Ffsb Profile

thinker! Fresh Factor is a 100% home-grown Malaysian company founded in the year 2004. The company was established with the vision and commitment of delivering our creativity in fresh new ways for both Government and Corporate sector. Our commitment towards the vision provides opportunity for your organization to increase the market penetration and ability to engage customers better through a creative and innovative advertising medium. We at Fresh Factor believe with total creative consultancy under our ‘Think Studio’ services will enhance your organization competitiveness in the challenging market.

theservices • branding Building and creating positive customer perception towards product or company. Fresh Factor’s branding efforts help our clients discover new market niches, differentiate from the competition and develop an internal culture that supports client’s brand

• copywriting Whether it's for print or electronic media applications, your content needs to be clear, enticing and succinct. Let our writing staff wordsmith for you. And that's all we have to write about that.

• directingandproducing From location scouting and finding all the props, to casting, directing and making sure your product is shot in just the right light, We excels at providing Directing and Producing services. We are here to ensure nothing is lost and everything is gained as your marketing message makes the trip from script-to-screen or page-to-print.

• graphicdesign From logos and print ads, to direct mail, outdoor billboards, package designs, annual reports, souvenir items, gifts and everything in-between, Our Think Studio can jack-up the visual allure of your marketing message a good ten notches. From design all the way through the printing process, we'll give you creative ideas customers can't keep their hands off of.

• mediaconsultation With your great commercial or ad, Fresh Factor can provide you with media placement and value-add ideas that maximize your exposure to the right audience at the right time to make sure your marketing investment pays off.

• strategicandcreativedevelopment Strategy begins with clarifying your message and choosing the appropriate media to disseminate it. We develop creative that fits those media and best attracts your target audience.

• digitalmarketing The approach has not always been Television, radio or newspaper. Internet is one of the most fast growing media. We have the right team for you to explore more on the cyberspace.

• mobileadvertising Fresh Factor also specialize in mobile advertising where the service is available in 7 countries with 9 Telecommunications Service Provider enable companies and businesses to connect with their customers better by leveraging on Fresh Factor’s Mobile Advertising & Messaging Solutions

• interactivesolution Combination of our technical team and creative team create more value to our customers. Now, having instant feed back either via mobile or internet is part of our fresh new ways of approaching the market.

• eventmanagement We are capable to assist you from designing the concept, building up the stage, managing the event, creating the gambit or event provide you with the master of ceremony.

• publicrelation Just present and smile. Your press conference, media coverage or press release will be taken care.

companyprofile • companyname:

Fresh Factor Sdn. Bhd. (653014-W)

• dateofincorporation: 19th May 2004

• headofficeaddress:

Worldwide Business Centre No 5G, 7th Floor Block 2 Jalan Tinju 13/50 Section 13, Shah Alam 40675 Selangor Darul Ehsan

• paidupcapital: RM 100,000

• authorizecapital: RM 100,000

• majorshareholder:

Zainurawati Binti Mohd Kassim 660308055192 Percentage of share holding: 51%

Mas Ayu Binti Meon

751201045510 Percentage of share holding: 49%

• bumiputeraequity: 100%

• totalmanpower: 12 staff

• keysmanagementteam: 1. Chairman Tuan Haji Mat Said Bin Haji Sunsang 2. Managing Director Puan. Zainurawati Binti Mohd Kassim 3. Finance Director Puan. Mas Ayu Binti Meon 4. Chief Executive Officer Encik Mohd Fadillah Hj Mat Said 5. Sales Director Encik Mohd Fawzy Hj Mat Said 6. Creative Director Encik Hanif Bin Suhaimi 7. General Manager – Mobility Solution Encik Hasnan Jalil

keysengagement Local Profile • copywritinggraphicdesignprinting Ministry of Science Technology and Innovation Yayasan Pelajaran Mara Suruhanjaya Perkhidmatan Awam Selangor

• branding

International Zakat Organization Midah Hotel Kuala Lumpur

• video/photographydirectingandproducing Ministry of Human Resource Strut Agency Modeling

• mediaconsultation

Suruhanjaya Perkhidmatan Air Negara University Pertahanan Nasional Malaysia Department of Prison

• strategicandcreativedevelopment Emerald Oleochemical Berhad

• digitalandcybermarketing Selangor State Secretary Office

• mobileadvertising

Celcom Malaysia Berhad

• belowthelineadvertising Lembaga Urus Air Selangor University Saints Islam Malaysia

• eventmanagementandpublicrelation Selangor State Secretary Office

International • mobileadvertising

XpressIT SMS is Fresh Factor’s flagship product within the Telco Solutions that is the first-of-its-kind in the world1, quickly becoming an incredible success story for the company. By the name itself, XpressIT SMS enhances one’s self expression through SMS by enabling the sending and receiving of SMS in color fonts, emoticons and color background. Further enhancements are already at the final stage of implementation whereby users will be able to do more with their SMS by combining sound, more emoticons and even background music when sending & receiving SMS. Among the operators that have launched XpressIT SMS in their own branded product names are: No

Telco

County

Product Name

Customer Base

Status

1.

Celcom (M) Sdn. Bhd

Malaysia

SMS in Colour

6

Launche - June

2006

2.

Indosat

Indonesia

I-SMS-Warna

15 million

Launche - Oct

2006

3.

Clobe Telecom

Philippines

Emotext

20 million

Launche - Aug

2007

4.

Vodafone Hutch

India

SMS Colour

10 million

Launche - July

2007

5.

MTNL

India

SMS Colour

10 million

Launche - May

2007

6.

Idea

India

SMS Colour

5

million

Launche - May

2007

7.

Aircel

India

SMS Colour

5

million

Launche - Jan

2008

8.

Azercell

Azerbaijan

Colour SMS

4

million

Launche - March 2008

9.

Avea

Turkey

Rangiley SMS

5

million

Launche - May

million

2008

*Source: Company announcements, July 2007