Nokia Intl Mktg

NOKIA

ABOUT NOKIA Founded by Fredrick Idestam Head office in Finland Strong R&D presence in 10 countries Device manufacturing in 9 countries • Sales in more than 150 countries • • • •

NOKIA IN INDIA • Entered in 1994 • Nokia 2110 – first ever GSM call • Operating office – New Delhi, Mumbai, Kolkata, Bangalore, Hyderabad, and Ahmadabad • The Indian operations – handsets and network infrastructure businesses • R&D facility in Bangalore, Hyderabad and Mumbai • 10th manufacturing facility in Chennai, USD 150 million, March 2006 and employs over 4100

Some first for Nokia in India • 1995 – First mobile phone call made in India on a Nokia phone on a Nokia network • 1998 – Saare Jahaan Se Acchha, first Indian ringtone in a Nokia 5110 • 2000 – First phone with Hindi Menu (Nokia 3210) • 2002 – First Camera phone (Nokia 7650)

• 2004 – Saral Mobile Sandesh, Hindi SMS on a wide range of nokia phones • 2004 – First Wi-Fi Phone- Nokia Communicator (N9500) • 2005 – Local UI in additional local language • 2006 – Nokia manufacturing plant in Chennai

STRATEGIES • Customer remains the top priority - Nokia’s priority is to be the most preferred partner to Operators and Retailers. - the brand goal for Nokia is to become the most loved brand by the customer

• Nokia’ s business strategy focus on : 6. Trusted Consumer Relationship Maximise Nokia’s lifetime value to customer 9. Best mobile devices everywhere Enhance and capture market growth in emerging markets 12.Context Enriched Services Take share of business mobility market

• Nokia now has separate marketing strategies -customized products and advertising -- to address the needs of each segment.

• Live, for instance, offers basic handsets low on features and price. It is aimed at first-time users whose basic need is to stay in touch with voice as the main driver.

• The second segment, Connect, focuses on more evolved users who seek functionality, features and connectivity. Accordingly, phones in this segment offer GPRS, camera and music capabilities.

Basic Handsets Nokia 1110i

Nokia 1209

Functionality & Feature Based Nokia 6300

Nokia 5300

• The next two categories, Achieve and Explore, are aimed at high end users and include topend handsets like N-series and E-series. They target multimedia applications, imaging, mobile TV, music, Internet service and gaming to next segments.

E 71

N97

INTERNATIONAL REACH • The 10 largest markets were US, UK, China, Germany, Italy, France, UAE, Thailand, Brazil and Poland, together representing 60% of total sales • Nokia has appointed JWT as its global network marketing agency. • JWT will support the lead creative agencies in the implementation and localization of global campaigns. • Also, as a strategic global partner, the agency will support local marketing activities in over 80 markets worldwide.

Nokia Chooses JWT as Marketing Agency •

JWT

"Working together with will help us to align our marketing efforts. With one global marketing network partner, we believe we will be better positioned to reach our goal of becoming the most loved and admired brand by people in the world", -Pekka Rantala, Senior Vice President, Nokia.

…and is the most loved and fastest growing brand in 1 2 3 4

5

2% 3% 1% 3%

7%

PRODUCT LIFE CYCLE

The Product Life Cycle (International) Sales or Profits

Maturity Nokia Symbian & N- Series

Decli Nokia ne30 & 40 Series

Growt Nokia Eh

Sales curve

series

Introductio n Morph The concept

T ime

The Product Life Cycle (India) Sales or Profits

Maturity Nokia NSeries

Decli Nokia ne30 & 40 Series

Growt Nokia Symbian h

Sales curve

series

Introductio n ENokia series

T ime

Thanks Presented by F 10 Students (IIPM) :Vikas Yadav Siddharth Joshi Pushkar Gogia Gaurav Dua Akshat Ghai