Ufone

Brief History Introduction:UFONE commenced its operations, under the brand name of Ufone, from Islamabad on January 29, 2001. Ufone expanded its coverage and has added new cities and highways to its coverage network. After the privatization of PTCL, Ufone is now owned by Etisalat. Under the agreement, Huawei will provide its future-oriented EnerG GSM solution to expand Ufone’s network to cover over 1,500 cities, towns, villages and all major highways in the country. The network also allows Ufone subscribers to enjoy high-speed wireless data service. The GSM contract for Ufone also include Huawei’s new generation GSM dual density BTS that feature high integrated and receiving sensitivity to improve the network performance and lower the cost of network construction and O&M expenditure. In addition, Huawei will provide Mobile Softswitch solution based on the advanced R4 architecture to satisfy Ufone’s network expansion requirements, enables the telecom service provider to evolve into 3G smoothly.

Ufone markets its prepaid services as “Prepay”. Ufone Prepay is more affordable. Its primary market is intended towards teenagers and students. Postpaid services are marketed by the name “Postpay”. These services are mainly targeted towards the business community of the country. Ufone has a subscriber base of 12.49 million as of April 2007 and has network coverage in more than 1600 citi

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Ufone GSM Type

Private

Genre

Subsidiary

Founded Founder(s) Headquarters Area served Key people

January 29, 2001 Pakistan Telecommunication Company Ltd Islamabad, Pakistan 13-B, F-7 Markaz 2336 cities of Pakistan, GT Road, Super Highway & Motorway Abdul Aziz, CEO

Industry

Telecommunication

Products

Pre Pay, Post Pay

Revenue

▼ Rs.5.1 billion PKR (first quarter 200607).[1]

Parent

PTCL Pakistan

Website

www.ufone.com

Company profile PTML is a wholly owned subsidiary of PTCL. established to operate cellular telephony. The company commenced its operations, under the brand name of Ufone from Islamabad on January 29 2001. During the year, as a consequence of PTCL’s privatization, 26% of its shares were acquired by Emirates Telecommunication Corporation (Etisalat). Being part of PTCL, the management of Ufone has also been handed over to Etisalat. During the year July 2005 to June 2006, further expanded its coverage and has added new cities and highways. Ufone has network coverage in more than 750 cities, towns and across all major highways of the country.

During the year Ufone completed the network expansion of Phase 4 in existing as well as in new cities and towns which amounted to more than US Dollar 170 million. As a result the asset base of the Company has increased from Rs. 20 billion to Rs. 27 billion. During the year Ufone adopted the policy of simplified tariffs with no hidden charges, which resulted in positive impacts on the usage trends of subscribers as well as total subscriber base, which has increased from 2,579k in June 2005 to 7,487k in June 2006. Ufone currently caters for international roaming to more than 195 live operators across 119 countries and introduced International roaming facility for Prepaid subscribers in Saudi Arabia, United Kingdom, United Arab Emirates, Singapore, Portugal and Kuwait with lowest rates, featuring no security deposit and activation charges. GPRS Roaming facility is available with more than 75 Live Operators across 59 countries. The company has also been awarded a new License for providing cellular services in Azad Jammu & Kashmir and the Northern Areas.

Operating Performance Ufone’s operational performance has been very encouraging. Despite the stiff competition in Pakistan telecom market which has led to reduction of prices to bare minimum level, due to its aggressive policies and exercising strict control over expenses the Company managed to improve its revenue and after-tax profit by 87% and 54% respectively, as compared to last year.

Future Plans In order to extend cellular network to new cities, towns and highways and enhance its current installed capacities in existing cities, Ufone has finalized a huge network expansion contract amounting to about USD 550 million, which will enhance the subscribers’ capacity by 10 million. This is the largest ever expansion project of Ufone.

Network upgradation Under the agreement, Huawei will provide its future-oriented EnerG GSM solution to expand Ufone's network to cover over 2200 cities, towns, villages and all major highways in the country. The network also allows Ufone subscribers to have high-speed wireless data service. The GSM contract for Ufone also include Huawei's new generation GSM dual density BTS that feature high integrated and receiving sensitivity to improve the network performance and lower the cost of network construction and O&M expenditure. In addition, Huawei will provide Mobile Softswitch solution based on the advanced R4 architecture to satisfy Ufone's network expansion requirements, enables the telecom service provider to evolve into 3G.

Privatization The growth of the cellular sector in Pakistan can also be attributable to good governance policies of the government of Pakistan and the Privatization Commission. In April 2006, Emirates Telecommunication

Corporation, which is commonly known as Etisalat, has assumed management control of Pakistan Telecommunication Corporation Ltd – part of the $2.6bn deal to buy a 26% stake in PTCL. The successful privatization of PTCL, and consequently Ufone, is hailed as ushering in a new era for telecommunications in Pakistan. (((((((((((((((Etisalat is a UAE-based telecommunications services provider, currently operating in 17 countries across Asia, the Middle East and Africa. The telecom's customer base is claimed to reach 85 million customers, with a total operating area population span close to 1.6 billion people.[1] As of July 2009, Etisalat is the 15th largest mobile network operator in the world. On October 18, 2008, Etisalat reported net revenue of USD $5.204 billion (AED 19.1 billion) and net profits of USD $1.989 billion (AED 19.1bn).[2] Etisalat is one of the Internet hubs in the Middle East (AS8966), providing connectivity to other telecommunications operators in the region[3]. It is also the largest carrier of international voice traffic in the Middle East and Africa and the 12th largest voice carrier in the world.[4] As of October 2008, Etisalat has 510 roaming agreements covering 186 countries and enabling BlackBerry, 3G, GPRS and voice roaming.[5] Etisalat operates Points of Presence (PoP) in New York, London, Amsterdam, Frankfurt, Paris and Singapore.))))))))))))))))))))))))))))))

Key accomplishments Ufone has played a limited but significant role in the development of the cellular market in Pakistan. It was first to launch the GPRS services and Multi-media Messaging Service (MMS) and prepaid roaming in Pakistan.

Performance As mobile users in the country have reached over 76 million at a very rapid pace, Ufone has maintained itself as the 2nd largest cellular operator in Pakistan with a subscriber base of around 20 million and a market share of nearly 25%. Ufone has seen a subscriber growth rate of over 200% in the last year, and since the start of 2005 Ufone added nearly 5 million subscribers onto its network. Subsequently the growth in subscriber base caused a healthy trend in revenues which have doubled.

Brand While keeping its tradition of being the trend setter in the industry, Ufone changed the image of mobile phones from a luxury only affordable by the elite, to a necessity affordable by the common man. Since its inception, Ufone has positioned its brand for masses. In keeping with the upcoming competition and market dynamics, Ufone increased its focus on the youth segment (which comprises 50% of the population), with the Prepay brand. By designing market focused products, Ufone’s brand team launched aggressive campaigns, which further increased the brand equity. The new brand image gained huge

popularity amongst the targeted market. A recent marketing survey conducted by a prominent marketing research company showed that Ufone has considerably increased its brand visibility and image. Ufone’s Prepay brand is now considered to be one of the most favored brands by the youth market and is followed by other mobile operators launching their respective brands for the youth market.

International Coverage Ufone provides International Roaming facility with more than 150 international operators across 79 countries. Ufone has GPRS roaming agreements with several international operators and also pro

Customer Service Ufone has 21 company-owned Sales & Customer Service Centers and nearly 250 franchisees across the country.

Postpaid Service Postpay logo Postpaid services are marketed by the name "Postpay". These services are mainly targeted towards the business community of the country.

Footnotes 1. ^ Ufone: Profile and Outlook - State of Telecom Industry in Pakistan - Sunday, November 12th, 2006 2. ^ Mobile Users in Pakistan 3. ^ Ufone Performance

See also • •

List of mobile phone companies in Pakistan Communications in Pakistan

External links • •

Ufone Pakistan Telecommunication Authority

References 1. ^ Ufone: Profile and Outlook - State of Telecom Industry in Pakistan - Sunday, November 12th, 2006 2. ^ Mobile Users in Pakistan

3. ^ Ufone Performance Retrieved from "http://en.wikipedia.org/wiki/Ufone"

Roaming In wireless telecommunications, roaming is a general term that refers to the extending of connectivity service in a location that is different from the home location where the service was registered. The term "roaming" originates from the GSM (Global System for Mobile Communications) sphere; the term "roaming" can also be applied to the CDMA technology, see CDMA Roaming. Traditional GSM Roaming is defined (cf. GSM Association Permanent Reference Document AA.39) as the ability for a cellular customer to automatically make and receive voice calls, send and receive data, or access other services, including home data services, when travelling outside the geographical coverage area of the home network, by means of using a visited network. This can be done by using a communication terminal or else just by using the subscriber identity in the visited network. Roaming is technically supported by mobility management, authentication, authorization and billing procedures.

Post Paid Post Paid: A commonly referred to in and across India with telecom service providers for customers who use and pay. Prepaid accounts are the pay and use, whereas postpaid accounts can be referred to as use and pay. There are two components to this: the first component is the monthly rent that the subscriber pays to the service provider. The second component is the usage charges. Depending upon the kind of tariff plan that the subscriber selects, the usage charges vary. Very often, service providers in India bring out competitive plans to get people to switch service providers. Service providers also engage with corporates for Closed user group connections. These connections allow for subsidized calls to other members in the group, and a generally lower tariff on monthly rentals and usage fees. In the Philippines, a postpaid line in the telecommunications industry is further defined as: - Monthly base fee - Charges based on Usage Postpaid compared to prepaid: - Prepaid is activated by purchasing credit load vs. Postpaid where you can continue use without the restriction and/or limitation based on the available credit. Retrieved from "http://en.wikipedia.org/wiki/Postpaid"

3G International Mobile Telecommunications-2000 (IMT-2000), better known as 3G or 3rd Generation, is a family of standards for mobile telecommunications defined by the International Telecommunication Union,[1] which includes GSM EDGE, UMTS, and CDMA2000 as well as DECT and WiMAX. Services include wide-area wireless voice telephone, video calls, and wireless data, all in a mobile environment. Compared to 2G and 2.5G services, 3G allows simultaneous use of speech and data services and higher data rates (up to 14.4 Mbit/s on the downlink and 5.8 Mbit/s on the uplink with HSPA+). Thus, 3G networks enable network operators to offer users a wider range of more advanced services while achieving greater network capacity through improved spectral efficiency. The International Telecommunication Union (ITU) defined the third generation (3G) of mobile telephony standards – IMT-2000 – to facilitate growth, increase bandwidth, and support more diverse applications. For example, GSM (the current most popular cellular phone standard) could deliver not only voice, but also circuit-switched data at download speeds up to 14.4 kbps. But to support mobile multimedia applications, 3G had to deliver packet-switched data with better spectral efficiency, at far greater speeds

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