Srvice Mktg..

VALUE ADDED

VALUE ADDED SERVICES • Value added services is a term that is used to refer to service options that are complimentary to but also ancillary to a core service offering. • The term is utilized widely in a number of industries, most notably telecommunications. • Value added services are often introduced to customers after the client has purchased the core service that these ancillary offerings center around.

The Role of VAS • It has become the flywheel of telecom growth and a large chunk of revenue for operators is likely to come from VAS services in the years to come.

• Boston Analytics unveiled a new report that forecasts a 50 % compounded annual growth rate (CAGR) in India's Mobile Value Added Services (MVAS) industry that will lead to a US$348.8 million market by 2009.

Environmental factors driving VAS • Booming economy - This booming economy has created job opportunities and increased the spending power of an average Indian. • Increasing comfort levels with basic mobility services- These users are very comfortable in using their phones and want to exercise the option of doing more on them beyond basic voice applications and these users will continue to drive the

• Personalization of the digital world and digital devices-The enormous success of Caller Ring Back Tone (CRBT) is an excellent example which illustrates that users are ready to adapt to any service which offer them the option of personalization. • Focus on movies & music - Movies & Music are the passion of India. Most of the rich content available to the end users revolves around these two, with Ringtones of popular Bollywood songs, Wallpapers of movie leads and games developed around

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Brief History About Airtel

• • •

Airtel was started by Mr. Sunil Bharti Mittal,a graduate from Ludhiana (PUNJAB).Earlier he was owner of local telecom company Beetel. Afterwards he planned to expand his company at national level and the consequence is Airtel, what we see today.

Airtel is a brand of telecommunication services in India and Sri Lanka owned and operated by Bharti Airtel. It is the largest cellular service provider in India in terms of number of subscribers. Services are offered under the brand name “Airtel” •

Mobile Services (using GSM Technology) •Broadband & Telephone Services (Fixed line, Internet Connectivity(DSL) and Leased Line), •Long Distance Services and Enterprise Services (Telecommunications Consulting for corporate). •It has presence in all 23 circles of the •

VAS Provided by AIRTEL

The Non- Voice Value Added Services 1.

Call Waiting

2.

Call Conference

Divert your calls (i) PHONE BUSY

(ii) NO REPLY

(iii) NOT REACHABLE

Call Line Identification (CLIP)

Music on Demand

10000 songs in over 17 languages

Phone Back-up service

Call Manager

Games on demand

• Airtel, in alliance with Indiagames brings you a wide range of high-quality and exciting games for its broadband and internet customers. • Enjoy unlimited games at Rs. 199 per month.

ALWAYS 1st

Ya..

Network Boooosters

M ALLS

BASEME NTS

Additional VAS • • • • • • • • • • • • • • • • •

LAUGHTER CLUB AMAR CHITRAKATHA TRIVIA RECIPES GUINESS WORLD RECORD EMAIL PANCHANG CHAT FACEBOOK GOOGLE BLOGS AIRTEL MESSENGER VOICE SMS VERNACULAR SMS FRIENDS CHAT YAHOO MAIL YAHOO MESSENGER

TRIPLE PLAY BY AIRTEL

Affect of VAS

3

rd

Telecom brand to cross the 100 million subscribe mark in a country

MARKET SHARE 24.6% (AIRTEL)

17.7% (VODAFONE)

17.4%

(REL)

GAP AIRTEL &VODAFONE

26 MILLION SUBSCRIBERS

ANOTHER 100 MILLION CUSTOMER IN 5 YEARS

Airtel is now planning to setup 100000 centers in the villages that will provide services in 400 different languages and dialects.

THANK YOU Submitted by: IIPM (Satbari, New Delhi) Students • • • • • • •

Gaurav Dua Akshat Ghai Vikas Yadav Pushkar Gogia Nitish Gulati Shalabh Sud Siddharth Joshi