Digital Marketing.docx

Learn Digital Marketing and Types in 5 mins Before telling what is Digital Marketing, let’s see what is Marketing? Marketing means the activities of a company which involves buying and selling of a product or service. It includes advertisement, selling and delivery of products to people. The process of Marketing is as follow: Research (customer behavior and market)

Optimize (take corrective action)

Measure (report goal and measure standard)

Plan ( goals, strategy and standard)

Implement (creative and analytics)

There are types of marketing like b2b (business to business), b2c (business to customer) etc. But in the current market scenario Digital Marketing is the one which is most preferred.

Digital Marketing means buying, selling and servicing of products over the internet. A customer can access internet through mobile, laptop, desktop or any other medium. A seller can advertise his/her product through any digital advertisement platform like Facebook Marketing, Instagram Marketing etc. There are different forms of Digital Marketing

Email Marketing Quora Marketing

Youtube Marketing

App Marketing

Facebook Marketing

Digital Marketing

Linkedln Marketing

Twitter Marketing

Pinterest Marketing

Instagram Marketing

Email Marketing- Email Marketing is the form of marketing in which service provider mails consumer when something new or some change is made in the product. So, the consumer is updated and will check it which in return will fulfil the desired Goal of the service provider

YouTube Marketing- YouTube is the 2nd largest search engine in the world. You can now imagine the number of customers that can be drawn from YouTube. YouTube ads (both video and picture) and though posting videos on videos you can convert a huge number of customers. Facebook Marketing- Facebook is the biggest platform with 3+ billion users. It the most used social networking site in the world. So, you can just imagine the numbers of customers which can be targeted through Facebook.

Twitter Marketing- Twitter offers something which none of the platforms can offer that being you can mention anyone on twitter and can put a question. You can also search your desired work on Twitter and you will be shocked to see the result. Instagram Marketing- Instagram offers a special feature known as shopping through which you can buy products. Instagram is important because you can post pictures of your product and real customers will comment. So, it will help others to choose wisely. Pinterest Marketing- Pinterest is a special kind of social media. Here people do not know what they want to buy in specific. They have an idea in general what they want. They see images, pin them and decide later. Pinterest has 200+ million users monthly so that’s a huge number of customers. LinkedIn Marketing- In LinkedIn Marketing, you can connect with people with 1st and 2nd degree connection and promote your website. It will help you to grow your business. App Marketing- When you develop an app, you want people to download it, review it and for that you want people to know about the app. You can ask your family & friends to share on social media platform and review it which will help you to make your app rating better and your app will gain a better position on the store (ios, os). Quora Marketing- Quora is a place where you can answer people’s question which in turn your customer. You must search your desired topic and answer a question with a maximum number of views and low number of Ans which will help you to come on better on position. So, these are the main sources through which you can convert interested people into potential customers. You can be everyone or just in one. In the starting start with one, develop content learn social behaviour of people and start making your presence on social media. You can make pages on every social media but do that only if you manage all the account at once.