Tujuan Dan Manfaat Komunikasi Bisnis.docx

In general, there are three purposes of business communication. They are : 1) Informing The first goal in business communications is to provide information relating to the business world to the other, an example of a leader company wants employees who are expected, then he placed advertisements in mass media, in which case each media has its advantages and disadvantages views of reach and cost, for it must choose which media will be selected. 2) Persuading The second purpose of business communication is to give appreciation to the other side so that what is presented can be understood well and correctly, it is often done, especially related to the affirmation confirmed customer orders or negotiations with customers, so that both parties benefit together without being feel disadvantaged. 3) Collaborating A third goal in business communications is a collaboration, or business cooperation between a person with another person, through the communication fabric of the business person can easily do business together, the present in line with fast advances in communications technology, it is possible to use a variety of telecommunications media such as the telephone , faxes, cell phones, internet electronic mail, teleconference.

In doing business communications, there are two general benefits that can be obtained. The second benefit are : 1) External benefits Business communications with third parties that effectively have a positive impact in the success of businesses and the efforts to build the company's image in the public eye. For example: reports, brochures and business presentations are organized professionals can enhance the corporate image. 2) Internal benefits Ability to communicate effectively support the company's executive career. 8 things into consideration promoting executive career path; a). Ability to work hard b). management capabilities c). Confidence d). Kemempuan make sound decisions e). Academic background f). Have the ambition to get ahead g). Ability to communicate effectively h). Attractive

in business communications, there are six main elements, they are : 1) Have a goal; This means that business communication should have goals set previously aligned with organizational objectives. 2) Exchange; In this case involving at least two or more of the communicator and the communicant. 3) The idea, opinion, information, instruction; Is the content of the messages that shape vary depending on the destination, the situation and condition. 4) Using a personal or impersonal channels which may be face to face, using a specific media or media that reach millions of people simultaneously. 5) Using symbols or signals which are tools or methods that can be understood or understood by the recipient to deliver the message. 6) Achievement of the objectives of the organization; One of the distinguishing characteristics of the organization or the formal institutions of the information are the destination predetermined by management.