Bruto Mediabestedingen

totaal 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007

101,613 107,821 110,500 118,324 135,182 124,680 146,547 169,521 182,779 216,059 232,963 263,365

abri 61,535 66,296 68,502 72,231 75,881 82,280 95,862 102,749 110,198 118,208 126,884 136,996 abri 52.0%

billboard

masten

29,644 30,680 32,628 34,670 42,551 28,694 35,667 37,801 40,894 43,140 48,578 53,251

21,341 23,990 28,564

billboard 20.2%

masten 10.8%

overig 3,319 4,447 4,353 5,527 5,751 3,832 4,422 16,931 18,108 15,776 18,165 20,743 overig 7.9%

vervoer

digitaal

7,115 6,398 5,017 5,896 10,999 9,874 10,596 12,040 13,579 17,594 15,346 12,811

11,000

vervoer 4.9%

digitaal 4.2%

4.2% 4.9% 7.9% abri 10.8% 52.0%

billboard masten overig vervoer digitaal

20.2%

totaal

1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007

101,613 107,821 110,500 118,324 135,182 124,680 146,547 169,521 209,750 246,804 268,970 301,689

abri

61,535 66,296 68,502 72,231 75,881 82,280 95,862 102,749 110,198 118,208 126,884 136,996

abri 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007

101,613 107,821 110,500 118,324 135,182 124,680 146,547 169,521 209,750 246,804 268,970 301,689

2006 2007

61,535 66,296 68,502 72,231 75,881 82,280 95,862 102,749 114,784 123,129 132,164 142,698 abri 49.1% 47.3%

abri Hillenaar

totaal abri

7.7% 3.3% 5.4% 5.1% 8.4% 16.5% 7.2% 7.2% 7.3% 7.3% 8.0%

4,586 4,921 5,280 5,702

61,535 66,296 68,502 72,231 75,881 82,280 95,862 102,749 114,784 123,129 132,164 142,698

billboard

masten

indoor

29,644 30,680 32,628 34,670 42,551 28,694 35,667 37,801 48,562 51,230 57,687 63,235

21,341 23,990 29,564

3,319 4,447 4,353 5,527 5,751 3,832 4,422 5,431 22,118 26,650 32,485 35,084

billboard 21.4% 21.0%

masten 8.9% 9.8%

indoor 12.1% 11.6%

billboard

billboard Hillenaar

29,644 30,680 32,628 34,670 42,551 28,694 35,667 37,801 40,894 43,140 48,578 53,251

3.5% 6.3% 6.3% 22.7% -32.6% 24.3% 6.0% 8.2% 5.5% 12.6% 9.6%

vervoer

overig

7,115 6,398 5,017 5,896 10,999 9,874 10,596 12,040 13,579 17,594 15,346 12,811 vervoer 5.7% 4.2%

11,500 10,707 6,860 7,298 18,298 overig 2.7% 6.1%

7,668 8,090 9,109 9,984

totaal billboard 29,644 30,680 32,628 34,670 42,551 28,694 35,667 37,801 48,562 51,230 57,687 63,235

masten

indoor

21,341 23,990 29,564

3,319 4,447 4,353 5,527 5,751 3,832 4,422 5,431 7,401 8,916 10,867 11,736

indoor Hillenaar

20.5% 21.9% 8.0%

14,717 17,734 21,618 23,347

totaal indoor 3,319 4,447 4,353 5,527 5,751 3,832 4,422 5,431 22,118 26,650 32,485 35,084

vervoer

7,115 6,398 5,017 5,896 10,999 9,874 10,596 12,040 13,579 17,594 15,346 12,811

2.7%5.7% 12.1% abri billboard 49.1%

8.9%

masten indoor vervoer overig

21.4%

overig digitaal

11,500 10,707 6,860 7,298 18,298

2006

2007

264,014

297,522

CBS Outdoor JCDecaux Hillenaar Interbest Overig Wall

105,263 66,617 31,052 23,990 19,387 17,705

108,971 92,307 34,157 28,564 33,523

CBS Outdoor JCDecaux Hillenaar Interbest Overig Wall

39.9% 25.2% 11.8% 9.1% 7.3% 6.7%

36.6% 31.0% 11.5% 9.6% 11.3%

4% 39% 10% 19% 73%