Website Redesign
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Tw o - d a y c o n n e c t e d f o r u m a n d w o r k s h o p s
Book before 6 November 2009 to receive your early bird discount
7-9 December 2009, Oaks on Collins, Melbourne
Website redesign Create
Managing and working with social media
Connect
Collaborate
Creating leading edge websites by integrating Web 2.0 technologies within your redesign strategy Post-forum workshops: Wednesday, 9 December 2009
Workshop A: From Social Web 2.0 to Web 2.Hero Facilitator: Dr Andrew Stapleton, Research Specialist, Andrew Stapleton Consulting Workshop B: Developing a Twitter strategy for your organisation Facilitators: Mia Northrop, Senior Consultant; Eleanor Tan, Senior Consultant, Symplicit
Learn from organisations whose social media strategies are leading the way in Australia
Hear from our expert panel of speakers:
Telstra RSPCA National Rugby League (NRL) Department of Justice Victoria Objective Digital Monash University Andrew Stapleton Consulting University of Sydney Clive Peeters REA Group (realestate.com.au) Sensis Pty Ltd SBS
Take part in highly interactive sessions with industry experts and your peers
Hear hints and tips from Web Designer Adrian Thomas who has worked some of Australia’s largest online brands
Supported by:
Hear a social media campaign strategy from: Rodeo/Vivid Group, a Mitchell Communication Group Company
Produced By:
w w w. ar kgr oupaust ralia.co m .a u
Website Redesign: Managing and Working with Social Media Creating leading edge websites by integrating Web 2.0 technologies within your redesign strategy
Social media not only engages both internal and external users, it can be a cost effective way of reaching out to potential clients and customers. By engaging online users with social media, an organisation can improve communication paths, create a range of innovative branding opportunities and appear more accessible.
Since its whirlwind domination of online communication as a networking powerhouse for organisations and individuals, social media continues to evolve as users begin to expect high interactivity and personalisation. Integrating social media platforms into your website redesign can potentially drive your marketing strategy to new heights. This connected forum will teach you how to:
The online communicator must juggle a range of tasks and responsibilities as constant updates and numerous Web 2.0 platforms mean content must be ever changing and unique. When applied correctly within a business model social media can improve image and increase profitability. However the progressive nature of the online ecosystem means those organisations at the forefront of web usage must be innovative thinkers with a strong marketing plan and a skilled web designer.
Implement innovative website design tips and techniques Use social media to make your website more accessible to users Incorporate social media techniques into your marketing strategy Improve employee engagement with Web 2.0 technologies Execute a culture shift in your company’s mindset Adapt content for numerous streams
Post-forum workshops: Wednesday, 9 December 2009 Workshop A: From Social Web 2.0 to Web 2.Hero
Workshop B: Developing a Twitter strategy for your organisation
Registration: 9.00 am Workshop starts: 9.30 am Workshop ends: 12.30 pm
Registration: 1.00 pm Workshop starts: 1.30 pm Workshop ends: 4.30 pm
Facilitated by: Mia Northrop, Senior Consultant;
Facilitated by: Dr Andrew Stapleton, Research Specialist, Andrew Stapleton Consulting
About the workshop: Social networking can be harnessed as a powerful tool for improving business performance. As a result, it’s important to recognise common business strategies for using social networking, ways of implementing it, and means for evaluating its performance. The key takeaways from this workshop are:
Eleanor Tan, Senior Consultant, Symplicit
About the workshop: In February 2009, Twitter was hailed by Nielsen as the fastest growing member community with year-on-year growth of 1382%. With over twenty million users it has become a compelling way for people to reach out to businesses and for businesses to engage with their customers. This practical workshop will equip you with a straw man Twitter plan for your workplace that addresses your firm’s marketing and customer service goals, allays stakeholder concerns, is appropriate for your resources and integrates with your other digital presences. After this workshop you will:
Understanding various business strategies for using Web 2.0 and social networking tools Implementing social networking within your business Evaluating social networking performance
About your workshop leader: Dr Andrew Stapleton has wide ranging usability research experience both within industry and academia. He has extensive experience in the video game, electronic entertainment, and broadcast television industries within Australia and the USA, and maintains a passion for the use of games and simulations for a variety of applications.
About your workshop leaders: Mia Northrop has over 10 years experience marketing websites and designing digital user experiences. She applies her passion for finding the sweet spot between user needs, competitor offerings and business objectives to clients as diverse as REA Group, Ford, State Library of Victoria, Merrill Lynch, Coles Group, EMC and NAB. Prior to joining Symplicit, Mia worked for a who’s who of Australian Internet companies including Fairfax Digital, Sensis, CitySearch Australia and SEEK, as well as the US interactive agency Razorfish. You can follower her on Twitter@mnorthrop.
He has presented his work at industry and academic conferences across the globe and has published in national and international journals. You can follow his blog http://www,andrewstapleton.com and you can join him on Twitter @andrewstapleton http://twitter.com/andrewstapleton
Have a thorough knowledge of the Twitter platforms Learn from case studies of success stories and misfires Be aware of measurement and analysis tools to inform your approach Have the outline of a plan to kick start your strategy
Eleanor Tan has worked in both user interaction and content management roles for the past eight years. With a passion for user-centred design, she has played key roles in several large-scale website and intranet redevelopment projects and has worked with a wide range of clients including NAB, Lonely Planet, Melbourne Water, La Trobe University and ABC NewsRadio. You can follow her on Twitter @ eleanortan
Who should attend? Managers, Directors and Professionals responsible for:
Internet/Web Innovation Strategy Collaboration PR New Media Marketing eBusiness
L&D Communication Knowledge Management/Know How Information Management Project Management Client Relationships Change Management Quality Improvement
rganisational Development O Information/Enterprise Architecture Portal Management Content Management Document Management Information Systems
Day One: Monday, 7 December 2009 8.30
Registration and refreshments
9.00 Chairperson’s opening remarks James Breeze, Chief Experience Officer, Objective Digital
Day Two: Tuesday, 8 December 2009 8.30
9.00 Chairperson’s opening remarks James Breeze, Chief Experience Officer, Objective Digital
Exploring Web 2.0 and website redesign: a harmonious union 9.15 Putting social media on the corporate agenda Using social media to support business objectives Structuring the corporation to support social media Embedding social media into daily processes Mike Hickinbotham, Social Media Senior Advisor, Telstra
Registration and refreshments
Using social media to engage staff 9.15
Engaging internal users for top results
Creating a social media policy Establishing change ambassadors for your strategy Creating an online personality for your organisation Maintaining online relationships
10.00 Redesigning your website
Darren Whitelaw, Manager, best Onlinepractice Communication and New Media Employing approaches Strategies, Department of Justice Victoria
Adrian Thomas, Front End Web Designer
How Enterprise 2.0 can support your business and social media strategy Wikis, forums, blogs and groups for staff Improving productivity, collaboration and engagement Convincing managers, legal and HR
Redesigning your site for impact Working with your web designer Understanding why regular redesign is so important Uncovering user expectations and desires 10.45 Morning refreshments and networking 11.15 Online retailing, social media and organisational change Is there a place for social media in your ecommerce strategy? Understanding how using online tools can challenge the organisation, and its implications for your strategy Ensuring your new website has the right organisational outcomes Tim West, Online Manager, Clive Peeters Social media platforms and ways to incorporate them
12.00 Exploring the different platforms This session will provide an overview of the main social media platforms: Facebook, Myspace, Linked In, Twitter, etc. Appealing to all generational groups Redesigning your website to incorporate Web 2.0 Juggling the maintenance of various streams Lauren Cochrane, Online Communication Specialist, RSPCA 12.45 Networking lunch 1.45
Accessing all areas: usable social media
Ensuring various social media platforms are easily accessible Designing your website around accessibility to Web 2.0 Improving outcomes of joint projects User interaction with multiple social media pathways
Gian Wild, Manager, Usability & Accessibility Services, Monash University
2.30 Incorporating Web 2.0 platforms into your marketing strategy Including interactive elements this session draws on ample practical case studies Improving organisational visibility through Web 2.0 Ways the various platforms can boost profitability and image Key tips and tricks of the trade Dr Andrew Stapleton, Research Specialist, Andrew Stapleton Consulting 3.15
Afternoon refreshments and networking
3.45 Engaging with social media: understanding your online clients This session will draw on several client projects undertaken by Rita for a number of key consumer brands Ensuring that your new website has the right mix of social media and customer engagement Pros and Cons of Social Media Who is most likely to engage and what level of interaction with social media integration is appropriate? Policies, privacy, and rights for information sharing Rita Arrigo, Social Media Consultant, Rodeo/Vivid Group, a Mitchell Communication Group Company 4.30 Interactive group debate What is the most successful social networking site available? Is it the accessibility of Twitter, the informal platform of Facebook, or the highly useful corporate site Linked In? You will split into three groups to argue the benefits of your designated social networking site. You will have 15 minutes to discuss the benefits within your group then 5 minutes to present your argument to your fellow delegates. The purpose of this session is to get you thinking and debating with peers to explore new and innovative ways to use social networking platforms. Moderated by: James Breeze, Chief Experience Officer, Objective Digital 5.15
Chairperson’s closing remarks and end of day one
10.00 Enterprise 2.0: social media is your new intranet
Melissa Hendry, Internal Communication Manager, REA Group (realestate. com.au) 10.45 Morning refreshments and networking 11.15 Implementing a culture change
Managing change Ensuring a smooth transition Making your online presence your main point of contact
Marnie Hobbs, Manager, New Media & CRM, National Rugby League (NRL) Learning to embrace social media
12.00 Don’t fear the Facebook: embracing social media to improve your search results Generating online social capital Making the most important friend of all: Google Strategic approaches to building your web presence Anna Roberts, Senior Web and Communications Officer, Arts Digital Faculty of Arts, University of Sydney 12.45 Networking lunch 1.45
Adapting content for various social networking platforms
What and where is appropriate in social media Sourcing sufficient, relevant and engaging content Educating and coordinating social media with your existing marketing and online teams Aisha Hillary, Communications Specialist, New Media and Brand, SBS
2.30 Connection, communication and collaboration: social media in the workplace In this session you will follow Sensis’ staff communication strategy on a journey from all staff emails to open collaboration and corporate Twitter Cultural and financial drivers in favour of social media as a business tool Governance in an open environment Engaging staff and driving usage: early adopters vs. sticks in the mud Robin Singleton, Online Communications Manager, Sensis Pty Ltd 3.15
Afternoon refreshments and networking In-depth interactive session
3.45 Using social media within the organisation This is your chance to hear what our experts have to say as the forum comes to a close. This session is designed to be a light hearted discussion to reflect on what has been learnt and what the future holds for social media and Web 3.0. Exploring the benefits of internal networking Encouraging employees to get involved Monitoring use: are your employees using Web 2.0 responsibly? Panellists: Darren Whitelaw, Manager, Online Communication and New Media Strategies; Gian Wild, Usability and Accessibility Services, Monash University; Robin Singleton, Online Communications Manager, Sensis Pty Ltd Moderated by: James Breeze, Chief Experience Officer, Objective Digital 5.15
Chairperson’s closing remarks and end of connected forum
5 way s to boo k yo u r p l ace AT th i s e v ent Phone: +61 1300 550 662 +61 (02) 8913 4000
Fax: +61 1300 550 663 +61 (02) 8913 4099
Email: [email protected] Web: www.arkgroupaustralia.com.au
Post: Send the completed registration form to Ark Group Australia Pty Ltd, Main level, 83 Walker Street, North Sydney, NSW 2060
Website Redesign: Managing and Working with Social Media 7-9 December 2009, Oaks on Collins, Melbourne
A G -W E B
put your details here (please print): Organisation Name
postal address
state postcode
fax phone
Connected forum + 2 Workshops
Connected forum + 1 Workshop
Connected forum only
Post-forum workshops A or B
Standard Pricing
o Save $200 $3885 + GST = $4273.50
o Save $100 $3290+ GST = $3619
o $2695 + GST = $2964.50
o $695 + GST = $764.50
Early Bird (exp: 06/11/09)
o Save $400 $3685 + GST = $4053.50
o Save $350 $3040 + GST = $3344
o Save $200 $2495 + GST = $2744.50
o Save $60 $635 + GST = $698.50
o Save $500 $3585 + GST = $3943.50
o Save $450 $2940+ GST = $3234
o Save $300 $2395 + GST = $2634.50
o Save $100 $595 + GST = $654.50
Not valid with any other offer
Member Discount (exp: 09/10/09)
I am a member of Strategic Path, ASTC (VIC, NSW), AIMIA, MAANZ, WIPA, TCANZ
Delegate
Name
Job title
Email address
1st 2nd 3rd 4th – FREE
Signature I have read and accepted the booking conditions
Please note: Payment must be received in full prior to the event to guarantee your place
o Mastercard
o Visa
o American Express
Card number Expiry date Cardholder’s name
Event venue and accommodation Preferential rates are available at the Oaks on Collins. Please contact the hotel directly to make your reservation, quoting ‘Ark Group Australia’ as your reference. Oaks on Collins 480 Collins St Melbourne Vic 3000 03 8610 6488 [email protected] Contact for accommodation is: Nick Hayes 02 9361 1570 or [email protected]
Cardholder’s signature Group Discount When you bring a team of three, you can bring a 4th delegate for free!
o Payment enclosed (Cheques should be made payable to Ark Group Australia Pty Ltd) o Please invoice me Booking conditions 1. Bookings can be submitted at any stage prior to the event, subject to availability. A limited allocation is being held and booking early is therefore recommended. In the event of the booking not being accepted by Ark Group Australia the total amount will be refunded. 2. Payment must be received in full prior to the course. 3. All speakers are correct at the time of printing, but are subject to variation without notice. 4. If the delegate cancels after the booking has been accepted, the delegate will be liable to the following cancellation charges: Cancellations notified over 45 days prior to the event will not incur a cancellation fee. In the event of a cancellation being between 45 and 30 days prior to the event, a 20% cancellation fee will be charged.
5. 6. 7. 8. 9.
For cancellations received less than 30 days prior to the event, the full delegate rate must be paid and no refunds will be available. All bookings submitted by e-mail, fax, or over the telephone are subject to these booking conditions. All cancellations must be received in writing. Ark Group Australia will not be held liable for circumstances beyond their control which lead to the cancellation or variation of the programme. All bookings, whether Australian or overseas will be charged Australian GST at the prevailing rate at the time of booking. Delegates are responsible for their own travel, accommodation and visa requirements.
We occasionally allow reputable companies to mail details of products we feel may be of interest. If you do not wish to receive this service, please tick this box q
D001
Can’t make the event? Connected forum CD is available! If you can’t take full advantage of this event, the connected forum CD gives you a useful record of the presentations made at the event for your reference. The CD is made available after the event at $595 plus GST. For more information contact Aimee Rootes Phone: 1300 550 662 Email: [email protected] Sponsorship or Exhibition Opportunities If you are interested in sponsoring or exhibiting at this event please contact Michael Moorcraft: Phone: 1300 550 662 Email: [email protected]
Book before 6 November 2009 to receive your early bird discount
7-9 December 2009, Oaks on Collins, Melbourne
Website redesign Create
Managing and working with social media
Connect
Collaborate
Creating leading edge websites by integrating Web 2.0 technologies within your redesign strategy Post-forum workshops: Wednesday, 9 December 2009
Workshop A: From Social Web 2.0 to Web 2.Hero Facilitator: Dr Andrew Stapleton, Research Specialist, Andrew Stapleton Consulting Workshop B: Developing a Twitter strategy for your organisation Facilitators: Mia Northrop, Senior Consultant; Eleanor Tan, Senior Consultant, Symplicit
Learn from organisations whose social media strategies are leading the way in Australia
Hear from our expert panel of speakers:
Telstra RSPCA National Rugby League (NRL) Department of Justice Victoria Objective Digital Monash University Andrew Stapleton Consulting University of Sydney Clive Peeters REA Group (realestate.com.au) Sensis Pty Ltd SBS
Take part in highly interactive sessions with industry experts and your peers
Hear hints and tips from Web Designer Adrian Thomas who has worked some of Australia’s largest online brands
Supported by:
Hear a social media campaign strategy from: Rodeo/Vivid Group, a Mitchell Communication Group Company
Produced By:
w w w. ar kgr oupaust ralia.co m .a u
Website Redesign: Managing and Working with Social Media Creating leading edge websites by integrating Web 2.0 technologies within your redesign strategy
Social media not only engages both internal and external users, it can be a cost effective way of reaching out to potential clients and customers. By engaging online users with social media, an organisation can improve communication paths, create a range of innovative branding opportunities and appear more accessible.
Since its whirlwind domination of online communication as a networking powerhouse for organisations and individuals, social media continues to evolve as users begin to expect high interactivity and personalisation. Integrating social media platforms into your website redesign can potentially drive your marketing strategy to new heights. This connected forum will teach you how to:
The online communicator must juggle a range of tasks and responsibilities as constant updates and numerous Web 2.0 platforms mean content must be ever changing and unique. When applied correctly within a business model social media can improve image and increase profitability. However the progressive nature of the online ecosystem means those organisations at the forefront of web usage must be innovative thinkers with a strong marketing plan and a skilled web designer.
Implement innovative website design tips and techniques Use social media to make your website more accessible to users Incorporate social media techniques into your marketing strategy Improve employee engagement with Web 2.0 technologies Execute a culture shift in your company’s mindset Adapt content for numerous streams
Post-forum workshops: Wednesday, 9 December 2009 Workshop A: From Social Web 2.0 to Web 2.Hero
Workshop B: Developing a Twitter strategy for your organisation
Registration: 9.00 am Workshop starts: 9.30 am Workshop ends: 12.30 pm
Registration: 1.00 pm Workshop starts: 1.30 pm Workshop ends: 4.30 pm
Facilitated by: Mia Northrop, Senior Consultant;
Facilitated by: Dr Andrew Stapleton, Research Specialist, Andrew Stapleton Consulting
About the workshop: Social networking can be harnessed as a powerful tool for improving business performance. As a result, it’s important to recognise common business strategies for using social networking, ways of implementing it, and means for evaluating its performance. The key takeaways from this workshop are:
Eleanor Tan, Senior Consultant, Symplicit
About the workshop: In February 2009, Twitter was hailed by Nielsen as the fastest growing member community with year-on-year growth of 1382%. With over twenty million users it has become a compelling way for people to reach out to businesses and for businesses to engage with their customers. This practical workshop will equip you with a straw man Twitter plan for your workplace that addresses your firm’s marketing and customer service goals, allays stakeholder concerns, is appropriate for your resources and integrates with your other digital presences. After this workshop you will:
Understanding various business strategies for using Web 2.0 and social networking tools Implementing social networking within your business Evaluating social networking performance
About your workshop leader: Dr Andrew Stapleton has wide ranging usability research experience both within industry and academia. He has extensive experience in the video game, electronic entertainment, and broadcast television industries within Australia and the USA, and maintains a passion for the use of games and simulations for a variety of applications.
About your workshop leaders: Mia Northrop has over 10 years experience marketing websites and designing digital user experiences. She applies her passion for finding the sweet spot between user needs, competitor offerings and business objectives to clients as diverse as REA Group, Ford, State Library of Victoria, Merrill Lynch, Coles Group, EMC and NAB. Prior to joining Symplicit, Mia worked for a who’s who of Australian Internet companies including Fairfax Digital, Sensis, CitySearch Australia and SEEK, as well as the US interactive agency Razorfish. You can follower her on Twitter@mnorthrop.
He has presented his work at industry and academic conferences across the globe and has published in national and international journals. You can follow his blog http://www,andrewstapleton.com and you can join him on Twitter @andrewstapleton http://twitter.com/andrewstapleton
Have a thorough knowledge of the Twitter platforms Learn from case studies of success stories and misfires Be aware of measurement and analysis tools to inform your approach Have the outline of a plan to kick start your strategy
Eleanor Tan has worked in both user interaction and content management roles for the past eight years. With a passion for user-centred design, she has played key roles in several large-scale website and intranet redevelopment projects and has worked with a wide range of clients including NAB, Lonely Planet, Melbourne Water, La Trobe University and ABC NewsRadio. You can follow her on Twitter @ eleanortan
Who should attend? Managers, Directors and Professionals responsible for:
Internet/Web Innovation Strategy Collaboration PR New Media Marketing eBusiness
L&D Communication Knowledge Management/Know How Information Management Project Management Client Relationships Change Management Quality Improvement
rganisational Development O Information/Enterprise Architecture Portal Management Content Management Document Management Information Systems
Day One: Monday, 7 December 2009 8.30
Registration and refreshments
9.00 Chairperson’s opening remarks James Breeze, Chief Experience Officer, Objective Digital
Day Two: Tuesday, 8 December 2009 8.30
9.00 Chairperson’s opening remarks James Breeze, Chief Experience Officer, Objective Digital
Exploring Web 2.0 and website redesign: a harmonious union 9.15 Putting social media on the corporate agenda Using social media to support business objectives Structuring the corporation to support social media Embedding social media into daily processes Mike Hickinbotham, Social Media Senior Advisor, Telstra
Registration and refreshments
Using social media to engage staff 9.15
Engaging internal users for top results
Creating a social media policy Establishing change ambassadors for your strategy Creating an online personality for your organisation Maintaining online relationships
10.00 Redesigning your website
Darren Whitelaw, Manager, best Onlinepractice Communication and New Media Employing approaches Strategies, Department of Justice Victoria
Adrian Thomas, Front End Web Designer
How Enterprise 2.0 can support your business and social media strategy Wikis, forums, blogs and groups for staff Improving productivity, collaboration and engagement Convincing managers, legal and HR
Redesigning your site for impact Working with your web designer Understanding why regular redesign is so important Uncovering user expectations and desires 10.45 Morning refreshments and networking 11.15 Online retailing, social media and organisational change Is there a place for social media in your ecommerce strategy? Understanding how using online tools can challenge the organisation, and its implications for your strategy Ensuring your new website has the right organisational outcomes Tim West, Online Manager, Clive Peeters Social media platforms and ways to incorporate them
12.00 Exploring the different platforms This session will provide an overview of the main social media platforms: Facebook, Myspace, Linked In, Twitter, etc. Appealing to all generational groups Redesigning your website to incorporate Web 2.0 Juggling the maintenance of various streams Lauren Cochrane, Online Communication Specialist, RSPCA 12.45 Networking lunch 1.45
Accessing all areas: usable social media
Ensuring various social media platforms are easily accessible Designing your website around accessibility to Web 2.0 Improving outcomes of joint projects User interaction with multiple social media pathways
Gian Wild, Manager, Usability & Accessibility Services, Monash University
2.30 Incorporating Web 2.0 platforms into your marketing strategy Including interactive elements this session draws on ample practical case studies Improving organisational visibility through Web 2.0 Ways the various platforms can boost profitability and image Key tips and tricks of the trade Dr Andrew Stapleton, Research Specialist, Andrew Stapleton Consulting 3.15
Afternoon refreshments and networking
3.45 Engaging with social media: understanding your online clients This session will draw on several client projects undertaken by Rita for a number of key consumer brands Ensuring that your new website has the right mix of social media and customer engagement Pros and Cons of Social Media Who is most likely to engage and what level of interaction with social media integration is appropriate? Policies, privacy, and rights for information sharing Rita Arrigo, Social Media Consultant, Rodeo/Vivid Group, a Mitchell Communication Group Company 4.30 Interactive group debate What is the most successful social networking site available? Is it the accessibility of Twitter, the informal platform of Facebook, or the highly useful corporate site Linked In? You will split into three groups to argue the benefits of your designated social networking site. You will have 15 minutes to discuss the benefits within your group then 5 minutes to present your argument to your fellow delegates. The purpose of this session is to get you thinking and debating with peers to explore new and innovative ways to use social networking platforms. Moderated by: James Breeze, Chief Experience Officer, Objective Digital 5.15
Chairperson’s closing remarks and end of day one
10.00 Enterprise 2.0: social media is your new intranet
Melissa Hendry, Internal Communication Manager, REA Group (realestate. com.au) 10.45 Morning refreshments and networking 11.15 Implementing a culture change
Managing change Ensuring a smooth transition Making your online presence your main point of contact
Marnie Hobbs, Manager, New Media & CRM, National Rugby League (NRL) Learning to embrace social media
12.00 Don’t fear the Facebook: embracing social media to improve your search results Generating online social capital Making the most important friend of all: Google Strategic approaches to building your web presence Anna Roberts, Senior Web and Communications Officer, Arts Digital Faculty of Arts, University of Sydney 12.45 Networking lunch 1.45
Adapting content for various social networking platforms
What and where is appropriate in social media Sourcing sufficient, relevant and engaging content Educating and coordinating social media with your existing marketing and online teams Aisha Hillary, Communications Specialist, New Media and Brand, SBS
2.30 Connection, communication and collaboration: social media in the workplace In this session you will follow Sensis’ staff communication strategy on a journey from all staff emails to open collaboration and corporate Twitter Cultural and financial drivers in favour of social media as a business tool Governance in an open environment Engaging staff and driving usage: early adopters vs. sticks in the mud Robin Singleton, Online Communications Manager, Sensis Pty Ltd 3.15
Afternoon refreshments and networking In-depth interactive session
3.45 Using social media within the organisation This is your chance to hear what our experts have to say as the forum comes to a close. This session is designed to be a light hearted discussion to reflect on what has been learnt and what the future holds for social media and Web 3.0. Exploring the benefits of internal networking Encouraging employees to get involved Monitoring use: are your employees using Web 2.0 responsibly? Panellists: Darren Whitelaw, Manager, Online Communication and New Media Strategies; Gian Wild, Usability and Accessibility Services, Monash University; Robin Singleton, Online Communications Manager, Sensis Pty Ltd Moderated by: James Breeze, Chief Experience Officer, Objective Digital 5.15
Chairperson’s closing remarks and end of connected forum
5 way s to boo k yo u r p l ace AT th i s e v ent Phone: +61 1300 550 662 +61 (02) 8913 4000
Fax: +61 1300 550 663 +61 (02) 8913 4099
Email: [email protected] Web: www.arkgroupaustralia.com.au
Post: Send the completed registration form to Ark Group Australia Pty Ltd, Main level, 83 Walker Street, North Sydney, NSW 2060
Website Redesign: Managing and Working with Social Media 7-9 December 2009, Oaks on Collins, Melbourne
A G -W E B
put your details here (please print): Organisation Name
postal address
state postcode
fax phone
Connected forum + 2 Workshops
Connected forum + 1 Workshop
Connected forum only
Post-forum workshops A or B
Standard Pricing
o Save $200 $3885 + GST = $4273.50
o Save $100 $3290+ GST = $3619
o $2695 + GST = $2964.50
o $695 + GST = $764.50
Early Bird (exp: 06/11/09)
o Save $400 $3685 + GST = $4053.50
o Save $350 $3040 + GST = $3344
o Save $200 $2495 + GST = $2744.50
o Save $60 $635 + GST = $698.50
o Save $500 $3585 + GST = $3943.50
o Save $450 $2940+ GST = $3234
o Save $300 $2395 + GST = $2634.50
o Save $100 $595 + GST = $654.50
Not valid with any other offer
Member Discount (exp: 09/10/09)
I am a member of Strategic Path, ASTC (VIC, NSW), AIMIA, MAANZ, WIPA, TCANZ
Delegate
Name
Job title
Email address
1st 2nd 3rd 4th – FREE
Signature I have read and accepted the booking conditions
Please note: Payment must be received in full prior to the event to guarantee your place
o Mastercard
o Visa
o American Express
Card number Expiry date Cardholder’s name
Event venue and accommodation Preferential rates are available at the Oaks on Collins. Please contact the hotel directly to make your reservation, quoting ‘Ark Group Australia’ as your reference. Oaks on Collins 480 Collins St Melbourne Vic 3000 03 8610 6488 [email protected] Contact for accommodation is: Nick Hayes 02 9361 1570 or [email protected]
Cardholder’s signature Group Discount When you bring a team of three, you can bring a 4th delegate for free!
o Payment enclosed (Cheques should be made payable to Ark Group Australia Pty Ltd) o Please invoice me Booking conditions 1. Bookings can be submitted at any stage prior to the event, subject to availability. A limited allocation is being held and booking early is therefore recommended. In the event of the booking not being accepted by Ark Group Australia the total amount will be refunded. 2. Payment must be received in full prior to the course. 3. All speakers are correct at the time of printing, but are subject to variation without notice. 4. If the delegate cancels after the booking has been accepted, the delegate will be liable to the following cancellation charges: Cancellations notified over 45 days prior to the event will not incur a cancellation fee. In the event of a cancellation being between 45 and 30 days prior to the event, a 20% cancellation fee will be charged.
5. 6. 7. 8. 9.
For cancellations received less than 30 days prior to the event, the full delegate rate must be paid and no refunds will be available. All bookings submitted by e-mail, fax, or over the telephone are subject to these booking conditions. All cancellations must be received in writing. Ark Group Australia will not be held liable for circumstances beyond their control which lead to the cancellation or variation of the programme. All bookings, whether Australian or overseas will be charged Australian GST at the prevailing rate at the time of booking. Delegates are responsible for their own travel, accommodation and visa requirements.
We occasionally allow reputable companies to mail details of products we feel may be of interest. If you do not wish to receive this service, please tick this box q
D001
Can’t make the event? Connected forum CD is available! If you can’t take full advantage of this event, the connected forum CD gives you a useful record of the presentations made at the event for your reference. The CD is made available after the event at $595 plus GST. For more information contact Aimee Rootes Phone: 1300 550 662 Email: [email protected] Sponsorship or Exhibition Opportunities If you are interested in sponsoring or exhibiting at this event please contact Michael Moorcraft: Phone: 1300 550 662 Email: [email protected]
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