Surz Questionnaire For Customers

Type One Jeans is Reinvention of the marketing assessed by Levi Strauss to restore Levi’s as a successful brand. Hi, I’m L.C.Surjeet, a student of ARMY INSTITUTE OF FASHION & DESIGN, Bangalore, pursuing PGD Apparel Merchandising & Logistic Management and conducting a survey for project report about “Type

One Jeans is Reinvention of the marketing assessed by Levi Strauss to restore Levi’s as a successful brand. I would like to know your experiences towards comfort & style of Type one jeans of Levis in comparison with other brands of denim. Mark () for the answers related to your experiences. All responses will be kept confidential, your identity will not be revealed. Please feel free to complete the 5 minutes simple Questionnaires

I.1.Respondent Name ___________________________________________ Respondent No:-



Address:-___________________________________________________ ___________________________________________________ ___________________________________________________ Telephone No: +91-____________________________ Mobile No: - +91-______________________________ E-mail Id:-____________________________________

Gender: - Male  Female  I.2. Age group: -

15-20 26-30

21-25

 31-35 



 36- Above 

I.3. Educational Qualification:Under graduate  Post-graduate

Graduate 



I.4. Occupation:Government Service 

Private Service

Self Occupation

Business

 1

 

Student



I.5. Marital Status:Single

Married



Divorce 



Living with partner



I.6.How big is your household:Adult-

Male 

Female 

Children-

Boys 

Girls 

I.7. What are the sources of Income:I.7.1

Salary

I.7.2.

Profession-

I.7.3.



a. Technical



b. Medical

c. Legal



d. Administration 

e. Service



Business



Others





I.8. What is your average household Income:Up to Rs. 1 lacs



Between 1-2 lacs

2-4 lacs



4-10 lacs

10 lacs & above

 



II.1. How often you shop for apparel requirements? Once in a month 

In 3 months

In 6 months

In a year



 

Special Occasion  II.2. Do you normally shop/buy for different seasons likeSummer 

Spring 2



Winter

Monsoon 



II.3. Where do you normally do your shopping for your outerwear Factory second outlets 

Particular area of shop 

Exclusive showroom

Shopping malls/Super markets 



Special stores



II.4. Your shopping trips are accompanied byFamily members 

Friends 

Alone 

II.5. What type of design you prefer for your Apparels? Stripes



Plain

Check



Self-designed 



III.1. Are you aware about Nike? Yes 

No 

III.2.Are you aware of the product range of Nike? Bottom wear 

Top 

Both 

III.3.Have you ever tried their products. Yes 

No 

If yes….. III.3.1.What are the products you have purchased from Exclusive Showroom? Bottom wear 

Top 

Both 

III.4. Have you repeated your purchase of Nike’s products from Exclusive Showroom? Yes 

No 

III.5. What are the factors that influence you while buying it? Brand Name



Color, Design 

Showrooms, Stroke window display  3

Advertisement  Good, Service to customers 

III.6. what quality aspect you look for while buying the apparel? Color Fastness 

Durability 

Comfort ness 

Wrinkle free 

Style/ Fashion/ Aesthetic Appeal  Any other………. Please specify……………… III.7. What are the differences you find Same product of Nike selling at factory second outlets and excusive showroom? Lower price sells in factory second outlet but choices are limited  New arrival products are mainly available in the exclusive showroom  Inconvenient to locate the second sale outlets  Exclusive showroom sells those products that sweep the present fashion trends. 

General comment/observation if any…………………………………………………………… …………………………………………………………………………………………………… … …………………………………………………………………………………………………… … …………………………………………………………………………………………………… … …………………………………………………………………………………………………… … …………………………………………………………………………………………………… …

Signature of respondent

Interviewee 4

5