05 March 09 - Engaging Readers We Media, Social Media
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Engaging Readers, We Media, Social Media University of North Texas Department of Journalism Online Journalism 3340 March 5, 2009
Today’s Lineup
Website of the Day Tool of the day Wikis Wrap Up Peter Shankman & The Future of News and the Web In class exercise H/W due next Tuesday:
Digital Storytelling Cookbook: READ Chapter on “ Seven Elements” Go to http://mediastorm.org, http://nppa.org or local newspaper website, find a multimedia story and define the seven elements of the story.
Wikis
“Wiki” is Hawaiian word for “quick”, e.g. WikiWiki
“Social software”: facilitating communication and collaboration with other users A Web-based application that allows people to add, remove, edit and change content through a browser. The ease of interaction makes wikis an effective tool for collaboration. Wikis can be considered a content management system.
http://www.atlassian.com/software/confluence/videos/overview/overview.j
Why Wikis?
Andrew Lih, director of technology at the Journalism and Media Studies Centre at the University of Hong Kong: Participatory Journalism:
Engages the news audience to participate in the process of rationalizing web content Crafting the news
Wikipedia.org
Started by Jimmy Wales, who create Bomis.com a Ph.D-edited free encyclopedia The Goal:
Allow visitors to create an encyclopedia easily shared, updated and never outdated
The Power of UGC: User Generated Content:
Year One: more than 20,000 articles, a dozen language translations Year Two: 100,000 articles, 50 languages
From Wikis to Social Media
Peter Shankman ( http://shankman.com)
Former AOL exec/entrepreneur Passing out resumes in Times Square Anti-Titanic campaign
WhereInTheHellIsMatt.com
Shankman’s Predictions
Predictions 1) Press releases as we know it will be dead in 36 months.
Putting it on the wire is not going to work. Search Engine Optimization – It’s all about the ‘tagging” -- You have to write better than ever!
2) Privacy is gone! You can curl up and do nothing or get out there and get your info out there first.
3) Newspapers are not freaking dead. They are condensing; they are emerging and they are getting smarter. Those that are disappearing don't need to be here. They're not smarter.
Shankman’s Four Principles 1) Transparency:
* Here's what we do. How we do it. * If you write a blog, tell people that's what you're doing. You have to be honest! • People don't trust anybody any more. 2) Relevance There's fragmentation. People get their news in multiple formats. You have to know how to get to your audience. You have to get it to them the way they want to get information. 3) Brevity: * The MTV generation got people used to 3 minute videos * The “Twitter” Generation has got us down to 140 characters * Be quick: Get your message across 4) Top of mind presence: People/Readers/Viewers need to have a relationship with you
Media Executives
Why social media matters?
Have to go where the readers are Have to convince readers we are there for them Tell stories in multiple ways, multiple formats in multiple venues News websites have to be a ‘utility’
Make the content informative Make it accessible Create a call to action
In class assignment
Post on blog Headline 150 word summary Integrate Swivel graphic
Today’s Lineup
Website of the Day Tool of the day Wikis Wrap Up Peter Shankman & The Future of News and the Web In class exercise H/W due next Tuesday:
Digital Storytelling Cookbook: READ Chapter on “ Seven Elements” Go to http://mediastorm.org, http://nppa.org or local newspaper website, find a multimedia story and define the seven elements of the story.
Wikis
“Wiki” is Hawaiian word for “quick”, e.g. WikiWiki
“Social software”: facilitating communication and collaboration with other users A Web-based application that allows people to add, remove, edit and change content through a browser. The ease of interaction makes wikis an effective tool for collaboration. Wikis can be considered a content management system.
http://www.atlassian.com/software/confluence/videos/overview/overview.j
Why Wikis?
Andrew Lih, director of technology at the Journalism and Media Studies Centre at the University of Hong Kong: Participatory Journalism:
Engages the news audience to participate in the process of rationalizing web content Crafting the news
Wikipedia.org
Started by Jimmy Wales, who create Bomis.com a Ph.D-edited free encyclopedia The Goal:
Allow visitors to create an encyclopedia easily shared, updated and never outdated
The Power of UGC: User Generated Content:
Year One: more than 20,000 articles, a dozen language translations Year Two: 100,000 articles, 50 languages
From Wikis to Social Media
Peter Shankman ( http://shankman.com)
Former AOL exec/entrepreneur Passing out resumes in Times Square Anti-Titanic campaign
WhereInTheHellIsMatt.com
Shankman’s Predictions
Predictions 1) Press releases as we know it will be dead in 36 months.
Putting it on the wire is not going to work. Search Engine Optimization – It’s all about the ‘tagging” -- You have to write better than ever!
2) Privacy is gone! You can curl up and do nothing or get out there and get your info out there first.
3) Newspapers are not freaking dead. They are condensing; they are emerging and they are getting smarter. Those that are disappearing don't need to be here. They're not smarter.
Shankman’s Four Principles 1) Transparency:
* Here's what we do. How we do it. * If you write a blog, tell people that's what you're doing. You have to be honest! • People don't trust anybody any more. 2) Relevance There's fragmentation. People get their news in multiple formats. You have to know how to get to your audience. You have to get it to them the way they want to get information. 3) Brevity: * The MTV generation got people used to 3 minute videos * The “Twitter” Generation has got us down to 140 characters * Be quick: Get your message across 4) Top of mind presence: People/Readers/Viewers need to have a relationship with you
Media Executives
Why social media matters?
Have to go where the readers are Have to convince readers we are there for them Tell stories in multiple ways, multiple formats in multiple venues News websites have to be a ‘utility’
Make the content informative Make it accessible Create a call to action
In class assignment
Post on blog Headline 150 word summary Integrate Swivel graphic
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