COMMUNICATION
REFERENCES AND BIBLIOGRAPHY Principles and Practice of Management By L. M. Prasad Organizational Behavior By Stephen P. Robbins, Timothy A. Judge and Seema Sanghi Management By Harold Koontz,Cyril O’Donnell and Heinz Weihrich Wikipedia Encyclopedia -”http://www.wikipedia.com” Google Search Engine -”http://www.google.com”
CONTENTS Concept Purpose and Function of Communication Communication Process Direction of Communication Flow Interpersonal Communication Organizational Communication Barriers in Communication Published Reports and Studies Corporate Examples
CONCEPT • Derived from Latin word communis which means “common” • According to Newstrom and Davis, “Communication is the transfer of information from one person to another person .It is a way of reaching others by transmitting ideas, facts, thoughts, feelings, and values.” • According to Chester I. Barnard, “Communication is the means by which people are linked together in an organization to achieve a common purpose.”
PURPOSE AND FUNCTION OF COMMUNICATION Planning
Organizing
Staffing
Leading
Controlling
COMMUNICATION PROCESS SENDER
RECEIVER
DIRECTION OF COMMUNICATION FLOW
INTERPERSONAL COMMUNICATION
Oral Communication Written Communication Non Verbal Communication
ORGANIZATIONAL COMMUNICATION Formal Small Group Networks The Grapevine Computer Aided Communication : 4.E-Mail 5.Instant Messaging(IM) 6.Intranet & Extranet Links 7.Videoconferencing
BARRIERS IN COMMUNICATION
Semantic Barriers Emotional or Psychological Barriers Organizational Barriers Personal Barriers
PUBLISHED REPORTS AND STUDIES
Survey of Fortune 500 Vice Presidents CEO's from 5000 US Companies Harvard Business Review
CORPORATE EXAMPLES JOHNSON & JOHNSON K.K. NOKIA “CONNECTING PEOPLE” COCO COLA “THANDA MATLAB COCA COLA”