Annual Newspaper Ad Expenditures 1

NATIONAL Year

$Mill

RETAIL %Change

$Mill

CLASSIFIED %Change

2004

$8,083

3.70%

$22,012

2005

$7,910

-2.15%

2006

$7,505

-5.12%

2007

$7,005

2008 2009

$Mill

PRINT TOTAL %Change

3.10%

$16,608

$22,187

0.79%

$22,121

-0.30%

-6.7%

$21,018

$6,400

-7.9%

$6,100

-5.0%

$Mill

5.10%

$46,703

$17,312

4.24%

$47,408

$16,986

-1.88%

$46,611

-5.0%

$14,186

-16.5%

$42,209

$19,400

-7.3%

$11,000

-22.4%

$36,900

$18,800

-3.0%

$9,400

-14.5%

$34,400

RINT TOTAL

PRINT AND ONLINE TOTAL

ONLINE TOTAL %change

$Mill

%change

$Mill

%Change

3.90%

$1,541

26.70%

$48,244

4.50%

1.51%

$2,027

31.48%

$49,435

2.47%

-1.68%

$2,664

31.46%

$49,275

-0.32%

-9.4%

$3,166

18.80%

$45,375

-7.9%

-12.5%

$3,200

1.80%

$40,100

-11.5%

-6.8%

$3,500

9.00%

$37,900

-5.5%