26-feb 09 - Onlinejournalism-crowdsourcing Wikis Story Ideas
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Crowdsourcing, Wikis and Generating Ideas University of North Texas Department of Journalism Online Journalism 3340 Feb. 26, 2009
Today’s Lineup
Website of the Day Reporting Web Stories & Crowdsouring Wikis
Your assignment, Tuesday, March 3
Go to http://www.slideshare.net/westervillelibrary/ http://www.poynter.org/column.asp?id=32&
Where Do You Begin?
Who is your audience? Print/Broadcast audience differs from web audience Local, Regional, National … Global ‘Insatiable desire for information’ What can I add to create a rich, informative online experience?
“...we needed ….to make a special editorial emphasis that goes beyond what the print journal does or what the newswires do. It is a different audience. It is a complementary audience, but it is not the same as print, and we try to meet those information needs.” - Rich Jaroslovsky, Man. Ed.,
Where Do You Begin? Traditional Sources Sources/individuals Newspapers
Local and community
Television News Wire Services Observation
Covering a meeting, events
Press conferences Documents
Police reports, court filings, press releases
Where Do You Begin? Today: It’s a Two-Way Street Feedback pages Message boards ( NOLA.com) Chat Rooms
Readers suggestions to editors, specific reporters Readers post comments everyone can read among A dialogue readers
Online polls (cnn.com, foxnews.com, Boston Globe) E-mail
Instant non-scientific reaction to stories, subjects Reporters/Editors contact info published
Where Do You Begin? New Reservoirs of Ideas Groups (Yahoo!, Google, others) Blogs (USAToday, NYPost, Search engines
Formerly ‘Usenet’ – broad range of subjects
MySpace, Facebook, YouTube! Tech Sites
Personal webpages … from human interest to the absurd
Millions of them
Find sources, studies, special interests
CNet, Mobile News, TechWeb
Trash Into Treasure
It’s boring Who cares? It’s obscure It’s pointless It’s ridiculous It’s a cliche
Interviewee boring The story has already been done Nobody wants to read this Nobody will understand it
CrowdSourcing – “We Media”
Coined by Jeff Howe, 2006, Wired News article In his words: “crowdsourcing represents the act of a company or institution taking a function once performed by employees and outsourcing it to an undefined (and generally large) network of people in the form of an open call. “This can take the form of peer-production (when the job is performed collaboratively), but is also often undertaken by sole individuals. The crucial prerequisite is the use of the open call format and the large network of potential laborers.” http://www.bnet.com/2422-13950_23-248641.htm
Source: Journalism 2.0 – How to Survive and Thrive – Chapter 4: ‘New Reporting Methods”
Crowdsourcing cont.
Ability to gather vast amount of information from a large group “Harnessing the power of community on a continuing basis to improve the information base” Beyond a grassroots concept, but as much a journalism tool as a corporate tool Wikipedia, iStockPhoto, YouTube.com
Source: Journalism 2.0 – How to Survive and Thrive – Chapter 4: ‘New Reporting Methods”
CrowdSourcing
Why?
Gathering information quickly from multiple Engaging method to involve readers/viewers/customers Educating a community of users who have access to a greater variety information to make more informed decisions Source: Journalism 2.0 – How to Survive and Thrive – Chapter 4: ‘New Reporting
Methods”
Crowdsourcing cont.
It’s for real
Gannett Corporation – “Information Centers”
Prioritize local news over national news; Publish more user-generated content; become 24-7 news operations, in which the newspapers do less and the websites do much more; Use crowdsourcing methods to put readers to work as watchdogs, whistleblowers and researchers in large, Source: Journalism 2.0 – How to Survive and Thrive – Chapter 4: ‘New Reporting investigative features.
Methods”
Real Examples
Cincinnati Enquirer – Voter Issues – Nov 2006
A Gannett newspapers Newspaper invited readers to submit information about voter irregularities Newspaper posted them on a Google Map
BlackAmericaWeb.com – 2008 Election
Partnership with NAACP National Voter Fund Voters call in to report problems Interactive map showing call volumes Tom Joyner Morning Show driving listeners to submit comments to the website or a Source: Journalism 2.0 – How to Survive and Thrive – Chapter 4: ‘New Reporting phone line
Methods”
Real Examples
The Spokesman-Review
Create reader networks E-mail databases sorted by beat:
Education, Police, Specific cities
Correspond with sources Seek/verify information Gather reader opinion
Why?
Ken Sands – created the ‘networks’ Interaction occurs before publication – during information gathering process Proactively contacting people you get a wider reaction than waiting for them to call you
Source: Journalism 2.0 – How to Survive and Thrive – Chapter 4: ‘New Reporting Methods”
Wikis
The Basics:
A Web-based application that allows people to add, remove, edit and change content through a browser. The ease of interaction makes wikis an effective tool for collaboration. Wikis can be considered a content management system.
http://www.atlassian.com/software/confluence/videos/overview/ov
Creating a ‘Budget Line’
‘Selling your story’ Capturing the ‘so what’/’who cares’ Very short, clear and accurate Helps editors understand what stories are available from all reporters
Today’s Lineup
Website of the Day Reporting Web Stories & Crowdsouring Wikis
Your assignment, Tuesday, March 3
Go to http://www.slideshare.net/westervillelibrary/ http://www.poynter.org/column.asp?id=32&
Where Do You Begin?
Who is your audience? Print/Broadcast audience differs from web audience Local, Regional, National … Global ‘Insatiable desire for information’ What can I add to create a rich, informative online experience?
“...we needed ….to make a special editorial emphasis that goes beyond what the print journal does or what the newswires do. It is a different audience. It is a complementary audience, but it is not the same as print, and we try to meet those information needs.” - Rich Jaroslovsky, Man. Ed.,
Where Do You Begin? Traditional Sources Sources/individuals Newspapers
Local and community
Television News Wire Services Observation
Covering a meeting, events
Press conferences Documents
Police reports, court filings, press releases
Where Do You Begin? Today: It’s a Two-Way Street Feedback pages Message boards ( NOLA.com) Chat Rooms
Readers suggestions to editors, specific reporters Readers post comments everyone can read among A dialogue readers
Online polls (cnn.com, foxnews.com, Boston Globe) E-mail
Instant non-scientific reaction to stories, subjects Reporters/Editors contact info published
Where Do You Begin? New Reservoirs of Ideas Groups (Yahoo!, Google, others) Blogs (USAToday, NYPost, Search engines
Formerly ‘Usenet’ – broad range of subjects
MySpace, Facebook, YouTube! Tech Sites
Personal webpages … from human interest to the absurd
Millions of them
Find sources, studies, special interests
CNet, Mobile News, TechWeb
Trash Into Treasure
It’s boring Who cares? It’s obscure It’s pointless It’s ridiculous It’s a cliche
Interviewee boring The story has already been done Nobody wants to read this Nobody will understand it
CrowdSourcing – “We Media”
Coined by Jeff Howe, 2006, Wired News article In his words: “crowdsourcing represents the act of a company or institution taking a function once performed by employees and outsourcing it to an undefined (and generally large) network of people in the form of an open call. “This can take the form of peer-production (when the job is performed collaboratively), but is also often undertaken by sole individuals. The crucial prerequisite is the use of the open call format and the large network of potential laborers.” http://www.bnet.com/2422-13950_23-248641.htm
Source: Journalism 2.0 – How to Survive and Thrive – Chapter 4: ‘New Reporting Methods”
Crowdsourcing cont.
Ability to gather vast amount of information from a large group “Harnessing the power of community on a continuing basis to improve the information base” Beyond a grassroots concept, but as much a journalism tool as a corporate tool Wikipedia, iStockPhoto, YouTube.com
Source: Journalism 2.0 – How to Survive and Thrive – Chapter 4: ‘New Reporting Methods”
CrowdSourcing
Why?
Gathering information quickly from multiple Engaging method to involve readers/viewers/customers Educating a community of users who have access to a greater variety information to make more informed decisions Source: Journalism 2.0 – How to Survive and Thrive – Chapter 4: ‘New Reporting
Methods”
Crowdsourcing cont.
It’s for real
Gannett Corporation – “Information Centers”
Prioritize local news over national news; Publish more user-generated content; become 24-7 news operations, in which the newspapers do less and the websites do much more; Use crowdsourcing methods to put readers to work as watchdogs, whistleblowers and researchers in large, Source: Journalism 2.0 – How to Survive and Thrive – Chapter 4: ‘New Reporting investigative features.
Methods”
Real Examples
Cincinnati Enquirer – Voter Issues – Nov 2006
A Gannett newspapers Newspaper invited readers to submit information about voter irregularities Newspaper posted them on a Google Map
BlackAmericaWeb.com – 2008 Election
Partnership with NAACP National Voter Fund Voters call in to report problems Interactive map showing call volumes Tom Joyner Morning Show driving listeners to submit comments to the website or a Source: Journalism 2.0 – How to Survive and Thrive – Chapter 4: ‘New Reporting phone line
Methods”
Real Examples
The Spokesman-Review
Create reader networks E-mail databases sorted by beat:
Education, Police, Specific cities
Correspond with sources Seek/verify information Gather reader opinion
Why?
Ken Sands – created the ‘networks’ Interaction occurs before publication – during information gathering process Proactively contacting people you get a wider reaction than waiting for them to call you
Source: Journalism 2.0 – How to Survive and Thrive – Chapter 4: ‘New Reporting Methods”
Wikis
The Basics:
A Web-based application that allows people to add, remove, edit and change content through a browser. The ease of interaction makes wikis an effective tool for collaboration. Wikis can be considered a content management system.
http://www.atlassian.com/software/confluence/videos/overview/ov
Creating a ‘Budget Line’
‘Selling your story’ Capturing the ‘so what’/’who cares’ Very short, clear and accurate Helps editors understand what stories are available from all reporters
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