Surz Questionnaire For Retailers
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A Study and analysis report on “Necessity of Brand extension” w.r.t. type one jeans of levis. .
Hi, I”m L.C.Surjeet, a student of ARMY INSTITUTE OF FASHION & DESIGN, Bangalore, pursuing PGD Apparel Merchandising & Logistic Management and Conducting a survey for project report on “Necessity of Brand extension”
w.r.t. type one jeans of levis. I would like to know your experiences towards comfort & style of Type One Jeans of Levis. Mark () for the answers related to your experiences. All responses will be kept confidential, your identity will not be revealed. Please feel free to complete the 5 minutes simple Questionnaires. Per sonal detail s of re spondents I.1.RespondentName_______________________________________ (optional) Respondent No:-
Address:-___________________________________________________ ___________________________________________________ ___________________________________________________ Telephone No: +91-____________________________ Mobile No: - +91-______________________________ E-mail Id:-____________________________________ Gender: - Male Female I.2. Age group: -
15-20 26-30
21-25 31 & Above
I.3. Educational Qualification:-
1|Page
Under graduate
Post-graduate
Graduate
I.4. Occupation:Government Service
Private Service
Self Occupation
Business
Student
I.5. Marital Status:Single
Divorce
Married
Living with partner
I.6. what is your average household Income:Up to Rs. 1 lacs 2-4 lacs
10 lacs & above
between 1-2 lacs
4-10 lacs
Consumer aware ne ss towar ds T ype o ne je ans o f Levi s. II.1 Are you aware about “Type one jeans” of Levis? a) Yes b) No II.2 If yes, how do you know about it a) Window showroom display c) Print media
b) Hoardings
d) other promotional activity e) Electronic media
II.3 What are the products you have purchased from Brand Levis? Bottom wear
Top
Foot wears
II.4. Have you repeated your purchase of Levis Jeans? Yes
No
II.5. Have you purchased any one of the type one jeans recently? Yes
No
II.6 How much money do you spend in buying Levis Product? a) 1000-5000 b) 5000-10,000 c) 10,000 -15,000 d) 15000 and above
2|Page
Consumer pre fere nce of type one J eans o f le vi s.
III.1. How often you shop for apparel requirements? Once in a month
in 3 months
In 6 months
in a year
Special Occasion III.2. Do you normally shop/buy for different seasons likeSummer
spring
Winter
Monsoon
III.3. Your shopping trips are accompanied byFamily members
Friends
Alone
III.4. Are you aware about Type one jeans of Levis? Yes
No
III.5.Are you aware of the product range of Levis? Bottom wears
Tops
Foot wears
III.6.Have you ever tried their products. Yes
No
If yes….. III.7. what the other aspect you look for while buying the Type one jeans from levis? (Please rank your preferences) Brand
Price
Compare to other brand
Durability
Style/ Fashion/ Aesthetic Appeal Any other (Please specify) ………………………………………………………………………..
3|Page
III.8. Have you ever bought any Type one jeans from levis? YES
NO
III.9.Price as major concern, how do you find the price of Type One jeans is.. Affordable
Higher
Match with the quality of the product
Thrown away price
III.10. What are the factors that influence you while Selecting Type one jeans is your favorite jeans? Brand Name
Style
Advertisement
Affordability
comfort ability
III.11.What are the differences you find from the Type One Jeans To other Similar category of product from different brands? High Quality with Hardwearing Affordable price range Brand Image
III.12.How do you grade the type one jeans of levis? a) Good b) Average c) Fair
General comment/Observation ……………………………………………………………………………………………………………………………………………… ……………………………………………………………………………………………………………………………………………… ……………………………………………………………………………………………………………………………………………… ……………………………………………………………………………………
Thank you
4|Page
Signature of respondent
5|Page
Interviewee
Hi, I”m L.C.Surjeet, a student of ARMY INSTITUTE OF FASHION & DESIGN, Bangalore, pursuing PGD Apparel Merchandising & Logistic Management and Conducting a survey for project report on “Necessity of Brand extension”
w.r.t. type one jeans of levis. I would like to know your experiences towards comfort & style of Type One Jeans of Levis. Mark () for the answers related to your experiences. All responses will be kept confidential, your identity will not be revealed. Please feel free to complete the 5 minutes simple Questionnaires. Per sonal detail s of re spondents I.1.RespondentName_______________________________________ (optional) Respondent No:-
Address:-___________________________________________________ ___________________________________________________ ___________________________________________________ Telephone No: +91-____________________________ Mobile No: - +91-______________________________ E-mail Id:-____________________________________ Gender: - Male Female I.2. Age group: -
15-20 26-30
21-25 31 & Above
I.3. Educational Qualification:-
1|Page
Under graduate
Post-graduate
Graduate
I.4. Occupation:Government Service
Private Service
Self Occupation
Business
Student
I.5. Marital Status:Single
Divorce
Married
Living with partner
I.6. what is your average household Income:Up to Rs. 1 lacs 2-4 lacs
10 lacs & above
between 1-2 lacs
4-10 lacs
Consumer aware ne ss towar ds T ype o ne je ans o f Levi s. II.1 Are you aware about “Type one jeans” of Levis? a) Yes b) No II.2 If yes, how do you know about it a) Window showroom display c) Print media
b) Hoardings
d) other promotional activity e) Electronic media
II.3 What are the products you have purchased from Brand Levis? Bottom wear
Top
Foot wears
II.4. Have you repeated your purchase of Levis Jeans? Yes
No
II.5. Have you purchased any one of the type one jeans recently? Yes
No
II.6 How much money do you spend in buying Levis Product? a) 1000-5000 b) 5000-10,000 c) 10,000 -15,000 d) 15000 and above
2|Page
Consumer pre fere nce of type one J eans o f le vi s.
III.1. How often you shop for apparel requirements? Once in a month
in 3 months
In 6 months
in a year
Special Occasion III.2. Do you normally shop/buy for different seasons likeSummer
spring
Winter
Monsoon
III.3. Your shopping trips are accompanied byFamily members
Friends
Alone
III.4. Are you aware about Type one jeans of Levis? Yes
No
III.5.Are you aware of the product range of Levis? Bottom wears
Tops
Foot wears
III.6.Have you ever tried their products. Yes
No
If yes….. III.7. what the other aspect you look for while buying the Type one jeans from levis? (Please rank your preferences) Brand
Price
Compare to other brand
Durability
Style/ Fashion/ Aesthetic Appeal Any other (Please specify) ………………………………………………………………………..
3|Page
III.8. Have you ever bought any Type one jeans from levis? YES
NO
III.9.Price as major concern, how do you find the price of Type One jeans is.. Affordable
Higher
Match with the quality of the product
Thrown away price
III.10. What are the factors that influence you while Selecting Type one jeans is your favorite jeans? Brand Name
Style
Advertisement
Affordability
comfort ability
III.11.What are the differences you find from the Type One Jeans To other Similar category of product from different brands? High Quality with Hardwearing Affordable price range Brand Image
III.12.How do you grade the type one jeans of levis? a) Good b) Average c) Fair
General comment/Observation ……………………………………………………………………………………………………………………………………………… ……………………………………………………………………………………………………………………………………………… ……………………………………………………………………………………………………………………………………………… ……………………………………………………………………………………
Thank you
4|Page
Signature of respondent
5|Page
Interviewee
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