Thesis Chapter 1-3 Revise.docx

Introduction Laundry shops started as “cleaners”, most of these cleaners only do the laundry of most hotels and restaurants, then the demand for personal laundry began and cleaners become laundry shops. Not too long ago, laundry was done at home, many household used either a washing machine or a hire helpers to do the laundry. Unfortunately not everything can be washed by the washing machine so laundry shops began. It commercialized both the use of washing machine and “labanderas” into the business. The frequent problem with laundry shop is the mishandling by the workers: Losing an item is almost certain; keeping an eye on the workers is difficult; honestly around the workplace is guaranteed; the workers tend to steal an item they like or if the know that it is expensive. The expensive rate of water is also a threat to the industry since it heavily relies on electricity and water (Dimaliuat, 2011). It significantly act as a helper for the people who does not have enough time to do the laundry, it’s basically to help the residents lessen their work loud and ensure that their clothes are clean. Most of the people around are very busy in their work they maximized their time in working, in business and in earning. Sometimes or almost of the time they really have no time for household chores because they are tired after working and they just want a rest for their remaining hours. In the generation today even mothers and other woman wants to work rather than staying at home and doing household chores, it is because they really want to earn more and increase their income.

Washing clothes are one of the hardest thing to do inside our home. Then technology comes our way, we already have washing machines but still we need to do effort. In that case, a laundry shop is the answer to the need for clean clothes in less time, less cost and less effort. (4ps)

Statement of the Problem Generally, the study sought to determine the promotional strategies implemented by laundry shops in Kawit Cavite. Specifically, that the study sought to answer the following question: 1. What is the demographic profile of the owner/s in terms of: a. sex; b. age; and, c. civil status? 2. What is the business profile of the laundry shops iterms of: a. form of ownership; b. initial capital; c. years in operation; d. numbers of employees; and, e. number of machines? 3. What are the problems that the owners encountered in the business operation? 4. What is the demographic profile of the clients in term of:

a. sex; b. age; c. civil status; d. occupation; e. monthly family income; f. number of household member; g. reason for availing the service; h. type of laundry and frequency of availing the service; and, i. average budget to avail the service? 5. How effective are the promotional strategies implemented by the laundry shops in terms of: a. services offered; b. price; c. place; d. promotion; and, e. people? 6. What is the result of the evaluation of the promotional strategies implemented by the selected laundry shops in Kawit Cavite?

Objectives of the Study The study aimed to determine the promotional strategies implemented by laundry shops in Kawit Cavite. Specifically, it aims to:

1. present the promotional tools employed by the firm. 2. identify the effectiveness of each promotional tool that the company employes; 3. determine the problems encountered by the company in promoting its product; and 4. recommend feasible solution to determined problem.

Significance of the Study The study aims to provide information data of establishing laundry shop in Kawit Cavite. What ware the essential aspect involve in this business to make this business profitable, give satisfaction for the customers and help the economy of the nation. The student of CaviteState University-Cavite City Campus would benefit from this study since it will give them access to information and application of marketing mix which they can use as reference. Further, future researchers may benefit from the study for this may serve as guide for conducting future studies on related topics.

Time and place of the study The study will be conducted within the period of January 2019 to June 2019.

Scope and Limitation of the study The study was limited only to the company’s history and the clients, management and organization, motivation and incentives, policies and practices, promotional aspects, problem s encountered concerning the company’s promotions and marketing future plans. The study covered the promotional strategies of some selected laundry shop in Kawit Cavite in the year 2018 up to present.

Conceptual Framework Promotional strategy is used to measure how the audiences know about the product in the market, how to find the right message medium and market strategy to reach them and also how to make it easy for them to reach you. Promotion is important because it is the coordination of all seller initiated effort to set up channel of information and persuasion to sell goods and services or to promote an idea.

Profile of Laundry Shop in terms of:     

Ownership Year in operation Product/service Capitalization Number of customer

Promotional Strategy of the Laundry Shop

Promotional Strategy Improvement

Definition of Terms Advertising.One of the elements of promotion which includes television, advertisement ads, radio and leaflets that carry the message of the product. Client.Is the one who uses a product or services for personal satisfaction or benefits. Dry Cleaning. It is a process of clothing and textiles using a chemical solvent other than water. Effectiveness. It refers to the adequacy in accomplishing a purpose. Ironing. It refers to the process of smoothing or pressing with or as if with a heated iron. Laundry. It is a procees of washing clothes and limens. Laundry shops. This is an establishment or place where the clothes, sheets, linens, etc. are cleaned, washed and dried for cheaper price. Market. Place where you can find your needs or wants. Place. Includes company activities that make the product or service available to target consumers. Promotion. One type of marketing that communicates and delivers the message of the product to the potential customers

Promotional strategies. The element of a firm’s decision-making concerned with choosing the most appropriate mix of advertising, sales promotion, personal selling, and publicity for communication with its target market. Service. It is characterized as intangible and they cannot be transported or stored. They are almost instantly perishable.

REVIEW OF RELATED RESEARCH Product To begin with, develop the habit of looking at your product as though you were an outside marketing consultant brought in to help your company decide whether or not it's in the right business at this time. Ask critical questions such as, "Is your current product or service, or mix of products and services, appropriate and suitable for the market and the customers of today?" Whenever you're having difficulty selling as much of your products or services as you'd like, you need to develop the habit of assessing your business honestly and asking, "Are these the right products or services for our customers today?" Is there any product or service you're offering today that, knowing what you now know, you would not bring out again today? Compared to your competitors, is your product or service superior in some significant way to anything else available? If so, what is it? If not, could you develop an area of superiority? Should you be offering this product or service at all in the current marketplace? Prices The second P in the formula is price. Develop the habit of continually examining and reexamining the prices of the products and services you sell to make sure they're still appropriate to the realities of the current market. Sometimes you need to lower your prices. At other times, it may be appropriate to raise your prices. Many companies have found that the profitability of certain products or services doesn't justify the amount of effort and resources that go into producing them. By raising their prices, they may lose a percentage of their

customers, but the remaining percentage generates a profit on every sale. Could this be appropriate for you? Sometimes you need to change your terms and conditions of sale. Sometimes, by spreading your price over a series of months or years, you can sell far more than you are today, and the interest you can charge will more than make up for the delay in cash receipts. Sometimes you can combine products and services together with special offers and special promotions. Sometimes you can include free additional items that cost you very little to produce but make your prices appear far more attractive to your customers. In business, as in nature, whenever you experience resistance or frustration in any part of your sales or marketing plan, be open to revisiting that area. Be open to the possibility that your current pricing structure is not ideal for the current market. Be open to the need to revise your prices, if necessary, to remain competitive, to survive and thrive in a fast-changing marketplace. Promotion The third habit in marketing and sales is to think in terms of promotion all the time. Promotion includes all the ways you tell your customers about your products or services and how you then market and sell to them. Small changes in the way you promote and sell your products can lead to dramatic changes in your results. Even small changes in your advertising can lead immediately to higher sales. Experienced copywriters can often increase the response rate from advertising by 500 percent by simply changing the headline on an advertisement.

Large and small companies in every industry continually experiment with different ways of advertising, promoting, and selling their products and services. And here is the rule: Whatever method of marketing and sales you're using today will, sooner or later, stop working. Sometimes it will stop working for reasons you know, and sometimes it will be for reasons you don't know. In either case, your methods of marketing and sales will eventually stop working, and you'll have to develop new sales, marketing and advertising approaches, offerings, and strategies. Place The fourth P in the marketing mix is the place where your product or service is actually sold. Develop the habit of reviewing and reflecting upon the exact location where the customer meets the salesperson. Sometimes a change in place can lead to a rapid increase in sales. You can sell your product in many different places. Some companies use direct selling, sending their salespeople out to personally meet and talk with the prospect. Some sell by telemarketing. Some sell through catalogs or mail order. Some sell at trade shows or in retail establishments. Some sell in joint ventures with other similar products or services. Some companies use manufacturers' representatives or distributors. Many companies use a combination of one or more of these methods. In each case, the entrepreneur must make the right choice about the very best location or place for the customer to receive essential buying information on the

product or service needed to make a buying decision. What is yours? In what way should you change it? Where else could you offer your products or services? Packaging The fifth element in the marketing mix is the packaging. Develop the habit of standing back and looking at every visual element in the packaging of your product or service through the eyes of a critical prospect. Remember, people form their first impression about you within the first 30 seconds of seeing you or some element of your company. Small improvements in the packaging or external appearance of your product or service can often lead to completely different reactions from your customers. With regard to the packaging of your company, your product or service, you should think in terms of everything that the customer sees from the first moment of contact with your company all the way through the purchasing process. Packaging refers to the way your product or service appears from the outside. Packaging also refers to your people and how they dress and groom. It refers to your offices, your waiting rooms, your brochures, your correspondence and every single visual element about your company. Everything counts. Everything helps or hurts. Everything affects your customer's confidence about dealing with you. When IBM started under the guidance of Thomas J. Watson, Sr., he very early concluded that fully 99 percent of the visual contact a customer would have with his company, at least initially, would be represented by IBM salespeople. Because IBM was selling relatively sophisticated high-tech equipment, Watson knew customers would have to have a high level of confidence in the credibility of the

salesperson. He therefore instituted a dress and grooming code that became an inflexible set of rules and regulations within IBM. As a result, every salesperson was required to look like a professional in every respect. Every element of their clothing-including dark suits, dark ties, white shirts, conservative hairstyles, shined shoes, clean fingernails-and every other feature gave off the message of professionalism and competence. One of the highest compliments a person could receive was, "You look like someone from IBM." Positioning The next P is positioning. You should develop the habit of thinking continually about how you are positioned in the hearts and minds of your customers. How do people think and talk about you when you're not present? How do people think and talk about your company? What positioning do you have in your market, in terms of the specific words people use when they describe you and your offerings to others? In the famous book by Al Reis and Jack Trout, Positioning, the authors point out that how you are seen and thought about by your customers is the critical determinant of your success in a competitive marketplace. Attribution theory says that most customers think of you in terms of a single attribute, either positive or negative. Sometimes it's "service." Sometimes it's "excellence." Sometimes it's "quality engineering," as with Mercedes Benz. Sometimes it's "the ultimate driving machine," as with BMW. In every case, how deeply entrenched that

attribute is in the minds of your customers and prospective customers determines how readily they'll buy your product or service and how much they'll pay. Develop the habit of thinking about how you could improve your positioning. Begin by determining the position you'd like to have. If you could create the ideal impression in the hearts and minds of your customers, what would it be? What would you have to do in every customer interaction to get your customers to think and talk about in that specific way? What changes do you need to make in the way interact with customers today in order to be seen as the very best choice for your customers of tomorrow? People The final P of the marketing mix is people. Develop the habit of thinking in terms of the people inside and outside of your business who are responsible for every element of your sales, marketing strategies, and activities. It's amazing how many entrepreneurs and businesspeople will work extremely hard to think through every element of the marketing strategy and the marketing mix, and then pay little attention to the fact that every single decision and policy has to be carried out by a specific person, in a specific way. Your ability to select, recruit, hire and retain the proper people, with the skills and abilities to do the job you need to have done, is more important than everything else put together. In his best-selling book, Good to Great, Jim Collins discovered the most important factor applied by the best companies was that they first of all "got the right people on the bus, and the wrong people off the bus." Once these companies

had hired the right people, the second step was to "get the right people in the right seats on the bus." To be successful in business, you must develop the habit of thinking in terms of exactly who is going to carry out each task and responsibility. In many cases, it's not possible to move forward until you can attract and put the right person into the right position. Many of the best business plans ever developed sit on shelves today because the [people who created them] could not find the key people who could execute those plans.(Brian Tracy, 2004) The History of Laundry Shop According to (Salamera, 2017) Washing of laundry is the one of the oldest household choirs. During the earlier times, people did their laundry along the rivers and streams because the water is very clear and clean. Manual washing machines were developed in 1700’s to less the work of handwashing and the first washing machine was designed by H. Sigier of Great Britain using a wooden rods and a handle for turning to easy to wash the clothes. Some of the companies started to develop an automated washing machine to improve the washing machine, imitating a hand that rotates the handle for spinning using dollies or paddles. In 1851, the revolving drum was developed later by James King, while the revolving drum with reverse-spin feature was designed by Hamilton Smith in 1858. The first electric washing machine was released on to the public in 1900; however this was a problem as water dripped in the wires causing short circuits. In 1911 washing machines with sheet metal tubs mounted on angle-iron frames with perforated metal or wooden slat cylinders inside were designed. During the

1920s enamelled sheet metal replaced the copper tub as enamelled steel was used for being more sanitary, more convenient in cleaning and longer lasting. The feature of having a water heater was added to washing machines, because hot water has been dissolving soils, especially fat-based or organic soils on clothes. Soon after, washing machine with timers was developed. In early 1950s addition of spin dryer in the washing machine. In 1957 GE introduced a five-button washing machine that features a control button for water temperature, agitation speed and spin speed to clean much more the clothes. But if they had and washing machine some of them are prefer handwashing. For those who are too busy and having a hard time of setting a laundry day in between their schedules. Either way, surely all of us are considering two key elements in laundry washing, efficiency and cleaning power. Promotional Strategies According to (LexieLue, 2017) they can use a social to promote your business to the online and you can reach your audience for free by subscribing or following your social media accounts, social media pages can help your business to grow faster and create awareness to your clients or customers because some of the people are wasting their time in social media that’s why many people they can access

service

easily.

And creating rewards to the customers by giving discount to get more customers and continue to spend their time on laundry shop.

The past and the future of laundry in the Philippines According to (Carl Tashian, 2016) in the rural provinces, in many villages, laundry day happens each week by the river, it’s done by hand, and it’s a communal activity. Any technology that makes clean water easier to access can be a huge step. Advantages and Disadvantages of Availing Laundry Services According to (Denver, 2016) the advantages on availing a laundry business first is on time you don’t have give an extra time to wash your own clothes even if you are going to work in laundry shop the time is lessen and it is be more productive if you have a some part-time jobs during weekends because you don’t have time to wash your own clothes in weekends because of your part-time jobs. Second is convenience if you don’t have enough laundry space in your house so you can’t wash all your clothes at the same time in laundry shop it is very convenience bring your clothes in the laundry and you don’t have any problem in space and also in the effort. And also the affordability of the price because it cost for only 25 pesos per kilogram that’s why it is so very affordable. In disadvantages in on the hygiene because some laundry service mix your clothes with other customers clothes because the clothes are your personal hygiene that’s why is very important if your clothes wash together. Quality of wash no matter how much laundry shops promote their quality wash that they give to their customers, cleanliness is the most important when availing a laundry business because you are not sure if you’re belongings is separate from other peoples

clothes.

And also the lost items it will really annoy you once you

experienced this, especially when the item lost is expensive because clothes is very important in our lives because it is basic needs of us that’s why your clothes is so very important on you so it is still your responsibility to examine your belongings after they wash your clothes and find the right laundry service provider that is trustworthy and good reputation because trust. Different

Types

of

Laundry

Shop

Set

Up

and

its

Benefits

According to (Denver, 2016) One stop shop set up just take your dirty clothes to a laundry shop and they will do all the washing, drying and folding for you that’s why when you pick up your clothes it is ready to wear, hear in the Philippines this type of set up is the most famous. Self service set up type of service that you use the equipment but you will do all the labor, it’s like renting the equipment, but the laundry owners this type of laundry business is very expensive because you need to buy an expensive equipment because you have purchase a heavy duty equipment for the customers satisfaction since the customer will be using the equipment hands on. And you have a place for the customer because people will stay in the shop in a few hours. Marketing Mix and Marketing Strategy Marketing mix is a strategy before launching any new product or service; consist of those four variables which help in smoothing the strategic decision necessary for an organization and where the product will be sold. Marketing Strategy providing a profitable product or service to a customer while taking into

account that same customer is being courted by the competition, to survive a strong competition in the market because they have different and better marketing strategies in every business so that’s why we need an attention to the competitors in

terms

of

and

quality

of

the

product

or

services.

(https://smallbusiness.chron.com) Threats and Opportunities in the Laundry Industry According to (James Humarang, 2014) the threats of laundry industry is about environmental protection, because some of the environmental groups criticize the use of detergents with non-biodegradable because harsh chemicals can pollute the air, water and soil because now we have an law on protecting on our environment they have responsible on their own trash or on the chemicals that we use on the laundry service, chemicals like in the detergent that we use. The opportunities of laundry industry is because of the continuously rising of tourism industry in the Philippines, the demand in the hotels are so many that’s why some hotels have an increase demand for laundry services. in laundry business is about environmental protection, because some of the environmental groups criticize the use of detergents with non-biodegradable because harsh chemicals can pollute the air, water and soil. Environmental Impact of Laundry According to (Christine Dimmick. n/d) ninety percent of the total energy used by a typical washing machine is to heat the water, only 10 percent is used to power the motor, 49% of the laundry is using warm water, 37% is cold water and

14% is hot water. In using a cold it less the faded of the dark –colored clothes and helps clothes last longer because the water is cold. Laundry Business Strategies According to (Wendel Clark, 2017) low-cost laundry service focuses on the cheapest option to the people who want to have their laundry done, because they have no additional charges to the customers and it is remain low that’s why the customers will come again and also they give them incentives to choose the service over the a more expensive one because of their cheapest price that afford by the normal people. Coin Operated Laundry Shop According to (Admin, 2017) Different technologies advancements have been made all over the world the demand for it is faster and more convenient. In the Philippines, different technology advancements in trend. Coin operated is trending in the Philippines now such as massage, internet browsing and others are offered through coin operated and now the latest coin operated laundry shop, unlike the traditional laundry it is more convenient to the customer because some of the coin operated laundry shop provides the detergent so there is no need to provide the customers their own detergent. The impact for the Filipinos of coin operated laundry shop is simply because some of its are very busy in the works that’s why they don’t have time to wash their clothes and wait in the normal laundry shop for about an hour. Consumers will be more secure when it comes to their clothes because the customers will have to do the one who put theirs clothes

in the machine and the one who monitor the washing process and make their clothes clean.

DISCOLOURATION: Experiencing discolouration is sometimes a result of the washing machine not being set up properly. It is advisable to read the manual in order to understand the specs of the machine to avoid surprises. Another factor is the wrong choice of washing detergent or not washing your clothes with the required amount of detergent. To avoid white turning grey or yellowish, you should soak your whites immediately once you take them out especially if you happen to notice any discolouration on areas such as the armpit, or neck. Wash if possible. That way your white stays whiter.

DETERGENT RESIDUE ON CLOTHES: Overloading your washing machine is one of the most common factors to this problem because it restricts the water from circulating well enough on your clothes. It’s advisable to re-wash and rinse your clothes before drying if you notice any form of detergent on your clothing. Don’t just over-look detergent residue on clothes because it can result in a skin reaction. But if you’re not overloading your machine yet experiencing such problems, that might be an indicator of some malfunction in your washing machine. Hence you should have it checked and fixed.

WRINKLED CLOTHES: Ensure the washing machine is set to the appropriate cycle otherwise it can generate excessive heat and water hence resulting in wrinkles on clothing. Often times, it is almost impossible to avoid this problem but there are a couple of less time-consuming yet efficient ways to avoid such inconveniences especially with fabrics such as polyester, nylon, wool etc. Sorting is one of the most efficient ways to avoid this problem especially when you take out your clothes from the dryer. Avoid piling your clothes. Rather put them away. That way it’ll save you ironing time. GREASE STAINED: Some stains can be really stubborn and don’t come off easily. In order to avoid putting your machine through a long cycle as well as putting pressure on the other items, it’s best you pre-treat the stain or apply a detergent solution suitable for the type of stain, directly on the stained area before washing your clothes.

SHRINKAGE: Heat and agitation are the most common reasons for shrinkage. Your laundry method and the type of fabric can result in clothing shrinkage. To avoid this problem, hand-wash, hang, or air dry your clothes that have the possibility of shrinking. A bonus would be reading the labels when purchasing or before washing.

PILLING AND SHEDDING: Some fabrics do have a natural tendency to shed and pill especially synthetic texture fabrics. In order to avoid or minimize this problem, it is best to regulate the washing machine cycle to gentle wash and avoid using extremely hot water, or better still avoid using the washing machine altogether and wash by hand as it’s safer and mostly gentler that way. Moreover, turning your fabric inside out before washing will help eliminate excess pilling. When drying, you should either air-dry on a line or lay flat on a surface instead of using the machine dryer, especially with knitwear.

STANDARD SERVICES

Clothes (wash, dry, fold)>3kg......₱31/kg

Clothes (wash, dry, press)>3kg......₱62/kg Clothes (hand wash, dry, fold)......₱72/kg Clothes (hand wash, dry, press)......₱94/kg Clothes (iron only)......₱62/kg Denim/Thick Jacket (wash, dry, fold)......₱40/kg Denim/Thick Jacket (wash, dry, press)......₱80/kg Denim/Thick Jacket (iron only)......₱80/kg

Linen (wash, dry, fold)......₱55/kg Linen (wash, dry, press)......₱110/kg Curtains (wash, dry, fold)......₱55/kg Table Cloth (wash, dry, fold)......₱55/kg Seat Cover (wash, dry, fold)......₱55/kg Blanket (wash, dry, fold)......₱70/kg Comforter (wash, dry, fold)......₱70/kg

STANDARD SERVICES

PREMIUM SERVICES

Towels (wash, dry,

Barong Tagalog –

fold)......₱55/kg Towels (wash, dry, press)......₱110/kg

Ordinary (Small)......₱135 Barong Tagalog – Ordinary (Big)......₱160

Barong Tagalog – Piña (Small)......₱150 Barong Tagalog – Piña (Big) ......₱180 Necktie......₱35 Polo – Short Sleeve......₱60 Polo – Long Sleeve......₱90 Pants/Trousers......₱90 Coat – Small......₱135 Coat – Big......₱180 Jacket – Simple (Small)......₱135 Jacket – Simple (Big)......₱180 Jacket – Regular (Small)......₱270

Jacket – Regular (Big)......₱360 Jacket – Leather......₱315 PREMIUM SERVICES Suit – 2 pcs. – Jacket & Pants (Small)......₱225 Suit – 2 pcs. - Jacket & Pants (Big)......₱270 Blouse – Short Sleeve......₱60 Blouse – Long Sleeve......₱90 Skirt – Small......₱60 Skirt – Long......₱90 Dress – Simple (Short)......₱135 Dress – Simple (Long)......₱180

Dress – with Sequins (Short)......₱180 Dress – with Sequins (Long)......₱225 Gown – Kids......₱180 Gown – above the knee......₱315 Gown – Simple (Long)......₱720 Gown – Layered (Long)......₱900 Gown – with trail......₱1350

METHODOLOGY

This chapter presents the methodology used in the study, including the research design,participantsof the study,sources of data, sampling techniques, data gathering procedures and statistical treatment.

Research Design The descriptive design was used for the effectiveness of promotional strategies implemented by laundry shop in Kawit Cavite. Hence, the purpose of this study is to evaluate the promotional strategies of laundry shop by measuring the effectiveness of promotional strategies they implement to their business. The owners and the clients of the business are the prospect participants of the study. Hypothesis As perceived by the participants, Participants of the Study The participants in this study are the owners and clients of selected laundry shop in Kawit Cavite. This is the areas that have a large number of registered laundry shop according to the Municipality of Kawit. Sampling Techniques Registered laundry shop will be the primary data for the study. Sample size will be determined using Slovin’s formula. Applying this method in selected laundry shop in Kawit Cavite. The number samples for each area was based on

the number of registered laundry shop in Kawit Cavite. A total of 10 selected laundry shop will serve as participants of the study. The Slovin’s formula is:

N n= 1+Ne2 Where is: n= number of possible participants N= total number of participants e= margin of error To determine the possible participants, the researcher used 10 as total number of participants which was taken from the listed provided by the selected laundry shop in Kawit Cavite. Slovin’s formula was used to determine the participants with a 5% margin of error. Given: N = 10; e = 5% or 0.05 Solution: n = N/(1+Ne^2) n = 10/(1+10*0.05^2) n = 10/(1+10*0.0025) n = 9.7560 or 10 sample

Data to be gathered The researchers will be using primary and secondary data to gather information needed in the study. Primary data will be gathered using interview to the owners of selected laundry shop in Kawit Cavite to determine their business profile, promotional strategies. Secondary data will be collected from the requested list in Municipality of Kawit for the list of registered laundry. In order for the researchers to obtain the necessary primary data the researchers will utilize a prepared interview questionnaire which will be adopted for different studies related to promotional strategy. The interview questionnaire will be divided into five parts. Part I would aim to gather the information on the profile of the manager or owner of the participants. Part II to gather information on business profile. Part III is to identify the problem that encountered in business operation. Part IV to gather information about marketing mix. Statistical Treatment of data The following statistical tools were used to answer the questions. a. Frequency. The actual response to a specific item or question where the respondents ticks their choice. It presents the business profile of the selected laundry shop in Kawit Cavite.

b. Percentage. This was used as descriptive statistics or something that describes a part of the whole. It presents the business profile of the laundry shop in selected laundry shop in Kawit Cavite.

Formula: f %=

x100 N

Where: % = percentage f = frequency or number of participants N = population of sample c. Mean or Average. This was used to know the effectiveness of promotional strategies of selected laundry shop in Kawit Cavite. Formula: X=

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