Assignment Marketing

Question # 1: How does marketing influence us daily in both our business roles and as consumers? Answer: Marketing is an exciting, fast paced and contemporary business discipline. We engage in marketing activities or are affected by them on a daily basis both in our business related roles and as consumer. For marketing to operate properly, buyers and sellers need to find and satisfy each other (conduct exchanges). As these examples show goods and services providers “sellers” make marketing related decision like choosing who customers are, what goods and services to offer, where to sell these goods and services, the feature to stress in ads and the prices to charge, they also determine how to be ethical and socially responsible, and where to sell products internationally in addition to domestically. Marketing related acuity are not limited to industries, firms, large corporations or peoples called marketers they are taken on by all types of companies and people. As “consumer”(buyer), the marketing practice of goods and services providers impact on many of the choices made by our parents, spouse, other family members, friends and associations and or us virtually for every goods and services we purchase, the marketing process affect whom we patronize ,the assortment of models offered in market place, where we shop the availability of knowledgeable sales personal, the prices we pay and many other factors, marketing practices are in play when we are born while we grow (our parents purchases of a domestic or foreign family car or mini van, our choice of a college)while we conduct everyday lives, the use of particular brand of toothpaste, the purchases of status related items and when we retune (our consideration of travel options a chance in living accommodations). Question # 2: explain the terms: a. b. c. d.

anticipation of demand management of demand satisfaction of demand exchange process

answer: a. anticipation of demand. Anticipation of demand requires a firms to do consumer research on a regular basis so it can develop and introduce offering described by consumer

b. management of demand management of demand included stimulation facilitation and regulation tasks stimulation motivets consumer to want a firm’s offering due to attractive product designs, distinctive promotion ,fair prices , and other stragy facilitation is the process where by the firms make it easily to buy its offering by having convenient locations accepting credit cards, using well informed sale, people and supplementing other strategies. Regulation is needed when there are peek demand

throughout the year or when demand is greater than supply of the offering. Then the goal is to spread demand throughout the year or to de market a good or service (reduce overall demand)

c. Satisfaction Of Demands: Satisfaction of demand involves product availability actual performance upon purchase, safety perception, after-sale service and other factors. For consumer to be satisfied, goods, services, organizations, people, places, and ideas must fulfill their expectations

d. exchange process: the marketing process is not concluded until consumer and publics exchange their money their promise to pay, or their support for the offering of a firm, institution, person, places or ideas. Exchanges must be done in a socially responsible way, with both the buyer and the seller being eithical and honest and honest and considering the impact on society and the environment Question # 3: what are basic functions performed by marketing? Answer:- there are eight basic marketing functions:

1. Environmental analysis & marketing research: monitoring and adopting to external factors that affect success or failure, such as the economy and competition, and collecting data to resolve specific marketing issues.

2. Broadening an organizations individual scope: Deciding on the emphasis to place, as well as the approach to take, on social issue and international marketing.

3. Consumer analysis: examing and evaluating consumer characteristics needs, and purchase processes and selecting the group(s) of consumer at which to aim marketing efforts.

4. product planning: product planning (including goods services, organization people, places & ideas. Developing & maintaining product images, brands, packaging & optional features & deleting faltering products.

5. Distribution planning: forming velations with distribution intermediaries physical distribution, inventory management, warehousing, transportation, the allocation of goods & services, whole salling & retailing.

6. Promotion planning: Communication with customers, the general public &others through some form of advertising, public relation, personal selling &/or sales promotion.

7. Price planning: Determining price level & ranges, pricing techniques, terms of purchases, price adjustments & the use of price as an active or passive factor.

8. Marketing management: Planning, implementing & controlling the marketing program (strategy) & individual marketing functions: oppressing the risks & benefits & focusing on total quantity. Question # 04: WHAT IS CUSTOMER SERVICE? WHY IT IS SO IMPORTANT TO ANY FIRM? ANSWER:CUSTOMER SERVICE:Customer service involve the identification but rather intangible,activities undertaken by aseller in conjunction with the basic goods and /or service it offers . in todays highly competative market place the levelof customer service a firm provides can effect and retain customers more than ever before . Unless a customer is happy with both the basic goods ( such as a new auto ) or sevice ( such as an auto tune up ) offered by a seller and the quantity of the customer service ( like polite ,expert sales personal and on time appointment ) he or she unlikely to patronize the seller certainly not in the long run imagine your reaction to this situation Stores often tell customer that home deliveries and repair will be made any time between 8 am and 5 pm often effectively telling a work day .doctors and others health professionals frequently overbook appointment so patients waste hours waiting to be seen .the patients waste hours waiting to be seen . the internal revenuer service and others public agencies are often unreachable on the telephone

Important to any firm:It is important because customer service does more simply provide a means to drive sales. I like to think that when companies have a commitment to customer service that it raises the bar of competition the only way of company can effectively accomplish this is through their employs . as the competitive bar goes up the quality of employs must go up equally . Question # 5: why do most consumer and customer not buy products directly from manufacturer? Answer: many firms do not have financial resources to cell product directly to consumer they need intermediaries to share in the distribution process Marketing directly to customer may require goods and services producers to offer complementary products or sell the complementary products to other firms so the distribution process is carried out effetely.

I performer may be unable or unwilling to complete certain function and may seek a market specialist to fulfill them many performers are too small to do certain functions efficiently for many goods and service established distribution methods are in force and it is difficult to setup other methods (such as by passing to retail stores) some consumers may want to buy in quality, visit self-service outlets, pay cash and soon, to save money Question # 06 give an example of a goods, services, organizations, persons, place, and idea that may be marketed. Answer: the marketing concepts five elements are crucial to the long term success of a good, service, organization, person, place, or idea. A customer needs. not production capability, and devising a plan to satisfy them. Goods and services are seen as means to accomplish ends, not the ends themselves. Market-driven approach means being aware of the structure of the market place, especially the attributes and strategies of competing firms. A value-based philosophy means offering goods and services that consumers perceive to have superior value relative to their costs and the offerings of competitions. With an integrated marketing focus, all the activities relating to goods and services are co-ordinate, including finance production, engineering inventory control research and development, and marketing to achieve both developments, and marketing short and long-term goals- which may be profit, funding to find a cure for a disease increased tourism, election of apolitical candidate, a better company image, and so no. marketing helps attain goals by orienting a firm towards pleasing consumers and offering desired goods, service, or ideas.

Question # 7: what would a non marketing? Major learn by studying marketing? Give example for three distinct major (including at least two nonbusiness majors). ANSWER: All people & organizations serve as consumer for various goods & services. By understand the role of marketing, consumers can become better informed more selective, and more efficient. Effective channels of communication with sellers can also be established and complaints resolved more easily and favorable. Consumers groups have major impact on seller. Knowledge of marketing is extremely valuable for those not directly involved in a marketing job for example: Doctors, what hours are most desirable to patient? Lawyers: how can new client be attracted? Financial Analysis: what investments should be recommended to clients? Each of these professions and organizations need to understand and satisfy patients, clients, consumers, students, taxpayers or contribution needs and more of them understanding marketing activities such as research advertising and so on.

Question # 8: Does the presence of a marketing department means a firm is following the marketing concept? Explain your answer. Answer: The marketing concept’s is a consumer oriented ,market-driven ,value based integrated goal-oriented philosophy for a firm institution or person . The marketing concept,s five elements are crucial to long term success of good service ,organization , person , place or idea .a customer orientation means a examing consumer needs ,not production capability, and devising a plan to satisfy them goods and services are sean to means being aware to accomplish ends themselves a market- driven approach means being aware of the structure of the market place ,especially the attributes and strategies of competing firms . a value – based philosophy means offering goods and service that consumer precieve to have superior value relative to their cost and the offering of competitions with an integrated marketing focus all the activity relating to goods and services are coordinated including finance , production , engineering , inventory control research and development and marketing . a goal oriented firm employ marketing to achieve both short term and long term goal which may be profit funding to find a cure for a disease increased tourism , election of a political candidate a better company image and so on . Market helps attain goals by orienting a firm toward pleasing consumer and offering desired goals There are fifteen things that manager can do to ensure that they adhere to the spirit of marketing concepts. 1. Create customer focus throught the firm 2. Listen to the customer 3. Define the marketing as market intelligence 4. Target customer precisely 5. Manage for profitability not sales volume 6. Define and cultivative distinctive competences 7. Make customer value the guiding stars 8 Let the customer define quality 9. Measure and manage customer expectation 10. Build customer relationship and loyalty 11. Define the business as a require business 12. Commit to continue improvement and innovation 13. Manage the company out fire along with strategy and structure 14. Grow with partners and alliances 15. Destroy marketing bureocracy The marketing concepts lets a firm analyze maximize and satisfaction demand . it is a guide to planning

Question # 9: develop a seven item questionnaire to assess the quality of a firm’s customer satisfaction efforts. Answer: • • • • • • • •

qur pledge to you

guaranteed freshness true quality quick accurate service wide variety clean and bright easy shopping fair and honest dealing good neighbors

person to person friendliness money gladly refunded on any purchases ,if you say so we will never knowingly disappoint you .

Customer satisfaction is always first