2008 Quarterly Newspaper Ad Expenditures

Last Update: 11/26/08 NATIONAL

Year

TOTAL PRINT $ Millions % Change $ Millions % Change $ Millions % Change $ Millions

Quarter

RETAIL

CLASSIFIED

2008

1 1,527.16 2 1,583.70 3 1,362.59

-9.53% -13.90% -18.42%

4,360.96 4,740.03 4,467.55

-8.64% -9.56% -11.72%

2,537.37 2,501.34 2,362.45

-24.91% -27.17% -30.85%

8,425.48 8,825.06 8,192.59

2007

1 2 3 4

1,687.94 1,839.33 1,670.25 1,807.27

-2.80% -7.90% -2.50% -12.20%

4,773.30 5,241.34 5,060.66 5,943.20

-2.20% -6.40% -4.90% -5.90%

3,378.92 3,434.56 3,416.42 3,955.98

-13.20% -16.40% -17.00% -18.80%

9,840.16 10,515.23 10,147.33 11,706.42

2006

1 2 3 4

1,736.52 1,988.12 1,712.68 2,057.58

-4.82% -4.33% -8.30% -3.80%

4,879.72 5,600.71 5,324.07 6,316.43

-1.00% 1.00% -0.30% -0.90%

3,892.89 4,106.01 4,115.97 4,870.68

4.68% 0.00% -3.00% -7.10%

10,509.11 11,694.84 11,152.71 13,244.68

2005

1 2 3 4

1,824.51 2,078.01 1,868.04 2,139.17

-0.60% -2.80% -4.70% -0.50%

4,929.01 5,546.05 5,338.15 6,373.48

2.80% 1.40% 0.90% -1.30%

3,719.00 4,106.99 4,242.32 5,243.35

3.50% 5.30% 5.50% 3.00%

10,472.52 11,731.06 11,448.50 13,756.00

2004

1 2 3 4

1,835.61 2,137.01  1,959.85 2,150.64 

4.54% 2.80%  3.85% 3.62% 

4,794.49 5,470.01  5,289.45 6,457.83

2.66% 2.60%  3.50% 3.69%

3,592.73 3,901.27  4,022.28 5,091.50 

4.00% 6.90%  4.25% 5.19% 

10,222.84 11,508.30  11,271.59 13,699.98 

2003

1 2 3 4

1,755.96 2,078.07 1,887.15 2,075.53

3.70% 12.80% 8.24% 7.50%

4,670.14 5,332.35 5,110.52 6,228.06

2.54% 1.70% 0.77% 1.70%

3,454.45 3,648.18 3,858.20 4,840.51

-0.22% -3.90% -0.51% 1.70%

9,880.55 11,058.60 10,855.87 13,144.10

2002

1 2 3 4

1,693.46 1,842.71 1,743.50 1,930.05

-3.47% -1.74% 5.19% 12.43%

4,554.32 5,245.20 5,071.51 6,123.20

-0.83% -0.14% 2.72% 3.84%

3,461.96 3,796.77 3,877.87 4,761.64

-13.63% -4.14% -2.93% 2.23%

9,709.75 10,884.68 10,692.87 12,814.89

2001

1 2 3 4

1,754.34  1,875.34  1,657.48 1,716.67

-3.71%  -8.46% -10.84% -10.73%

4,592.44 5,252.55  4,937.22 5,896.76

-0.36%  -2.23%  -3.77% -6.37%

4,008.29  3,960.75  3,994.92 4,657.77

-8.63%  -15.52%  -17.10% -18.49%

10,355.07  11,088.64 10,589.61 12,271.20

2000

1 2 3 4

 1,821.93  2,048.66  1,858.99  1,923.01

18.7%  14.30% 14.5%  8.0% 

4,609.03  5,372.35 5,130.64  6,297.94 

0.5%  5.2%  0.7%  2.9% 

4,386.88 4,688.39  4,818.96 5,714.35 

6.7%  5.5%  4.8%  4.0% 

10,817.84 12,109.40  11,808.59  13,934.30 

1999

1 2 3 4

1,534.90  1,792.35  1,624.39 1,780.40

12.60%  17.40%  17.90%   22.50%

4,586.10  5,106.80  5,096.89  6,117.10

4.50%  1.80%  2.90%   2.42%

4,111.40  4,443.97  4,600.11  5,494.04

3.80%  4.00% 4.50%   4.95%

10,232.40 11,343.11 11,321.38   13,391.54

1998

1 2 3 4

1,363.00  1,526.70  1,378.00  1,453.40 

10.20%  8.70%   6.20%  5.70%

4,389.90  5,016.50  4,951.80  5,972.70

4.90%    6.80%    5.60%    5.30%

3,959.80   4,275.10  4,403.70  5,234.90

10.60%  7.00% 5.60% 4.10%

9,712.63 10,818.33 10,733.54 12,660.92

1997

1 1,236.70  2 1,404.60 

12.20%  13.90% 

4,184.20   4,698.30

5.60%   4.70%

3,579.60  3,995.10

 10.50% 12.50%

9,000.44 10,098.00 

    

3 1,297.30  4 1,375.60 

12.90%  16.20% 

 4,689.50  5,670.50

 5.90%  3.60%

4,170.40 5,027.70

 10.80%  11.50%

10,157.31 12,073.85

1 1,101.80  2 1,232.80 

7.00%  6.50% 

3,960.70  4,486.30 

0.40%   0.50%

 3,240.80   3,550.10

 10.00% 9.70%

8,303.27 9,269.12

3 1,148.70  4 1,183.40 

18.00%  8.50% 

 4,426.60  5,470.40 

 3.50%  1.10%

 3,763.50  4,510.30

  10.70%   8.50%

9,338.76 11,163.98

1 1,029.80  2 1,157.20 

2.70%  3.60% 

3,945.00   4,464.20

4.40%   4.10%

 2,946.90   3,235.40

 13.10% 8.30%

7,921.66 8,856.79

3 973.5  4 1,090.60 

-0.60%  3.80%

 4,278.90  5,411.40

 0.50%  4.60%

 3,400.60 4,158.70

8.70% 11.20%

8,652.95 10,660.72

1 1,003.20  2 1,117.10  3 979 

8.20%   4.80%  10.80%

3,777.60   4,287.00  4,258.90

3.50%   2.20%  4.90%

 2,604.60   2,988.70   3,129.40

 9.10% 12.30%  12.30%

7,385.43 8,392.76 8,367.25

4 1,050.20

 7.70%

 5,172.20

 4.40%

  3,741.40

12.60%

9,963.76

1993

1 927.4  2 1,066.10  3 883.9  4 975.4 

-3.10%   0.00%  -3.30%  8.90% 

 3,648.40  4,193.80  4,061.80  4,955.00

 6.90%    3.40%    5.60%    4.90%

  2,387.20  2,661.80  2,786.00  3,322.30

4.90% 1.50% 3.10% 5.10%

6,963.00 7,921.79 7,731.61 9,252.91

1992

1 956.9  2 1,066.50 

0.00%  0.10% 

3,412.40    4,055.40

 -2.70%  0.30%

 2,276.00  2,623.30

  0.90% 2.30%

6,645.31 7,745.16

3 4

 -2.20%  -7.40%

 3,848.00 4,725.60

   1.70%    4.90% 

 2,702.20  3,162.10

0.70% 2.60%

7,464.63 8,783.69

1996

1995

1994

914.4  895.9 

1991

1 956.5 2 1,065.10 3 934.8 4 967.2

-0.80% -1.90% -2.50% -13.20%

3,507.60 4,041.80 3,782.30 4,507.00

-8.40% -7.60% -5.80% 1.70%

2,256.50 2,565.30 2,684.30 3,080.50

-9.40% -9.70% -8.90% -4.50%

6,720.58 7,672.28 7,401.35 8,554.74

1990

1 963.9 2 1,085.70 3 958.6 4 1,114.00

7.80% 44.70% 27.40% 32.40%

3,830.20 4,373.60 4,016.80 4,431.30

6.00% -3.20% 1.10% -7.30%

2,491.80 2,841.30 2,947.20 3,226.10

-11.30% -5.40% -5.00% -3.10%

7,285.82 8,300.60 7,922.68 8,771.44

1989

1 2 3 4

894.5 750.1 752.6 841.3

1.70% -18.40% -13.20% -8.50%

3,611.70 4,518.30 3,972.20 4,782.50

4.80% 16.00% 6.20% 0.50%

2,810.40 3,002.50 3,103.90 3,328.10

2.40% -5.20% 3.00% 17.00%

7,316.55 8,270.93 7,828.74 8,951.86

1988

1 2 3 4

879.2 919.5 867.3 919.8

6.00% -2.20% 4.50% 2.90%

3,447.60 3,894.90 3,741.20 4,756.40

4.60% 1.70% 4.40% 5.20%

2,745.30 3,168.00 3,014.40 2,843.60

10.80% 12.80% 6.80% 10.20%

7,072.03 7,982.28 7,622.92 8,519.85

1987

1 2 3 4

829.7 940.2 830.3 893.9

2.20% 3.70% 8.50% 0.30%

3,294.80 3,828.50 3,583.70 4,519.60

8.30% 7.90% 6.90% 3.40%

2,478.80 2,809.40 2,823.00 2,579.90

16.40% 15.60% 15.10% 12.60%

6,603.32 7,578.07 7,236.99 7,993.35

1986

1 2 3 4

812 907 765.3 891.3

1.30% 6.80% 0.60% -5.20%

3,041.30 3,548.30 3,352.60 4,369.10

1.40% 7.80% 7.00% 8.70%

2,129.80 2,430.30 2,451.80 2,290.20

8.10% 10.10% 11.90% 14.10%

5,983.04 6,886.07 6,569.71 7,550.53

1985

1

801.3

12.80%

2,998.70

7.90%

1,969.50

14.20%

5,769.47

2 3 4

849.5 760.9 940.3

7.20% 8.80% 6.90%

3,290.60 3,134.50 4,019.10

1.00% 4.30% 7.40%

2,207.00 2,191.60 2,007.60

9.80% 7.30% 6.80%

6,347.05 6,086.94 6,966.96

1984

1 2 3 4

710.1 792.3 699.6 879.4

7.90% 11.70% 15.60% -15.60%

2,779.40 3,258.80 3,004.80 3,741.00

10.40% 11.80% 7.70% 3.40%

1,724.20 2,009.60 2,043.30 1,880.10

32.10% 31.70% 28.20% 18.90%

5,213.68 6,060.62 5,747.78 6,500.56

1983

1 2 3 4

657.9 709.6 605.4 760.9

6.50% 6.00% 21.70% 14.00%

2,516.50 2,915.40 2,789.90 3,619.50

13.00% 10.90% 15.10% 16.30%

1,305.70 1,525.80 1,593.60 1,581.30

16.70% 24.30% 26.40% 27.10%

4,480.16 5,150.69 4,988.91 5,961.77

1982

1 2 3 4

617.8 669.5 497.4 667.2

13.20% 9.30% -2.40% 13.00%

2,226.30 2,628.60 2,423.90 3,110.90

11.40% 6.50% 4.50% 7.30%

1,119.20 1,227.90 1,261.10 1,243.80

2.80% 2.90% 3.90% 14.40%

3,963.19 4,525.97 4,182.44 5,021.92

1981

1 2 3 4

545.7 612.4 509.8 590.5

21.30% 20.50% 12.30% 7.10%

1,998.40 2,467.40 2,320.60 2,899.60

11.30% 20.20% 11.40% 8.40%

1,089.10 1,193.40 1,213.80 1,087.20

9.10% 14.80% 10.50% 0.20%

3,633.12 4,273.14 4,044.21 4,577.29

1980

1 2 3 4

449.8 508.1 453.8 551.2

17.00% 13.00% 6.30% 8.30%

1,796.20 2,053.30 2,083.30 2,676.10

14.20% 8.50% 6.60% 10.30%

998.6 1,039.80 1,098.90 1,084.70

9.60% -4.00% -4.90% -1.20%

3,244.66 3,601.27 3,636.04 4,312.03

1979

1 2 3 4

384.3 449.8 426.8 509.1

13.20% 9.90% 25.10% 12.90%

1,572.30 1,893.00 1,954.30 2,425.40

9.40% 8.90% 16.40% 11.80%

911 1,083.60 1,155.60 1,097.80

21.90% 13.90% 18.50% 12.60%

2,867.71 3,426.31 3,536.67 4,032.30

1978

1 2 3 4

339.4 409.3 341.3 451

7.80% 8.50% -1.60% 4.20%

1,437.00 1,737.60 1,678.40 2,169.90

13.50% 15.10% 11.70% 10.60%

747.6 951.4 975 975

19.50% 21.20% 20.00% 19.60%

2,524.05 3,098.31 2,994.69 3,595.94

1977

1 2 3 4

314.8 377.2 347 433

8.70% 11.20% 11.60% 7.60%

1,266.60 1,509.70 1,502.30 1,962.50

8.20% 9.20% 9.80% 12.30%

625.7 784.8 812.6 814.9

13.00% 16.70% 17.50% 18.00%

2,207.16 2,671.60 2,661.87 3,210.38

1976

1 2 3 4

289.6 339.1 310.8 402.6

17.40% 18.10% 27.30% 21.70%

1,170.10 1,382.70 1,367.90 1,747.30

12.80% 13.50% 15.00% 14.90%

553.8 672.5 691.3 690.4

17.60% 22.50% 22.40% 20.20%

2,013.43 2,394.29 2,369.95 2,840.33

1975

1 2 3 4

246.7 287.2 244.2 330.9

2.00% -1.40% -4.30% 4.60%

1,037.30 1,218.70 1,189.50 1,520.50

7.20% 8.20% 7.90% 11.30%

470.8 549 564.8 574.4

-2.20% -6.20% -2.90% 9.30%

1,754.70 2,054.97 1,998.46 2,425.87

1974

1 2 3 4

241.9 291.4 255.3 316.4

4.60% 3.80% 3.70% 8.80%

967.8 1,126.70 1,102.30 1,366.20

8.90% 5.80% 5.70% 9.40%

481.4 585.5 581.5 525.5

1.30% 2.00% -0.60% -4.90%

1,691.20 2,003.69 1,939.11 2,208.01

1973

1

231.2

1.70%

888.4

5.40%

475.4

17.20%

1,595.01

2 3 4

280.7 246.2 290.8

0.70% 1.80% -7.40%

1,065.10 1,042.70 1,248.70

9.50% 9.90% 4.10%

574 585.1 552.5

16.70% 12.80% 11.20%

1,919.89 1,874.02 2,092.08

1972

1 2 3 4

227.3 278.7 241.9 314.2

11.90% 4.10% 7.40% 13.80%

843.2 972.71 948.71 1,199.50

12.20% 1.40% 0.60% 10.80%

405.7 491.8 518.9 496.7

15.40% 16.60% 18.20% 18.90%

1,476.09 1,743.18 1,709.45 2,010.28

1971

1 2 3 4

203.2 267.6 225.2 276

1.80% 9.40% 14.20% 10.50%

751.3 873.2 858 1,082.60

5.20% 5.60% 8.30% 13.00%

351.5 421.7 439.1 417.7

-4.30% 3.20% 11.50% 19.00%

1,305.89 1,562.48 1,522.35 1,776.28

TOTAL TOTAL PRINT AND ONLINE ONLINE % Change $ Millions % Change $ Millions % Change -14.38% -16.07% -19.26%

804.05 776.58 749.84

7.20% -2.40% -3.00%

9,229.53 9,601.64 8,942.43

-12.85% -15.11% -18.11%

-6.40% -10.20% -9.00% -11.60%

750.04 795.68 773.03 846.87

22.30% 19.30% 21.10% 13.60%

10,590.20 11,310.90 10,920.35 12,553.29

-4.80% -8.60% -7.40% -10.30%

0.35% -0.31% -2.60% -3.70%

613.28 666.95 638.34 745.49

34.90% 33.20% 23.00% 35.00%

11,122.39 12,361.79 11,791.05 13,990.17

1.80% 1.10% -1.50% -2.20%

2.40% 1.90% 1.60% 0.41%

454.62 500.72 518.98 552.21

39.70% 28.60% 26.70% 32.50%

10,927.14 12,231.77 11,967.48 14,308.21

3.60% 2.80% 2.40% 1.36%

3.46% 4.10% 3.83% 4.23% 

325.39 389.42 409.71 416.76

28.30% 32.10% 23.40% 24.00%

10,548.23 11,897.72 11,681.30 14,116.74

4.10% 4.80%  4.40% 4.70%

1.76% 1.60% 1.52% 2.60%

253.57 294.87 331.96 336.02

-6.23% -1.84% 0.98% 4.43% -4.28%  -8.43% -10.32% -11.94% 5.7%  6.8%  4.30% 4.1%  5.40% 4.90% 5.50%   5.77% 7.90% 7.10% 5.70% 4.90% 8.40% 9.50%

10,134.12 11,353.47 11,187.83 13,480.12

8.80% 8.20% 4.80% 4.70% 7.90% 4.70% 7.30% 5.50% 3.40% 7.00% 6.10% 5.90% 8.20% 7.70% 4.80% 2.30% 3.60% 5.30% -1.10% 0.90% 0.90% 2.70% -7.80% -7.60% -6.60% -2.50% -0.40% 0.40% 1.20% -2.00% 3.50% 3.60% 2.70% 5.10% 7.10% 5.30% 5.30% 6.60% 10.40% 10.00% 10.20% 5.90% 3.70% 8.50% 7.90% 8.40% 10.70%

4.70% 5.90% 7.20% 16.40% 17.70% 15.20% 9.00% 13.00% 13.80% 19.30% 18.70% 9.10% 5.90% 3.40% 9.70% 12.00% 18.70% 11.20% 6.20% 13.10% 5.10% 2.80% 6.90% 13.60% 10.60% 18.10% 12.10% 14.40% 16.00% 12.50% 12.00% 9.60% 11.60% 12.30% 13.00% 14.70% 16.50% 18.60% 17.10% 3.80% 2.60% 3.10% 9.90% 6.00% 4.40% 3.50% 5.50% 8.10%

10.10% 9.60% 4.10% 13.00% 11.60% 12.30% 13.20% 1.90% 5.60% 10.00% 13.90%