Top10 Service Outsourcing 20 Parks In China
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( T h i s i s t h e c o n c i s e v e r s i o n o f T O P 1 0 W h i t e P a p e r ; i f yo u w a n t t o g e t t h e f u l l version please contact us.)
Service outsourcing and offshore are the general trend
of
the
economy
global
development.
Following
the
global
shift of manufacturing in last
century,
outsourcing,
service especially
the offshore outsourcing has
become
irreversible
new-round
global
industry
revolution shift
an
and
trend,
becoming
an
industry
and
it
is
important
China Service Outsourcing Demonstration Cities
means for multi-national corporations
to
do
global
layout,
face
competition
and
enhance
the
international competitiveness. 95% of Global Fortune 1000 enter prises have made offshore strategy. And there are average 5 to 10 enterpris es is doing on-the-spot survey in possible offshore destinations. Service O ffshore is playing an increasingly important role in the globalization development.
Facing such a global trend, on October 16, 2006,
the Ministry of Commerce,
the Ministry of Industry and Information, the Ministry of Educa tion and the Ministry
of
Science
and
Technology
jointly
issued
"Notice
on
t he
i m p l e m e nt a t i o n o f s e rv i c e o u t s o ur c i n g ' T h o us a n d h u n d r e d t e n p r o j e c t " . U p t o July 2008, the four Ministries have designated 16 cities, four nation-level service outsourcing demonstration zones and one service outsour cing talent 2
training base in four batches. The pattern of China service out sourcing industry presents a multi-dimensional competition trend.
At the beginning of February 2009, The State Council released t he "Reply to
Q u e s t i o n s o n t h e P r om o t i o n o f S e r v i ce O u t so u r c i n g I n d u s t r y D e v e l o p m e n t " a n d approved 20 cities include Beijing, Tianjin, Shanghai, Chongqin g, Shenzhen, Guangzhou, Wuhan, Harbin, Chengdu, Xian, Jinan, Hangzhou, Hefei , Nanchang, Changsha,
Daqing,
Suzhou
and
Wuxi
as
China's
service
outsourcing
demonstration cities, and encourage them to expand internationa l outsourcing business, and carry out a series of encourage and support measu res in the 20 pilot cities.
While at the same time, to establish international service outs ourcing talent database and long-term service outsourcing talent recruitment mechanism, as well
as
to
set
organizations;
up
service
strengthen
outsourcing
service
research
outsourcing
institutes
theory
and
i ndustry
research,
promote
industry self-discipline; research and establish business infor mation data confidentiality regulations and relevant industry standards; ta ke the promotion of service outsourcing industry development as an important approach to push forward the industrial restructuring, foreign trade development mode change and employment opportunities increase for college/university graduates.
National
service
outsourcing
demonstration
cities
cover
China's
major
provincial capitals and economically developed cities. They hav e also obtained strong support from the central and local government, and stand s at the leading position in the domestic and foreign city competition.
With the “ Thousand hundred ten project” and the “ State Council reply” as the symbol, the development of China's service outsourcing indu stry has been elevated to the national policy and industrial upgrading level, the service outsourcing industry in China faces a decade of golden opportun ities for development. State and local governments actively and
preferential
accelerate
the
policies;
strengthen
development
release rele vant support
intellectual
of
property
environment, 3
pro tection;
transportation,
telecommunications and network infrastructure rapid growth; the enterprise inner-quality, service quality, credit and brand are also impro ving continuously.
As the core power of China service outsourcing industry, these base cities have formed primary agglomeration effect. Relevant data shows that t he main statistical indicators of these 20 cities all accounted for mor e than 80% of the national totals. Most of these cities are located in areas with the most advanced economic development, the highest level of urbanization, the mo st favorable development
conditions,
with
rich
experiences
in
industry
development,
enterprise cultivating, talent training, investment attracting and so on.
The service outsourcing development level of these cities stand s a leading position in the domestic market, and some even become the inter national top outsourcing
destinations
and
expand
“ Chinasourcing”
brand
in
th e
international stage. At the same time, some areas with Jiangsu Province as representive, through the continuously excavation of the potent ial advantages of the region, also leads the development of service industry i n surrounding areas.
Furthermore,
some
second-tier
cities,
with
its
outstandi ng
cost
advantage through differentiated position and the development l ine has become new outsourcing hotspots.
Devott believes that the development of service outsourcing ind ustry needs a complete and effective industry chain. Which means, the industr y development does not only depends on the buyer and provider situated in the two ends, but also
the
intermediary
service
institutes
(consulting,
research,
training,
certification, and service, etc.) and network service platform (e-transaction platform, public technology platform, etc. ) as well as governm ents and other
4
relevant participants. The maturity of these elements directly represents the development level of China’ s service outsourcing industry as a whole.
At present, the competition of the global service outsourcing i ndustry has developed
into
the
industry
chain
competition
from
pure
enterprise
competition. That is to say, through the regional industrial agglomeration, the growth of leading enterprises to form dominant services and industries, and thus further improve the gathering of related industry factors, expand industry chain, and realize the industrial connection, completion and re structure to form a complete industrial chain. A relatively complete industry cha in can minimize the cost of supporting coordination cost and promote the compet itiveness of service outsourcing enterprises in the globe. Once the industri al chain formed, it will definitely attract more vertical and cooperative enterp rises to invest then result in industrial gathering as well as the promotion of virt uous circle and healthy development of the regional economy.
In all elements of industrial development, the park is the basic carrier of gathering service outsourcing enterprises and physical platform of promoting industrial chain formation. Seen from the historical point of v iew of global service outsourcing industry, building a professional outsourci ng park is the critical success factor for the service outsourcing industry in India, Ireland and other countries the world's leading outsourcing destination countries.
Devott supposes that service outsourcing parks play a core role in the promotion of industrial aggregation and development. As an indu strial carrier, through its self-development, the parks could do an effective i ntegration of other
industrial
development
elements,
including
local
governme nts,
outsourcing enterprises, industry service institutes; thereby c ontribute to the effective development of the whole industry.
Therefore, the development status, service level and operation capability of service outsourcing industrial park directly affect the develop ment level of China’ s service outsourcing industry.
5
In order to further promote the development of China service ou tsourcing industry, and recommend Chinese parks with greatest investment potential and o u t s o u r c i n g v a l u e s t o t h e g l o b e , a f t e r t h e s u c c e s s f u l r e l e a s e o f “ Ch i n a s o u r c i ng
– T op 5 0 S e rv i c e O ut s o u r c i n g C o m p a n i e s i n C h i na ” , D e v o t t C o . , L t d a n d Chinasourcing
(www.chnsourcing.com)
initiated
the
selection
of
“ C h i n a s o ur c i n g - T op 1 0 S e rv i c e O u t s o u r c i n g P a rk s i n C h i n a ” i n 2 0 0 8 t o present China's most powerful and influential service outsourcing parks.
We hope to work together with the whole industry and construct the service brand of "Chinasourcing"!
Service outsourcing refers to a management mode of enterprises outsource its non-core business, to use of the best external professional tea m to undertake its operations so as to focus on its core business, cut costs, improve efficiency, enhance the enterprise’ s core competitiveness and change-handli ng ability. It mainly includes business process outsourcing (BPO), information technology outsourcing (ITO) and knowledge process outsourcing (KPO).
Carrier construction is the key point for the development and g rowth of service outsourcing industry, thus park construction has become an important tache in the development of outsourcing industry. In order to promote th e development of China's service outsourcing industry, recommend and present China’ s outsourcing parks with greatest investment potential and outsourcing value in the globe, from November 2008, Devott began the selection and e valuation of "
C h i n a s o u r c i n g – T o p 1 0 S e rv i ce Ou t s o u r c i n g P a rk s i n C hi n a " l i s t , t o i n t r o d u c e China's most powerful and influential service outsourcing parks.
6
3.1 Background Following the global shift of manufacturing in last century, se rvice outsourcing, especially the offshore outsourcing has become an irreversible new-round global industry revolution and industry shift trend, and it is becoming an important means for multi-national corporations to do global layout, face competition
and
enhance
the
international
competitiveness.
Serv ice
outsourcing is presenting a globalized feature. Facing the pres sure from competition, cost and human resources, the international enterp rises choose near-shore
and
offshore
outsourcing
to
achieve
its
global
resources
optimization development goals. While at the same time, China h as become the next target center of the international service outsourcing ind ustry transfer for its
distinguished
cost
advantages,
improving
delivery
ability
a nd
rapid
development. Service outsourcing is playing an increasingly imp ortant role in globalized economy development. Experienced the global economic crisis in 2008, the service outsourcing industry, relying on its own feat ures, has become the best choice for a large number of international companies t o recuperate and deal with the crisis, and it is about to embrace a rapid growth phase.
In February 2009, The State Council released the "Reply to Ques tions on the Promotion of Service Outsourcing Industry Development" and appr oved 20 cities as China's service outsourcing demonstration cities, and carry out a series of encourage and support measures in the 20 pilot cities. It has also identified 84
national
service
outsourcing
demonstration
parks
to
speed
up
the
development of China's service outsourcing industry. Advance the service outsourcing industry development to national policy and industrial upgrading level, the service outsourcing industry faces a decade of golde n development opportunities in China. China's service outsourcing industry sh ows a diverse competition trend. Therefore, it is quite necessary to do a con tinuous and wide range evaluation so as to promote a healthy development and com petition among the parks.
7
3.2 Evaluation Purpose Through the Top10 evaluation to truly reflect the development o f China's service outsourcing parks, we aim to dig out the ability and po tential of China industry carrier; recommend and share the successful experience s of typical parks; lead China's service outsourcing parks to find out a Chi nese and local development path; successfully cultivate local outsourcing ente rprises; prosper the
regional
outsourcing
market
and
realize
the
great-leap-forward
development of China's service outsourcing industry.
The outcome of the selection should truly and fairly reflect th e development level and capability of China's service outsourcing parks, and also provide a scientific
basis
outsourcing
and
data
industry
support
preferential
for
the
policies
governments and
for
to
make
service
s ervice
outs ourcing
enterprises to do site selection.
3.3 Organization T h e s e l e c t i o n o f " C h i na s o u r c i n g – T o p 1 0 S e rv i c e O u t s ou r c i n g P a rk s i n C h i na ” is exclusively initiated and organized by Devott Co., Ltd. (Chi nasourcing).
Devott Service Outsourcing Research Center is in charge of the data collection, basic analysis, park assessment, evaluation and argumentation etc.
3.4 Evaluation Process 3.4.1 Questionnaire Design The Top10 questionnaire is jointly designed by Devott Co., Ltd. and Devott Service Outsourcing Research Center after rounds of face-to-fac e interviews and research with industry experts, enterprises and parks.
8
The design of the questionnaire is based on the actual developm ent of outsourcing parks, follow the industry development rules, combine the actual needs of outsourcing enterprises, and strive to form a comprehe nsive and impartial judgment and assessment on the status quo of China's service outsourcing industry.
3.4.2 Basic Contents The basic contents of the questionnaire include: park overview (location, industry position, development goals, main
outsourcing
segments , major
develop fields); the outsourcing industry (outsourcing sub-fields, outsourcing companies, industry revenue); basic facilities (space, transpor tation networks, communications infrastructure and services, supporting facilities); industrial environment
(intellectual
certification
services,
property
marketing
service,
services);
personnel human
training,
resources
enterprise
(u niversities
number, graduate number, talent introduction); comprehensive costs (office rent, business operating costs, average salary) and representative enterprises.
3.4.3 Questionnaire Distribution and Take Back The TOP10 selection covered 29 cities and 126 parks around the whole country, issued a total of 98 questionnaires, and take back 83 valid questionnaires.
The Top10 evaluation covers all representative parks with certa in scale, as well as some parks with good development trend or local features. Strive to reflect the overall outlook of service outsourcing parks from multi-aspects, and provide strong data support for the TOP10 selection.
3.5 Evaluation System In order to make scientific and comprehensive assessment on Chi na's service outsourcing parks, combined with the features of China's servic e outsourcing industry, the Top10 evaluation sets the following five indicato rs to fully reflect the comprehensive strength of the parks. 9
Basic environment
Infrastructure
Transportation, electricity, communications, network, office, living environment etc.
(hard environment)
Public support
IT infrastructure, technical service platform, application
indicators
platform
service platform etc.
Policies Service
and
Encourage
support
policies,
matching
funds,
regulations
applicability and availability etc.
Service system
Service efficiency, service process, service team etc.
Public
Training
policy
environment (Soft environment )indicators
service
platform
platform,
certification
platform,
e-transaction
platform etc. Total outsourcing revenue, offshore outsourcing revenue,
Industry scale
ITO income, BPO income, company number, certified company number
Intellectual Property Right protection
Brand
Intellectual property policy, IP management agencies, accept of IP disputes, complaint process
Brand recognition, industry exhibition, promotion activities , etc.
Information Industrial environment indicators
Security Industry
Industry alliance and associations, enterprises cooperation,
Organizations
etc.
Education
The number of college students, colleges and universities
Training
and major distributions, training institutions and scales, etc.
Internationaliza
The outsourcing MNCs and startups established by returned
tion
students, etc. The number and capability of training institutes, certification
Industry service
institutes, consulting institutes, market service agencies, as
system
well as legal, accounting, investment and other intermediary services agencies, etc.
Industry
Enterprise
scale, 10
number
and
employee
in
certain
HR Environment
aggregation
sub-industries
HR storage
Employee number and structure etc.
Flow
Yearly new employee and potential employee
indicators
numbers.
Stability
Enterprise staff turnover, the number of annual increased foreign employees, etc.
Indicators Language
Proportion of employee with English, Japanese and Korean
capability
skills
Internationa
Number of foreign employees, abroad students, local
lization
employees of outsourcing MNCs, etc.
Salary
Cost
The
average
wage
level
of
basic
and
middle-level
employees, senior managers and benefits level, etc.
Operating
The average cost of enterprise rent, transportation, network,
costs
telecommunications, electricity and water supply, etc.
Indicators Business costs
Tax
Business air tickets, food and beverage, medical and other public service costs Corporate income tax, personal income tax, etc.
Through the Top10 researches, we could see that though China's service outsourcing parks developed rapidly in recent years, especially the parks listed in the TOP10 has formed certain industry scale, but generally speaking, it’ s still in the initial stage of industrial development, and most parks still didn’ t formed certain scale and industrialization. 11
F o r m o r e d e t a i l e d i n f o r m a t i o n a n d t h e w h i t e p a p e r o f Ch i n a s o u r c i ng – T op 1 0
S e rv i c e
Ou t s o u r c i n g
Parks
in
China
2008,
please
contact
us
[email protected].
T h e f i r s t l i s t o f C h i n a so u r c i n g – T o p 1 0 S e rv i c e O u t s o u r c i n g P a r k s i n C h i n a :
Rank
Park
1
Beijing-Zhongguancun Software Park
2
DaLian Software Park
3
Shanghai Pudong Software Park
4
Suzhou National New & Hi-tech Industrial Development Zone
5
Huaqiao International Service Business Park
6
Shenzhen Software Park
7
Tianjin Hi-tech Industrial Park Software Park
8
Xi’an Software Park
9
Wuhan Optical Valley Software Park
10
Chengdu Tianfu Software Park
12
via
Top10 Parks Introduction 1.
Beijing-Zhongguancun Software Park
Founded in 2000, as one of the key projects in the Capital City’ s “ Two, Four, Eight Key Innovation Projects” program (a program aimed to buil d up two service systems, four industrial bases and eight hi-tech indust rialization demonstration projects) to provide an environment conducive to industry, with speedy services and comprehensive facilities, Zhongguancun Soft ware Park shoulders the responsibility of being the core and the leader o f all member software parks of Beijing in promoting the development of the s oftware industry.
It
was
designated,
by
the
National
Development
and
Re form
Commission, the Ministry for the Information Industry and the M inistry of Commerce, as the National Software Industrial Base and National Software Export Base.
Zhongguancun Software Park is located in the Dongbeiwang, Haidi an District, to the west of Shangdi Information Industrial Base, to the nort h of Peking University Biology City and to the east of Dongbeiwang Tree Nur sery. All kinds of financial, educational and transportation facilities are eas ily accessible within the Park.
As the National Software Industry Base and National Software Ex port Base, Zhongguancun Software Park has, since its inception, professed the goal to become the “ No.1 software park in China, a first-class software park in the world” . Its mission is to unify the enterprises, integrate reso urces and promote the development of the software industry. With its unique service concept, the park aims to provide all-round and multi-dimensional services t o enterprises in the park - in terms of communication between enterprises and th e government, human resources service, technology support, financial funding and market expansion.
Thanks
to
the
Park’ s
efficient
and
effective
service s,
the
enterprises in the Park have obtained help in many aspects, suc h as government 13
grants, mergers and acquisitions between enterprises, business up-scaling and human resource management.
By the end of 2005, over 130 businesses of different sizes had entered the Park, including dozens of internationally and nationally famous compa nies such as IBM, Siemens, Oracle, Ireland IONA Asian R&D center, Pakistan’ s Techlogix, India’ s WIPRO, Reuters, Flextronics, Neusoft, Venustech, China’ s Unionpay, Hanwang Technology, Harbor Netwo rk, Ark Technology, and Beijing Xinwei Telecom Technology etc, as well as close to 100 emerging softwa re companies such as Oriental United Software, Hill and Justsoft etc. Upon completion of its construction, Zhongguan Software Park will host more than 200 software companies with an estimated number of 30,000 employees and an output value of over 15 billion RMB.
2.
DaLian Software Park
Located in the Higher Education and Culture Zone of Dalian, Dal ian Software Park is surrounded by numerous universities and research instit utes. After its establishment in 1998, Dalian Software Park was certified and approved by the Ministry of Science and Technology as a key base for the "State High-Tech Torch-Plan
for
Software
Industry
"
and
Dalian
as
the
"Model
Cit y
for
Internationalization of the Software Industry". As one of the 1 1 "National Software Industry Bases" and one of the five "National Software Export Bases" in China, Dalian Software Park has the honor of being the natio nal software park featured by the highest level of development and internationali zation.
Supported by preferential governmental policies, numerous pools of talented IT personnel, ample funding and an active market, Dalian Software Park provides for an exceptional setting for both domestic and overseas software, BPO and ITES enterprises. Currently, around 392 enterprises have settled in Dalian 14
Software Park of which foreign enterprises account for over 42 percent and half of all enterprises in the park are engaged in software, BPO and ITES outsourcing services for North Asia and other re gions. 33 Global 500 corporations such as GE, IBM, HP, Dell, Matsushita, Sony, Toshiba, Accenture, SAP to name a few, including some Japanese software or BPO related companies such as Omron, CSK, Alpine, Furuno Softech, FTS, Sino-Japan Engineering have established R&D centers here for either North Asia or the world. Neusoft, CS&S, Sunyard and many other renowned domestic software enterprises have set up t heir export bases here for the North Asia markets of Japan and Korea.
Dalian Software Park is growing to be the " The Offshoring Center of Service Outsourcing in Northeast Asia "by currently targeting the markets of Japan, Korea,
Greater
China
area
and
ASEAN,
a
global
resources
center
of
multinationals to serve and support their Northeast Asia operat ions and the American and European markets. Dalian Software Park endeavors i n continued internationalization through the attraction of both international and domestic software, BPO and ITES companies, as well as becoming the largest software export base and the largest professional software training base in China.
3.
Shanghai Pudong Software Park
Shanghai Pudong Software Park, situated in Zhangjiang High-tech Industrial park, is co-established by CEC and Shanghai municipal governmen t, with registered capital of RMB 80 million yuan.
Since its establishment in March, 2002, Pudong Software Park ha s built up a park occupying 120,000 sq.m. and it sees positive tendency in b usiness invitation and industrial service; the occupied area will reach 580, 000 sq.m. pursuant to the third-stage programming. Hundreds of famous domestic or overseas enterprises have registered for entrance and their mai n operations ranges
from
software
development,
chip
15
design,
information
secu rity,
information service, system integration, electronic commerce, s oftware export and various other IT industries.
At present, Pudong Software Park has been approved by the sate as “ National Software Industry Base” and “ National Software Export Base” .
As an important metropolitan in the Yangtze Delta, Shanghai is advantageous in its geographic location and economic conditions. The software i ndustry in Shanghai, with Pudong Software P ark as its kernel, has made great progress in the recent years, and industry clusters form into being. In Jul y 2005, there were more than 1400 software ventures in Shanghai, some of which wer e local ventures and had their particular characteristics. In 2006, the revenue of software industry in Shanghai reached 61.6 billion RMB and gained the top position in China, and maintained a steady increasing rate over 50% from 2001 to 2006, which was unique in China.
Shanghai is also aiming to attract over 2,000 foreign and Chine se software companies to set up in the park by that time. It is estimated t hat the combined annual revenue of these companies will be 13 billion yuan (US$1.57 billion).
4.
Suzhou National New & Hi-tech Industrial Development Zone
Suzhou National New & Hi-tech Industrial Development Zone (SND) was established in 1992 under the approval of China's Central Gover nment as a “ National Level Hi-tech Park” . It is located in west of the cit y's old town, eat of Lake Taihu, totally 258 km2. SND’ s natural hills and waters, together with Lake Shihu, Dongshan and Xishan Scenic Area, Tianping and Lingy an Scenic Area, Hanshan Temple, Tiger Hill, have made SND a perfect combination of natural landscape and ancient Wu culture. SND provides high standard infrastructures. 16
All recommended sites and buildings have access to roads, power , water, gas, sewage treatment, drainage, telephone, and cable communication.
SND is one of the first four Chinese industrial parks recommend ed APEC members; First ISO14000-certified industrial estates in China; First “ National Environmental Protection Industrial Park” ; and also first “ Nati onal Circular Economy Demonstration Park” .
By the end of 2007, foreign-invested companies had a total regi stered capital worth of USD 13 billion, of which USD 6.8 billion was paid in. SND now hosts more than 1,500 foreign companies. Some forty Fortune 500 compa nies set up 67 projects in the district. And according to its planning, SND will become a concentration of new and hi-tech industries, a pioneer of insti tutional and technological
innovation,
an
example
of
ecological
and
environm ental
protection as well as a modern city.
In recent years, the outsourcing industry developed rapidly in Suzhou. Firmly combine with the local industry features; based on the outsourc ing parks, embedded software as the main product, Suzhou has got a great s uccess in outsourcing industry mainly in software outsourcing, animation outsourcing, R & D outsourcing, logistics, financial service and HR outsourcin g etc. In software outsourcing, the whole output amounted to 27.2 billion yuan in 2007. Mainly targeted the American and European market, Suzhou’ s software ex port amounted to 590million USD, the embedded product took 480 million USD.
17
5. Huaqiao International Service Business Park
Huaqiao International Service Business Park locates in the junction of Suzhou and Shanghai, next to Hongqiao transportation hub of Shanghai i n the east. It is less than 25km from Shanghai downtown and 80km from Pudong airport. Shanghai-Nanjing expressway, Tongsan expressway, 312 national highway, high speed railway and inter-city railway constitute the solid and c onvenient transportation system of the park.
Huaqiao
International
Service
Business
Park
was
approved
as
the
only
provincial-level development zone focused on modern service ind ustry in Jiangsu province in Aug. 2006. And it was listed in the first b atch of service outsourcing demonstration zones of Jiangsu province in Jun. 200 7. The Park will try all the efforts to build itself into an internationalized b usiness park taking financial service outsourcing as main character, supported by m odern trade and business, and headquarter economy and third party logistics syn ergistically developing. Up until now, more than 100 certain-scaled modern s ervice items have been introduced in the park, such as Capgemini France, Chi na Data Group, Centrin Data, NSK headquarter, Kingboard headquarter, China Int ernational Purchase Center, Decathlon Distribution Center and so on. The t otal investment is over RMB 40 billion.
In the year 2011, Huaqiao International Service Business Park w ill form a complete finance and service outsourcing industry chain compati ble with high, middle and low end with a total production capacity of RMB50 bi llion. At the tenth
anniversary,
a
leading
financial
service
outsourcing
indu stry
base
represented by advanced knowledge and technology-intensive will formed with a
total
production
capacity
of
RMB100
billion.
At
that
time,
Hu aqiao
International Service Business Park will become a satellite ser vice business park of an international metropolis with integrated business, trade and business matching, commercial and residential complex and facilities, an d beautiful 18
environment. The business and supporting construction area will reach 10 million square meters with 300,000 business and service populat ion
6. Shenzhen Software Park
Shenzhen Software Park, located on the beautiful Shenzhen Bay, is integrated with Shenzhen Hi-tech Industry Park, an important vehicle established by Shenzhen Municipal Government to support the development of software industry.
The Shenzhen Software Park now has over 400 member companies, e mploying over 40,000 people. In 2004, member companies sold in excess of 22.4 Billion RMB in software sales, or approximately 10% of China's total so ftware sales revenue for the year. In addition, 2004 software exports have s urpassed 580 Million U.S. dollars, meaning that SZ-SWP member companies cont ributed about 20% of China's total sales revenue in software exports fo r the year.
Shenzhen now holds a prominent position in the national software industry.
The Shenzhen municipal government has also built the necessary ancillary infrastructure
required
to
support
the Software Park,
including
housing,
hospitals, training&education facilities, libraries, and recrea tional facilities. This, in turn, has attracted to the Park a large number of well known domestic and international technology companies. Many of them, such as K ing Dee, Kingdom, Tencent, MCM , Kejian ,Oaking, Guanri, Liming , Aspire -tech have become tenants of the Park. Bank of China, China Mobile, ChinaS oft, NeuSoft, Powerise, HuaSheng, QiMing, as well as IBM, Oracle, HP, Microso ft, Siemens, Zensar, Bank of Switzerland, and Orange Communications (among o thers), have invested in research and development facilities within the Soft ware Park. Well known
domestic
equipment,
and
communication information
equipment,
computer,
appliance manufacturers 19
pharmaceutica l
such
as
Huawei
Technologies, ZTE, UT Star, Great Wall, Lenovo, Mindray, Skyworth, TCL and TTE have also invested in technology centers within the Park.
The Shenzhen Software Park and its member companies have target ed three major
segment
of
the
software
export
market:
Software
Exporting
and
Outsourcing, Embedded Software, and IC Design. Software Exporti ng and Outsourcing companies are represented by Kingdee,Pengkai and Da zhan,among others. Embedded Software companies are represented by Huawei,Z TE and Netac,among others. And IC Design companies are represented by Via Tech, UMC, EMC, Sunplus, Infinenon and JHT. Together these companies and the business success that they have enjoyed have had a big impact on the local software industry, building up the local knowledge and skills n ecessary to take the industry to yet greater heights. Their success has also mad e Shenzhen a leader in China in terms of software exports.
7．Tianjin Hi-tech Industrial Park Software Park
Tianjin Hi-tech Industrial Park Software Park is one of China's national software parks. It has approved some titl es, such as National Software Export Base, National Torch Program IT Industrial Base, National 863 Program IT Incubator, Model Park of China Service Outsourcing Base City, and Informat ion & Service Core Area of National Comprehensive Hi-tech Industrial Base.
With the advantageous geographic position and rich human resour ce, THIP Software
Park
has
attracted
many
excellent
software
and
outsour cing
companies, such as NTTDATA, TIS, Transcosmos, TCS, Dawning Comp uter, Blue Whale, ITEC and other foreign and domestic companies. After sev eral years’ development, it has formed first and second phrase Software Par k with an area of 460000 square meters. Software companies account for 70% of the total in Tianjin, which build a sound industrial atmosphere.
20
The
under-constructing
international
Software
and
Service
Outsourcing
Industrial Base covers an area of 3.08 square kilometers. This project has been highly concerned by the municipal government and has listed int o one of the 20 Main Service Industrial Projects. With the theme of ecological park and human-oriented concept, the Base combines Industrial Development Zone, Affiliated Service Zone and City Park, emphasizing ecological s ustainable development
and
the
construction
of
the
integrated
software
industry
development system.
In order to in line with the construction and investment of Sof tware and Outsourcing Industrial Base, THIP promulgated Implementation Procedures of Hi-tech Industrial Park on the Encouragement of the Speeding Software and Service Outsourcing Industry. A fiscal budget of 200 million RM B will be applied to support the development of software and service outsourcing industry in THIP within 5 years from 2008. Besides, Tianjin Municipal Educa tion Commission, Tianjin Municipal Science & Technology Commission and THIP join tly set up “ Training Base for Tianjin Software & IT Service Industry (Univ ersity Software Park in Tianjin)” , in order to innovate training mode with an integration of education, science and technology and practical industry resour ce. Efforts shall be made to strengthen practical talents training engaged in Sof tware and Information Technology, promote the combination of subject chai n, technology chain, talents chain and industry chain.
With the development of Tianjin Binhai Hi-tech Industrial Zone and the construction of Tianjin Hi-tech Industrial Park Software Park a s well as classic investment environment , Tianjin THIP Software Park will be a leading national software and service outsourcing model park with high standard, world-famous software park with sound environment and harmonious ecology, tr aining base for service outsourcing with international standard, leading so ftware industrial cluster in China, so as to be an engine for Tianjin software an d outsourcing development.
21
8．Xi’an Software Park
Xi’ an Software Park, established in December 1998, is the profe ssional park for Xi’ an to develop scale software and service outsourcing industr ies. The Park has been appraised as a software industry base under the Nation al Torch Program, national software industry base, national software exp ort base, city demonstrational area of national service outsourcing base and i t is one of the four parks with “ double bases” of software in China currently.
Xi’ an Software Park assembles 90% of enterprises engaging in software and service outsourcing in Xi’ an. The annual industrial growth in P ark rate up to 45%.
There are nearly 780 companies, of which foreign-funded e nterprises
account for 170 and over 71,000 jobholders in the park by the e nd of 2008. Total revenue reaches 22.7 billion RMB, and export reaches 110 million US dollars in year of 2008.
The Park has attracted a number of renowned overseas enterprise s from the Occident, Japan, and so on. There are more than 40 enterprises from the Occident including enterprises from US, such as Oracle, Emerson , Newegg, Objectiva, HD, TeleNav, HOV, and Active Network; Infineon from Germany; Nortel and Platform from Canada; and so on; more than 30 enterp rises from Japan, including Denso, Fujitus, NEC-CAS, NTT Data, Solam, Meitec, GrapeCity, Renesas, Yokogawa, ABeam, and Bigbang, etc; Enterprises from Ta iwan include NewSoft, Advantech, Ling’ an, Besta and Browan Communications, etc; and Coolpad Software set up by Yulong Communication got listed in H ong Kong. Famous domestic enterprises include Huawei, Ufida, Kingdee, Dig ital China, Ourgame, Longcheer Holdings, Baosight, and Ping An Insurance, e tc. In addition, a group of excellent local enterprises assembled in the Park ar e growing bigger, such
as
Compupacific
International
Inc.,
IWNCOMM,
Wise-tech, Saming Technology, Shiwen Software, etc.
22
Jump,
Westera soft,
With the development for ten years, “ Xi’ an Software”
and Xi’ an
IT
Service” are of certain influence both at home and abroad. In T he Economist, a well-known magazine around the globe, a review, named “ Watch ou t! India” , was published with the software and service outsourcing industr ies in Xi’ an as the background, arousing intensive response across the world. X i’ an Software Park is committed in the construction of a world level R&D base for service outsourcing and software, and thus the Park may be built into a special industrial base assembling a great number of famous enterprises around the world, possessing active innovative capability and advanced ind ustrial clusters, and
attracting
lots
of
high-end
talents,
thus
radiating
and
dri ving
the
prosperity of regional economy.
9. Wuhan Optical Valley Software Park
Wuhan Optical Valley Software Park is located in Wuhan East Lak e High-Tech Development Zone, is surrounded with three lakes, six hills, an d enjoys exquisite environment with many universities around. Wuhan Opti cal Valley Software Park has been successively crowned as "State Torch Pla n Software Industry Base", "State's Torch Plan Information Security Indust ry Base", "State 863
Plan
Space
Geography
Communication
Industry
Base",
"State
L evel
Animation Base", "State Level Culture Industry Base", etc. In 2 006 Wuhan became "a base city for China's service outsourcing", and Wuhan Optical Valley Software Park became the only demonstration zone.
Wuhan Optical Valley Software Park aims at "a service outsourci ng center in Central China", impels software and information outsourcing service in the global market, and dedicates to the development of embedded sof tware, application software, animation game, auto electronic products and so on. It is predicated that up to 2015, Wuhan Optical Valley Software Park will realize a total income of RMB50 billion in software industry and will bec ome "the software center of Central China ".
23
In new century, Wuhan boasts software and IT service industry a s the future pillar industry for Wuhan's development. Considering internationalization as developing trend, taking Wuhan Optical Valley Software Park as the base, at the end of 2006, Wuhan has been formally designated as the Demonstr ation Zone for China's Service Outsourcing Industry Base City.
In terms of the advantage of resource, Wuhan, in the aspects of software application and R&D, software intellectual property rights prot ection, has made great
progress.
Currently,
10
companies
in
Wuhan
have
received
CMM
certificate, the headquarters of four enterprises locating in W uhan, meanwhile 64 companies have received ISO9000 certification. In 2000, the revenue of software and IT service was only 120,000,000RMB. From 2000 to 2 005, the total revenue of software and IT service in Wuhan was up to 10,823,00 0,000RMB. In 2010, the total revenue of software industry will achieve 40,00 0,000,000RMB with 2000 software companies and 100,000 people.
Wuhan
Optical
Valley
Software
Park
is
committed to
strengthenin g
and
developing its position as the very best business partner for i nternational ITO/BPO enterprises in central China. The Park's development pl an incorporates a
two-pronged
approach:
firstly,
focusing
on
the
domestic
market
and
enterprises surrounding Wuhan and secondly, attracting European, American, Japanese, Korean, Hong Kong, Taiwanese and Indian enterprises. Overall our aspiration is to become a major domestic and international cent er for software and Information Technology service enterprises. Wuhan Optical V alley Software Park also aims to become the largest software export base and t he largest software professional training base in China.
24
10. Chengdu Tianfu Software Park
With a total one million square meters of land-use (about 1,500 acres), Chengdu Tianfu Software Park is a modern industry park integrating the advantages of Chinese and foreign software parks, giving full play to the
in ternational and
open characteristics. With beautiful ecological environment, re asonable function distribution, fluent goods distribution system, as wel l as a complete supporting facility system, Tianfu Software Park is the first choice for Business Start-ups.
There are more than 100,000 people working in the software indu stry in Chengdu. Chengdu Software Base ranks the first among all the 11 national software bases in terms of technological level, size and compre hensive strength. There are also many national-level software related bases, incl uding the National Software Commercialization Base, the National 863 Soft ware Incubator, the National IC Design Commercialization (Chengdu) Base, the National Information Security Commercialization (Western) Base, and the National 863 Digital Media Commercialization Base. Major foreign software an d service outsourcing players in Chengdu include Microsoft, Alcatel, Nokia, NEC, IBM, SAP, EMC, Symantec and Motorola etc. In 2007, Chengdu's softwar e industry realized sales of RMB 30 billion, 45.6% higher than that of 200 6.
Indeed, with the vast talent pool and relatively low cost, offs hore service outsourcing (including business process outsourcing (BPO) and IT outsourcing (ITO)) is chosen by the municipal government as the strategic s ector in the local economy. In 2006, Chengdu was selected as a software export exp erimental base as well as one of the first batch service outsourcing base s in China. In 2007, revenue from the city's service outsourcing reached RMB 27 billion. Japanese market-targeted companies such as Intasect, Julong and Venus, as well as U.S. and European market-targeted companies including sofmit, Guoteng and Sigma have gradually formed a strong base of outsourcing industry in Chengdu. 25
About Devott Focused on the offshore service outsourcing industry of China, Devott Co., Ltd. (formerly known as Chinasourcing Co., Ltd.) is an international consulting company integrating portal website, consulting and outsourcing services. With the back support of its extensiv e outsourcing industry resources and experiences in ICT (Information, Communication and Technology) especially the outsourcing industry, as well as its in-depth industry understanding and internationalized expert team, Devott is dedicated to the promo ting of Chinese service outsourcing enterprises’ global competitiveness and con struct the brand of Chinasourcing. Devott is running Chinasourcing (www.chnsourcing.com), the first and only portal website for China’ s offshore service outsourcing industr y which mainly plays as a platform for online transaction connecting overseas buyers and Chinese service providers. The portal website integrates functi ons of project transaction, industry news & information release, provider dire ctory, industry service and reports publication etc. Up until February of 2009, over 4200 outsourcing companies located in 26 countries (mainly in China) have registered on the website and become our members.
Contact: Address: Rm 301 South Building, Software Building, Tianda Scien ce Park, No. 80, 4th Ave, TEDA, Tianjin, 300457, P. R. China Tel: +86-22-6621-1566 Fax: +86-22-6621-1568 Email: info @ devott.com Company: http://www.devott.com Portal: http://www.chnsourcing.com
( T h i s i s t h e c o n c i s e v e r s i o n o f T O P 1 0 W h i t e P a p e r ; i f yo u w a n t t o g e t t h e f u l l version please contact us.)
26
( T h i s i s t h e c o n c i s e v e r s i o n o f T O P 1 0 W h i t e P a p e r ; i f yo u w a n t t o g e t t h e f u l l version please contact us.)
Service outsourcing and offshore are the general trend
of
the
economy
global
development.
Following
the
global
shift of manufacturing in last
century,
outsourcing,
service especially
the offshore outsourcing has
become
irreversible
new-round
global
industry
revolution shift
an
and
trend,
becoming
an
industry
and
it
is
important
China Service Outsourcing Demonstration Cities
means for multi-national corporations
to
do
global
layout,
face
competition
and
enhance
the
international competitiveness. 95% of Global Fortune 1000 enter prises have made offshore strategy. And there are average 5 to 10 enterpris es is doing on-the-spot survey in possible offshore destinations. Service O ffshore is playing an increasingly important role in the globalization development.
Facing such a global trend, on October 16, 2006,
the Ministry of Commerce,
the Ministry of Industry and Information, the Ministry of Educa tion and the Ministry
of
Science
and
Technology
jointly
issued
"Notice
on
t he
i m p l e m e nt a t i o n o f s e rv i c e o u t s o ur c i n g ' T h o us a n d h u n d r e d t e n p r o j e c t " . U p t o July 2008, the four Ministries have designated 16 cities, four nation-level service outsourcing demonstration zones and one service outsour cing talent 2
training base in four batches. The pattern of China service out sourcing industry presents a multi-dimensional competition trend.
At the beginning of February 2009, The State Council released t he "Reply to
Q u e s t i o n s o n t h e P r om o t i o n o f S e r v i ce O u t so u r c i n g I n d u s t r y D e v e l o p m e n t " a n d approved 20 cities include Beijing, Tianjin, Shanghai, Chongqin g, Shenzhen, Guangzhou, Wuhan, Harbin, Chengdu, Xian, Jinan, Hangzhou, Hefei , Nanchang, Changsha,
Daqing,
Suzhou
and
Wuxi
as
China's
service
outsourcing
demonstration cities, and encourage them to expand internationa l outsourcing business, and carry out a series of encourage and support measu res in the 20 pilot cities.
While at the same time, to establish international service outs ourcing talent database and long-term service outsourcing talent recruitment mechanism, as well
as
to
set
organizations;
up
service
strengthen
outsourcing
service
research
outsourcing
institutes
theory
and
i ndustry
research,
promote
industry self-discipline; research and establish business infor mation data confidentiality regulations and relevant industry standards; ta ke the promotion of service outsourcing industry development as an important approach to push forward the industrial restructuring, foreign trade development mode change and employment opportunities increase for college/university graduates.
National
service
outsourcing
demonstration
cities
cover
China's
major
provincial capitals and economically developed cities. They hav e also obtained strong support from the central and local government, and stand s at the leading position in the domestic and foreign city competition.
With the “ Thousand hundred ten project” and the “ State Council reply” as the symbol, the development of China's service outsourcing indu stry has been elevated to the national policy and industrial upgrading level, the service outsourcing industry in China faces a decade of golden opportun ities for development. State and local governments actively and
preferential
accelerate
the
policies;
strengthen
development
release rele vant support
intellectual
of
property
environment, 3
pro tection;
transportation,
telecommunications and network infrastructure rapid growth; the enterprise inner-quality, service quality, credit and brand are also impro ving continuously.
As the core power of China service outsourcing industry, these base cities have formed primary agglomeration effect. Relevant data shows that t he main statistical indicators of these 20 cities all accounted for mor e than 80% of the national totals. Most of these cities are located in areas with the most advanced economic development, the highest level of urbanization, the mo st favorable development
conditions,
with
rich
experiences
in
industry
development,
enterprise cultivating, talent training, investment attracting and so on.
The service outsourcing development level of these cities stand s a leading position in the domestic market, and some even become the inter national top outsourcing
destinations
and
expand
“ Chinasourcing”
brand
in
th e
international stage. At the same time, some areas with Jiangsu Province as representive, through the continuously excavation of the potent ial advantages of the region, also leads the development of service industry i n surrounding areas.
Furthermore,
some
second-tier
cities,
with
its
outstandi ng
cost
advantage through differentiated position and the development l ine has become new outsourcing hotspots.
Devott believes that the development of service outsourcing ind ustry needs a complete and effective industry chain. Which means, the industr y development does not only depends on the buyer and provider situated in the two ends, but also
the
intermediary
service
institutes
(consulting,
research,
training,
certification, and service, etc.) and network service platform (e-transaction platform, public technology platform, etc. ) as well as governm ents and other
4
relevant participants. The maturity of these elements directly represents the development level of China’ s service outsourcing industry as a whole.
At present, the competition of the global service outsourcing i ndustry has developed
into
the
industry
chain
competition
from
pure
enterprise
competition. That is to say, through the regional industrial agglomeration, the growth of leading enterprises to form dominant services and industries, and thus further improve the gathering of related industry factors, expand industry chain, and realize the industrial connection, completion and re structure to form a complete industrial chain. A relatively complete industry cha in can minimize the cost of supporting coordination cost and promote the compet itiveness of service outsourcing enterprises in the globe. Once the industri al chain formed, it will definitely attract more vertical and cooperative enterp rises to invest then result in industrial gathering as well as the promotion of virt uous circle and healthy development of the regional economy.
In all elements of industrial development, the park is the basic carrier of gathering service outsourcing enterprises and physical platform of promoting industrial chain formation. Seen from the historical point of v iew of global service outsourcing industry, building a professional outsourci ng park is the critical success factor for the service outsourcing industry in India, Ireland and other countries the world's leading outsourcing destination countries.
Devott supposes that service outsourcing parks play a core role in the promotion of industrial aggregation and development. As an indu strial carrier, through its self-development, the parks could do an effective i ntegration of other
industrial
development
elements,
including
local
governme nts,
outsourcing enterprises, industry service institutes; thereby c ontribute to the effective development of the whole industry.
Therefore, the development status, service level and operation capability of service outsourcing industrial park directly affect the develop ment level of China’ s service outsourcing industry.
5
In order to further promote the development of China service ou tsourcing industry, and recommend Chinese parks with greatest investment potential and o u t s o u r c i n g v a l u e s t o t h e g l o b e , a f t e r t h e s u c c e s s f u l r e l e a s e o f “ Ch i n a s o u r c i ng
– T op 5 0 S e rv i c e O ut s o u r c i n g C o m p a n i e s i n C h i na ” , D e v o t t C o . , L t d a n d Chinasourcing
(www.chnsourcing.com)
initiated
the
selection
of
“ C h i n a s o ur c i n g - T op 1 0 S e rv i c e O u t s o u r c i n g P a rk s i n C h i n a ” i n 2 0 0 8 t o present China's most powerful and influential service outsourcing parks.
We hope to work together with the whole industry and construct the service brand of "Chinasourcing"!
Service outsourcing refers to a management mode of enterprises outsource its non-core business, to use of the best external professional tea m to undertake its operations so as to focus on its core business, cut costs, improve efficiency, enhance the enterprise’ s core competitiveness and change-handli ng ability. It mainly includes business process outsourcing (BPO), information technology outsourcing (ITO) and knowledge process outsourcing (KPO).
Carrier construction is the key point for the development and g rowth of service outsourcing industry, thus park construction has become an important tache in the development of outsourcing industry. In order to promote th e development of China's service outsourcing industry, recommend and present China’ s outsourcing parks with greatest investment potential and outsourcing value in the globe, from November 2008, Devott began the selection and e valuation of "
C h i n a s o u r c i n g – T o p 1 0 S e rv i ce Ou t s o u r c i n g P a rk s i n C hi n a " l i s t , t o i n t r o d u c e China's most powerful and influential service outsourcing parks.
6
3.1 Background Following the global shift of manufacturing in last century, se rvice outsourcing, especially the offshore outsourcing has become an irreversible new-round global industry revolution and industry shift trend, and it is becoming an important means for multi-national corporations to do global layout, face competition
and
enhance
the
international
competitiveness.
Serv ice
outsourcing is presenting a globalized feature. Facing the pres sure from competition, cost and human resources, the international enterp rises choose near-shore
and
offshore
outsourcing
to
achieve
its
global
resources
optimization development goals. While at the same time, China h as become the next target center of the international service outsourcing ind ustry transfer for its
distinguished
cost
advantages,
improving
delivery
ability
a nd
rapid
development. Service outsourcing is playing an increasingly imp ortant role in globalized economy development. Experienced the global economic crisis in 2008, the service outsourcing industry, relying on its own feat ures, has become the best choice for a large number of international companies t o recuperate and deal with the crisis, and it is about to embrace a rapid growth phase.
In February 2009, The State Council released the "Reply to Ques tions on the Promotion of Service Outsourcing Industry Development" and appr oved 20 cities as China's service outsourcing demonstration cities, and carry out a series of encourage and support measures in the 20 pilot cities. It has also identified 84
national
service
outsourcing
demonstration
parks
to
speed
up
the
development of China's service outsourcing industry. Advance the service outsourcing industry development to national policy and industrial upgrading level, the service outsourcing industry faces a decade of golde n development opportunities in China. China's service outsourcing industry sh ows a diverse competition trend. Therefore, it is quite necessary to do a con tinuous and wide range evaluation so as to promote a healthy development and com petition among the parks.
7
3.2 Evaluation Purpose Through the Top10 evaluation to truly reflect the development o f China's service outsourcing parks, we aim to dig out the ability and po tential of China industry carrier; recommend and share the successful experience s of typical parks; lead China's service outsourcing parks to find out a Chi nese and local development path; successfully cultivate local outsourcing ente rprises; prosper the
regional
outsourcing
market
and
realize
the
great-leap-forward
development of China's service outsourcing industry.
The outcome of the selection should truly and fairly reflect th e development level and capability of China's service outsourcing parks, and also provide a scientific
basis
outsourcing
and
data
industry
support
preferential
for
the
policies
governments and
for
to
make
service
s ervice
outs ourcing
enterprises to do site selection.
3.3 Organization T h e s e l e c t i o n o f " C h i na s o u r c i n g – T o p 1 0 S e rv i c e O u t s ou r c i n g P a rk s i n C h i na ” is exclusively initiated and organized by Devott Co., Ltd. (Chi nasourcing).
Devott Service Outsourcing Research Center is in charge of the data collection, basic analysis, park assessment, evaluation and argumentation etc.
3.4 Evaluation Process 3.4.1 Questionnaire Design The Top10 questionnaire is jointly designed by Devott Co., Ltd. and Devott Service Outsourcing Research Center after rounds of face-to-fac e interviews and research with industry experts, enterprises and parks.
8
The design of the questionnaire is based on the actual developm ent of outsourcing parks, follow the industry development rules, combine the actual needs of outsourcing enterprises, and strive to form a comprehe nsive and impartial judgment and assessment on the status quo of China's service outsourcing industry.
3.4.2 Basic Contents The basic contents of the questionnaire include: park overview (location, industry position, development goals, main
outsourcing
segments , major
develop fields); the outsourcing industry (outsourcing sub-fields, outsourcing companies, industry revenue); basic facilities (space, transpor tation networks, communications infrastructure and services, supporting facilities); industrial environment
(intellectual
certification
services,
property
marketing
service,
services);
personnel human
training,
resources
enterprise
(u niversities
number, graduate number, talent introduction); comprehensive costs (office rent, business operating costs, average salary) and representative enterprises.
3.4.3 Questionnaire Distribution and Take Back The TOP10 selection covered 29 cities and 126 parks around the whole country, issued a total of 98 questionnaires, and take back 83 valid questionnaires.
The Top10 evaluation covers all representative parks with certa in scale, as well as some parks with good development trend or local features. Strive to reflect the overall outlook of service outsourcing parks from multi-aspects, and provide strong data support for the TOP10 selection.
3.5 Evaluation System In order to make scientific and comprehensive assessment on Chi na's service outsourcing parks, combined with the features of China's servic e outsourcing industry, the Top10 evaluation sets the following five indicato rs to fully reflect the comprehensive strength of the parks. 9
Basic environment
Infrastructure
Transportation, electricity, communications, network, office, living environment etc.
(hard environment)
Public support
IT infrastructure, technical service platform, application
indicators
platform
service platform etc.
Policies Service
and
Encourage
support
policies,
matching
funds,
regulations
applicability and availability etc.
Service system
Service efficiency, service process, service team etc.
Public
Training
policy
environment (Soft environment )indicators
service
platform
platform,
certification
platform,
e-transaction
platform etc. Total outsourcing revenue, offshore outsourcing revenue,
Industry scale
ITO income, BPO income, company number, certified company number
Intellectual Property Right protection
Brand
Intellectual property policy, IP management agencies, accept of IP disputes, complaint process
Brand recognition, industry exhibition, promotion activities , etc.
Information Industrial environment indicators
Security Industry
Industry alliance and associations, enterprises cooperation,
Organizations
etc.
Education
The number of college students, colleges and universities
Training
and major distributions, training institutions and scales, etc.
Internationaliza
The outsourcing MNCs and startups established by returned
tion
students, etc. The number and capability of training institutes, certification
Industry service
institutes, consulting institutes, market service agencies, as
system
well as legal, accounting, investment and other intermediary services agencies, etc.
Industry
Enterprise
scale, 10
number
and
employee
in
certain
HR Environment
aggregation
sub-industries
HR storage
Employee number and structure etc.
Flow
Yearly new employee and potential employee
indicators
numbers.
Stability
Enterprise staff turnover, the number of annual increased foreign employees, etc.
Indicators Language
Proportion of employee with English, Japanese and Korean
capability
skills
Internationa
Number of foreign employees, abroad students, local
lization
employees of outsourcing MNCs, etc.
Salary
Cost
The
average
wage
level
of
basic
and
middle-level
employees, senior managers and benefits level, etc.
Operating
The average cost of enterprise rent, transportation, network,
costs
telecommunications, electricity and water supply, etc.
Indicators Business costs
Tax
Business air tickets, food and beverage, medical and other public service costs Corporate income tax, personal income tax, etc.
Through the Top10 researches, we could see that though China's service outsourcing parks developed rapidly in recent years, especially the parks listed in the TOP10 has formed certain industry scale, but generally speaking, it’ s still in the initial stage of industrial development, and most parks still didn’ t formed certain scale and industrialization. 11
F o r m o r e d e t a i l e d i n f o r m a t i o n a n d t h e w h i t e p a p e r o f Ch i n a s o u r c i ng – T op 1 0
S e rv i c e
Ou t s o u r c i n g
Parks
in
China
2008,
please
contact
us
[email protected].
T h e f i r s t l i s t o f C h i n a so u r c i n g – T o p 1 0 S e rv i c e O u t s o u r c i n g P a r k s i n C h i n a :
Rank
Park
1
Beijing-Zhongguancun Software Park
2
DaLian Software Park
3
Shanghai Pudong Software Park
4
Suzhou National New & Hi-tech Industrial Development Zone
5
Huaqiao International Service Business Park
6
Shenzhen Software Park
7
Tianjin Hi-tech Industrial Park Software Park
8
Xi’an Software Park
9
Wuhan Optical Valley Software Park
10
Chengdu Tianfu Software Park
12
via
Top10 Parks Introduction 1.
Beijing-Zhongguancun Software Park
Founded in 2000, as one of the key projects in the Capital City’ s “ Two, Four, Eight Key Innovation Projects” program (a program aimed to buil d up two service systems, four industrial bases and eight hi-tech indust rialization demonstration projects) to provide an environment conducive to industry, with speedy services and comprehensive facilities, Zhongguancun Soft ware Park shoulders the responsibility of being the core and the leader o f all member software parks of Beijing in promoting the development of the s oftware industry.
It
was
designated,
by
the
National
Development
and
Re form
Commission, the Ministry for the Information Industry and the M inistry of Commerce, as the National Software Industrial Base and National Software Export Base.
Zhongguancun Software Park is located in the Dongbeiwang, Haidi an District, to the west of Shangdi Information Industrial Base, to the nort h of Peking University Biology City and to the east of Dongbeiwang Tree Nur sery. All kinds of financial, educational and transportation facilities are eas ily accessible within the Park.
As the National Software Industry Base and National Software Ex port Base, Zhongguancun Software Park has, since its inception, professed the goal to become the “ No.1 software park in China, a first-class software park in the world” . Its mission is to unify the enterprises, integrate reso urces and promote the development of the software industry. With its unique service concept, the park aims to provide all-round and multi-dimensional services t o enterprises in the park - in terms of communication between enterprises and th e government, human resources service, technology support, financial funding and market expansion.
Thanks
to
the
Park’ s
efficient
and
effective
service s,
the
enterprises in the Park have obtained help in many aspects, suc h as government 13
grants, mergers and acquisitions between enterprises, business up-scaling and human resource management.
By the end of 2005, over 130 businesses of different sizes had entered the Park, including dozens of internationally and nationally famous compa nies such as IBM, Siemens, Oracle, Ireland IONA Asian R&D center, Pakistan’ s Techlogix, India’ s WIPRO, Reuters, Flextronics, Neusoft, Venustech, China’ s Unionpay, Hanwang Technology, Harbor Netwo rk, Ark Technology, and Beijing Xinwei Telecom Technology etc, as well as close to 100 emerging softwa re companies such as Oriental United Software, Hill and Justsoft etc. Upon completion of its construction, Zhongguan Software Park will host more than 200 software companies with an estimated number of 30,000 employees and an output value of over 15 billion RMB.
2.
DaLian Software Park
Located in the Higher Education and Culture Zone of Dalian, Dal ian Software Park is surrounded by numerous universities and research instit utes. After its establishment in 1998, Dalian Software Park was certified and approved by the Ministry of Science and Technology as a key base for the "State High-Tech Torch-Plan
for
Software
Industry
"
and
Dalian
as
the
"Model
Cit y
for
Internationalization of the Software Industry". As one of the 1 1 "National Software Industry Bases" and one of the five "National Software Export Bases" in China, Dalian Software Park has the honor of being the natio nal software park featured by the highest level of development and internationali zation.
Supported by preferential governmental policies, numerous pools of talented IT personnel, ample funding and an active market, Dalian Software Park provides for an exceptional setting for both domestic and overseas software, BPO and ITES enterprises. Currently, around 392 enterprises have settled in Dalian 14
Software Park of which foreign enterprises account for over 42 percent and half of all enterprises in the park are engaged in software, BPO and ITES outsourcing services for North Asia and other re gions. 33 Global 500 corporations such as GE, IBM, HP, Dell, Matsushita, Sony, Toshiba, Accenture, SAP to name a few, including some Japanese software or BPO related companies such as Omron, CSK, Alpine, Furuno Softech, FTS, Sino-Japan Engineering have established R&D centers here for either North Asia or the world. Neusoft, CS&S, Sunyard and many other renowned domestic software enterprises have set up t heir export bases here for the North Asia markets of Japan and Korea.
Dalian Software Park is growing to be the " The Offshoring Center of Service Outsourcing in Northeast Asia "by currently targeting the markets of Japan, Korea,
Greater
China
area
and
ASEAN,
a
global
resources
center
of
multinationals to serve and support their Northeast Asia operat ions and the American and European markets. Dalian Software Park endeavors i n continued internationalization through the attraction of both international and domestic software, BPO and ITES companies, as well as becoming the largest software export base and the largest professional software training base in China.
3.
Shanghai Pudong Software Park
Shanghai Pudong Software Park, situated in Zhangjiang High-tech Industrial park, is co-established by CEC and Shanghai municipal governmen t, with registered capital of RMB 80 million yuan.
Since its establishment in March, 2002, Pudong Software Park ha s built up a park occupying 120,000 sq.m. and it sees positive tendency in b usiness invitation and industrial service; the occupied area will reach 580, 000 sq.m. pursuant to the third-stage programming. Hundreds of famous domestic or overseas enterprises have registered for entrance and their mai n operations ranges
from
software
development,
chip
15
design,
information
secu rity,
information service, system integration, electronic commerce, s oftware export and various other IT industries.
At present, Pudong Software Park has been approved by the sate as “ National Software Industry Base” and “ National Software Export Base” .
As an important metropolitan in the Yangtze Delta, Shanghai is advantageous in its geographic location and economic conditions. The software i ndustry in Shanghai, with Pudong Software P ark as its kernel, has made great progress in the recent years, and industry clusters form into being. In Jul y 2005, there were more than 1400 software ventures in Shanghai, some of which wer e local ventures and had their particular characteristics. In 2006, the revenue of software industry in Shanghai reached 61.6 billion RMB and gained the top position in China, and maintained a steady increasing rate over 50% from 2001 to 2006, which was unique in China.
Shanghai is also aiming to attract over 2,000 foreign and Chine se software companies to set up in the park by that time. It is estimated t hat the combined annual revenue of these companies will be 13 billion yuan (US$1.57 billion).
4.
Suzhou National New & Hi-tech Industrial Development Zone
Suzhou National New & Hi-tech Industrial Development Zone (SND) was established in 1992 under the approval of China's Central Gover nment as a “ National Level Hi-tech Park” . It is located in west of the cit y's old town, eat of Lake Taihu, totally 258 km2. SND’ s natural hills and waters, together with Lake Shihu, Dongshan and Xishan Scenic Area, Tianping and Lingy an Scenic Area, Hanshan Temple, Tiger Hill, have made SND a perfect combination of natural landscape and ancient Wu culture. SND provides high standard infrastructures. 16
All recommended sites and buildings have access to roads, power , water, gas, sewage treatment, drainage, telephone, and cable communication.
SND is one of the first four Chinese industrial parks recommend ed APEC members; First ISO14000-certified industrial estates in China; First “ National Environmental Protection Industrial Park” ; and also first “ Nati onal Circular Economy Demonstration Park” .
By the end of 2007, foreign-invested companies had a total regi stered capital worth of USD 13 billion, of which USD 6.8 billion was paid in. SND now hosts more than 1,500 foreign companies. Some forty Fortune 500 compa nies set up 67 projects in the district. And according to its planning, SND will become a concentration of new and hi-tech industries, a pioneer of insti tutional and technological
innovation,
an
example
of
ecological
and
environm ental
protection as well as a modern city.
In recent years, the outsourcing industry developed rapidly in Suzhou. Firmly combine with the local industry features; based on the outsourc ing parks, embedded software as the main product, Suzhou has got a great s uccess in outsourcing industry mainly in software outsourcing, animation outsourcing, R & D outsourcing, logistics, financial service and HR outsourcin g etc. In software outsourcing, the whole output amounted to 27.2 billion yuan in 2007. Mainly targeted the American and European market, Suzhou’ s software ex port amounted to 590million USD, the embedded product took 480 million USD.
17
5. Huaqiao International Service Business Park
Huaqiao International Service Business Park locates in the junction of Suzhou and Shanghai, next to Hongqiao transportation hub of Shanghai i n the east. It is less than 25km from Shanghai downtown and 80km from Pudong airport. Shanghai-Nanjing expressway, Tongsan expressway, 312 national highway, high speed railway and inter-city railway constitute the solid and c onvenient transportation system of the park.
Huaqiao
International
Service
Business
Park
was
approved
as
the
only
provincial-level development zone focused on modern service ind ustry in Jiangsu province in Aug. 2006. And it was listed in the first b atch of service outsourcing demonstration zones of Jiangsu province in Jun. 200 7. The Park will try all the efforts to build itself into an internationalized b usiness park taking financial service outsourcing as main character, supported by m odern trade and business, and headquarter economy and third party logistics syn ergistically developing. Up until now, more than 100 certain-scaled modern s ervice items have been introduced in the park, such as Capgemini France, Chi na Data Group, Centrin Data, NSK headquarter, Kingboard headquarter, China Int ernational Purchase Center, Decathlon Distribution Center and so on. The t otal investment is over RMB 40 billion.
In the year 2011, Huaqiao International Service Business Park w ill form a complete finance and service outsourcing industry chain compati ble with high, middle and low end with a total production capacity of RMB50 bi llion. At the tenth
anniversary,
a
leading
financial
service
outsourcing
indu stry
base
represented by advanced knowledge and technology-intensive will formed with a
total
production
capacity
of
RMB100
billion.
At
that
time,
Hu aqiao
International Service Business Park will become a satellite ser vice business park of an international metropolis with integrated business, trade and business matching, commercial and residential complex and facilities, an d beautiful 18
environment. The business and supporting construction area will reach 10 million square meters with 300,000 business and service populat ion
6. Shenzhen Software Park
Shenzhen Software Park, located on the beautiful Shenzhen Bay, is integrated with Shenzhen Hi-tech Industry Park, an important vehicle established by Shenzhen Municipal Government to support the development of software industry.
The Shenzhen Software Park now has over 400 member companies, e mploying over 40,000 people. In 2004, member companies sold in excess of 22.4 Billion RMB in software sales, or approximately 10% of China's total so ftware sales revenue for the year. In addition, 2004 software exports have s urpassed 580 Million U.S. dollars, meaning that SZ-SWP member companies cont ributed about 20% of China's total sales revenue in software exports fo r the year.
Shenzhen now holds a prominent position in the national software industry.
The Shenzhen municipal government has also built the necessary ancillary infrastructure
required
to
support
the Software Park,
including
housing,
hospitals, training&education facilities, libraries, and recrea tional facilities. This, in turn, has attracted to the Park a large number of well known domestic and international technology companies. Many of them, such as K ing Dee, Kingdom, Tencent, MCM , Kejian ,Oaking, Guanri, Liming , Aspire -tech have become tenants of the Park. Bank of China, China Mobile, ChinaS oft, NeuSoft, Powerise, HuaSheng, QiMing, as well as IBM, Oracle, HP, Microso ft, Siemens, Zensar, Bank of Switzerland, and Orange Communications (among o thers), have invested in research and development facilities within the Soft ware Park. Well known
domestic
equipment,
and
communication information
equipment,
computer,
appliance manufacturers 19
pharmaceutica l
such
as
Huawei
Technologies, ZTE, UT Star, Great Wall, Lenovo, Mindray, Skyworth, TCL and TTE have also invested in technology centers within the Park.
The Shenzhen Software Park and its member companies have target ed three major
segment
of
the
software
export
market:
Software
Exporting
and
Outsourcing, Embedded Software, and IC Design. Software Exporti ng and Outsourcing companies are represented by Kingdee,Pengkai and Da zhan,among others. Embedded Software companies are represented by Huawei,Z TE and Netac,among others. And IC Design companies are represented by Via Tech, UMC, EMC, Sunplus, Infinenon and JHT. Together these companies and the business success that they have enjoyed have had a big impact on the local software industry, building up the local knowledge and skills n ecessary to take the industry to yet greater heights. Their success has also mad e Shenzhen a leader in China in terms of software exports.
7．Tianjin Hi-tech Industrial Park Software Park
Tianjin Hi-tech Industrial Park Software Park is one of China's national software parks. It has approved some titl es, such as National Software Export Base, National Torch Program IT Industrial Base, National 863 Program IT Incubator, Model Park of China Service Outsourcing Base City, and Informat ion & Service Core Area of National Comprehensive Hi-tech Industrial Base.
With the advantageous geographic position and rich human resour ce, THIP Software
Park
has
attracted
many
excellent
software
and
outsour cing
companies, such as NTTDATA, TIS, Transcosmos, TCS, Dawning Comp uter, Blue Whale, ITEC and other foreign and domestic companies. After sev eral years’ development, it has formed first and second phrase Software Par k with an area of 460000 square meters. Software companies account for 70% of the total in Tianjin, which build a sound industrial atmosphere.
20
The
under-constructing
international
Software
and
Service
Outsourcing
Industrial Base covers an area of 3.08 square kilometers. This project has been highly concerned by the municipal government and has listed int o one of the 20 Main Service Industrial Projects. With the theme of ecological park and human-oriented concept, the Base combines Industrial Development Zone, Affiliated Service Zone and City Park, emphasizing ecological s ustainable development
and
the
construction
of
the
integrated
software
industry
development system.
In order to in line with the construction and investment of Sof tware and Outsourcing Industrial Base, THIP promulgated Implementation Procedures of Hi-tech Industrial Park on the Encouragement of the Speeding Software and Service Outsourcing Industry. A fiscal budget of 200 million RM B will be applied to support the development of software and service outsourcing industry in THIP within 5 years from 2008. Besides, Tianjin Municipal Educa tion Commission, Tianjin Municipal Science & Technology Commission and THIP join tly set up “ Training Base for Tianjin Software & IT Service Industry (Univ ersity Software Park in Tianjin)” , in order to innovate training mode with an integration of education, science and technology and practical industry resour ce. Efforts shall be made to strengthen practical talents training engaged in Sof tware and Information Technology, promote the combination of subject chai n, technology chain, talents chain and industry chain.
With the development of Tianjin Binhai Hi-tech Industrial Zone and the construction of Tianjin Hi-tech Industrial Park Software Park a s well as classic investment environment , Tianjin THIP Software Park will be a leading national software and service outsourcing model park with high standard, world-famous software park with sound environment and harmonious ecology, tr aining base for service outsourcing with international standard, leading so ftware industrial cluster in China, so as to be an engine for Tianjin software an d outsourcing development.
21
8．Xi’an Software Park
Xi’ an Software Park, established in December 1998, is the profe ssional park for Xi’ an to develop scale software and service outsourcing industr ies. The Park has been appraised as a software industry base under the Nation al Torch Program, national software industry base, national software exp ort base, city demonstrational area of national service outsourcing base and i t is one of the four parks with “ double bases” of software in China currently.
Xi’ an Software Park assembles 90% of enterprises engaging in software and service outsourcing in Xi’ an. The annual industrial growth in P ark rate up to 45%.
There are nearly 780 companies, of which foreign-funded e nterprises
account for 170 and over 71,000 jobholders in the park by the e nd of 2008. Total revenue reaches 22.7 billion RMB, and export reaches 110 million US dollars in year of 2008.
The Park has attracted a number of renowned overseas enterprise s from the Occident, Japan, and so on. There are more than 40 enterprises from the Occident including enterprises from US, such as Oracle, Emerson , Newegg, Objectiva, HD, TeleNav, HOV, and Active Network; Infineon from Germany; Nortel and Platform from Canada; and so on; more than 30 enterp rises from Japan, including Denso, Fujitus, NEC-CAS, NTT Data, Solam, Meitec, GrapeCity, Renesas, Yokogawa, ABeam, and Bigbang, etc; Enterprises from Ta iwan include NewSoft, Advantech, Ling’ an, Besta and Browan Communications, etc; and Coolpad Software set up by Yulong Communication got listed in H ong Kong. Famous domestic enterprises include Huawei, Ufida, Kingdee, Dig ital China, Ourgame, Longcheer Holdings, Baosight, and Ping An Insurance, e tc. In addition, a group of excellent local enterprises assembled in the Park ar e growing bigger, such
as
Compupacific
International
Inc.,
IWNCOMM,
Wise-tech, Saming Technology, Shiwen Software, etc.
22
Jump,
Westera soft,
With the development for ten years, “ Xi’ an Software”
and Xi’ an
IT
Service” are of certain influence both at home and abroad. In T he Economist, a well-known magazine around the globe, a review, named “ Watch ou t! India” , was published with the software and service outsourcing industr ies in Xi’ an as the background, arousing intensive response across the world. X i’ an Software Park is committed in the construction of a world level R&D base for service outsourcing and software, and thus the Park may be built into a special industrial base assembling a great number of famous enterprises around the world, possessing active innovative capability and advanced ind ustrial clusters, and
attracting
lots
of
high-end
talents,
thus
radiating
and
dri ving
the
prosperity of regional economy.
9. Wuhan Optical Valley Software Park
Wuhan Optical Valley Software Park is located in Wuhan East Lak e High-Tech Development Zone, is surrounded with three lakes, six hills, an d enjoys exquisite environment with many universities around. Wuhan Opti cal Valley Software Park has been successively crowned as "State Torch Pla n Software Industry Base", "State's Torch Plan Information Security Indust ry Base", "State 863
Plan
Space
Geography
Communication
Industry
Base",
"State
L evel
Animation Base", "State Level Culture Industry Base", etc. In 2 006 Wuhan became "a base city for China's service outsourcing", and Wuhan Optical Valley Software Park became the only demonstration zone.
Wuhan Optical Valley Software Park aims at "a service outsourci ng center in Central China", impels software and information outsourcing service in the global market, and dedicates to the development of embedded sof tware, application software, animation game, auto electronic products and so on. It is predicated that up to 2015, Wuhan Optical Valley Software Park will realize a total income of RMB50 billion in software industry and will bec ome "the software center of Central China ".
23
In new century, Wuhan boasts software and IT service industry a s the future pillar industry for Wuhan's development. Considering internationalization as developing trend, taking Wuhan Optical Valley Software Park as the base, at the end of 2006, Wuhan has been formally designated as the Demonstr ation Zone for China's Service Outsourcing Industry Base City.
In terms of the advantage of resource, Wuhan, in the aspects of software application and R&D, software intellectual property rights prot ection, has made great
progress.
Currently,
10
companies
in
Wuhan
have
received
CMM
certificate, the headquarters of four enterprises locating in W uhan, meanwhile 64 companies have received ISO9000 certification. In 2000, the revenue of software and IT service was only 120,000,000RMB. From 2000 to 2 005, the total revenue of software and IT service in Wuhan was up to 10,823,00 0,000RMB. In 2010, the total revenue of software industry will achieve 40,00 0,000,000RMB with 2000 software companies and 100,000 people.
Wuhan
Optical
Valley
Software
Park
is
committed to
strengthenin g
and
developing its position as the very best business partner for i nternational ITO/BPO enterprises in central China. The Park's development pl an incorporates a
two-pronged
approach:
firstly,
focusing
on
the
domestic
market
and
enterprises surrounding Wuhan and secondly, attracting European, American, Japanese, Korean, Hong Kong, Taiwanese and Indian enterprises. Overall our aspiration is to become a major domestic and international cent er for software and Information Technology service enterprises. Wuhan Optical V alley Software Park also aims to become the largest software export base and t he largest software professional training base in China.
24
10. Chengdu Tianfu Software Park
With a total one million square meters of land-use (about 1,500 acres), Chengdu Tianfu Software Park is a modern industry park integrating the advantages of Chinese and foreign software parks, giving full play to the
in ternational and
open characteristics. With beautiful ecological environment, re asonable function distribution, fluent goods distribution system, as wel l as a complete supporting facility system, Tianfu Software Park is the first choice for Business Start-ups.
There are more than 100,000 people working in the software indu stry in Chengdu. Chengdu Software Base ranks the first among all the 11 national software bases in terms of technological level, size and compre hensive strength. There are also many national-level software related bases, incl uding the National Software Commercialization Base, the National 863 Soft ware Incubator, the National IC Design Commercialization (Chengdu) Base, the National Information Security Commercialization (Western) Base, and the National 863 Digital Media Commercialization Base. Major foreign software an d service outsourcing players in Chengdu include Microsoft, Alcatel, Nokia, NEC, IBM, SAP, EMC, Symantec and Motorola etc. In 2007, Chengdu's softwar e industry realized sales of RMB 30 billion, 45.6% higher than that of 200 6.
Indeed, with the vast talent pool and relatively low cost, offs hore service outsourcing (including business process outsourcing (BPO) and IT outsourcing (ITO)) is chosen by the municipal government as the strategic s ector in the local economy. In 2006, Chengdu was selected as a software export exp erimental base as well as one of the first batch service outsourcing base s in China. In 2007, revenue from the city's service outsourcing reached RMB 27 billion. Japanese market-targeted companies such as Intasect, Julong and Venus, as well as U.S. and European market-targeted companies including sofmit, Guoteng and Sigma have gradually formed a strong base of outsourcing industry in Chengdu. 25
About Devott Focused on the offshore service outsourcing industry of China, Devott Co., Ltd. (formerly known as Chinasourcing Co., Ltd.) is an international consulting company integrating portal website, consulting and outsourcing services. With the back support of its extensiv e outsourcing industry resources and experiences in ICT (Information, Communication and Technology) especially the outsourcing industry, as well as its in-depth industry understanding and internationalized expert team, Devott is dedicated to the promo ting of Chinese service outsourcing enterprises’ global competitiveness and con struct the brand of Chinasourcing. Devott is running Chinasourcing (www.chnsourcing.com), the first and only portal website for China’ s offshore service outsourcing industr y which mainly plays as a platform for online transaction connecting overseas buyers and Chinese service providers. The portal website integrates functi ons of project transaction, industry news & information release, provider dire ctory, industry service and reports publication etc. Up until February of 2009, over 4200 outsourcing companies located in 26 countries (mainly in China) have registered on the website and become our members.
Contact: Address: Rm 301 South Building, Software Building, Tianda Scien ce Park, No. 80, 4th Ave, TEDA, Tianjin, 300457, P. R. China Tel: +86-22-6621-1566 Fax: +86-22-6621-1568 Email: info @ devott.com Company: http://www.devott.com Portal: http://www.chnsourcing.com
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26
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