Year 13 Media Communication

TREATMENTS Year 13 Media Communication

WHAT IS THE TREATMENT? The culmination of your research stage Outlining your ideas in terms of content

and structure Utilising examples from other media, PowerPoint and your own verbal delivery It will be then presented as an 8-10 minute pitch to a group of other students from your class to gain their opinions

1) INTENTIONS What is your documentary setting out to achieve? This could include, but is not limited to: - I am challenging… - I am exploring... - I am investigating… - I am proving… 

Needs to be explained in detail: - I will be doing this by… - My angle on this will be…

2) CONTENT OF IDEA In detail explain the content of your

documentary.

-What is your topic? -What is your angle? -What is the Unique Selling Point of your idea? -What arguments/debates around your idea will

your documentary explore? -How will they do this?

3) STRUCTURE & RUNNING ORDER

In as much detail as you can, explain the structure of your piece -What will elements will your documentary

have? -Who will you need to interview/what actors will you need to execute your idea? -Outline your narrative structure.

E.g. Segment 1 – Intro (outside train station presented by me) Segment 2 – Vox Pops with question ‘how has the recession effected you?’ (Oxford Street) Segment 3 – Interview with financial expert (Bank of England) Segment 4 – Top 5 tips on saving money (Mostly done through graphics with voice over) Segment 5 – Interview with someone who lost their job because of the recession (in their house) ETC…

4) PROFILE OF TARGET AUDIENCE AND APPEAL OF YOUR IDEA A detailed profile of the social group your piece will appeal to.

Explain, very clearly, who the person is who would want to watch your piece -Age -Gender -Location -Interests -Ambitions -Employment status/education -Disposable Income -Ethnicity -Opinions -Existing media consumption/favourite media texts -Social economic -Niche or mainstream?

For each of these factors you must explain why you have chosen to aim your idea towards this type of person and how your idea will appeal to them.

5)EXPLANATION OF RESEARCH & KEY FINDINGS 

For each piece of research you have done:

EXPLANATION OF RESEARCH - What did you set out to find out? - Was it examining content or audience? - Why was that method was suited to the research you were conducting? - Was it qualitative or quantitative? - Was it primary or secondary? KEY FINDINGS - Three key findings - How the research has advanced the development of your research

6) TECHNICAL VIABILITY What equipment will you need for the

production? What equipment will you need for post production? What crew members will you need? Who will they be?

7) PRACTICAL VIABILITY Who will appear in your feature

(actors/interviewees)? Where will you find them? Where will your feature be shot? Do you have access to these location(s)? What props/costumes will you need? Will you use archive footage? Where will you find it? Will you need permission to use the footage?

8) LEGAL & REGULATORY CONSIDERATIONS  How do the following sets of guidelines

effect your piece? BBC editorial guidelines - Media Law - OFCOM’s Regulations -

9) COMMERCIAL VIABILITY The Market What texts are on the market that are similar to yours or compete for the same audience as your documentary? How will your product be sufficiently different/ unique/ niche to compete ? Your Budget How much will your feature cost to make? What will the money be spent on? In what way would your documentary provide good value for money? Distribution and Exhibition  How will your product enable the BBC to fulfil its ethos of inform, educate and entertain? What day and time will you broadcast the show on and why? What other programs are on in the same slot?

10) QUESTIONS FOR YOUR AUDIENCE  You should include a number of

specific questions here, primarily focusing on:

Ways to improve your content - Ways to improve your structure - Ways to better appeal to your audience -

4 KEY THINGS TO REMEMBER  BRIEF  VISUAL  CLEAR  WHY DO YOUR AUDIENCE WANT TO

WATCH THIS DOCUMENTARY?

REST OF THE TERM TODAY (2nd), THURSDAY (3rd), FRIDAY (4th) & TUESDAY (8th) Work on your first draft treatment – must be finished by end of Tuesday’s lesson. WEDNESDAY (9th) 5 minute tutorials on treatments THURSDAY(10th) & FRIDAY(11th) Redraft treatments LAST WEEK OF TERM (15th-18th) Present treatments to class and complete a reflection on them for your blog OVER CHRISTMAS Contact your documentary contributors