Fortalezas(pln De Mktn
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FORTALEZAS Reconocimiento de la empresa en el mercado local Brindan una buena atención y trato cordial al cliente Variedad de productos Son productos son frescos horneados del día Locales amplios Locales en lugares estratégicos DEBILIDADES Poca publicidad Falta de incentivos al cliente Línea de productos saludable Falta de uso de redes sociales Servicio de delivery TOTAL
PESO 0.10
CLASIFICACIÓN 3
VALOR PONDERADO 0.40
0.09
4
0.38
0.10 0.08
3 3
0.34 0.35
0.09 0.10
3 4
0.37 0.39
0.10 0.07 0.08 0.09
1 1 2 2
0.11 0.09 0.08 0.10
0.10 1
1
0.09 2.70
PESO 0.10
CLASIFICACIÓN 3
VALOR PONDERADO 0.40
0.09
4
0.38
0.10 0.08
3 3
0.34 0.35
0.09 0.10
3 4
0.37 0.39
0.10 0.07 0.08 0.09
1 1 2 2
0.11 0.09 0.08 0.10
0.10 1
1
0.09 2.70
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