2008 Annual Newspaper Ad Expenditures

NATIONAL Year

$Mill

RETAIL

%Change

$Mill

CLASSIFIED %Change

$Mill

PRINT TOTAL

%Change

$Mill

PRINT AND ONLINE TOTAL

ONLINE TOTAL

%change

$Mill

%change

$Mill

%Change

2008

$5,996

-14.4%

$18,769

-10.7%

$9,975

-29.7%

$34,740

-17.7%

$3,109

-1.8%

$37,848

-16.6%

2007

$7,005

-6.7%

$21,018

-5.0%

$14,186

-16.5%

$42,209

-9.4%

$3,166

18.8%

$45,375

-7.9%

2006

$7,505

-5.1%

$22,121

-0.3%

$16,986

-1.9%

$46,611

-1.7%

$2,664

31.5%

$49,275

-0.3%

2005

$7,910

-2.2%

$22,187

0.8%

$17,312

4.2%

$47,408

1.5%

$2,027

31.5%

$49,435

2.5%

2004

$8,083

3.7%

$22,012

3.1%

$16,608

5.1%

$46,703

3.9%

$1,541

26.7%

$48,244

4.5%

2003

$7,797

8.1%

$21,341

1.7%

$15,801

-0.6%

$44,939

1.9%

$1,216

$46,156