Year 13 Comm

YEAR 13 COMM QUESTIONNAIRES

AIMS • Recap key terminology for Questionnaires • Outline work for next week • Begin designing your questionnaire

HOW TO USE QUESTIONNAIRES TO GATHER BOTH QUANITIVE & QUALITATIVE PRIMARY RESEARCH

OPEN AND CLOSED QUESTIONS Closed question – answered with a word/phrase Quick, easy to answer Often Quantitative Open questions – longer answer Often Qualitative Is this question open or closed? What do you think is the best feature of a home cinema? IT IS NEITHER OPEN OR CLOSED How could you make the question open/closed?

HOW TO USE QUESTIONNAIRES TO GATHER BOTH QUANITIVE & QUALITATIVE PRIMARY RESEARCH

TYPES OF CLOSED QUESTIONS RANKING & RATING QUESTIONS Rank these in order of importance to you: Portability Price Durability Compatibility with other products Size

MULTIPLE CHOICE (NUMERICAL/CATEGORICAL) Age: 8-15 16-24 25-35 36-50 51+

YOUR QUESTIONNAIRE MUST: • Be between 15 and 21 questions • Be on Survey Monkey • Include open and closed questions where appropriate • Have a number of respondents outside of this class • Focus on your target audience • Have a clear sense of explanation in questions – your audience know nothing about your idea!

SECTION 1: YOUR AUDIENCE • Be between 5 and 7 questions • Questions on audience categories e.g. age, gender, spending power etc.

SECTION 2: STYLE • Be between 5 and 7 questions • Questions on audience’s taste in documentaries e.g: - current consumption of documentaries - use of VT package conventions - other types of media text which could influence your work USE YOUR TEXTUAL ANALYSIS TO HELP YOU DESIGN THESE QUESTIONS

SECTION 3: CONTENT • Be between 5 and 7 questions • Questions on audience’s opinions on your documentary proposal e.g: - appeal of your topic - appeal of your angle USE YOUR TEXTUAL ANALYSIS & FACTS AND FIGURES TO HELP YOU DESIGN THESE QUESTIONS

THIS WEEK TODAY – Familiarise yourself with survey monkey & begin designing your questionnaire WED – Complete designing by end of lesson and check with me THURS – Complete Qs for other group members & circulate your own Q FRI – Receive task for analysis of results SUN 8PM – Submit analysis on blog