Mktg Mngmt
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Marketing Management (First Semester)
Environmental Scanning & Market opportunity analysis
Demographic Environment Economic Environment Technological Environment Political- legal Environment Social- cultural Environment Geographical characteristics.
Product Mix A set of all products offered for sales by a particular company.
Product line A broad group of products which are meant for essentially similar uses & possess reasonably similar physical characteristics, constitute & product line
Environmental Scanning & Market opportunity analysis
Demographic Environment Economic Environment Technological Environment Political- legal Environment Social- cultural Environment Geographical characteristics.
Product Mix A set of all products offered for sales by a particular company.
Product line A broad group of products which are meant for essentially similar uses & possess reasonably similar physical characteristics, constitute & product line
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