Washingtonian 2008 Media Kit

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2008 Media Kit

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The Washingtonian magazine is the best read and most trusted publication dedicated to life in the nation’s capital. Published for more than four decades, The Washingtonian influences readers on where to live, eat, shop, work and play. The Washingtonian magazine is so popular that it outsells national titles on local newsstands, including In Style, Vogue, and Vanity Fair.

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EDITORIAL OVERVIEW

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Washingtonian.com is the city’s premier lifestyle website. The site offers users the familiar coverage of arts, dining, travel, fashion and real estate found in the magazine, but also serves as an interactive and timely resource for exploring the city. Washingtonian.com offers web-only content including a detailed local event calendar, interviews with area chefs, real estate happenings, retail sales and deals and live chats with the editors. Washingtonian.com is also a place to search through the online versions of the popular “Best Of” guides, such as the 100 Very Best Restaurants, Wedding Guide and Top Doctors list.

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AUDIENCE & TRAFFIC Advertising on Washingtonian.com ensures your message reaches an affluent, targeted audience. According to our September 2007 readership survey, Washingtonian.com users are: Young 41% are between the ages of 18 and 34 64% are between the ages of 18 and 44 Educated 88% have bachelor’s degrees 40% also have postgraduate degrees Affluent 79% have HHI over $75K per year 50% have HHI over $100K per year 25% have HHI over $150K per year Active 94% go out to dinner at least once a week 61% have traveled for pleasure within the last month 56% attend a museum or art exhibit at least once a month 67% go to the movies at least once a month 52% attend music/theater/live performances once a month Shoppers 83% shop for clothing at least once a month 49% shop for home furnishings at least once a month 64% shop for accessories/shoes at least once a month

Source: Washingtonian.com readership survey, September 2007

Washingtonian.com monthly traffic: Page Views: 1,553,213 Unique Users: 289,996 User Sessions: 397,238 User Session Length: 3:40 *Source: Google Analytics, January 2008

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ADVERTISING OPPORTUNITIES: Online Ad Units Washingtonian.com offers the following sizes of advertising (in pixels): • • • •

Leaderboard (728x90) Medium Rectangle (300x250) Half-Page (300x600) Tile Ad (120x90)

The following targeting options are available: • ROS • Homepage • Food & Dining

Our Advertisers Include... American Express Ivy Plastic Surgery BoConcept Kettler BOWA Builders Landis Construction Bozzuto Marriott Commuter Connections The Mayhood Company Corcoran Gallery of Art Monticello Destination Cellars Nemacolin Woodlands Resort Diane Von Furstenburg Premier Realty Donatelli Development Rosa Mexicano Drexel Online University Ruth’s Chris Steak House Faison Serenity Day Spa Filene’s Basement Sport & Health I. Gorman WMATA (METRO)

Leaderboard Tile Ad

Medium Rectangle

Half-Page

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ADVERTISING OPPORTUNITIES: Exclusive Sponsorships Washingtonian.com also offers advertisers the opportunity to “own” an area of the website. The sponsorship includes exclusive ad placement on all pages of the section. Each of the following are available for sponsorship: • Sections: Health, Travel, Homes, Arts & Entertainment, News, Style, Work & Education • Tools: Restaurant Finder, Spa Finder, Happy Hour Finder, Event Calendar • Blogs: Best Bites, Open House, After Hours, Capital Comment Here is an example of the Corcoran Gallery of Art exclusive sponsorship of the Events Calendar: 728x90 leaderboard across the top of the Events Calendar

300x600 half page rectangle on the right side of the Events Calendar

120x90 tile ad in the top right corner of the Events Calendar

300x250 medium rectangle on the right side of the Events Calendar

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ADVERTISING OPPORTUNITIES: E-Mail Newsletters Washingtonian.com publishes three weekly e-mail newsletters. DINING OUT Published every Wednesday Subscribers: 8,000 Content: restaurant & dining news, food “best of” lists WHERE & WHEN Published every Monday and Thursday Subscribers: 8,000 Content: upcoming weekend events SHOP AROUND Published every Tuesday Subscribers: 2,500 Content: new stores, sales, shopping events The ads include: • Static 160x600 Skyscraper Ad (30K Max File Size) • 65 words of text, with up to 3 URL’s in the text and following the text

Skyscraper Ad Here

Text Ad Here

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RATES & SPECS ONLINE AD UNITS Tile Ad (120x90) Leaderboard (728x90) Medium Rectangle (300x250) Half-Page (300x600)

$5 CPM $15 CPM $20 CPM $20 CPM

CPM: cost per thousand impressions Example: 300,000 impressions @ $5 CPM = $1,500 Minimum Purchase: $1,500 EXCLUSIVE SPONSORSHIPS Sections: $3,500/month Tools: Rate varies, contact us for details Blogs: $1,500/month E-MAIL NEWSLETTERS Dining Out, Where & When newsletter sponsorship: $500/issue Shop Around newsletter sponsorship: $250/issue SPECIFICATIONS File Types: .jpg, .gif, HTML, Flash* Max File Size: 39KB * Flash ad also requires a backup .gif of the ad

Please indicate URL you wish to link each ad to. We do accept third-party served ads. Flash ads should be coded with a clickTAG and set to open in a new window. Ads must be received 5 business days prior to campaign start date. For information on availability, or to book your advertising campaign, contact: Sarah Romer Director of Sales & Marketing Washingtonian.com Phone: (202) 862-3523 E-Mail: [email protected]

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