Get A Potential Customer At A Low Cost Of Rs0.2p.docx

Get A Potential Customer at A Low Cost of Rs0.2p

No, It’s neither a scam nor a joke Want to know how? Read it till the end! In today’s competitive world, everyone is running the race to acquire a greater number of customers every day. Everyone spends hundreds of bucks just to get one new customer. But what if I tell you that there is a way through which you acquire a customer at low cost of 0.2paisa, it’s a dream come true right? It is the way that even big companies like Microsoft uses just to acquire a new customer.

Email Marketing is the way by which you can N number of customers by spending least amount of money. Email Marketing is a commercial mail that a company sends describing its product or services and trying to convince them to click on call to action button. You are in direct touch with your potential customer and you can have a one-to-one conversation with customer as well.

All you need is good content to write, compelling enough to make customers do what you want them to do. Every email marketer’s nightmare is bounce rate. Bounce Rate is basically how much time one spends on your website after clicking on your call to action button. The most important thing is that your call action should be same as your landing page. Maximum number of times the customer is disappointed because what they have read in the mail is not related to what they are seeing on the landing page. So, make sure that your landing page is closely related to what are you are writing. Except all these, there are some that are in place to protect consumer from harassment that some use to do by mailing them 24/7 Almost every country has Anti-Spam law in place and those who don’t they usually follow the CANSpam Law. They key points of this law is as follows

According to this law when a company send email a phone number, voice message system, email address or website where recipients can access an agent for more information should be mention with a free unsubscribe option If a company is planning to open a new branch in different country, this law will be applicable in that country also because parent country is in Canada Banking sector has improved and has pushed their security system to another level for better security as they don’t want that their mails end in spam folder Mail regarding fund raising for charity are exempted to this law Mail from political parties for fund raising is exempted

Commented [MS1]: Add link to cam spam act

But Email maketing is not a cup of tea for everyone. Does your efforts are giving you desired return? Can you measure them? To answer this question, YES By using Google analytics report, you can check from where youre getting traffic on website. Also, you check that from which traffic youre getting maximum number of potential customers.

Get A Potential Customer at A Low Cost of Rs0.2p

No, It's neither a scam nor a joke Want to know how? Read it till the end In today's competitive world, everyone is running the race to acquire a greater number of customers every day. Everyone spends hundreds of bucks just to get one new customer. But what if I tell you that there is a way through which you acquire a customer at the low cost of 0.2paisa. It's a dream come true right? It is the way that even big companies like Microsoft use to acquire a new customer.

Email Marketing is the way by which you can have N number of customers by spending the least amount of money. Email Marketing is a commercial email that a company sends to its customer describing its product or services and trying to convince them to click on the call to action button. The best thing about Email Marketing is that you are in direct touch with your potential customer and you can have a one-to-one conversation with the customer as well. All you need is good content to write, compelling enough to make customers do what you want them to do. Every email marketer's nightmare is Bounce Rate. Bounce Rate is basically how much time one spends on your website after clicking on your call to action button.

Commented [MS2]: Add link to google analytics

In email marketing one must focus on certain important aspects that being:

Length of the mail

Know your audienece

Time to send mail

Email Marketing Subject line and Pre text

Landing Page

Guidelines

The most important thing is that what you’re describing to your customer and your landing page should have same things. The maximum number of times the customer is disappointed because what they have read in the mail is not related to what they are seeing on the landing page. So, make sure that your landing page is closely related to what are you are writing. Except all these, there are some laws that are in place to protect the consumer from harassment that some use to do by mailing them 24/7 Almost every country has Anti-Spam law in place and those who don't they usually follow the CANSpam Law. The key points of this law are as follows 1) According to this law, when a company sends an email a phone number, voice message system, email address or website where recipients can access an agent for more information should be mention with a free unsubscribe option 2) If a company is planning to open a new branch in a different country, this law will be applicable in that country also because the parent country is in Canada 3) The banking sector has improved and has pushed their security system to another level for better security as they don't want that their emails end in the spam folder 4) Mail regarding fundraising for charity are exempted to this law 5) Mail from political parties for fundraising is exempted

But Email marketing is not a cup of tea for everyone. Because you must write compelling mail with give appropriate information and not too much information that customer will not click on call to action button. There is a great area where mail must be written. Do your efforts are giving you the desired return? Can you measure them? To answer this question, YES By using Google analytics report, you can check from where you're getting traffic on the website. Also, you check that from which traffic you're getting a maximum number of potential customers. Which campaigns are profitable, and which needs improvement for better results. All can be possible is when one is ready to move out of his/her comfort zone. Email Marketing is turned out to be most successful and cheapest way of promotion, selling in compare to all others. In my opinion, every start-up should focus on email marketing to reach customers.