Al-aroos Final

Introduction of Prizm • •

Prizm the advertisers It is the full service agency performing following tasks

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Creative objective Creative budget Electronic media Story board/ lay out Jingles Theme/slogan

Introduction To Al-

ArooS

 The name of the bridal dresses shop showing the attitude towards the traditions and values.  The variety of aesthetically designed, beautifully embroided and skillfully stitched dresses  Situated in Satellite Town Market  The operations of apparel designing, manufacturing, selling and marketing.  Two Units Display center Stitching Unit.

Mission & Vision • Mission Statement » We are a unique bridal resource… ….we fulfill dreams.

• Vision Statement » We design clothes by keeping the personality of the customer in mind by making the dress express the bride.

Values

Slogan

Brand Name

Logo

Reasons for Selection of Business • • • • • •

High potential in the market Fashion as a Passion. To enhance the personality of today’s women To give them complete confidence by our additional services. Appreciation of dressing sense by many people. To fulfill the demand of bride of present era

Target Market Analysis and Segmentation • A large segment of women specifically of eighteen years to thirty five years are targeted because we made every type of dresses • From Shalwar Kameez, Kurta Paijma, Pishwaz, Sharara, Gharara, Sari, Lehnga in all sizes and different colors. • Our main focus is on urban area Satellite Town, Wapda Town, Cantt , Model Town • Income group of Rs.10000 and above.

You are special…because you are one in a million

Total Project Cost •

Our total Project Cost is Rs.14.5 million. It includes a capital investment of Rs. 8,819,200 million and a sum of Rs.5,696,000 million as working capital.

Promotional Budget

Creative Strategy •

The strategy is to capture market by print media and electronic media

Creative Objectives Duration 2 months • Creating awareness in 95 % of target market o Creating trends into style among female youth. o Telling them about the color schemes with blend of new up to date dressing styles o Creating awareness of variety of embroidery o Developing sense of fashion o Enhancing beauty of bride’s to attract target market • Creating knowledge in 75% o Using electronic and print media ads • Creating liking preferences in 35% o By telling target customers about product specifications

Creative Objectives • Repurchasing in 6 % o Can attain 6% of loyal customers that will b about 60,000 by developing clear sense of fashion ( objective 1) as urban females can be convinced as there is need of such boutique in the market to fulfill there need • Product life cycle o Bridal dresses are bought once by a customer the sales of the product depends upon the wedding seasons

Loyal customers 6 %

Creating liking preferences in 35%

Creating knowledge in 75%

Creating awareness in 95 % of target market

Creative Budget • •

Creative budget will be divided in two Medias 28000Rs electronic media 147813Rs in print media First month budget is near 175813Rs and the budget for 2 months will be 271626 Rs nearly 300,0000 Rs

Creative Budget • Electronic media – Cables 10,000 Rs – Local TV rates 10000 Rs

• Internet 18000 Rs • Print media (amount) – Newspaper 67813 Rs – Brochures 100,000 Rs

Early introductory Stage (15 days) • • o o o • o

Teasers and introductory ads in below mentioned Medias Newspapers In starting phase of introduction teasers will be given in newspapers Locally in “The Daily Times” where they are offering free services “Awaz” *(picture at the last day of preliminary campaign) =8645 Rs Websites The banner in national websites likes in Dawn.com edition and Pakistan-fashion.com 468×60 pixels for 9000 Rs

Complete introductory stage •

By giving ads in local TV – At start its is planned to give ads in cable during star plus primetime 5000 Rs per month and bar ad casting200 Rs per day will be showed at weekends local TV channel at GTV ad 10000Rs – After the stage of awareness of the brand ads on PTV (5,685 for 15 seconds)×300 during drama break

Complete introductory stage •

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Brochures – Introductory brochures will be distributed at different places like Girls College and beauty parlors 100,000 brochures for urban target market In Newspapers – After two weeks of full introduction of the boutique colorful ad will be given with classified ads with following rates – Colorful ad monthly

Bill Boards and Banners

Proposed best board

Print Ads and Teasers

Teasers

Teasers

Teasers

Proposed print ad

• OMA

Slogans and Themes

Slogans and Themes • • • • • • • • • • • • • • •

Coloring ur Dreamz Embellishing ur Dreamz with Colors Dreamz Embellishing Fabrics Beauty with Style Dazzling Blends of Style and Tradition Power of Colors Catching Dreams Reality of Dreamz… The Speaking Colors Exciting ur Dreamz We Translate ur Dreamz in to Reality Making Up in Style Get Through Spring in Style Facing Reality with Pride Don’t Dream it…Wear It Coloring Dreamz with Blends of Traditions Awaking ur Dreamz from Fantasy to Colorful Reality

Broacher and Urdu ad layout

Blend of trend and customized dresses adding colors to fantasies of today’s eastern brides to satisfy their aestheti

For more details contact us: 0431-288588 Website: al-aroos.com 25 E Satellite Town Gujranwala

Internet banner display

Al-aroos.com