Canola Life Promotion.docx

Canola Life Advertisement This is the last commercial that I can found in the internet, this ad is based in a recipe of pasta, where they used the principally products of Canola Life:

Verbal message: we can see that they utilize this for the Company Logo, the ingredients of the recipe and the instructions of how to made the recipe. And they always try to make out to the spectator that all the products of canola oil are healthy. Visual message: we can see that principally this is based in the gestures of the people that appear in the video and the feelings that they transmit to us, so the things that I feel when I saw the commercial was like a warm feeling, like the food that you utilize with canola life will be make with love, and when the vide is finishing the cooker made a symbol of a hearth with his/her hands.

Sales Promotions Canola life and Olimpica have a market strategy to attract the clients to this brand, I found a not too old promotion, this promotion is based in a 15% of discount in Olimpica stores if you buy two, but this promotion is only with the silver card of Olimpica, so not only Canola life was benefit also Olimpica:

this promotion was found in the internet that is the most useful channel in the world, and I think that is a great form of expand the image of the brand. Then I found another sale promotion of Canola Life in Olimpica, but this one is more recent and is 20% of discount that represent an increase in the percentage of the last promotion, and have the same parameters except that you only have to buy one bottle:

Public Relations First we should say that Canola Life is a brand of Harinera del valle, so I found in the internet that this brand won the sponsor of the year of Atlántico in 2014, because they were a very important key in the Colombian sports, and we must remember that in Colombia the sports are maybe one of the most popular way of entertainment of the country, so this is a great way to announce the brand and make a good image in all the country. Likewise, Harinera del vale make some great alliances like Bibioltec, banco2, the global compact, etc. this companies are base in the sector of social development and the help for the people so they focus the image in the charity sector that I think that is a good strategy to expand the image of the company.