herbal & Natural Products • 350+ Products
• • • •
3500 employees 14 Plants 3000 Distributors Retail Reach 25,00,000
ne of the 3 most respected FMCG Companies ( BW, March 20 mong “ Best under a Billion “ companies in Asia Pacific Forbes Asia 2005 & 2006 ) ne of the fastest growing in Industry with CAGR of 19% in Sal 9% in Profits over last 4 years
Factory Carry & Forward Agents Stockist
Super Stockist
Institution & Modern Trade Sub Stockist
Wholesalers
Retail Trade
Consumers
Dabur India Ltd. Dabur Foods Ltd. 100 % Subsidiary Dabur Nepal Ltd. 97.5 % Subsidiary Asian Consumer Care Ltd. Bangladesh, 76 % Subsidiary African Consumer Care Ltd. Nigeria, 76 % Subsidiary
Dabur International Ltd. 100 % Subsidiary
H & B Stores Ltd. 100 % Subsidiary
Dabur Egypt Ltd. 100 % Subsidiary Asian Consumer Care Pakistan Ltd. Bangladesh, 76 % Subsidiary Weikfield International UAE, Lic. 38 % Holding
Consumer Care Division Personal care, health care & home care products
Others 1% FOOD 11%
IBD 13% CHD 7%
CCD 68%
Consumer Health Division Ayurvedic medicines and OTC products
CCD CHD IBD FOOD Others
Breakup of consolidated reven for FY 07 International Business Division Servicing overseas market with its hub at Dubai
Food Division Fruit beverages & culinary products housed in Dabur Foods Ltd, a 100%
Width
L e n g t h
Hair Oils
Shampoo
Oral Care
Baby & Skin care
Dabur Amla Hair Oil
Dabur Vatika Shampoo
Dabur Red Toothpaste
Dabur Ayurvedic Baby care
Health Suppleme nts Dabur Chyawanpra sh
Vatika Hair Oil
Babool Toothpaste
Gulabari Skin Care
Dabur Honey
Dabur Anmol
Promise
Herbal & Medicated Soaps
Dabur Glucose
Meswak
Key Products Hair Oils
Dabur Amla Hair Oil :
increasing
Shampoo
penetration
Vatika Hair Oil :
targetting share gain Dabur Anmol : value platform
Vatika Root Strengthening with Hair Conditioning Vatika Dandruff Controll
Oral Care
Dabur Red Toothpaste : traditional equity Babool Toothpaste: herbal equity & value Baby & Skin Care
Health Supplements
Dabur Ayurvedics Baby Range Gulabari skin care range Herbal & medicated soaps Chyawanprash & its variants Glucose& other nutrition supplements Honey
Digestives Air Fresheners
Insect Repellants
Cleaners
Dabur Hanitus
Dabur Churn
Dabur Shankpushpi
EXPAND
ACQUIRE
INNOVATE
THREE STRATEGIES FOR SUSTAINING GROWTH
Acquired Balsara - Rs1.4 billion, one of
the largest acquisitions in Indian FMCG space
Strengthened the core – oral care
portfolio with strong brands like Babool, Meswak and Promise, now 12% of total market
Added Newer Business - home care with brands like Odonil and Sanifresh
Increase penetration in South India; turnover to increase from 10% to 15% in next 4 years Tap existing IBD Focus markets thru calibrated investments Upgrade Potential markets to Focus after evaluating size and relevance Acquire technologies, brands, distribution to enter new markets
Dabur has entered more than 5 new businesses in last 10 years More than 15 successful new launches across categories Exciting New Product funnel : new products to contribute 6-7% of total revenue
Related Documents
Dabur - Product Mix 1
May 2020 6
Mix Product
May 2020 12
Dabur
May 2020 5
Godrej Product Mix
June 2020 5
Dabur
June 2020 4