Brief Summary

• Mid-summary of Wedding Event

• Wedding Event introduction: • Wedding event is a famous brand activity for southern metropolis daily and other sponsors. In the past, there are many famous brand （ local or multinational )as the main sponsor such as GM-Buick 、 Double-Happy and so on…With this activity, they convey a better image to the society

2009 Wedding Introduction • Sponsor: AirAsia 、 Shinning House 、 Volvo 、 Chimelong Paradise 、 Girdear Wedding and Malaysia Tourism Board…… • Main road show: News Conference, PK road show, Cruise and wedding dinner party • Promotion Media: Newspaper, TV, Magazine and website

Promotion Media • Following is the promotion ads and media list. For this promotion, we have show the event information and recruit members to join us. Second, with the repeated promotion ads, we have strengthen AirAsia in readers mind. In this case, AirAsia image is more familiar and deeply in their mind. If they want to go abroad, they will remember AirAsia and choose it as their flight service provider.

Promotion Media List (AirAsia exposure list)1 Print Media Promotion Page in total 南方都市报

16 个半版 6 个整版

新京报

2 个整版

Time out 消费导 刊

2 个 1/4 版

外滩画报

2 个半版

21 世纪经济报

2 个 1/4 版

南都周刊

4 个半版

风尚周刊

2 个整版

周末画报

3 个整版

新周刊

1 个整版

上海一周

1 个整版

半岛都市报

4 个半版

精品购物指南

2 个半版

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Pls check the tear sheet (pc edition) in the CD or download the file in my server. Some of the hard copy have sent to OMD before. Remaining hard copies will sent to them in Sep.

Promotion Media List 2 TV (news broadcast)

website

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南方电视台

sohu

Portal website and ads media

广东电视台

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Portal website and ads media

广州电视台

sina

Ads media

163

Ads media

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Most of the media are main stream media here.

Ads Promotion Sample • AirAsia’s plane in a very good position specially besides the headlines. people are easy to read. •

Logo

Ads in Southern metropolis daily

Ads in Southern metropolis daily

Ads in Southern metropolis daily

Ads in Southern metropolis daily

Ads in Southern metropolis daily

Ads in other print media

Ads in other print media

Ads in other print media

Sum up for the print media Print Media

Promotion Page in total

南方都市报

16 个半版 6 个整版

新京报

2 个整版

Time out 消费 导刊

2 个 1/4 版

外滩画报

2 个半版

21 世纪经济报

2 个 1/4 版

南都周刊

4 个半版

风尚周刊

2 个整版

周末画报

3 个整版

新周刊

1 个整版

上海一周

1 个整版

半岛都市报

4 个半版

精品购物指南

2 个半版

• All the ads hard copy will sent to OMD when the event is finished. The left side is the list of all ads in print media with publication quantity

News report • The first stage are mainly use ads to promote this activity, besides, we have some news introduction for it in southern metropolis daily. AirAsia has been mentioned inside in some reports. But these news are not very closed with sponsor including AirAsia. After the tour come back to China, we will have more material to show AirAsia coordinated with this event. Further, in our next stage, we will use more news but not ads to promote this activity

News Report

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Some news have mentioned AirAsia

News picture with AirAsia behind

Sponsor Promotion • In order to do it better, sponsors also do promotion by themselves so that the achievement of this event will be a good example in their marketing cases. The Girdear wedding show the brochures and the backdrop in Center Plaza. The diamond enterprises 、 the photograph corp.… do the same in their shops. Volvo not only show this information but also pay for a special wedding ads conjunction with their member and the wedding. Malaysia Tourism Board promote in Beijing Road’s road show……

Website

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•

OEEEE

SOHU

•

163

Web Game

• When you log in to play a game to win the sponsor gifts, you will note the plane there

News Conference • In the news conference (AirAsia staff give a speech and show a video introduction) and PK road show, we do some unique backdrops only for AirAsia so that it can show the flight information and introduction. For the news conference, we have make a Video. Frank For the PK road show, once we get the Video, we will send to you. In the coming future, we will have cruise and wedding dinner party.

News Conference

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For the AirAsia own back drop and die cutting, we have exhibit there, but forgot to take the pictures. You may ask Frank whether take it or not OR check the video

PK road show

PK Road Show

Feed back from this activity

• Many people have join and voted this activity

Feed back from society • At first, most of the candidates are come from different multinational enterprise or so called white collar. On the other sides, we have promote many ads in the amusement section, we found they are very energetic. So we guess many AirAsia’ potential passengers have noted this information. Conjunction with your fruitful marketing strategic before, we found most of them know AirAsia and some are very familiar with it. • Not only Guangdong readers knows this information, but also Beijing, Shanghai audience know that ( AirAsia has flight in Tianjing and Hangzhou). Some people there have take part in this event. Further, AirAsia brand is expanding. for example, The vice general manager in Credit Card Center of China Merchants Bank have noticed this wedding event and check with us……

Value for money • AirAsia have sponsor this event and it’s the first time AirAsia do such thing in China. We’re sure the event will bring more exposure and increase its reputation. For the turnover, it’s very difficult to calculate how much volume has been increase, but surely it will. The first big deal is from our newly wedding couple around 200,000. With this sweet lucky lovely group, it brings more and more fortunate to AirAsia……

End • We will send you another summary when the activity is end. • The group wedding event is a fresh activity specially covering the young ones which is one of most important potential passengers for AirAsia. We are surely this event are helpful to expand AirAsia reputation and increase the turnover in the long term. • thanks again for AirAsia’s support and trust