Dell

PRESENTED TO SIR NADEEM AKHTAR JANJUA

THE CALL FOR CHANGE “The world isn’t static. And a changing world

creates a different environment for our business. We are facing rapidly changing market place conditions, major shifts in customer needs and increasing stakeholders expectations. Innovative approaches are needed to enable 21st Century challenges”

INTRODUCTION AND HISTORY Founded by Michel dell in 1984 headquarter in Austin Texas Most preferred computers system company Key partnership with MicroSoft,Intel. Simple concept “by selling computer systems directly to customers”

WHAT IS DELL &WHAT WE DO? Premier provider of product and services Introducing new technologies with the help of leading companies Most preferred computer system Our simple concept Best understanding of customer needs Our direct business model Introducing latest technologies

MISSION & VISION MISSION “we make computing easy like it should be”  VISION  “our persistent focus on delivering the best possible customer experience by directly selling our services based on industry standard technology”

GROWTH HIGHLIGHTS

ANNUAL FINAL HIGHLIGHTS In million per year data

FY02* $

FY01* FY00* $ $

FY99* FY98* $ $

Net revenue

31,168

31,888 25,265

18,243 12,327

Operating income

2,271

2,768

2,457

2,046

1,316

Net income

1,780

2,310

1,860

1,460

944

Diluted earning per share

0.65

0.84

0.68

0.53

.032

Closing stock price

26.80

25019

37025

50.00

12.43

DELL MISSION STATEMENT

“We make computing easy. Like it should be!”

STRATEGIC PLANNING

DELL BUSINESS PLAN

Goals

• Competition • Resources • Ambitions

Objectives Priorities

• • • • •

BUSINESS PLAN Sales and marketing plan Production plan Finance plan human resources plan Information system plan

• History • Ability to change

STRATEGIC PLANNING • Expertise and capabilities • Potential benefits of enterprise collaboration • High computing performance • support services • installation services • software services

THE COUNTINUOUSIMPROVEMENTPROCESS

Strategy

Tools & techniques

Infrastructure

Continuous People

improvement

Culture

Process

MARKETING PLANNING • EXECUTIVE SUMMARY • CURRENT MARKETING SITUATION • THREAT & OPPURTUNITIES ANALYSES • OBJECTIVES AND ISSUES • MARKETING STRATEGY • ACTION PROGRAMS

EXECUTIVE SUMMARY (A BRIEF SUMMARY OF MAIN GOALS) Dell has perfected a direct business model, allowing you to customize computer systems to your needs, which they will custom build for you quickly and at a great price. Dell is thinking of dominating the market Dell aiming at a 40% market share. It is Dell's goal to be a careful steward of the environment and to implement programs and processes to ensure our operations are environmentally sound.

CURRENT MARKETING SITUATION (INFORMATION ABOUT THE MARKET, PRODUCT PERFORMANCE, COMPETITION AND DISTRIBUTION) CUSTOMER NEEDS AND FACTOR Dell's direct model starts and ends with customers. Single Point of Accountability Build-to-Order Low-Cost Leader Standards-Based Technology

CURRENT MARKETING SITUATION (INFORMATION ABOUT THE MARKET, PRODUCT PERFORMANCE, COMPETITION AND DISTRIBUTION) PRODUCT REVIEW Power Edge servers Power Vault and Dell storage products Power Connect switches OptiPlex desktops Latitude notebooks Dell Precision workstations Inspiron notebooks Dimension desktops Dell monitors Software and Peripherals Premier Services

CURRENT MARKETING SITUATION (INFORMATION ABOUT THE MARKET, PRODUCT PERFORMANCE, COMPETITION AND DISTRIBUTION) • REVIEW OF COMPETITION

• Dell has strengthened its hold on market • Today the companies that are its strongest • Competitors GATEWAY , COMPAC ,HEWLLE-PACKARD.

MARKETING MIX “IT

enable companies to use different sales & marketing approaches than more possible before. One way to summarize firm’s sales & Mkg approach is three what are often called as 4 P’s”.

Product

Price

Place

Promotion

MICROPRTABLE OFFERS • Microportable offers • New features fast simple set up

VARIETY NOTEBOOK network_homepage

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HANDBOOKS NOTEBOOK DESKTOPS PRINTERS axim_btn

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PLACE • Global strategy • Dell worldwide • Dell Americas • Dell Asia pacific • Dell euro middle • east and Africa

launching dell.com • commercial migration towards internet

PROMOTION • Advertisements

PRICE • Cost effective custom configurated system • Product services easy to buy • Warranties

DELL’S SATISFACTION • Proud to provide best services •

“we at dell pride ourselves to providing the best customer experience by offering quality products and services”

TOTAL SATISFACTIN POLICY OFFERS • You may return your new system up to 30 days from the date of invoice.1 Any refurbished systems can be returned up to 14 days from the date of invoice. • You are responsible for shipping the system back to Dell and for the costs associated with that shipment. • It is important that you return everything on your order, and that it is in its original packaging. • We will credit your account for the price of the system minus shipping and handling.

PRODUCTS ROLE • • • • • •

Servers & Storage Note Books & Desk Tops Networking Handheld Software & Peripherals Services

PRODUCTS ROLE • Services Dell helps provide an outstanding end-to-end service experience from consulting through deployment and support – Servers & Storage

Engineered for high performance, maximum uptime, serviceability, and ease of management. Note Books & Desk Tops Harnessing the power of emerging technology for top performance, serious multitasking & high productivity

PRODUCTS ROLE • Networking Designed for high performance, reliability and interoperability, Power Connect switches deliver unprecedented value.

OUR PRODUCTS • Software & Peripherals Top brands of printers, software applications, scanners, cameras, handhelds and thousands of other products.

OUR CUSTOMERS • • • • • • •

Home Users Office Users Small Businesses Medium to large businesses Federal & Local Governments Education Health Care

RESOLVING TECHNOLOGICAL PROBLEMS • Dell makes it easy to resolve your technical issues through our award-winning service and support. Every Dell DimensionTM desktop and InspironTM notebook comes with: • An outstanding limited warranty3 • Dell's at-home/on-site,4 or mail-in service plan • Online support at http://support.dell.com/us/en/home.asp

RESEARCH REPORTS • Customers Choose Dell Servers More Than Any Other In U.S. • • Austin, Texas, October 28, 2002 • Preliminary data1 released today by industry analyst firm Gartner it shows that more U.S. customers purchase industry standard servers from Dell than any other company. These figures mirror a trend that IDC research has also shown for the last six quarters. • .

DELL’S BUSINESS PROFESSIONAL TRAINING

•

For $99 a year includes online courses for more than 340 applications and is ideal for customers with no IT staff. Businesses with a technical staff can tap Dell for industry certification programs or schedule time with on-site technical experts to provide more indepth training so they can efficiently and effectively operate their networks once fully deployed.

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