Ufone

Ufone (Tum He Tou Hoo)

By: Fazal Muhammad

MOBILE PHONE The mobile phone or mobile, also called a wireless, cellular phone, cell phone. Cell or hand phone (HP), is a long-range portable electronic device used for mobile communication that uses a network of specialized base stations known as cell sites. In addition to the standard voice function of a telephone, current mobile phones can support many additional services, and accessories, such as SMS for text messaging, email, packet switching for access to the Internet, and MMS for sending and receiving photos and video. Most current mobile phones connect to a cellular network of base stations (cell sites), which is in turn interconnected to the public switched telephone network (PSTN) (the exception is satellite phones).

MANUFACTURERS Nokia is currently the world's largest manufacturer of mobile phones, with a global device market share of approximately 40% in Q4 of 2007. Other major mobile phone manufacturers (in order of Market share) include Samsung (14%), Motorola (12%), Sony Ericsson (9%) and LG Mobile (7%). These manufacturers account for over 80% of all mobile phones sold and produce phones for sale in most countries. Other manufacturers include Apple Inc., Audiovox (now UTStarcom), Benefon, BenQ-Siemens, High Tech Computer Corporation (HTC), Fujitsu, Kyocera, Mitsubishi Electric, NEC, Neonode, Panasonic (Matsushita Electric), Pantech Curitel, Philips, Research In Motion, Sagem, Sanyo, Sharp, Siemens, Sierra Wireless, SK Teletech, Sonim Technologies, T&A Alcatel, and Toshiba. There are also specialist communication systems related to (but distinct from) mobile phones. In addition to the barracuda phone, Nokia also launched several entry-level fashion phones, including cameras and FM radio. This is in contrast to the past when most phone manufacturers have offered basic phones into India, with very little functionality. Nokia has managed to grow its world-wide share of the mobile phone market to 36% over recent quarters by targeting markets such as India and China, where mobile penetration is fairly low at 13% and 35% respectively. India has more than 166 million mobile subscribers and this is growing rapidly.

Preston University - Karachi

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Submitted to: Sir Khalid Pahore

Ufone (Tum He Tou Hoo)

By: Fazal Muhammad

“India is very important to Nokia and to the global mobile communications industry as a whole,” said Soren Petersen, senior vice president for Nokia’s Mobile Phones unit said in a statement.

MOBILE NETWORK OPERATOR A mobile network operator (MNO), also known as carriage service provider (CSP), wireless service provider, wireless carrier, mobile phone operator, or cellular company, is a telephone company that provides services for mobile phone subscribers. The process of becoming a mobile network operator within a country usually begins by acquiring a radio spectrum license from the government. The precise spectrum obtained does depend on the type of mobile phone technology the operator intends to deploy. For example, a Global System for Mobile Communications (GSM) network will require a GSM frequency range. The government may allocate spectrum using whichever method it chooses, although the most common method is an auction. Recent allocation of 3G and WiMax licenses in Europe has been auctioned.

GLOBAL TELECOM MARKET 1 BILLION CELL PHONES SOLD IN 2007 Based on the market research released by Gartner, in 2007 the mobile phone market registered more than 1.15 billion units sold. This is more than 16% increase compared to 2006 (990.9 million units sold). The developing markets (China, India and others) played a great role in boosting the numbers. In the developed countries, such as the US, Canada, Germany, France etc., most of the consumers already had their phones, but were looking for replacements with better functionality (hi-res cameras, TV support, GPS, etc.). The leader in sales for 2007 is Nokia with 435 million units sold. In Q4, the Finnish company managed to gain 40% of the market share, but it will still need to stabilize its positions in the US. Perhaps it should try to offer some of its Nseries with a service by one of the major wireless players on the mainland.

Company

2007 Sales

2007 Market Share (%)

2006 Sales

2006 Market Share (%)

Nokia

435,453.1

37.8

344,915.9

34.8

Motorola

164,307.0

14.3

209,250.9

21.1

Samsung

154,540.7

13.4

116,480.1

11.8

Sony Ericsson

101,358.4

8.8

73,641.6

7.4

Preston University - Karachi

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Submitted to: Sir Khalid Pahore

Ufone (Tum He Tou Hoo)

By: Fazal Muhammad

LG

78,576.3

6.8

61,986.0

6.3

Others

218,604.3

18.9

184,588.0

18.6

TOTAL

1,152,839.8

100.0

990,862.5

100.0

Preston University - Karachi

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Submitted to: Sir Khalid Pahore

Ufone (Tum He Tou Hoo)

By: Fazal Muhammad

TELECOM MARKET IN PAKISTAN: Foreign investments play a vital role to explore new venues of progress and for the improvement and development of the contemporary economies. Foreign investment has a direct relationship with the stability of political and economical situation of a country. In other words, development of new projects by foreign investors symbolizes a stable and reliable economical structure. Current status of Pakistan is an example of the same situation. During last five years, implementation of ongoing economical policies has not only resulted into strengthened economy but Pakistan has also been able to improve its economic standing in the international arena. Under the leadership of General Pervez Musharraf our economy has come a long way of development with clearly visible and assessable benefits. Mr. Shaukat Aziz initiated the present free and trade friendly investment policy five years back as the Minister of Finance and now as he has assumed his responsibilities as Prime Minister of Pakistan, we look forward for a more conducive trade and commercial environment and Pakistan having a more viable and dynamic economy. Currently, telecom sector is regarded as a sector where local and foreign investment rate has been highest. During last two years higher growth of this sector has set the course for a profitable business for investors and perpetual convenience for consumers. With the coming of new companies in this sector consumers are enjoying more facilities and accessibility. Healthy competitive

environment of the cellular mobile phone sector has a very positive impact over the market. With the enactment of Deregulation policy, Pakistan Telecommunication Authority was assigned the job of its implementation. Thus after a transparent bidding process licenses have been issued to two new international cellular mobile phone companies including Telenor of Norway and Alwarid of UAE. Both of these companies have paid an amount of $ 291 Million

Preston University - Karachi

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Submitted to: Sir Khalid Pahore

Ufone (Tum He Tou Hoo)

By: Fazal Muhammad

and an investment of more than Rs. 2 Billion is expected over the next few months. Recently, an amount of more than Rs. 14 Billion has been invested in this sector through the issuance of the licenses for Long Distance International (LDI), Fixed Local Loop (FLL) and Wireless Local Loop (WLL) and a large number of reputed national and international companies participated in the auction for Wireless Local Loop. Pakistan Telecommunication Authority has successfully completed the first phase of telecom deregulation through a transparent and well-defined regime. During this phase total 265 licenses were issued including 12 LDI, 73 FLL and 180 WLL licenses. Now, as different companies have obtained their licenses, PTA in now making its best efforts to ensure that licensees may start their businesses as soon as possible so that a larger number of population may benefit from these modern sources of communication and particularly residents of rural and far-flung areas might be able to take the advantage of these state-of-the-art communication and information services. Keeping in view the significant number of companies having licensed, it may be presumed that the entry of these companies will lead to a highly competitive market with an outcome of wide range of choice for customers. Similarly this huge investment will also create countless job opportunities.

MOBILE PHONE IMPORT UP 6 TIMES IN 3 YEARS IN PAKISTAN As reported by The News, the import of mobile phones in Pakistan has increased almost six times over the last three years. This is alarming because it causes huge drain on foreign reserves and deprives Pakistan of the economic benefits of telecom growth. One wonders why have we not come up with any alternatives yet? I find it completely unacceptable and a failure on the part of Pakistan government.

Preston University - Karachi

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Submitted to: Sir Khalid Pahore

Ufone (Tum He Tou Hoo)

By: Fazal Muhammad

MOBILE PHONES TAKE OFF IN PAKISTAN From the ITU World Telecom Indicators database:

Year

Population

Fixed Lines

Mobile Subscribers

1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003

112,400,000 115,770,000 119,230,000 122,802,000 126,470,000 127,480,000 128,500,000 129,500,000 132,352,280 135,630,000 138,988,992 142,431,008 145,960,000 149,576,400

843,346 1,116,113 1,243,569 1,528,470 1,830,000 2,127,344 2,376,786 2,557,619 2,756,127 2,986,107 3,053,460 3,252,000 3,655,474 3,982,781

2,000 8,500 13,500 16,000 24,662 40,964 68,038 135,027 206,908 278,830 349,460 812,000 1,238,602 2,624,799

Total telephone subscribers subscribers 845,346 1,124,613 1,257,069 1,544,470 1,854,662 2,168,308 2,444,824 2,692,646 2,963,035 3,264,937 3,402,920 4,064,000 4,894,076 6,607,580

During July-November 2006 of last year, mobile phones worth $294.7 million were imported in the country as compared to $51.3 million during the same period in 2003.

PAKISTAN TELECOMMUNICATION AUTHORITY Pakistan Telecommunication Authority (PTA) is Pakistani government agency responsible for regulating telecommunications in Pakistan. Headquartered in Islamabad, PTA also has regional offices located in Karachi, Lahore, Peshawar, Quetta and Rawalpindi.

RESPONSIBILITIES OF AUTHORITY In exercising its functions and powers under the Act, the authority ensures: Rights of licensees are duly protected. All of its decisions and determinations are made promptly, in an open equitable, non discriminatory, consistent and transparent manner. All applications made to it are disposed of expeditiously; the persons affected by its decisions or determination are given a due notice thereof and provided with an opportunity of being heard. It encourages, except subject to the exclusive right of the company in basic telephone service, fair competition in the telecommunication sector. The interest of users of telecommunication services are duly safeguarded and protected.

Preston University - Karachi

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Submitted to: Sir Khalid Pahore

Ufone (Tum He Tou Hoo)

By: Fazal Muhammad

CELL PHONE USERS IN PAKISTAN PREFER STYLE OVER FEATURES A latest study conducted by Nokia pointed out that the people in Pakistan prefer style more than the need of being connected. The study says that the new devices combined with a attractive fold design with quick cover keys is bringing out substance to style, which is more acceptable in Pakistan as compared to other markets in the region of Asia and Asia Pacific. The study said that for innovation-conscious users ‘we need to offer intelligent and entertaining multimedia functionality in an easy to use, ultra slim package’. Talking to The Nation regarding the study and cell phone users’ preference for Nokia in Pakistan, Tomi Paatsila, Vice President of Mobile Phones Sales and Market Operations for Nokia in the Middle East and Africa said that the users in Pakistan had surpassed others in the demand for innovation in technology.

He said that the cell phone users in Pakistan were involved more in style, which was beyond their expectations. He said the users in Pakistan needed style and design more than other features. He said that Nokia was considering of doubling its investment in Pakistan looking at the response. He said that Nokia has conducted a comprehensive and detailed study of mobile phone users and Pakistani users have surpassed their forecast in the market which will be over 3 billion subscribers by 2008. Tomi said that youngsters demanded innovation in multimedia computer that brings the complete experience to a sleeker body. He said that Nokia has created a very eye-catching device using premium materials to enclose world-class features and experiences.

Preston University - Karachi

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Submitted to: Sir Khalid Pahore

Ufone (Tum He Tou Hoo)

By: Fazal Muhammad

THE INCREDIBLE GROWTH OF MOBILE PHONE SERVICE IN PAKISTAN Incredible things are happening in Pakistan. Mobile phone subscribers grew from 2.4M in 12/2003 to 5M in 12/2004. That’s impressive, but going from 5M to 18M subscribers in the first 10 months of 2005 is incredible! Since telecom has a strong positive impact on productivity (exceeding that of roads, electricity and even education), I wanted to understand what had triggered this growth. The answer appears to be three things: increased competition reduced restrictions on foreign direct investment (FDI) and reduced taxes, especially on service activation. Mobile phone service was introduced in 1990, with two operators but heavily regulated and taxed. Service was blocked completely in some cities at some times to prevent terrorists from using cell phones. Things gradually began to change after a new telecom act in late 1996. As a result, when Imran visited in 1998, service was back on everywhere, but his brother didn't feel any need to have a mobile phone. By 2001 there were four operators in the market (with the PTT entering the mobile market at the beginning of the year under the brand name UFONE) and the activation tax was down to Rs. 5000 (~US $85). Things started to accelerate. By the end of 2002 there were 1.2M mobile subscribers. It appears the real changes happened in 2004. First, in April the government granted two more licenses. Telenor won one of those licenses, built a network and launched services in February 2005. Warid won the other, launching services in April 2005. Second, in June 2004 the government abolished the remaining restrictions on foreign direct investment permitting foreign investors to retain 100% equity in their investments. And third, they dropped the activation tax to Rs. 500 (~ $ 8). Clearly, the two new operators coming on line in early 2005 have caused a lot of market activity, but their network build out was helped by the largest annual foreign direct investment that Pakistan has ever seen. Finally, the cost of acquiring service has fallen below a critical breakpoint, in part by the reduction in activation fees and in part by the ever declining costs for mobile phones and mobile phone infrastructure. A critical factor in the rise of the mobile subscriber base in Pakistan has been the reduction in activation fees.

Preston University - Karachi

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~ 8 of 51 ~

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Submitted to: Sir Khalid Pahore

Ufone (Tum He Tou Hoo)

By: Fazal Muhammad

MARKET SHARE With the monthly additions average around 2.5 million subscribers, 2007 has been a phenomenal year for the mobile market growth in Pakistan. Here’s a look at the numbers (from PTA site) for the first 8 Months Of 2007. A quick analysis of this data reveals few trends about market leadership. Mobilink gained the most subscribers (5.45 million) in this period. Its market share has been decreasing gradually but that’s expected with the increase in competition and tele density. Telenor was the fastest growing company, 45% of their current subscribers (5.35 million) were gained this year. No doubt that Telenor has emerged as a strong contender. It took a small lead over Warid in March and has been able to maintain it. The rate of growth for Ufone has been impressive as well. It gained 5.32 million of the approx 20 million new subscribers in first 8 months of this year in Pakistan. Paktel has been barely able to reverse the negative trend of subscriber losses.

Market Share of Pakistan's Mobile Companies Zong (CMPak) 1%

Instaphone 0.50%

Telenor 19% Mobilink 41% WaridTel 17% Ufone 22%

October 2007 – Source PTA

Preston University - Karachi

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Ufone (Tum He Tou Hoo)

By: Fazal Muhammad

CELLULAR SUBSCRIBERS

CMPak Instsphone Telenor /Zong 80,221 112,000 -96,623 220,000 -218,536 330,000 -319,400 420,000 -470,021 535,738 --

Year

Mobilink

Ufone

Warid

Total

2000

114,272

--

------

306,493

2001

309,272

116,711

2002

800,000

350,000

1,698,536

2003

1,115,000

550,000

2004

3,215,989

801,160

2005

7,469,085

2,579,103

924,486

454,147

508,655

12,771,203

2006

17,205,555

7,487,005

1,040,503

336,696

2007

26,466,451

14,014,044

1,024,563

333,081

3,573,660

4,863,138

34,506,557

10,701,332

10,620,386

63,159,857

July-2007*

27,165,868

14,772,911

1,024,512

336,052

11,272,023

11,079,242

65,650,608

Aug-2007

27,829,625

15,336,740

1,035,374

336,157

11,981,809

11,484,386

68,004,091

Sep-2007

28,571,845

15,421,459

1,232,613

337,422

12,578,459

11,866,664

70,008,462

Oct-2007

29,152,747

15,487,129

1,056,742

335,398

13,253,767

12,239,363

71,525,146

Nov-2007

29,784,724

15,934,811

1,777,288

329,743

13,913,267

12,845,819

74,585,652

Dec-2007

30,612,630

16,161,936

1,980,587

325,858

14,596,382

13,205,677

76,883,070

Jan-2008

30,888,105

16,443,171

2,355,309

320,238

15,350,045

13,381,319

78,738,187

Feb-2008

31,362,040

16,849,021

2,145,315

320,238

16,015,381

13,609,332

80,301,327

Mar-2008

31,756,283

17,198,373

2,142,465

320,768

16,701,720

14,394,927

82,514,536

835,727

742,606 2,404,400 5,022,908

SOURCE: PTA (PAKISTAN TELECOMMUNICATION AUTHORITY)

Cellular Subscribers in Pakistan 35000000 S u b s c r I b e r s

31,756,283

Mobilink

30000000

Ufone

25000000

Telenor 20000000

Warid

17,198,373 16,701,720

15000000

14,394,927

Zong

10000000

Instaphone

5000000

2,142,465

0

Preston University - Karachi

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Ufone (Tum He Tou Hoo)

By: Fazal Muhammad

CELLULAR MOBILE DENSITY Year 2000 2001 2002 2003 2004 2005 2006 2007 July-2007* Aug-2007 Sep-2007 Oct-2007 Nov-2007 Dec-2007* Jan-2008 Feb-2008 Mar-2008

Mobile Density 0.22 0.52 1.16 1.61 3.29 8.30 22.21 39.94 41.51 42.64 43.60 44.51 46.58 48.61 48.96 50.76 52.16 * Revised

Note: Including AJK & NAs

Preston University - Karachi

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Submitted to: Sir Khalid Pahore

Ufone (Tum He Tou Hoo)

By: Fazal Muhammad

PAKISTAN TELECOMMUNICATION COMPANY LIMITED (PTCL) Pakistan Telecommunication Company Limited (PTCL) is the largest telecommunication company in Pakistan. Government of Pakistan sold 26% shares and control of the company to Etisalat in 2006. In 1995, Pakistan Telecommunication (Reorganization) Ordinance formed the basis for PTCL monopoly over basic telephony in the country. It also paved the way for the establishment of an independent regulatory regime. The provisions of the Ordinance were lent permanence in October 1996 through Pakistan Telecommunication (Reorganization) Act. The same year, Pakistan Telecommunication Company Limited was formed and listed on all stock exchanges of Pakistan Last Year, in middle of 2005 Government of Pakistan had decided to sell at least 26 percent of this company to some private agency. There were three participants in the bet for privatization of PTCL. Etisalat, a Dubai based company was able to get the shares with a large margin in the bet.

UFONE

Pakistan Telecommunication Mobile Ltd. (PTML), Ufone Type Genre Founded Founder Headquarters Area served Key people Industry Products Revenue Parent Slogan Website

Private Subsidiary

January 29, 2001 Pakistan Telecommunication Company Ltd Islamabad, Pakistan

13-B, F-7 Markaz 2336 cities of Pakistan, GT Road, Super Highway & Motorway

Abdul Aziz, CEO Telecommunication Pre Pay, Post Pay ▼ Rs.5.1 billion PKR (first quarter 2006-07). PTCL Pakistan It’s all about U! (Tum He Tou Ho)

www.ufone.com

Ufone GSM is a Pakistani GSM cellular service provider. It is one of six GSM Mobile companies in Pakistan and is a subsidiary of Pakistan Telecommunication Company. Preston University - Karachi

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~ 12 of 51 ~

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Submitted to: Sir Khalid Pahore

Ufone (Tum He Tou Hoo)

By: Fazal Muhammad

The company commenced its operations under the brand name of Ufone from Islamabad on January 29 2001. Ufone expanded its coverage and has added new cities and highways to its coverage network. After the privatization of PTCL, Ufone is now owned by Etisalat. During the year, as a consequence of PTCL’s privatization, 26% of its shares were acquired by Emirates Telecommunication Corporation (Etisalat). Being part of PTCL, the management of Ufone has also been handed over to Etisalat. During the year July 2005 to June 2006, Ufone continued on the path to success. The Company further expanded its coverage and has added new cities and highways. Ufone has network coverage in more than 750 cities, towns and across all major highways of the country.

OPERATING PERFORMANCE Ufone’s operational performance has been very encouraging. Despite the stiff competition in Pakistan telecom market which has led to reduction of prices to bare minimum level, due to its aggressive policies and exercising strict control over expenses the Company managed to improve its revenue and after-tax profit by 87% and 54% respectively, as compared to last year.

Preston University - Karachi

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Ufone (Tum He Tou Hoo)

By: Fazal Muhammad

PRODUCT (UFONE): Ufone understands the value of words and the need to communicate effectively and efficiently at all levels of society, which is why company’s primary focus is on U. Ufone offers, Prepay & Postpay services in the Telecom sector.

The telecom market’s growing rate in Pakistan is higher than any Asian country. Ufone offers lower rates and better network then other already established cellular companies. All living standards have been captured by Ufone, like Students, Labour and Businessmen, etc. Ufone aims to provide with wider coverage, superior connectivity, clear signals & voice quality to their valued customers.

Preston University - Karachi

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Ufone (Tum He Tou Hoo)

By: Fazal Muhammad

VALUE ADDED SERVICE Missed Call Notification Phonebook Saver MyUfone Account Services Infotainment Urdu InfoServices Trivia Quiz Pocket Data Services Virtual Private Network Call Features Messaging Services UShare

UFONE’S PRODUCT FEATURES: U-CIRCLE Prepay provides an easy way to call Friends & Family. At Ufone we make it easy for you to call friends & family with U Circle. Now you can talk more for less with the most economical rates to call your Ufone Circle.

U SHARE Ufone Prepay customers can now share their balance with each other through a simple SMS in 3 easy steps.

MOBILE NUMBER PORTABILITY Ufone welcomes you to bring your mobile number to the best service. Through Mobile Number Portability (MNP), mobile phone subscribers can retain their mobile phone numbers when they change mobile operators. Therefore a 0300-xxxxxx or

0345-xxxxxxx can be a Ufone customer in the MNP regime.

Preston University - Karachi

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~ 15 of 51 ~

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Submitted to: Sir Khalid Pahore

Ufone (Tum He Tou Hoo)

By: Fazal Muhammad

Experience limitless features by stepping into the world of Ufone Postpay’s value added services. We aim to connect with you and provide you state of the art services to make sure you get the most out of your mobile phone. Which is why, we’ve mentioned some of our value added services to help you begin.

ESSENTIALS SHORT MESSAGING SERVICE (SMS) & INTERNATIONAL SMS You can send and receive text messages upto 160 characters per SMS. If your handset supports more than 160 characters, one SMS will be sent for every 160 characters. You can exchange text message both nationwide & worldwide. CALLER LINE IDENTIFICATION (CLI) You can find out the caller’s number automatically before answering the phone as it is displayed on your handset. CONFERENCE CALLING Conference Calling lets you talk to two people at the same time in a 3–party simultaneous conversation. To activate your conference calling, please call 333. CALL WAITING Call Waiting allows you to receive another call while in conversation with a caller. VOICE MAIL Voice mail lets you receive and store voice messages when you are unable to attend your calls; if your phone is switched off, busy or out of coverage. To activate your voice mail, please call 333. To retrieve your voice messages, please dial 191. You can enjoy a storage capacity up to 10 messages.

Preston University - Karachi

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~ 16 of 51 ~

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Submitted to: Sir Khalid Pahore

Ufone (Tum He Tou Hoo)

By: Fazal Muhammad

EXCLUSIVES MISSED CALL NOTIFICATION With Missed Call Notification, you never miss a call even when your phone is switched off or you’re out of coverage. Ufone Postpay offers you SMS notifications of all missed calls with time and date information as soon as you turn your phone back on or are back in coverage. To activate your missed call notification, SMS “MCN ON” to 180. PHONE BOOK SAVER With Phonebook Saver, now you can retrieve all your contact numbers instantly whenever you lose them. So go on and create your personal Phonebook Saver account and never lose a contact again. To subscribe to Phonebook Saver, write an SMS, “Sub ” and send it to 400. MOBILE BANKING Ufone Postpay offers its customers the convenience of conducting their banking transactions like account balance, outstanding balance on the credit card, payment transfer etc from the comfort of their office or home. Services offered may vary from Bank to Bank. VIRTUAL PRIVATE NETWORK (VPN) This facility provides you and your corporate the option to define your personalized calling group within your organization and avail fabulous discounted rates and other benefits. To get tariff and activation details, please call 333. GPRS ENABLED MMS AND INTERNET ACCESS With GPRS (General Packet Radio System) you can access your internet based emails, browse the internet and send & receive multimedia messages from your handset. Internet Access: you can access the internet by simply entering the desired website/wapsite address on your phone’s internet browser. MMS: this service allows you to send and receive pictures, sounds & video clips along with your personalized text messages to Ufone and other mobile operator subscribers. Emails: you can use your internet based emails by accessing your email website through the GPRS enabled handset

Preston University - Karachi

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~ 17 of 51 ~

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Submitted to: Sir Khalid Pahore

Ufone (Tum He Tou Hoo)

By: Fazal Muhammad

ACTIVATE GPRS To get GPRS/MMS subscription and your handset settings, simply SMS your “handset model” to 222. Example: type “P910i” or “6600” or “razr v3”. GPRS ROAMING With Ufone Postpay you can now send & receive MMS, surf the internet, access your emails and enjoy lots of other GPRS services while roaming abroad. All this with the same ease as you would in your city. To activate your GPRS Roaming services, please call 333. CONTENT DOWNLOAD Ufone Postpay offers a variety of content download services like,  True tones/ Polyphonic tones/ Monophonic tones  Video Clips  Logos  Picture messages  Wallpapers  Java games & SMS games  Mobile themes etc.

UFONE/ABN AMRO CREDIT CARD ABN AMRO introduces its first co-brand Credit Card with Ufone, one of the leading telecommunication companies in Pakistan. Now, not only can you enjoy special packages with Ufone, but the more you talk, the more you can earn on your ABN AMRO Ufone Credit Card.

FREE UFONE SIMS! Up to 4 free Ufone SIMs will be delivered at your doorstep along with your credit card as per the following criteria: STANDARD CARD:

Preston University - Karachi

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~ 18 of 51 ~

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Submitted to: Sir Khalid Pahore

Ufone (Tum He Tou Hoo)

By: Fazal Muhammad

Ufone postpay SIM and 1 Ufone prepay Ufone postpay SIMs and 2 Ufone prepay  Free Line Rent upto 12 months  As an ABN AMRO Ufone Credit Cardholder you can opt for any of three amazing advance line rent discount options on your postpay connection: 3+1: Pay for 3 months, get 1 month free 6+3: Pay for 6 months, get 3 months free 12+12: Pay for 12 months, get 12 months free  Unbelievably low line rent  Free minutes that allow you to talk for hours  Friend & Family offer is valid till March 15, 2007. NO SECURITY DEPOSIT! Your Ufone postpay connection through the ABN AMRO Ufone Credit Card means you do not have to place a security deposit. ANNUAL FEE WAIVER Enjoy an Annual Fee Waiver for the first year simply by activating your ABN AMRO Ufone Credit Card along with a Ufone connection with an advance line rent option 3% CASH BACK You will get 3% credited on your Ufone account based on your monthly billing. ACCELERATED REWARD POINTS 1. Earn Triple Reward Points on your ABN AMRO Ufone Credit Card for every Rs. 50 of your Ufone bill paid through Direct Debit. 2. Earn Double Reward Points on your ABN AMRO Ufone Credit Card for every Rs. 50 you spend on retail transactions. FREE AIRTIME IN EXCHANGE FOR REWARD POINTS Get rewarded every step of the way! Transfer Reward Points from your ABN AMRO Ufone Credit Card to your Ufone connection by simply calling our NonStop Banking Centre at 111-06-06-06: INSTANT REWARD REDEMPTION Preston University - Karachi

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Submitted to: Sir Khalid Pahore

Ufone (Tum He Tou Hoo)

By: Fazal Muhammad

No more waiting to redeem your accumulated points through a catalogue. You can now redeem Reward Points earned on the ABN AMRO Ufone Credit Card online at our redemption partner outlets. There is no fee charged for this facility. Your points will automatically appear on your monthly credit card statement. Simply visit a redemption partner outlet and pay for your purchases using your Reward Points. UFONE DIRECT DEBIT FACILITY Enjoy the convenience of paying your Ufone connection billing via the ABN AMRO postpay Ufone Credit Card. Now pay only one bill instead of two and earn Triple Reward Points! MASTERCARD - GLOBAL REACH AND ACCEPTABILITY

The ABN AMRO Ufone Credit Card carries the MasterCard logo, ensuring worlwide acceptability at over 24 million locations in over 210 countries and over 10,000 retailers across Pakistan. INSURANCE COVER The ABN AMRO Ufone Credit Card comes equipped with the following safety and coverage features: Lost or Stolen Card Cover: If your card or any Supplementary Card linked to your account is lost or stolen, you suffer no liability for transactions made after you have reported your card lost or stolen. Credit Protection: This costs just 0.36% of your outstanding monthly balance. The outstanding balance on the card is insured for payment in the unfortunate event of death or temporary/permanent disability of the cardholder. To activate this facility on your Credit Card, please call 111-06-06-06. DISCOUNT PARTNERS Take advantage of fabulous discounts and privileges with leading brands and service providers with the ABN AMRO Ufone Credit Card. Please consult the Rewards and Discount Guide for further details or call our Non-Stop Banking Centre at 111-06-06-06. CASH ADVANCE FACILITY The ABN AMRO Ufone Credit Card comes with a cash advance facility of up to 75%* of your credit limit, so you'll never be in a crunch for cash. You can use any ATM in the world that displays

Preston University - Karachi

the logo for this facility.

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Ufone (Tum He Tou Hoo)

By: Fazal Muhammad

INSTALLMENT PLAN You can transfer balances from other credit cards or book purchases on the ABN AMRO Ufone Credit Card. Affordable mark-up rate of 1.66% per month. Balance re-payable in 6-60 months (in increasing multiples of six) Easy and Convenient installments. POCKET DATA SERVICES Surf the internet and send picture messages: With technology coming to the forefront, the mobile phone has become much more than a voice communication device. Now, not only are you available to the world, your virtual world is available to you! There are two unique ways in which the world can be accessed through your phone, one bit at a time! MMS A picture speaks a thousand words. Our Multi Media Service offers you the chance to speak your mind with a difference. With Ufone’s Multimedia Messaging Service, you can now send pictures that can light up your friend’s day. An MMS can be sent to any Mobilink, Warid or Telenor number. You can also send an MMS to your friend’s e-mail address. Subscription to MMS is free for Postpaid users. For Prepaid users, there is a one time only subscription charge of Rs. 150. This is inclusive of GPRS activation. GPRS General Packet Radio Service (GPRS) offer 'always-on', higher capacity, Internet-based content and packet-based data services. Ufone GPRS enables services such as Internet browsing, e-mail on the move, powerful visual communications, multimedia messages and location-based services. Ufone GPRS offers complete solutions through which you can always stay online and connected. INTERNET ACCESS: With Ufone GPRS, you can enjoy a better mobile Internet experience, with access to graphically rich content with sound and animation, as well as better applications that slower bandwidths couldn't handle. So you can easily check your e-mails, chat with your friends and browse on the internet as much as you want. UCHAT: Ufone GPRS lets you chat with your friends and loved ones over great services like MSN, Yahoo, AOL and ICQ.

Preston University - Karachi

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Ufone (Tum He Tou Hoo)

By: Fazal Muhammad

You can also download your chat application over GPRS and start chatting even if the application isn’t pre-installed on your handset. Top executives and Managers are faced with the ever increasing requirement for mobile voice as well as anytime, anywhere access to corporate resources, regardless of the access device. GPRS gives that essential advantage to the people who value their time. GPRS Subscription for Prepay subscribers: Rs.150 (one time only) GPRS Subscription for Postpaid subscribers: Free PHONEBOOK SAVER Lost or changed your phone and worried about your contacts? With Phonebook Saver, now you can retrieve all your contact numbers instantly whenever you lose them. So go on and create your personal Phonebook Saver account and never lose a contact again.

Phonebook Saver is available in both GPRS and SMS versions. Ad

To add a contact to Phonebook Saver Get

To retrieve a single saved contact Get All

To retrieve all saved contacts Del

To delete a single saved contact Alternatively, you can also add contacts to your Phonebook Saver account by sending a contact in the form of a business card to 400. Phonebook Saver Charges: Monthly subscription fee: Rs.20 + Tax VPN - Personal Network VPN – Personal Network provides customized solutions in accordance with the needs of corporate clientele.

Ufone VPN lets you define your own Closed User Groups (CUGs) within your company and also lets you assign a private numbering plan within your closed user group. Closed User Groups  Closed User Group comprises of the following features,  Restricts the user's calls  Define the numbers that can be called

Preston University - Karachi

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Ufone (Tum He Tou Hoo)

     

By: Fazal Muhammad

Define the numbers from which calls can be received Each user can be a part of up to 10 CUGs CUGs can also be made across cities CUG do not determine charging Call Waiting On Net Call: Calls from one VPN user to another VPN user in the same VPN.

These calls will be charged at a discounted rate

Preston University - Karachi

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Submitted to: Sir Khalid Pahore

Ufone (Tum He Tou Hoo)

By: Fazal Muhammad

PRICE: As compare to other telecommunication companies, Ufone offers its services with lower and affordable rates. The price of product matters in the market but low price with high density service is not an easy task to accomplish. For the satisfaction of valued consumer Ufone merged the low Price and high density services with wide network. Both, the Prepay & Postpay tariff are being defined as follows:

Ufone Prepay Tariff (Rs.) Per Minute Outgoing Call rates / Peak Hours (7am - 10pm) Outgoing Call rates / Off Peak (10pm -7am

Call Charges Prepay Tariff Within Ufone To Other Community Networks*

To PTCL

2.50/-

2.50/-

2.50/-

1.50/-

2.50/-

2.50/-

Ufone Postpay provides you with matchless call plans to suit your lifestyle and connectivity drive. Use your Ufone Postpay for business or leisure and stay connected all the time. Call Charges Postpay Tariff Postpay Postpay Postpay ZLR Ease Value Monthly Line Rent 0 199 399 Outgoing Call Charges (per 30 seconds) Ufone to Ufone 0.90 0.60 0.50 Ufone to Other Mobile 1.15 1.10 1.10 Operators Ufone to PTCL & WLL 1.00 0.80 0.70 Network SMS Charges Ufone to Ufone 0.50 0.50 0.50 Ufone to Other Mobile 1 1 1 Operators Free offers Free Minutes 0 200 400 Free SMS 0 25 50 Security Deposit Local & Nationwide 750 1,000 1,500 International Dialing 2,500 2,500 3,000 International Roaming 15,000 15,000 15,000

Ufone postpay Tariff (Rs.)

Preston University - Karachi

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Postpay Extra 999 0.40 0.90 0.60 0.50 1 1000 100 2,500 5,000 15,000

Submitted to: Sir Khalid Pahore

Ufone (Tum He Tou Hoo)

By: Fazal Muhammad

HIGHLIGHTS OF RECENT EARNING REPORT For the first quarter 2006-07 ending October 30, 2006 Ufone profit before tax was Rs.7.7 billion with net Profit of Rs.5.1 billion, which is 7% lower than that of the corresponding quarter of last year. For the full year 2005-06 after tax profit was Rs 20.78 billion which was 22% less than previous year’s profit. Dividend of Rs 3 per share was awarded which corresponds to an impressive dividend yield of 12.3%.

PRICING STRATEGY: Pricing strategy plays very important role to acquire market share where giant competitors are already working and moving ahead. Ufone has implemented low pricing strategies to reach its objectives. Pakistan’s mostly population contains on Middle class and working class people. In this view the low pricing strategy of Ufone gets attention of many customers. In the early age of Ufone launched, they decide their logo by the people opinions that boost its products. An advertising campaign launched showing Bakra Market that relates to middle class of Pakistan.

Preston University - Karachi

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Submitted to: Sir Khalid Pahore

Ufone (Tum He Tou Hoo)

By: Fazal Muhammad

PROMOTION: For the promotion of product, print media, electronic media, billboards, broachers and leaflets has been utilized for the awareness of various customers. Time to time, Ufone promotes its services / schemes to their users and general public via using various type of promotion channels. Through the advertisements people get awareness about the product and are able to choose the best one for fulfill their requirement in Mobile Telecommunication. Electronic media and billboards (Including skyscrapers) are the key sources for the promotion of Ufone. Different kind of advertisement can be seen on Television and billboards. Ufone is also a co-sponsor of Cricket World Cup 2007. Advertising campaign is special and impressive than other cellular companies, like concept, models, colors scheme and visualizing. The advertisement of post pay has been very much attractive for the business class customers with the slogan of endless possibilities. Ufone website (www.ufone.com) contains bunch of information about the product, services, coverage, placement, and value added services. Website is playing a leading and significant role for the promotion of product. Call operators of customer service department are professional and proficient to resolve consumer problems and they are 24 hours available to respond customer’s query. Mobile Portability Technology has been launched by the Ufone which is very first telecom company to adopt and promote the latest technology. To deliver the knowledge of Mobile Portability Technology Ufone promoted it through print and electronic resources.

UFONE’S FUTURE PLANS (NETWORK UP GRADATION): Under the agreement, Huawei will provide its future-oriented EnerG GSM solution to expand Ufone's network to cover over 1,500 cities, towns, villages and all major highways in the country. The network also allows Ufone subscribers to enjoy high-speed wireless data service. The GSM contract for Ufone also include Huawei's new generation GSM dual density BTS that feature high integrated and receiving sensitivity to improve the network performance and lower the cost of network construction and O&M expenditure. In addition, Huawei will provide Mobile Softswitch solution based on the advanced R4 architecture to satisfy Ufone's network expansion requirements, enables the telecom service provider to evolve into 3G smoothly.

Preston University - Karachi

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Submitted to: Sir Khalid Pahore

Ufone (Tum He Tou Hoo)

By: Fazal Muhammad

PLACEMENT: Ufone has more than 10.2 million subscribers as of Dec 2006 and has network coverage in more than 750 cities. Ufone offers efficient and friendly customer services through 225+ Sales & Customer Service Centers across Pakistan. S. Business Name No. 1 ADNAN COMMUNICATIONS 2

Address FRIENDS MOBILE CORNER, SHOP NO G-2 & G-3, OPPOSITE Dr. SULTAN HOSPITAL, KORANGI - V PLOT NO 14, STREET NO 1, ALIGARH COLONY, ORANGI TOWN, NEAR KESC OFFICE AND METRO CINEMA. SHOP NO JM 4/909, BABRI CHOWK, GURU MANDIR NEAR HBL NEW TOWN, KARACHI OFFICE NO 14, GROUND FLOOR, REX CENTER. FATIMA JINNAH ROAD, SADDAR, KARACHI SHOP NO 18, BOAT VIEW APPARTMENT BOATIN BASIN CLIFTON KARACHI. GF2, TECHNO CITY, ALTAF HUSSAIN ROAD, I.I CHUNDIGAR ROAD, KARACHI SHOP NO 6, MADINA SHOPPING CENTER, QUAID-E-BAD, LANDHI, KARACHI PLOT NO 168/A, SHOP NO 2, MADINA MALL BLOCK NO 3 ,KHALID BIN WALEED ROAD, P.E.C.H.S, KARACHI SHOP NO 17, AL-BURHAN SHOPPING CENTER, NORTH NAZIMABAD, KARACHI. SHOP NO 6, AREAKA 80 GROUND FLOOR, NEAR ROOMI MOSQUE. SINDHI MUSLIM HOUSING SOCIETY, MAIN SHAHRAH-EFAISAL KARACHI. A-9 ABBAS AQUARE, BLOCK 7, F.B. AREA , KARACHI SHOP NO 31 & 32, JILANI CENTER, M.A JINNAH ROAD, NEAR TOWER, KARACHI SHOP NO 9NA, CRESENT COURT-II, ABDULLAH HAROON ROAD, NEAR B.V.S SCHOOL, KARACHI 3-C, M.M TOWERS, KHAYABNE ITTEHAD, PHASE-II-EXT, D.H.A, KARACHI SHOP NO 1 & 2, BLOCK NO 17, JAWAID ARCADE, GULISTAN-E-JAUHAR, KARACHI

RED STAR COMMUNICATION

3 BEST BARGAIN SUPER STORE 4 ASIF ENTERPRISES 5

ABDUL SAMAD MUN

6 SHEIKH KHURRAM REHMAN 7 SYED SAFEER UL HASSAN 8 ZAFAR SIDDIQ MOTI 9

MUHAMMAD IBRAHIM

10 NOOR MOHAMMED SIDDIQUE 11 12

GHAZI COMMUNICATION PAK COMMUNICATIONS

13 WIRELESS ONE 14 15

ABDUL BASIT ZAHID MOBILE WORLD

Preston University - Karachi

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Ufone (Tum He Tou Hoo)

By: Fazal Muhammad

16

SHOP NO C-40-116/117, SHAH-E-KARBLA TRUST, RIZVIA SOCIETY, NAZAIMABAD, KARACHI 17 SHOP NO 8/2, BLOCK 3, AL-AZMAT QURESHI TRADERS SQUARE, GULSHAN-E-IQBAL, KARACHI 18 WIRELESS SHOP NO B-1846/8, WARD-B, BESIDE COMMUNICATION KOZI HALEEM TILAK CHARI, HYDERABAD 19 SUIT NO- 2, Unit NO VII, CITY VIEW ZARA COMMUNICATIONS PLAZA , LATIFABAD, HYDERABAD. 20 ENERGY SHOP NO 2, ABDULLAH CHAMBER COMMUNICATION SALAHUDDIN ROAD, SADDAR CANTT,OPPOSITE JUNAID JAMSHED SHOP, HYDERABAD. 21 SHOP NO 23, POLICE SHOPPING SHIMLA SWEETS & CENTRE, M.A.JINNAH ROAD, BAKERS MIRPURKHAS. 22 UFONE FRANCHISE MALL ROAD KHAIR STAR COMMUNICATION PUR MIRS, KHAIRPUR 23 AQIB COMMUNICATION SHOP NO. 7, SHERAZ SHOPPING CENTER KATCHERY ROAD, NEAR BANK ALFALAH, NAWABSHAH. 24 PALACE TELECOM QUAID-E-AZAM ROAD, JACOBABAD 25 SHOP NO 10, REGAL PLAZA CIRCULAR JAMALI COMMUNICATION ROAD, QUETTA. 26 CENTRAL ELECTRONICS ART SCHOOL ROAD, QUETTA 27 SHAHAB MANZIL, M.A. JINNAH ROAD, CREATIVE EDGE BESIDE ART COUNCIL, QUETTA 28 NASEER AHMAD BACHA COLLEGE ROAD, CHAMAN. KHAN 29 INDUS COMMUNICATION MILLAT ROAD, DHARKI 30 MEHRAN GHOTA HOSPITAL ROAD, GHOTKI COMMUNICATION 31 SHOP NO 24, QUAID-E-AZAM ROAD, MALIK MUHAMMAD ILYAS NEAR MEHRAN CHOWK, BADIN 32 MAIN INDUS HIGHWAY, OPPOSITE SHELL MAZARI COMMUNICATION PETROL PUMP, KASHMORE 33 NIHAL TRADERS MIR CHAKAR KHAN ROAD, KHUZDAR. 34 CH.IFTIKHAR AHMAD & SHOP NO 2-H, SHOPPING CENTER CO HYDERABAD ROAD, SANGHAR 35 AL-MALK M.A.JINNAH ROAD, NAYA CHHATRI COMMUNICATION CHOWK, TANDO ADAM. 36 KANWAR JEWELLERS MAIN STATION ROAD, SHAHDAD PUR 37 FAHAD COMMUNICATION SHOP NO 2, DISTRICT COUNCIL SHOPPING CENTER, KATCHERY ROAD, GF COMMUNICATION

Preston University - Karachi

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Ufone (Tum He Tou Hoo)

38

By: Fazal Muhammad

DADU. NEAR NATIONAL BANK, AIR PORT ROAD GWADER SHOP NO 2, PHULLELI ROAD NEAR TOWN HALL SHOPPING CENTER, TANDO MOHAMMAD KHAN. UFONE FRANCHISE MAIN ROAD, MORO

SAHIL COMMUNICATION

39 REHMAN TRADERS

40 MEHRAN COMMUNICATION 41 KHAWAJA TEHSIL ROAD NEAR JAMIAH MASJID, COMMUNICATION LORALAI 42 UFONE FRANCHISE PAKISTAN CHOWK, PEARL COMMUNICATION BANDAR ROAD, LARKANA 43 SHOP NO 13, SHAH FAISAL MARKET, TAMIMI TRADERS MALIR HALT, MAIN SHAHRAH-E-FAISAL, KARACHI. 44 BLOCK NO 7/8, CP BERAR SOCIETY, ASIM I SHEIKH MADINA HEIGHTS, KARACHI 45 SHOP NO 6, STATION ROAD, SIKANDAR TAHIR ELECTRONICS SHOPPING CENTER, LARKANA 46 HYDER STATION ROAD, JUMANI HALL, SHIKAR COMMUNICATIONS PUR 47 SHOP NO D-3/401-A, DHARAM SHALA ABID GENERAL STORE ,STATION ROAD, SUKKUR 48 PLOT NO C-408/10, SHOP NO 1,2 & 3, ABDUL SHAKOOR ARIAN GROUND FLOOR, MINARA ROAD, SUKKUR 49 CITI MOBILE STATION ROAD, NEAR Dr.MOHAMAMD COMMUNICATION SALAH SHEIKH, SHAHDAD KOT 50 SHOP NO D 64-B/1, MAHRAB CENTER MEHAK COMMUNICATION ADJACENT H.NIZAM DEEN & SONS, MAIN SHAIR SHAH SITE, KARACHI 51 SHOP NO R-426, SECTOR 11/C1, NORTH PLANET TELECOM KARACHI 52 PLOT NO 412-A, BHATTAI COLONY, SWIFT COMMUNICATION KORANGI CROSSING, KARACHI 53 SHOWROOM NO 2, Block 13-C, BAIT -ULMUHAMMAD ASHFAQ FURQAN BUILDING, GULSHAN-E-IQBAL, Near MCB Bank, Karachi. 54 DAVESH TELECOM MAIN DARGAH ROAD, HALA 55 PLOT NO 9/21, AREA 37-C, NEAR BABAR N.Z.ENTERPRICES MARKET, LANDHI NO 3. KARACHI 56 NEAR MADINA HOSPITAL, JHANG ROAD, PAK LINKS CHINOT 57 SHOP NO P-110, BASEMENT BUKHARI CELL COMMUNICATIONS CENTER, CHINNIOT BAZAR, FAISALABAD

Preston University - Karachi

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~ 29 of 51 ~

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Submitted to: Sir Khalid Pahore

Ufone (Tum He Tou Hoo)

58 59

60 61 62 63 64 65 66 67 68

69 70 71 72 73 74 75 76 77 78 79 80 81 82

By: Fazal Muhammad

STREET NO 1, GURUNANK PURA, FAISALABAD FAST COMMUNICATION MILLAT CHOWK, OPPOSITE IDEAL SWEETS, JAMIA CHASHITA ROAD, FAISALABAD LASHARI NEAR MULTAN EYE CARE HOSPITAL, COMMUNICATIONS KHANEWAL ROAD, MULTAN NEW NET ABALI GUEST HOUSE, CHOWK GHANTA COMMUNICATIONS GHER, MULTAN STAR LINKS, DERA ADDA CHOWK, CELL VISION MULTAN JILLANI GULSHAN MARKET, SHAH RUKH NEALM COMMUNICATIONS COLONY, MULTAN FAWARA CHOWK, SHAHEED ROAD, FAST COMMUNICATIONS SADAR, JHANG MUSHTAQ YOUSAF SHAH ROAD, SADAR, JHANG COMMUNICATION SAGHIR COMMUNICATION SHAHRAH-E-QUAID-E-AZAM, CHINIOT SHOP NO 7, AL-KAREEM PLAZA, PARADISE MOBILE CIRCULAR ROAD, BAHAWALPUR U COMMUNICATION SHOP NO 2, FAIZ PLAZA, LIBERTY CHOWK,OPPOSITE B.V HOSPITAL, BAHAWALPUR COLLEGE ROAD, NEAR HOSPITAL D.G COMMUNICATION CHOWK, D.G.KHAN SHAIGAAN BLOCK NO 1, RAILWAY ROAD, D.G.KHAN COMMUNICATION ANSA COMMUNICATION MUHAMMADI BAZAR, SARGODHA ARIAN BROTHERS SILAN WALI ROAD, SARGODHA KHUSHAB CONNECTIONS KHAYYAM CHOWK, SARGODHA PAKISTAN GROUP ADIL PLAZA, HIGH STREET, SAHIWAL ZT COMMUNICATION TEHSEEL CHOWK, OKARA OPPOSITE PATWAR KHANA KATCHERY ELAHI COMMUNICATION BAZAR, OKARA SWANSI MIAN BALLO KHALI ROAD, MIANWALI COMMUNICATION MAQBOOL MOBILE SHOP NO 5, CLUB ROAD, VEHARI COMMUNICATORS AMJAD COMMUNICATION TALAMBA ROAD, MIAN CHANNU MASHALLAH G.T. ROAD, KOT ADDU. COMMUNICATIONS BISMILLAH MOBILES NEAR GPO BHAKKAR AWAN MOBILES ABBAS CHOWK CHAUDHARY TELECOM

Preston University - Karachi

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~ 30 of 51 ~

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Submitted to: Sir Khalid Pahore

Ufone (Tum He Tou Hoo)

83

By: Fazal Muhammad

NEAR FATEH PUR CHOWK, CIRCULAR ROAD, ALIPUR MULTAN ROAD, MUZAFFAR GRAH

AAS-TEL

84 MARIYUM COMMUNICATION 85 FRIENDS COMMUNICATION 86 U COMMUNICATION 87 DARESHK COMMUNICATIONS 88 FSS COMMUNICATION 89 90 91 92 93 94 95 96 97 98 99 100 101 102 103 104 105 106 107 108 109 110

BALDIA ROAD, NEAR BOP, BHAWALNAGAR IQBAL COMPLEX, R.Y.KHAN SADIQ ROAD, RAJAN PUR

CIRCULAR ROAD, OPPOSITE HAQ NAWAZ CHOWK, D.I.KHAN MURSHED OPPOSITE GIRLS COLLEGE, CIRCULAR COMMUNICATION ROAD, D.I.KHAN RAI COMMUNICATION NEAR MCB KAMALIYAN CITI FONES SAHIWAL ROAD, PAKPATAN KATCHERY ROAD, MODEL TOWN, KHAN NICE COMMUNICATIONS PUR JAN COMMUNICATIONS RAJANA ROAD, PEER MAHAL MIAN TELECOM ARIF BAZAR, BOREWALA HT Communication ARIF BAZAR, BOREWALA SHEIKH COMMUNICATION COLLEGE ROAD, BOREWALA JILAL COMMUNICATION FAISALABAD ROAD JARANWALA MAKKAH ELECTRONICS JARANWALA ROAD, FAISALABAD LAYYAH CHOBARA ROAD, LAYYAH COMMUNICATION HASSAN COLLEGE ROAD, LAYYAH COMMUNICATION GLOBAL MAIN BAZAR, COLLEGE ROAD, NEAR COMMUNICATION KHUSHALI BANK,JOHARABAD, KHUSHAB NEAR DISTRICT COURT, RAJANA ROAD, MUSHTAQ MOBILES T.T.SINGH TOWN COMMITTEE ROAD, DISTT STAR TELECOM KHANEWAL, JAHANIAN NEAR FEDEX OFFICE, SATIANA ROAD, VOICE COMMUNICATION FAISALABAD INTERLINK BLOCK 15, STADIUM ROAD, KHANEWAL COMMUNICATIONS HAMD TELECOM MULTAN ROAD, LODHRAN UNITED BANGLA ROAD, HAROONABAD COMMUNICATIONS MAKKAH ELECTRONICS TALAB BAZAR, T.T.SINGH MASHALLAH LINKERS MAIN BAZAR, AHMED PUR, SIAL FOR LINKS KHALID & CO MAIN BAZAR, BHALWAL

Preston University - Karachi

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~ 31 of 51 ~

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Submitted to: Sir Khalid Pahore

Ufone (Tum He Tou Hoo)

By: Fazal Muhammad

111 NEW UNITED COMMUNICATION 112 YOUNAIS TRADERS

GOLRA MARKET, BALLO KHEL ROAD, MIANWALI COLLEGE ROAD, OPPOSITE PUNJAB BANK, PAKPATAN 113 MOBILE LIASION KATCHERY ROAD, DEPALPUR 114 FONE 4 U CLUB ROAD, VEHARI 115 MALL ROAD, BOMAN GEE CHOWK, THE SKY PHONE CANTT, MULTAN 116 MULTAN NEAR ZAKRYIA TOWN BOSAN ROAD, COMMUNICATION MULTAN 117 SHOP NO 1, QUAID-E-AZAM ROAD, MINI LUCKY COMMUNICATION MARKET, CANTT, OKARA 118 SHEIKHUPURA ROAD, KHURIANWALA, AIR TEL FAISALABAD 119 PRINCE COMMUNICATION Sahiwal LIAQAT CHOWK, SAHIWAL 120 NEAR ELAHI HOSPITAL, SAMANABAD, H K TELECOM FAISALABAD 121 NEAR SHELL PETROL PUMP, JHANG JAWA TELECOM ROAD, FAISALABAD 122 SHOP NO 243-B, SADDAR BAZAR, SAJJAD TELECOM G.M.ABAD, FAISALABAD 123 SHOP NO 5, HAMID COMMERICAL FAHAD COMMUNICATION CENTER, MULTAN 124 NAYA SAWERA QUAID-E-AZAM ROAD, ZAIN COMMUNICATION MAILSI 125 REHMAN UNIQUE LALIKA MARKET, BANGLA ROAD, TRADERS HAROONABAD 126 REHMAN TRADERS COLLEGE ROAD, SHOP NO 9, CHISTIAN 127 NEW SHAMIM MIAN ROAD, HASILPUR ELECTRONICS 128 HAMZA COMMUNICATION LAKAR MANDI ROAD, CHICHA WATNI 129 MOON COMMUNICATION SADDAR BAZAR PEER MAHAL 130 BISMILLAH QUBALA BAZAR, ARIF WALA COMMUNICATION 131 TABASSUM TELECOM BAZAR SHEIKHAN MUGHAL CHOWK 132 Mian bazar Muzaffar Garh MAIN BAZAR, UU DIGITAL MUZAFFAR GARH 133 BLOCK NO 6, NEAR SCHOOL NO 2, LAL WAFA COMMUNICATION MASJID ROAD, KHANIWAL 134 QASIM BAZAR, NEAR WAPDA ZAM ZAM TELECOM OFFICE,SUMANDRI 135 AL-MADINA TELECM BANK BAZAR, MAMUKANJAN 136 U-2 LINKS GHALA MANDI, CHAK JHUMRA

Preston University - Karachi

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~ 32 of 51 ~

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Submitted to: Sir Khalid Pahore

Ufone (Tum He Tou Hoo)

137 138 139 140 141

By: Fazal Muhammad

FTM MARKETING AMEENA TELECOM MADINA ELECTRONICS AHSAN TRADERS

RAILWAY ROAD, GOJRA MAIN BAZAR, PINDI BHATTIYAAN KUTCHERY ROAD, TANDIANWALA RAILWAY ROAD, GOJRA IQBAL BAZAR, OPPOSITE TEHSSIL KAMALIA TELECOM COUNSIL, KAMALIA 142 M-ONE OPPOSITE BANK AL-FALLAH, KUTCHERY COMMUNICATIONS ROAD, MANDI BAHA-UD-DIN. 143 9-UGF, EDEN HEIGHTS, JAIL ROAD, INAM ULLAH KHAN LAHORE. 144 29-RAVI ROAD, OPPOSITE TOTAL RIZ TEL PETROL PUMP, LAHORE 145 MULTAN ROAD, OPPOSITE POLICE BABAR COMMUNICATION STATION PHOOL NAGAR, BHAI PHERU. 146 157-LAHORE ROAD, SADDAR, CANTT, SAMINA N. S. ALVI LAHORE. 147 SHOP NO 93/1-S, LOWER MALL, BHATTI ASIF ALI CHOWK, DATA DARBAR, LAHORE. 148 SHOP NO 6, CHENAB BLOCK, ALLAMA KHAQAN BABAR IQBAL TOWN, LAHORE. 149 E105/1B, ADJACENT MCB, MAIN TANVEER ASLAM BOULEVARD, DEFENCE, LAHORE. 150 AHMED SAEED 2MCLEOD ROAD, LAHORE. 151 17 CIVIC CENTER, NEW GARDEN TOWN, GHULAM HUSNAIN LAHORE. 152 3/1 A, NIAZ VIEW SCHEME, CHOWK IMRAN MEHDI CHOUBURJI, LAHORE. 153 UGF # 4, ASAD CENTER, NEAR SADDIQ DYNAMIC SERVICES TRADE CENTER, MAIN BOULEVARD, GULBERG, LAHORE. 154 118 GT ROAD, MIAN PARK, NEAR PHONO LINK BEGUMPURA STOP, BAGHBANPURA, LAHORE. 155 SHOP # 2, 38 10 B1, NEAR WATTOO CELL COM PLAZA, TOWN SHIP, LAHORE. 156 9-B, JUDITIONAL COLONY, RAIWIND MUHAMMAD BILAL ROAD, THOKAR NIAZ BAIG, LAHORE. 157 86/R, 79 GROUND FLOOR, KAMRAN ATIF AIJAZ APARTMENT, FEROZPUR ROAD, ICHRA, LAHORE. 158 N 127 R, 5/3/B/111, NEAR SOCIAL AURANGZEB WAHLAH SECURITY HOSPITAL, G.T. ROAD, SHAHDARA. 159 AL-WAHID 3-G,GREEN COMPLEX,MAIN FEROZEPUR

Preston University - Karachi

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~ 33 of 51 ~

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Submitted to: Sir Khalid Pahore

Ufone (Tum He Tou Hoo)

By: Fazal Muhammad

COMMUNICATION ROAD,KAINCHI AMAR SADHU,LAHORE. 160 LUCKY COMMUNICATION RAIL BAZAR, MURIDKEY. 161 OPPOSITE MAIN BAZAR, SHAHEENABAD, HEAVEN TEL G.T. ROAD, GUJRANWALA. 162 ABID STREET, EHTASHAM COLONY, HASSAN NEAR SUI GAS OFFICE, D.C ROAD COMMUNICATION GUJRANWALA 163 OPPOSITE ASKARI COMMERCIAL BANK, MOBILE 4 U PARIS ROAD, SIALKOT. 164 18/380, NEAR MCB, NEAR KHADIM ALI A & J Communication ROAD, CHOWK DARA ARIAN, SIALKOT. 165 STAR WORLD MOBILE RAM TALAI ROAD, GUJRAT. 166 USMAN PLAZA, REHMAN SHAHEED, SHAMS CELL INTL. ROAD GUJRAT 167 MIAN EHSAN ELAHI CHANDANI CHOWK, LALA MUSA. 168 SYED MOEEN-UD-DIN OPPOSITE CITY HOSPITAL,GT SHAH ROAD,KHARIAN 169 RAILWAY ROAD, NEAR PETROL PUMP, UNITED FONE KASUR. 170 R.M. TRADERS 292, RAILWAY ROAD, RAIWIND. 171 377/S, MAIN MARKET, SATELLITETOWN, A & K COMMUNICATIONS GUJRANWALA 172 F -26, BILAL CENTER -9, NICHALSON OSAMA CALL POINT ROAD, LAHORE 173 135-1 GHAZALI ROAD 2ND ROUND ABOUT SBA INTERNATIONAL , SAMANABAD, LAHORE 174 MOHAMMAD ALI RIAZ 50 TEMPLE ROAD, LAHORE 175 OPPOSITE BAKRAMANDI, BAKRAMANDI ALISAM TRADING STOP, BUND ROAD, LAHORE 176 7 CIRCULAR ROAD MALWADA COMPLEX, CEL COMMUNICATION LAHORE 177 LAHORE SARGODHA ROAD, NEAR JAVAID A. BURKI ALFALAH BANK, SHEIKHUPURA 178 NEAR THE BANK OF PUNJAB, AL REHMAN CELL COM GUJRANWALA ROAD, HAFIZABAD 179 HAFIZ GIFT HOUSE, SHOP # 106, SATTII KASANA TELECOM PLAZA, SIALKOT 180 OPPOSITE UFONE OFFICE, MODEL TOWN Salman Mobiles GUJRANWALA 181 PRINCE CHOWK, OPPOSITE MADINA A U TRADERS TAYYABA PLAZA, JINNAH ROAD, GUJRAT 182 TIP TOP ELECTRONICS CHOWK ALLAMA IQBAL SIALKOT 183 KHAWAJA ENTERPRISES SUPER STEEL MILLS WALA GALA, S. N. PRINTERS, SHAHEENABAD, G. T. ROAD,

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190 191 192 193 194 195 196 197 198 199 200 201 202

203 204 205

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GUJRANWALA RAZA HASSAN 28-A, SATELLITETOWN, GUJRANWALA JILANI COLONY, NEAR OUTPOST MEHREEN TELECOM RAILWAY POLICE, NAROWAL 35-G.T ROAD, NEAR POST OFFICE, SHEIKH KAMRAN ISMAIL SHAHDARA, LAHORE MOBILE INN MAIN SAMBRIAL ROAD, SAMBRIAL OBH TECHNOLOGY 54-M, GULBERG-III, LAHORE VIP MOBILE CENTER, BEHIND DAR STAR MOBILES GOODS AFZAL MARKET, MALL ROAD, LALAMUSA MOBILE-1 5, SAMA PLAZA, 68-WEST, BLUE AREA, COMMUNICATIONS ISLAMABAD CELLULAR SHOP NO 11,BLOCK 2-H,F-10 COMMUNICATIONS MARKAZ,ISLAMABAD HI TECH MAIN CHANDNI CHOWK, MURREE ROAD, COMMUNICATION RAWALPINDI COMMITTEE CHOWK, MAIN MURREE ANEES AHMED CHOHAN ROAD, RAWALPINDI 135/G, MARIR CHOWK, KASHMIR ROAD, SWAYS 6 SADDAR, RAWALPINDI FUTURE A-81/1, MINAR ROAD, MADANI STREET, COMMUNICATION LALA RUKH COLONY, WAH CANTT FRIENDS SADAAT MARKET, G.T. ROAD, TELECOMMUNICATION HASANABDAL SARHAD 25, PINDI CLUB BUILDING, THE MALL COMMUNICATIONS RAWAPINDI NAMAL CORPORATE PLAZA MAIN KOHATI COMMUNICATIONS CHOWK, PESHAWAR NEAR BAJORI GATE NAMAK MANDI NOOR ENTERPRISES PESHAWAR CITY 1094, SADDAR ROAD, OPPOSITE G.P.O, Future Communication PESHAWAR CANTT, PESHAWAR. MAIN UNIVERSITY ROAD, OPP HONDA HAROON TRADERS NORTH PESHAWAR GROUND FLOOR SIDDIQUI MANSION JADOON NEAR AMIN HOTEL GT ROAD PESHAWAR COMMUNICATION CITY. DAGGAR ROAD MAIN SWARI BAZAR BUNAIR COMMUNICATION BUNAIR SHOP 14 CANTT MARKET HANGU ROAD B & J COMMUNICATIONS. KOHAT CANTT OPP IRRIGATION REST HOUSE JUNGLE SHAHID ZAMAN & CO. KHEL ROAD KOHAT

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Ufone (Tum He Tou Hoo)

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206 PUNJAB BAKERS 207 SHIEKH COMMUNICATIONS

RAILWAY ROAD, JHELUM OPPOSITE GENERAL BUS STAND, MOHALLAH MASOOM SHAH, G.T. ROAD, DINA (JHELUM) 208 SHAH NETWORK 1ST FLOOR DAEWOO BUS TERMINAL, TRADERS MAIN MALL ROAD NOWSHERA CANTT. 209 CONTINENTAL PLAZA MAKAN BAGH KUMAR COMMUNICATION MINGORA SWAT 210 BBC PLAZA,NEAR GIRLS HIGH HASAN & CO SCHOOL,BHOWN ROAD CHAKWAL 211 KOM STREAM (OLD NAME RSK INSTITUTE OF INFORMATICS, RSK INTITUTE) BHOWN CHOWK, CHAKWAL 212 SHOP NO 4,BLOCK NO 4,CANTT BAZAR, MUSHCOM JINNAH ROAD, ABBOTABAD 213 KAKA KHEL TELECOMM Cantt Plaza Mall road Mardan 214 HASHAAM OMER PLAZA, OPPOSITE MALAKAND COMMUNICATION AGENCY HOTEL, CIVIL BAZAR, ATTOCK 215 ORAKZAI & BROTHER Near Nadra Office Main Bazar Hangu 216 QURESHI ENTERPRISES SHOP NO 151617JAMMAN ROAD BANNU 217 MALAKAND NEAR MCB BATKHELA BRANCH,MAIN COMMUNICATION BAZAR BATKHELA 218 PHARMAX MOBILE MARDAN ROAD MAIN BAZAR SWABI 219 KHATTACK SHOP NO1 GHULAM MARKET NEAR COMMUNICATION ALLIED BANK MAIN BAZAR KARAK 220 G-239/C LIAQAT ROAD GAWALMANDI T & T MOBILE CITY CHOWK RAWALPINDI 221 SHOP # 24, C/O ZIA PRINTERS, BEWAL ROOTS DISTRIBUTION MARKET,G9 MARKAZ, ISLAMABAD 222 CP-335, BAKRA MANDI, DHAMIAL ROAD, FRIENDS ENTERPRISES OPPOSITE MASJID GOHAR ALI SHAH, RAWALPINDI 223 1-SHAHEEN COMMERCIAL COMPLEX, GUL TRADERS PAF CHOWK, CHAKLALA, RAWALPINDI 224 ISLAMABAD I-10 MARKAZ, ISLAMABAD COMMUNICATION 225 MAIN G. T. ROAD, FREE LANCER FKM COMMUNICATION MARKET, HARIPUR 226 TRADEWELL KAMRA COMMUNICATION 227 KHYBER TELECOM UNIVERSITY ROAD, PESHAWAR 228 SHALBANDI ABPARA MARKET, ISLAMABAD COMMUNICATION 229 ROOHI COMMUNICATION MANSEHRA 230 SIMLA COMMUNICATION BESIDE KADIR MOTORS, MAIN

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PESHAWAR ROAD, CHOAR CHOWK, WESTRIDGE, RAWALPINDI QAZI ENTERPRISES, NEAR GPO

231 MUZAFFARABAD COMMUNICATION 232 AWAMI MULTI SERVICES 233 YUT MOBILES 234 RAWALAKOT COMMUNICATIONS 236 J. J. COMMUNICATION 237 GHULAM FARID 238 239

POONCH ROAD, KOTLI, AJK MIAN MUHAMMAD ROAD, MIRPUR Location not final SHOP NO.5/3, C-AREA NEAR DAKKHANA, SHOP # C-40, 116/117 SHAH-E-KARBALA TRUST RIZVIA SOCIETY, NAZIMABAD, KARACHI SHOP # A-9, ABBAS SQUARE, BLOCK - 7, FEDERAL "B" AREA, KARACHI SHOP NO JM4 /909 MAIN GRU MANDIR, BABRI CHOWK NEAR HBL BUILDING,

GHAZI COMMUNICATION BEST BARGAIN

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COMPETITORS Telecom Industry is experiencing a fast pace in context of new launchings and introduction of exciting technologies. From this month, IT Insight will provide a regular section 'Market Watch'. The section will cover the industry and provide reviews, insight analysis and industry forecasts. This will base upon market intelligence, industry news, experts' opinions and research.

CELLULAR COMPETITION You can call it 'cellular war' as the intensity of competition is so high. In Pakistan’s telecom industry, millions of confused and satisfied subscribers look up to the service providers for them to sustain at 'one' fixed tariff policy. The variation in tariff plans almost every other month is outcome of severe competition between cellular companies especially after entrance of two new cellular companies in 2005. Nearly all cellular companies in Pakistan modified their tariffs during last 12 months.

PAKISTAN - 10 MILLION NEW CUSTOMERS IN 2007 Cellular News has reported that Pakistan gained 10 Million new cell phone customers in first 4 months of 2007. Not much of a news but it shows that the rate of growth is still in high gear. Telenor garnered the biggest portion, with 3m or 30% of the total, ahead of Mobilink (27%), Ufone (25%) and Warid Telecom (21%). Ufone was the best performer in April, adding 0.89m customers, or 32% of the monthly total. Mobilink crossed the 25m customer barrier, becoming only the 11th Asian mobile company to do so, after China Mobile, China Unicom, NTT DoCoMo, KDDI, Telkomsel, Bharti, Reliance, BSNL, Hutch etc.

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Ufone (Tum He Tou Hoo)

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MOBILINK GSM

Mobilink GSM Pakistan Mobile Communications Ltd (PMCL) Type Genre Founded Founder Headquarters

Private Limited Company Subsidiary 1994 Motorola USA Islamabad, Pakistan 42 Kulsum Plaza, Blue Area

Area served

5000 cities, towns, and villages across Pakistan

Key people Industry

Zouhair A Khaliq, President and CEO Telecommunication

Products

postpaid Indigo , prepaid JAZZ, Mobilink PCO

Owner

Naguib Sawiris Orascom Telecom Egypt Reshaping lives www.mobilinkgsm.com

Parent Slogan Website

Pakistan Mobile Communications Limited, better known as Mobilink GSM, is a telecommunication service provider in Pakistan. According to PTA statistics, Mobilink has 30.88 million customers by January 2008. Mobilink's Head office is located in Kulsum Plaza, Blue Area, Islamabad. Mobilink started operations in 1994 as the first GSM cellular Mobile service in Pakistan by MOTOROLA Inc, later it was sold to Orascom, an Egypt-based multi-national company. Mobilink's corporate postpaid package is sold under the brand name "Indigo" and prepaid by the name of "Jazz". Mobilink is the largest cellular service provider in Pakistan.

Preston University - Karachi

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Ufone (Tum He Tou Hoo)

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WARID TELECOM

Warid Telecom Type

Private

Founded

2004

Headquarters

301-Dhabi Tower, Hamdan Street, Post Box 44222, Abu Dhabi, United Arab Emirates Sheikh Nahayan Mabarak Al Nahayan,

Key people

Chairman Mr. Bashir A. Tahir, CEO Abu Dhabi Group

& Warid International Industry

Telecommunication

Products Slogan

Telephony

Website

We Care www.waridtel.com (Pakistan) www.waridtel.com.bd (Bangladesh)

Warid Telecom International is an Abu Dhabi based mobile telecommunication firm providing telephony services in Bangladesh, Pakistan and Uganda. Warid is expected to launch in Congo soon. In December 2005, Warid Telecom International LLC obtained a 15 year GSM license to operate as the sixth mobile phone operator in Bangladesh for 50 million US dollars. Warid Bangladesh launched their operations on the 10th of May, 2007 and uses the code 16 preceded by the code number of Bangladesh +880. Warid Bangladesh has acquired a million subscribers within 70 days of launch. The company started rolling out network from mid-2006. In less than a year, amidst much speculation, Warid Bangladesh launched their commercial operation with 26 districts – the largest ever launch in terms of network coverage and BTS Stations. Unlike its operations in other countries Warid Bangladesh uses the slogan be heard instead of we care.

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Ufone (Tum He Tou Hoo)

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Currently Warid Bangladesh provides both post-paid and pre-paid connection plans. The post-paid plan is branded and marketed across the country under the name Zahi Post-paid, which means leader or royalty. The pre-paid segment is branded and marketed as Zem Pre-Paid. In 2004, Warid Telecom International LLC, purchased a license for operating a nationwide mobile telephony network, (WLL) and long distance international (LDI) for $291 million US dollars and was the first venture of Warid Telecom International LLC. Warid Pakistan launched its services in May 2005. Within 80 days of launch Warid Pakistan claims to have attracted more than 1 million Users. According to Pakistan Telecommunication Authority, currently Warid Telecom has more than 10 millions subscribers in Pakistan and is ranked as the fourth largest operator in Pakistan. Warid Pakistan claims it has the largest "post-paid" subscriber base in Pakistan.

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TELENOR

Telenor Type Founded Headquarters Key people Industry Products Revenue Operating income Net income Employees Slogan Website

Public

1855 Fornebu, Norway CEO: Jon Fredrik Baksaas, Chairman: Thorleif Enger Telecommunication Telephony and broadband ▲ 91.1 billion NOK (2006)

▲ 18.3 billion NOK (2006) ▲ 15.9 billion NOK (2006) 31,750 Here to help www.telenor.com

Telenor (OSE: TEL, NASDAQ: TELN) is the incumbent telecommunications company in Norway, with headquarters located at Fornebu, close to Oslo. Today, Telenor is mostly an international wireless carrier with operations in Scandinavia, Eastern Europe and Asia. In addition, it has extensive broadband and TV distribution operations in four Nordic Countries. At year-end 2005, Telenor held controlling interests in mobile operations in Norway, Denmark, Sweden, Ukraine, Hungary, Montenegro, Thailand, Malaysia, Bangladesh and Pakistan. In October 2006, Telenor entered into an agreement with Vodafone Group for the acquisition of subsidiary Vodafone Sweden for a consideration of NOK 8,170 million, including assumption of debt. Telenor Pakistan is a wholly owned subsidiary that started operations on the 15th of March 2005 and holds one of six mobile licenses in Pakistan. Its also the fastest growing cellular network of Pakistan. Currently Telenor holds the second largest GSM and the largest GPRS and EDGE coverage in Pakistan. It has also achieved the second largest retailer network in Pakistan within the 2 years of its operations and it has started operations in Azad Kashmir and the Northern Areas of Pakistan. Telenor has reached its breakeven in the first quarter of 2007 and beat largest mobile operator Mobilink in sales. Telenor proactively participated in earthquake disaster relief, and is carrying out a campaign for the welfare of flood victims in Balochistan. Current CEO of Telenor Pakistan is Tore Johnsen.

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CMPAK (CHINA MOBILE COMPANY)

CMPak (China Mobile Company) Formerly known as Paktel Limited

Type Genre Founded

Private Limited Company

Headquarters

Islamabad, Pakistan, 68-E Jinnah Avenue, Blue Area

Area served Key people Industry Owner Slogan Website

Pakistan Guo Yong Hong(CEO)

Subsidiary

Early 1990s

Telecommunication China Mobile Ltd. (Formerly Millicom)

Ab Sab Keh Do www.zong.com.pk

Paktel was the first ever company granted license to carry out cellular phone services in Pakistan, set up by Cable & Wireless. It carried out AMPS services until 2004, when the company launched GSM services as well. Its main competitor emerged in late 1990s as Instaphone and soon began to dominate the market. Millicom International Cellular S.A. on Sunday, 22nd January 2007, said it will sell its 88.86 percent stake in Paktel Ltd. to China telecom for $284 million, which includes the repayment of inter-company debt. The sale implies an enterprise value for Paktel of $460 million, Millicom said in its press release. On 4th May 2007, Paktel was renamed to CMPak. And then, on 16th May 2007, China Mobile announced that it had upped its stake in CMPak to 100%. Moreover, PTA (Pakistan Telecommunication Authority) has announced that it may resolve the frequency issue with China Mobile, as it was one of the main reason for pullout by Millicom International Cellular S.A. China Mobile Communications Corporation (Chinese: 中国移动通信, Hanyu Pinyin: Zhōngguó Yídòng Tōngxìn) also known as China Mobile or CMCC, is the largest mobile phone operator in China. It is the world's largest mobile phone operator ranked by number of subscribers, with over 376.38 million customers Preston University - Karachi

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(as of end of February, 2008). By turnover it is second to Vodafone, which owns 3.3% of China Mobile. It is now the largest market capital company listed in the Hong Kong Stock Exchange, which exceeds that of HSBC. China Mobile is also fifth in world rankingsBrandZ ranking. China Mobile is the world's largest telecom operator. Having a customer base of over 300 million customers, its network routes 700 million text messages every day and handles 250 million calls every hour. China Mobile is perhaps the only cellular network that provides uninterrupted, reliable coverage through tunnels, on highways, inside sky scrapper elevators as well on top of Mount Everest. One of the unique features of China Mobile servicing excellence is to customise its products, services and tariffs to suit the individual needs of its huge subscriber base. There are hundreds of payment/tariff options to choose from according to one's usage pattern, budgetary limitations and nature of use. China Mobile's first overseas subsidiary, China Mobile Pakistan has the license to offer and operate voice, data and all value added services in the entire country. One of the fastest growing cellular markets in the world, Pakistan is a key region that is likely to offer expansion opportunities as well the chance to make a difference in the lives of a growing clientele that is demanding and understands and appreciates better quality and service standards.

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ZONG is the first International brand of China Mobile being launched in Pakistan. It is meant to empower and liberate the people of Pakistan in every nook and corner of the country. It will become a part of their hearts, their minds and bring about a change in their lives that every one desired but few thought would be possible. The core essence of ZONG is to allow people to communicate at will. Without worrying about tariffs, network coverage, capacity issues or congestion. ZONG will be supported by ground breaking communications, trend setting customer service and an unmatched product offering which will redefine rules of the game and establish ZONG as a serious contender for the number one spot. ZONG would offer its customers with entertaining & innovative value added services and will empower them by giving a wide variety of products, services & content to choose from. We are privileged to be the pioneering country introducing this brand with others to follow. And God willing, together we will also make ZONG a success story for others to try and replicate. China Mobile has already invested $500 million in Pakistan and has plans to invest more. The company plans to increase coverage area by several thousand miles, including highways with the capacity of 20m subscribers. The Chinese company had acquired Paktel for over $460 million enterprise value last year. On May 4, 2007, China Mobile unveiled its new company -- CMPak Limited.

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UFONE ANALYSIS UFONE’S APPROACH TO CUSTOMER FEEDBACK You walk into their store to pay the bill or get something done — that transaction is entered into their POS / CRM / Billing / ERP system. One day later Ufone sends you an SMS hoping your experience was well, and asking a simple question: “Was your experience satisfactory? Send reply ‘yes’ or ‘no’. SIMPLE, AND TO THE POINT Ufone’s approach is good in that it is a dead-simple feedback form — a Yes / No vote is easy enough that people might reply, and is also enough to form a very simplistic model of using that feedback to improve operations. The costs of this approach, however, is that Ufone will not know why people are not satisfied, and for this they will have to work closely with the Line or Business Center managers as well as sort through reports of customer service staff. Even then, they will twist data — in today’s customer experience world, skewed data can be hazardous to a company’s health. The other major issue with Ufone's approach is that it is an interruption based approach. If I get an SMS at an odd time, I wouldn’t care if the SMS says “thank you for visiting our store”, it interrupted me and hence has a chance to put me off. Especially because Ufone keeps sending an SMS every day until you give up and reply! MOBILE PHONE USERS CAN SEND VOICE MESSAGES INSTEAD OF SMS Telenor Pakistan and Ufone Pakistan are set interoperable voice messaging, or voice SMS, successful voice messaging trials towards the end based on the technical specification developed by association for the mobile phone industry.

to launch the world’s first services in 2008 following of last year. The trials were the GSMA, the global trade

Voice messaging, an alternative to SMS, offers a simple and unobtrusive way to send a message to another mobile phone user. The service is of great value worldwide, especially in countries with lower literacy rates and character-based languages, which makes text with a standard alphanumeric keypad timeconsuming and inefficient. To send a voice message, the caller simply dials a code (usually the star button) before the recipient's number and records a message lasting up to 30 seconds. The recipient is notified by a text message, which often has a one-touch link to a recording of the message. Telenor Pakistan and Ufone, with support from voice messaging vendors Mobile Arts and Kirusa, successfully trialed interoperable voice messaging between

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October and December 2007 - the first successful multi-operator and multivendor voice messaging trial anywhere in the world. “Ufone has always led the way in service innovation which has led our recognition of being the operator of choice for millions. The successful interoperator trial is testimony to the commitment and direction shown by Ufone in bringing new technology and services to Pakistani consumers. We are extremely proud to be part of this ground breaking exercise which will no doubt have a positive impact on the lives of our subscribers”, said Mr Ali Ikram, Marketing Manager VAS of Ufone Pakistan. “Ufone is proud to be the leaders in validating the GSMA standards for voice messaging inter-operability solutions.”

Preston University - Karachi

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FINDINGS I observed a trend of aggressive marketing and advertisement by the mobile operators in Pakistan. They proudly announce 50 paisa, 3 paisa, 1 paisa call rates. Trying to one-up other competitors, the advertisements emphasize the lowest possible rate to grab the consumer attention. In reality the low rates being advertised come with many conditions. To figure it out one has to read the fine print carefully that usually marked with * (asterisk). I think this is unfair to the consumers and we need to criticize this trend which some may characterize as deceptive marketing. Pakistan has remarkable growth in telecommunication industry. It is found that 75% population of Pakistan has mobile phones and the counting is increasing day by day. PTA recorded customers are about 82,514,536. According to current research that is conducted in March 2008, the Tele density is increasing 52.2% yearly. This is huge craze in mobile industry. Since I am working on this project, I found some irregularities:

NETWORK CONNECTIVITY PROBLEM People are worried about cellular service they often complaint that cellular operators are not willing to enhance their services. Caller feels disturbance, busy network, and unauthorized call ending.

DIRTY SMS Cellular operators provide bundle SMS / MMS offers which results huge load on networks. Bundle offers also cause dirty and unethical jokes and SMS.

ROUGH/UNREAL IDEAS IN ADVERTISING Many cellular service companies are using rough ideas for TV advertisement. Specially prepaid products are not belonging to realities. The imagination is not attractive and not belongs to human.

TOO MUCH ADVERTISEMENT Cellular companies are having bombardment of advertisement on TV channels. People are fading up with this type of unnecessary advertisements.

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ADVERTISING BUDGET Companies are spending Millions rupees for in favor of advertising but they don’t pay attention for the improvement in network or service. Although Ufone’s Management has signed Rupees 550 million contract to spend its operation in interior areas and villages of Pakistan but there is still more amount required to provide better service for customers.

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Ufone (Tum He Tou Hoo)

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RECOMMENDATION Cellular operators are providing their best but I have some suggestions to deliver more effective service.

INSTALLATION OF EQUIPMENT WITH PROFESSIONAL ENGINEERS Cellular companies must understand the worth of their presence in the market. If there is a growth, there is immense competition. Cellular companies should pay attention on the service which is providing to customers. They just spend on their network growth but don’t realize the value of service. Advanced Technological equipment should be installed with professional engineers this will benefit the consumers.

CALL RATES & SMS BUNDLE OFFER Companies should minimize the call rates instead of SMS rates. Low SMS rates causing dirty and non-sense jokes which is building unsecured society. Adults are wasting their time in sending and receiving unnecessary messages on mobile phone.

ATTRACTIVE ADVERTISING After having comments on advertising campaigns with different living standards, I observed that companies are not efficient in advertising. Mostly cellular advertisers are using rough and unreal ideas which are not changing consumer’s perception towards any cellular service. Marketers should convince in polite way instead of Bhangra style. Companies should implement the effective advertising strategies which affect the consumer and easily deliver message.

CONTROL ON ADVERTISING AND BUDGET Too much advertising lost its importance; companies should control the spots of advertising. They should avoid too much repetition of ad. People faded up and don’t want to watch ads. They should educate the people and give proper complete message against call rates and other value added services Companies spend much money on advertising campaigns; they should control it and pay attention on service.

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Ufone (Tum He Tou Hoo)

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CONCLUSION This project “Advertising Techniques Used by Cellular Companies” has been very energetic for me and my career. I learnt a lot while completing this project. The knowledge I gain is valuable and the contacts I met with are more valuable. This has been a great experience of my life. I faced many complications to find the correct and latest information. Alham-do-lillah I succeeded to deliver the best. I researched on Advertising techniques and types of advertising. Most valuable information is the rates of advertising on different medium such as TV, Radio and print medium. Telecom industry is most growing industry of Pakistan still huge investment required for coverage. The market also has strong competition after the entrance of China Mobile Company as player. Competitors are hiring professionals to entertain the consumer which is resulting technological implementation and value added services. I reveal some complications in “Findings”. It comes to know that people are worried about call rates they don’t prefer any particular company. Consumer searches good service with lowest call rates, although companies are minimizing call rates this will result more growth in the market.

Preston University - Karachi

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