Ufone Presentation
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UFONE STORY
THE OLD BRAND •
Ufone was Launched as a Low End Brand – Cheap – Promotions had been targeted at Low-End – Corporate Segment had not been focused, although the Product was State of the art
•
No Element of Aspiration
•
No sustained visibility – No Outdoor visibility – Selling was stopped for long periods, losing precious ground in terms of market share and family size
Awami Brand
No Element of Aspiration
INITIATIVES IN BRAND • •
Building credibility / equity in an environment where there is product and price parity. Revamping the Ufone Brand
•
Increased focus on Corporate Segment
•
Sustained visibility – Outdoor visibility – Electronic / Press ads
The Old Ufone logo had strong associations of an Awami brand Brand Imagery being the key differentiator a new Ufone brand ID with new Imagery was launched
NEW UFONE LOGO
RERE-LAUNCH OF THE UFONE BRAND
Press ads
Posters, mobiles & tariff dispensers
Website
Ufone - New Look
Further reinforced a year later to keep on building the brand equity
PREPAY – NEW PREPAID BRAND LAUNCH
REDEFINING THE UFONE OFFERING From price competitiveness to a brand that commands loyalty and pride; it’s not just a price game anymore! – Brand and image building – Understanding the needs of the consumer and delivering value accordingly – Youth factor
Keeping in mind the upcoming competition & market dynamics of major mass segment being ‘THE YOUTH’ Ufone introduced Prepay as the prepaid brand under the Ufone umbrella as the Urban Youth Brand catering to the needs of our upcoming youth
Ladies and Gentlemen! Welcome to Life Be yourself, be free to experience fun and excitement, be as expressive as you want, live life to the fullest and enjoy every moment of it. Prepay Life keeps you connected with rates that are beyond compare. It’s the complete meal for your hunger to stay in touch all the time every time. Prepay Life offers unmatched benefits like: - Late Night Calls - Discounted SMS and Weekend Calls
BLITZ YOUR CAREER WITH UFOE
Philosophy and Value -
Solid commitment to growth Consumer focus No compromise on quality
Integrity : We do the right thing. Mutual Respect: We trust and respect each other Teamwork: We work together to get the job done. Creativity: We seek creativity and “outside the box” thinking Empowerment: We enable our people to make decisions
Growth – Our Customers Subscriber base has increased from 800k to above 16 million since 2004 Ufone Subscriber
2001
2002
2003
2004
2004
2006
2007
Jan-08
Cellular Market Share – Jan’ 08
Source: PTA
Growth – Operating Revenues
Ufone’s revenue has increased by more than 100% since 2004 Ufone is investing heavily in infrastructure and other expansion & development projects
Our Human Capital has made it Possible! Ufone HR Growth
Increase in HR is necessary to support high growth!
PERSONS
Ufone’s human resource has grown by more than 80% since 2004
2005
2006
2007 YEARS
2008
Recruitment @ Ufone CV Bank •Walk in CV •Online CV (Head Hunters) •Ufone Website (Career Portal) Initial Short listing by HR Dept Interview – Line Manager (Concerned Dept)
Interview – Panel Interview •HOD (Concerned Dept)
Interview – HR Dept
WE DON’T HIRE DEGREE WE HIRE ATTITIDE
Leading the Turn around ► We provide: Challenging work environment Career advancement Competitive pay structure Reward & recognition programs
Thank You Disclaimer: The facts and figures given in this presentation are true as on April 7, 2008.
THE OLD BRAND •
Ufone was Launched as a Low End Brand – Cheap – Promotions had been targeted at Low-End – Corporate Segment had not been focused, although the Product was State of the art
•
No Element of Aspiration
•
No sustained visibility – No Outdoor visibility – Selling was stopped for long periods, losing precious ground in terms of market share and family size
Awami Brand
No Element of Aspiration
INITIATIVES IN BRAND • •
Building credibility / equity in an environment where there is product and price parity. Revamping the Ufone Brand
•
Increased focus on Corporate Segment
•
Sustained visibility – Outdoor visibility – Electronic / Press ads
The Old Ufone logo had strong associations of an Awami brand Brand Imagery being the key differentiator a new Ufone brand ID with new Imagery was launched
NEW UFONE LOGO
RERE-LAUNCH OF THE UFONE BRAND
Press ads
Posters, mobiles & tariff dispensers
Website
Ufone - New Look
Further reinforced a year later to keep on building the brand equity
PREPAY – NEW PREPAID BRAND LAUNCH
REDEFINING THE UFONE OFFERING From price competitiveness to a brand that commands loyalty and pride; it’s not just a price game anymore! – Brand and image building – Understanding the needs of the consumer and delivering value accordingly – Youth factor
Keeping in mind the upcoming competition & market dynamics of major mass segment being ‘THE YOUTH’ Ufone introduced Prepay as the prepaid brand under the Ufone umbrella as the Urban Youth Brand catering to the needs of our upcoming youth
Ladies and Gentlemen! Welcome to Life Be yourself, be free to experience fun and excitement, be as expressive as you want, live life to the fullest and enjoy every moment of it. Prepay Life keeps you connected with rates that are beyond compare. It’s the complete meal for your hunger to stay in touch all the time every time. Prepay Life offers unmatched benefits like: - Late Night Calls - Discounted SMS and Weekend Calls
BLITZ YOUR CAREER WITH UFOE
Philosophy and Value -
Solid commitment to growth Consumer focus No compromise on quality
Integrity : We do the right thing. Mutual Respect: We trust and respect each other Teamwork: We work together to get the job done. Creativity: We seek creativity and “outside the box” thinking Empowerment: We enable our people to make decisions
Growth – Our Customers Subscriber base has increased from 800k to above 16 million since 2004 Ufone Subscriber
2001
2002
2003
2004
2004
2006
2007
Jan-08
Cellular Market Share – Jan’ 08
Source: PTA
Growth – Operating Revenues
Ufone’s revenue has increased by more than 100% since 2004 Ufone is investing heavily in infrastructure and other expansion & development projects
Our Human Capital has made it Possible! Ufone HR Growth
Increase in HR is necessary to support high growth!
PERSONS
Ufone’s human resource has grown by more than 80% since 2004
2005
2006
2007 YEARS
2008
Recruitment @ Ufone CV Bank •Walk in CV •Online CV (Head Hunters) •Ufone Website (Career Portal) Initial Short listing by HR Dept Interview – Line Manager (Concerned Dept)
Interview – Panel Interview •HOD (Concerned Dept)
Interview – HR Dept
WE DON’T HIRE DEGREE WE HIRE ATTITIDE
Leading the Turn around ► We provide: Challenging work environment Career advancement Competitive pay structure Reward & recognition programs
Thank You Disclaimer: The facts and figures given in this presentation are true as on April 7, 2008.
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