Anat Banatcom Relevantexperiencesum09

BERNADETTE ANAT [email protected]

Summary of Relevant Experiences Sun Microsystems – Menlo Park, California May 2008 – August 2008 Brand Marketing Intern Social Networking & Blogosphere Research  Performed extensive research throughout Web 2.0's blogosphere, tracking Sun's media footprint through sites such as Technorati, Digg and TechCrunch  Performed extensive research of various social networking trends, particularly Facebook and various microblogging services, to help drive Sun's business initiatives in those spaces  Managed the MySpace, Facebook, Twitter and Orkut social networking accounts of “Duke”, the internationally-recognized Java programming language mascot – accounts with a reach of over 2,500 followers  Helped to increase Duke's social network by over 500 users  Managed successful call to action in migrating 30 of Duke's student Facebook friends to “I Love Java” Fan Page with t-shirt giveaways  Was chosen to present work to CEO, Jonathan Schwartz, and Sun's Marketing Division during a forum at end of summer internship Web Design Production and Marketing Campaign  Lead production and marketing campaign of “Java+You”, a new Sun blog theme promoting the central Java website (java.com)  Managed theme adoption amongst Sun's 5000+ active bloggers Blogging for Sun  Authored a weekly Generation-Y-targeted Sun blog, DigiDiaries (blogs.sun.com/digidiaries)  Authored “Duke's” blog, Duke Zone (blogs.sun.com/duke); helped to bring traffic at Duke Zone to an average of over 600 daily visits

Hearst Publications: Seventeen Magazine – New York, New York June 2007-Present Los Angeles Correspondent and Freelance Writer – myspace.com/freshman15bernadette Blogging & Video Blogging  Authored a daily blog on personal Seventeen MySpace homepage about various college experiences, acquired over 47,000 unique hits  Filmed and edited weekly college-informational videos, acquired over 87,000 unique views  Submitted video clips to Seventeen for production of monthly college-themed videos Editorial  Submitted monthly quotes for the College and “Freshman 15” section of Seventeen Magazine  Performed interviews and submit transcripts for special events in Los Angeles University of Southern California – Los Angeles, California Current 3rd Year | Dean’s List, Bachelor of Arts in Public Relations May 2011 Relevant Classes Taken  Principles of Public Relations: Journalism 350  Foundations for the Study of Entertainment, Communication and Society: Communication 300  Newswriting for Print Journalism: Journalism 203a  Newswriting for Broadcast Journalism: Journalism 203b  Writing and Critical Reasoning: Writing 140