Directing.docx

DIRECTING is said to be a process in which the managers instruct, guide and oversee the performance of the workers to achieve predetermined goals. Directing is said to be the heart of management process. Planning, organizing, staffing have got no importance if direction function does not take place. Directing initiates action and it is from here actual work starts. Direction is said to be consisting of human factors. In simple words, it can be described as providing guidance to workers is doing work. In field of management, direction is said to be all those activities which are designed to encourage the subordinates to work effectively and efficiently. According to Human, “Directing consists of process or technique by which instruction can be issued and operations can be carried out as originally planned” Therefore, Directing is the function of guiding, inspiring, overseeing and instructing people towards accomplishment of organizational goals. Direction has got following characteristics: 1. Pervasive Function - Directing is required at all levels of organization. Every manager provides guidance and inspiration to his subordinates. 2. Continuous Activity - Direction is a continuous activity as it continuous throughout the life of organization. 3. Human Factor - Directing function is related to subordinates and therefore it is related to human factor. Since human factor is complex and behaviour is unpredictable, direction function becomes important. 4. Creative Activity - Direction function helps in converting plans into performance. Without this function, people become inactive and physical resources are meaningless. 5. Executive Function - Direction function is carried out by all managers and executives at all levels throughout the working of an enterprise, a subordinate receives instructions from his superior only. 6. Delegate Function - Direction is supposed to be a function dealing with human beings. Human behaviour is unpredictable by nature and conditioning the people’s behaviour towards the goals of the enterprise is what the executive does in this function. Therefore, it is termed as having delicacy in it to tackle human behaviour.

What is Directing Picture DIRECTING is said to be a process in which the managers instruct, guide and oversee the performance of the workers to achieve predetermined goals. Directing is said to be the heart of management process. planning, organizing, staffing have got no importance if direction function does not take place.

Directing initiates action and it is from here actual work starts. Direction is said to be consisting of human factors. In simple words, it can be described as providing

guidance to workers is doing work. In field of management, direction is said to be all those activities which are designed to encourage the subordinates to work effectively and efficiently. According to Human, “Directing consists of process or technique by which instruction can be issued and operations can be carried out as originally planned” Therefore, Directing is the function of guiding, inspiring, overseeing and instructing people towards accomplishment of organizational goals. "Activating deals with the steps a manager takes to get sub-ordinates and others to carry out plans". - Newman and Warren. After plans have been ready and the organization has been established and staffed, the next step is to progress towards its distinct objectives. This role of manager can be called by various names like "actuating", "leading", "directing", "motivating" and so on. But whatsoever the name used to recognize it, in carrying out this function the manager clarify to his people what they have to do and facilitate them do it to do the best of their capability. Directing thus engages three sub-functions; they are communication, leadership and motivation. Communication is the process of passing information and understanding from one person to another person. Leadership is the process in which a manager guides and influences the effort of his subordinates. Motivation means arousing desire or wish in the minds of workers to give their greatest to the enterprise. It is the act of inspiring or rousing workers. If the workers of an organization are appropriately motivated they will pull their weight efficiently, give their loyalty to the enterprise, and perform their duty effectively. Motivation is classified under two

broad categories; financial and non-financial. Financial motivation takes the form of bonus, profit-sharing, distribution of company share etc. whereas non-financial motivation takes the form of opportunity of advancement, job security, recognition, praise, etc. Directing in Management Directing means giving instructions, guiding, counselling, motivating and leading the staff in an organization in doing work to achieve Organizational goals. Directing is a key managerial function to be performed by the manager along with planning, organizing, staffing and controlling. From top executive to supervisor performs the function of directing and it takes place accordingly wherever superior – subordinate relations exist. Directing is a continuous process initiated at top level and flows to the bottom through organizational hierarchy Importance of Directing Directing function is the basis of management process and the accomplishment of goals depends on this. This function is also known as actuating function of management as an enterprise’s running really begins on the direction. Several benefits are provided to an organization because direction is the central point of an organization and they are as follows:

Directing initiates

actions: Directions is the beginning of the subordinate’s execution of their work. Actions begin right from this function onward as the employees learn their jobs and carry out the proper instructions that are given to them. Plans which are made can be carried out only after the actual job begins and it is only then that the direction turns out to be helpful.

Directing integrates efforts: The superiors are capable of directing, inspiring and instructing the employees to work only by directing. To do this, every person needs to work hard in order to accomplish the goals of an organization. Every department’s efforts can be easily connected and included along with the other departments through proper direction. This can also be achieved through influential leadership and efficient communication. A concern achieves certain stability only through effectively incorporating all the efforts made by all. Directing is a means of motivation: The function of direction aids in achieving all the goals effectively. A manager uses this motivation factor effectively in order to enhance the employee’s performance in the organization. This can be easily achieved by giving proper salaries or rewards and this in turn enables to help as a sort of ‘’Morale Booster’’ for the employees in an organization. The employees can do their best through effective motivation and this in turn aids in the eventual expansion of an organization. Directing provides stability: An organization’s balance and constancy is very vital for surviving in the market in the long run. The managers can achieve this effectively by using four tools or essentials of direction, cautiously blending influential leadership skills, able communication, a firm command and also a well-organized motivation. Stability is very vital as it is an indication of the enterprise’s expansion. Hence, a manager can utilize all the four traits within himself in order to uphold the standards of performance of an organization. Directing will enable to cope with the changes: It is normal for humans to resist any new changes that are brought in an organization. However, in order to become a leader in the market, it is important to able to adapt oneself to the ever-

changing environment which in turn aids in supporting planned growth of an organization. The function of direction is necessary for meeting the new challenges in a fast-changing environment, both internally and externally. The changes in an environment can be managed easily through effective communication. The manager’s role is to effectively communicate all the contents and nature of new modifications explicitly to the employees. This aids in clarifying, easily adapting and an enterprise’s smooth functioning. For instance, if an enterprise changes from handlooms to doing power looms, it is necessary to bring about a vital change in the methods of production. This results in a decrease of human labor and an increase in using more machines for this purpose. Hence, in this case, the manager can explain to his employees that it is important to bring about this change in order to benefit them. Production increases as a result of utilization of more machines and this in turn results in more profits for the enterprise. Hence, the subordinates are benefited indirectly through this change in the form of high salaries being given to them. Directing helps in efficient utilization of resources: The proper direction of money aids in defining the roles and responsibilities of all the employees towards their own work. Utilization of resources can be effectively done only when there is no duplication of any efforts, no wastage, overlapping of achievements and so on. The roles of employees become defined only through proper direction as the manager uses his control, guiding and instructional abilities and skills of motivating and inspiring all his subordinates in the organization. This aids in the greatest employment of resources pertaining to humans, materials, machines and

finance and this further aids in cost reduction and an increase in profits of an organization. Elements of Direction The elements of direction that are briefed here under are Supervision, Motivation, Leadership and Communication. Supervision : "Guiding and directing efforts of employees and other resources to accomplish stated work outputs" - Terry and Franklin.

Supervision is an element of

direction. "Day-to-day relationship between an executive and his immediate assistant and covers training, direction, motivation, coordination, maintenance of discipline etc" - Newman and Warren. Supervision denotes the functions performed by the supervisors. Motivation : "Motivation is the complex force starting and keeping a person at work in an organization. Motivation is something that moves the person to action, and continues him in the course of action already initiates." - Dubin. Motivation is the core of management. Technically, the term motivation can be traced to the Latin word movere, which means 'to move'. Motivating is a term which implies that one person induces another, to engage in action by ensuring that a channel to satisfy the motive becomes available to the individual. Motive is

energizer of action, motivating is the channelization and activation of motives, motivation is the work behavior itself. Motivation depends on motives and motivating. It is a complex process. Leadership : "Leadership is essentially a continuous process of influencing behavior A leader breathes life into the group and motivates it towards goals. The lukewarm desires for achievement are transformed into burning passion for accomplishment". - George R. Terry. Leadership is the process of influencing the behavior of others to work willingly and enthusiastically for achieving predetermined goals. It is an essential ingredient for successful organization.The successful organization has one major attribute that sets sets it apart from unsuccessful organization that is dynamic and effective leadership. Communication : "Communication is the transfer of information from one person to another person. It is a way of reaching others by transmitting ideas, facts, thoughts, feeling sand values." - Newstrom and Davis. Communication is regarded as basic to the functioning of the organization, in its absence, the organization would cease to exist. It is the process through which two or more persons come to exchange ideas and understanding among themselves. Directing Characteristics Direction has got following characteristics:

Pervasive Function - Directing is required at all levels of organization. Every manager provides guidance and inspiration to his subordinates. Continuous Activity - Direction is a continuous activity as it continuous throughout the life of organization. Human Factor - Directing function is related to subordinates and therefore it is related to human factor. Since human factor is complex and behaviour is unpredictable, direction function becomes important. Creative Activity - Direction function helps in converting plans into performance. Without this function, people become inactive and physical resources are meaningless. Executive Function - Direction function is carried out by all managers and executives at all levels throughout the working of an enterprise, a subordinate receives instructions from his superior only. Delegate Function - Direction is supposed to be a function dealing with human beings. Human behaviour is unpredictable by nature and conditioning the people’s behaviour towards the goals of the enterprise is what the executive does in this function. Therefore, it is termed as having delicacy in it to tackle human behaviour.