Customer Deliver Value

CUSTOMER DELIVERED VALUE:  CDV is the difference between Total Customer Value and Total Customer Cost.   Total Customer Value is the bundle of benefit customers expect from a product/ service. Total Customer Cost is the bundles of cost customer expect to incur in evaluating/ obtaining of using product or services.

CDV = TCV - TCC

Determinants of Customer Delivered Value Image value Personnel value Services value

Total customer value

Product value

Customer delivered value

Monetary cost Time cost

Energy cost Psychic cost

Total customer cost

Comparison Between Two-Wheeler HONDA ACTIVA

BAJAJ PULSAR 150cc

Purchase Price(Rs.) Life of Machine(yrs) Power(070km/hr) Maximum Speed Stepny

45000

58000

5

5

35 sec

12 sec

70 km/hr

110 km/hr

Present

Present

Mileage

35 km/liter

50 km/liter

Maintenance Cost Resale(after 5 years)

Rs 12000 p.a.

Rs 18000 p.a.

Rs 18000

Rs 25000

HONDA ACTIVA (FEMALE)

BAJAJ PULSAR (FEMALE)

HONDA ACTIVA (MALE)

BAJAJ PULSAR (MALE)

Product value Service Value Personnel Value

18000

25000

18000

25000

100000

10000

10000

100000

80000

10000

10000

80000

Image Value Monetary Cost Time Cost

100000

10000

10000

100000

45000

58000

45000

58000

50000

50000

50000

50000

Energy Cost Psychic Cost

8572

4000

8572

4000

20000

80000

80000

20000

HONDA ACTIVA (FEMLE)

BAJAJ HONDA PULSAR ACTIVA (FEMALE) (MALE)

BAJAJ PULSAR (MALE)

TOTAL CUSTOME R VALUE

298000

55000

48000

305000

TOTAL CUSTOME R COST

123572

192000

183572

132000

CUSTOME R DELIVERE D VALUE

174428

-137000

-135572

173000

Hence Customer Delivered Value Of Honda Activa Is More For Female So She Will Buy Honda Activa While Customer Delivered Value Of Bajaj Pulsar Is More For Male So He Will Buy Bajaj Pulsar