Tufail Ahmed

I

McDonalds

Overview Tufail Ahmed

  

History International Expansion Philosophy



McDonald’s Strategy



Why McDonalds is successful

 

McDonald’s menu Expansion of its menu

   

Opportunities Threats Social Responsibilities Conclusion

Sarmad Kaleem Arsalan Siddiqui

Aamir Chandio

M.Hasan Tariq

McDonalds Serving Fast Food Worldwide

History of McDonalds  

Dick and Mac McDonald Ray Kroc

McDonald’s 

International Expansion 



Big Six Countries Contributions

Philosophy 





Quality, Service, Cleanliness & Value (QSC&V) Believe in Putting Associates first Foster Open & Honest Communication

McDonald’s Strategy 

Company owned real estate



Locally owned franchise in small countries



Catering Local Taste



Advertising

Reasons of success     

Ambience Maintaining quality Affordable Found in developed sites Accelerated store openings in hard economic times

McDonald’s and its Menu 

Cultural effects



Traditional



Worldwide success



Rapid fast-food growth

McDonald’s and its Menu  







Innovation with time Must not disrupt existing operation Backed with advertisements Keep pace with the competition Experiments with the menu done by the Franchises

McDonald’s 



Opportunities 

High quality at low price



Eastern Countries



Children were welcomed



Taste of Fast food

Threats 

Prejudice



Limited items



French market



Foreign Countries

McDonald’s 

Social Responsibilities  The Ronald McDonald House Charity

(RMHC)

 Women Owners Network (WON)  The Make Activity Counts (MAC)

Conclusion