Sme Technology Summit 2009 Showguide
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SME TECHNOLOGY
SUMMIT 2009 1 December Waterview Convention Center Sydney www.smetechsummit.com
Platinum sponsor:
Gold sponsors:
Branding sponsor:
Technology partners:
Partners:
INDUSTRIAL STRENGTH BUSINESS Netregistry assembles small business ideas into fully functional websites and online marketing plans every day. • • • •
Shaping hosting packages Forging search engine optimisation Moulding copywriting Constructing email marketing
Netregistry can manufacture the online strategy you need, with all the necessary components, cogs and mechanisms, to turn your business into an internet sales machine.
Put your idea on the Netregistry production line and watch it become a reality.
THE IDEAS FACTORY
2
Call 1800 78 80 82 or visit www.netregistry.com.au
Welcome... Today, your business success depends on how well you tap the potential of technology. Small and mid-sized enterprises (SMEs) are taking a larger share of the business pie, and increasingly driving economic growth. This powerful trend is driven largely by technology and connectivity, creating a world in which smaller, more nimble, better connected companies can outsmart their monolithic larger brethren, competing globally and tapping opportunities as they arise. Using technology well in business is proving to be one of the most prominent drivers of success. Almost every aspect of business is becoming driven by technology. The SME Tech Summit is an intense day of learning in which we’ll discover the practicalities of using social media to attract customers and generate sales, building an online presence so customers can easily find you, generating revenue while you sleep with eCommerce, selling effectively with email marketing and leveraging your relationships with powerful CRM. We’d like to take this opportunity to thank our sponsors and partners, and to encourage you to share your knowledge, insight and experience with fellow delegates for an ever richer learning experience. We’d also like to take this opportunity to thank our speakers and presenters whose experience and passion for business will today help deepen your own. We hope that you’re able to tap our flexible agenda to your greatest advantage and gain the knowledge from today that will help with planning an incredibly successful 2010 for your business. See the website for speakers’ notes and follow the Twitter back channel at twitter.com with tag #smetech.
Twitter Code #SMETECH
Kind regards,
The Insight Exchange Team
Beth Etling CEO
Ross Dawson Chairman
Jess Nelson Communications Manager
Julianne Commins Support Services
The Insight Exchange Level 14, 309 Kent Street Sydney NSW 2000 Phone 02 9994 8980 www.theinsightexchange.com
1
Floor plan toilets
terrace kitchen service area
Plenary and Marketing Pond Rooms 1-2
toilets
Effectiveness Lake Room 2 (breakout)
catering station
sponsor tables
Social Media Lake Room 1 (breakout)
registration bar
catering station
guest entry
Bel Parco 2 (business lounge)
Waterview Convention Centre
Grow your business, not your costs. t $SFBUFNPSFMFBET t $MPTFEFBMTNPSFRVJDLMZ t 'PSFDBTUNPSFBDDVSBUFMZ
t $POUSPMDPTUT t .BOBHFNPSFDVTUPNFST NPSFFóDJFOUMZ
Discover how you can fast track your business: 7JTJU
XXXTBMFTGPSDFDPNBVTNBMMCVTJOFTTDFOUSF
'SFFDBMM BOERVPUFi4.&4VNNJUw
ª$PQZSJHIUTBMFTGPSDFDPN JOD8FCCBTFE$VTUPNFS3FMBUJPOTIJQ.BOBHFNFOU $3. 4PGUXBSFBTB4FSWJDF 4BB4 "MMSJHIUTSFTFSWFE7BSJPVTUSBEFNBSLTIFMECZUIFJSSFTQFDUJWFPXOFST4'%$"VTUSBMJB1UZ-UE5PXFS%BSMJOH1BSL -FWFM 4VTTFY4USFFU 4ZEOFZ /48 "VTUSBMJB
Summit Agenda 8:00am
Arrival & Registration
8:20am
Welcome Remarks
8:30am
Opening Keynote: What is technology and how can I leverage it? Presenter: Tim Pethick, Entrepreneur at Large & Nudie Founder
9:15am
Morning Keynote: Using the network for business success Presenter: Mark Pesce, Inventor, Writer, Educator & Futurist
10:00am
Morning Tea Break
Case Study Breakout Sessions Attendees can create their own agenda. Marketing track (Pond Rooms 1-2)
Social Media track (Lake Room 1)
Effectiveness track (Lake Room 2)
10:20am
Search marketing: Harnessing search for increased revenue Carl Bellamy, Group Sales Manager – Small Business, Australia and NZ Yahoo! Search Marketing, Co-presented with Stuart Milne, Operations Manager, LawLive
Managing your brand and reputation online: Providing practical instruction on managing your brand and reputation online. Sharon Williams, Founder and CEO, Taurus Marketing
Using online freelancers to leverage your business How to use online freelancers and crowdsourcing to get things done and grow your business fast Matt Barrie, Chief Executive, Freelancer.com
10:50am
Case Study: Increasing revenue through effective CRM: SME Case study of implementing a CRM system and steps to generating business outcomes. Daniel Bartels, Director, Aussie Whitegoods Rescue
How to get business results from blogging: Practical lessons on building your business and extending your community using blogs Suzi Dafnis, Community Director, Australian Businesswomen’s Network
Building your business with mobile: Case studies of how smaller companies are using mobile technologies to cut costs and drive new business Shane Williamson, Co-Founder, Mobile Monday
11:20am
Performance marketing: Using affiliates and other online techniques to drive revenue and business. Matt Bateman, Managing Director, Viva9
Tweet THIS!: How to effectively use and build a business community on Twitter David James, CEO & Director, Brasserie Bread
Engaging with clients Building smart and lasting client relationships with technology Dominic Thurbon, Managing Director, The Centre for Skills Development
11:50am
How to make the most from online advertising: Detailed insights into how to do online advertising to get results. Steven Power, Managing Director, ReachLocal Australia
Social media strategies: Identifying & Creating strategies to utilize social media tools for business Kate Carruthers, Director, Digital Media Group
Analytics & measurement: Tools to help you keep a pulse on your clients changing preferences Benjamin Mangold, Analytics Director, Mangold Sengers
12:20pm
Networking Lunch
1:20pm
Keynote entrepreneurs panel: How to use technology to grow companies fast Moderator: Josh Mehlman, Editor, NETT Magazine Suzi Dafnis, Community Director, Australian Businesswomen’s Network, Phil Morle, Co-Founder, Pollenizer
2:20pm
Close
Business Lounge Opens: The Business Lounge is for attendees who are not attending workshops but need to place to work before the networking drinks.
Optional Workshops (Attend 2 different workshops during the afternoon) Choice 1
Choice 2
Choice 3
2:30pm
Google AdWords 101 workshop James Toepfer, Industry Marketing Manager, Google
Using social media to drive your business Tony Hollingsworth, Business Manager, Task Exchange
Secret formula for email marketing success Adam Franklin, Managing Director, BlueWire Media
3:30pm
Afternoon Tea Break
3:45pm
Google AdWords 101 workshop (Repeat)
Using social media to drive your business (Repeat)
Secret formula for email marketing success (Repeat)
4:45pm
Networking Drinks Reception and Live Entertainment
3
Sponsors and partners Platinum sponsor
Netregistry does far more than sell domain names, web hosting and marketing services. After all, your goal isn’t the web server or the technology – it’s to build a better business. Netregistry is a complete online business partner, providing valuable seminars, workshops, weekly newsletters, free online business advice, free technical support and much much more. This is why Netregistry is Australia’s most trusted online provider.
Gold sponsors
Salesforce.com is the market and technology leader in cloud computing. The company’s portfolio of Software-as-a-Service(SaaS) applications, including its award-winning Customer Relationship Management (CRM) application has revolutionised the ways that customers manage and share business information over the Internet. For more information visit: www.salesforce.com/au Midsize businesses are responsible for nearly 65% of the global GDP. Right now we’re working with thousands of these businesses around the world to help build a smarter planet. Visit IBM and discover how IBM and our Business Partners are helping to turn their vision into reality, and ideas into results. http://www-07.ibm.com/innovation/au/smarterplanet/ or call: 1800 557 343 ReachLocal brings order to the fragmented local Internet by connecting advertisers, publishers, and creative solutions providers together on one platform. Wherever customers are online, ReachLocal helps businesses find them with the broadest reach of local digital media, a dedicated force of local Internet Marketing Consultants, and technology that continually optimizes results.
Branding sponsor
Technology partners
Partners
4
Thomas Marsden is a Sydney based digital agency specialising in providing creative, development and marketing services for your businesses online and mobile presence. From web design to SEO, ecommerce to iphone development our highly focused in-house team, which consists of both creative and technical specialists, provides a high quality, holistic web and mobile development service, giving you solutions that really work. www.thomasmarsden.com.au
Expanded agenda 8:20am Welcome remarks
8:30am Opening Keynote:
Tim Pethick Entrepreneur at Large & Nudie Founder
Ross Dawson Chairman The Insight Exchange
What is technology and how can I leverage it? The term “Technology” can mean so many things to many people. Perhaps you think of technology as the box and keyboard that sits on your desk or the phone you use to take appointments and if you’re online, perhaps technology is your website and email. You are right on all these accounts but there is so much more! Join Tim Pethick, Entrepreneur at Large and Founder of Nudie Juices as he breaks down the technology landscape and gives you examples of how to leverage it. You’ll gain: • A better understanding of the spectrum and technology silos that are appropriate to your business • How technology can be an enabler to do better business and • How Tim himself views and utilizes technology for business success. Technology is not complicated and not that expensive. To kick off the SME Technology Summit, Tim will give you the tools to understand and feel confident to approach technology with excitement and an investment. It’s fun after all!
9:15am Morning Keynote:
Mark Pesce Inventor, Writer, Educator & Futurist
10:00am
Using the network for business success The past five years have seen an explosion in the ways we can connect with one another. Just five years ago email was a bit risqué – now people use Facebook and Twitter and Google Wave and don’t even give it a second thought. All of this ‘hyperconnectivity’ means we can be reached anywhere, everywhere, all the time. This has enormous implications for SMEs. More than just supercharging your rolodex, these network connections can become the channels to increased sales and productivity. The network represents a new force, pressing down from the outside, as your hyperconnected customers (both satisfied and not-so-satisfied) use new channels to spread the word about your products. You need to be there, wherever those conversations are happening, whenever they happen. You really do need to have eyes and ears everywhere across the net. How can a small business afford to do this? New tools make it easier, but to make best use of these tools, you have to empower your employees to use them. Social media in the office is powerful – and a little bit dangerous. But with some simple ground rules, it can change your business.
Morning tea break
TRACK ONE — MARKETING
Pond Rooms 1-2
10:20am
Search Marketing: Harnessing search for increased revenue
Carl Bellamy Group Sales Manager – Small Business, Australia and NZ Yahoo! Search Marketing
Search Marketing can offer businesses massive exposure online without much work. It’s about understanding how search works and then creating a plan to make it work for you. This session will run through a real life example of how a company can harness the benefits of online search for increased revenue and exposure.
Stuart Milne Operations Manager, LawLive
10:50am Daniel Bartels Director, Aussie Whitegoods Rescue
Case Study: Increasing revenue through effective CRM Case study on how the company implemented and uses Salesforce.com to manage its customer contacts, which were transferred across when the company bought the services division of Kleenmaid. The presentation will cover the key issues faced by the company, the experiences and lessons learned in the CRM implementation, and their future plans.
5
11:20am Matt Bateman Managing Director Viva9
11:50am Steven Power Managing Director ReachLocal Australia
TRACK TWO — SOCIAL MEDIA 10:20am Sharon Williams Founder and CEO Taurus Marketing
10:50am Suzi Dafnis Community Director Australian Businesswomen’s Network
Performance marketing: Using affiliates and other online techniques to drive revenue and business Partnering with online affiliates is one way to increase exposure and sales. This session will dive into an overview of affiliate marketing and how it could work for you.
How to make the most from online advertising Detailed insights into how to do online advertising to get results Increasingly people are finding suppliers by going online. Find out how to reach people exactly when they are looking for your kind of business. Learn specific and proven techniques for designing and implementing your online advertising campaigns so you get the best results for your investment.
Lake Room 1
Managing your brand and reputation online: Identifying whether to use existing social communities or to create your own. This session will provide instruction on managing your brand and reputation online, including: • What are the risks? • Review your online presence • Importance of monitoring your brand online • Business owners and employees are extensions of the brand • How to engage in social media and when is the correct time to deal with issues • What strategies can you put in place to manage your brand online?
How to get business results from blogging: Practical lessons on building your business and extending your community using blogs Have you ever wondered if it was worth your while to start a blog? Are you unsure of the benefits of a blog and whether they offer much return? This session will give you the basics of what’s behind starting a blog, maintaining the content and managing the feedback ultimately allowing you as a business owner to extend your community and reach.
video marketing strategies techniques industries tools
podcasts work life content
practical business
library actionable case studies
whitepapers management
insights technology content
webcasts articles CXO challenges
Your Go-To Place for Management www.bnet.com
BNET Australia helps you to face your everyday business challenges offering both Australian and global perspectives. We provide access to over 13 million articles, whitepapers, case studies, webcasts, business tools and templates. Find out more at www.bnet.com.
11:20am David James, CEO & Director Brasserie Bread
11:50am Kate Carruthers Director Digital Media Group
TRACK THREE — EFFECTIVENESS 10:20am Matt Barrie Chief Executive Freelancer.com
10:50am Shane Williamson Co-Founder Mobile Monday
Tweet THIS!: How to effectively use and build a business community on Twitter Twitter is all the rage but is it a productive means of communication and marketing? David James, CEO of Brasserie Bread will explain how he has been able to create a twitter community to expand his business. He’ll teach you the ins and outs of Twitter, how he manages his posts (or Tweets, as they’re called) as well as the reaction, feedback and insights he’s been able to gain through learning this new platform.
Social media strategies: Identifying & creating strategies to utilize social media tools for business Identifying the social media landscape can be an overwhelming task. Which technologies should you use? Which technologies give you control? Which technologies make sense for your business? This session will help you identify social media technologies to ultimately create a strategy for your business.
Lake Room 2
Using online freelancers to leverage your business: How to use online freelancers and crowdsourcing to get things done and grow your business fast Small businesses are now finding that jobs that used to cost them $2000 to get done locally can now be outsourced quickly and to a high level of quality for around $100-200! What’s more is that this highly liquid pool of labour is “on demand”, so that jobs can be outsourced at any time of day or night. This presentation will provide an overview of the next revolution that the Internet has delivered, which will forever change how small businesses operate.
Building your business with mobile case studies of how smaller companies are using mobile technologies to cut costs and drive new business Is mobile the next big thing? Many people in the technology community believe that mobile will be the future of communication, web experiences, and business activity, but what does that mean for SMEs? Is it really a viable platform? This session will outline best practices on how to use mobile technologies for business success.
11:20am Dominic Thurbon Managing Director The Centre for Skills Development
11:50am Benjamin Mangold Analytics Director Mangold Sengers
12:20pm
Markets today are different. Real-time, mass communication is taking the power out of the hands of the organisation and handing it to the newly connected consumer. Transparency, accountability and dialogue are now genuine areas of competitive advantage, and organisations are struggling to keep up or fully understand how this will impact on them. But the technology driving this change also creates an opportunity for organisations to better connect, promote dialogue and build relationships with their clients… these same tools that are letting people out can be leveraged to help you connect with customers.
Analytics & measurement: Tools to help you keep a pulse on your clients changing preferences So you have an understanding of online tools and are interested in putting them in place, but how do you measure their success? This session will provide an overview of analytic and measurement technology tools to help SMEs keep a pulse on their online activity as well as consumers changing preferences.
Networking lunch
1:20pm Keynote Entrepreneurs Panel:
2:20pm
Engaging with clients: Building smart and lasting client relationships with technology
How to use technology to grow companies fast Moderator:
Presenters:
Josh Mehlman Editor NETT Magazine
Suzi Dafnis Community Director Australian Businesswomen’s Network
Close
Save over 65% when you guarantee your copy of Nett
Every issue Nett answers the big questions testing small-to-medium business leaders and presents clever ideas for taking your business further. Subscribe to Nett today and feed your mind with inspiring, educational and just plain smart information every month. nett.com.au/subscribe
Phil Morle Co-Founder Pollenizer
Business Lounge Opens: The Business Lounge is for attendees who are not attending workshops but need a place to work before the networking drinks. 2:30pm
Workshops James Toepfer Industry Marketing Manager, Google
choice one
Tony Hollingsworth Business Manager Task Exchange
choice two
Adam Franklin Managing Director BlueWire Media
choice three
Google AdWords 101 workshop Take part in this in-depth workshop on how Google AdWords can help your business succeed online. This workshop will give you the practical steps you need to start and implement a Google AdWords strategy, ultimately increasing your companies visibility online.
Using social media to drive your business There are so many components that can be considered social media, so how do you as a business owner and manager, know which platforms and technologies make sense for you? In this interactive and hands-on workshop you will learn: • insight into which social media platform is right for your business • how to start and engage conversation without promotion • the steps to creating a social media strategy
Secret formula for email marketing success • 6 Mistakes people (like me) make & how to avoid them • “10 commandments” for engaging emails • How to harness social media to broaden your reach • Includes “Hypoxi case study”
3:30pm
Afternoon Tea Break
3:45pm
Workshop choices repeated
4:45pm: Networking Drinks Reception and Live Entertainment
We do Web Design & Development Content Management Systems Online Marketing & SEO Mobile Development Ecommerce
creative; web; mobile.
www.thomasmarsden.com.au
ARGEST AUSTRALIA’S L AGAZINE FOR M G IN T A L U C CIR SS OWNERS SMALL BUSINE 9
www.dynamicbusiness.com
The Insight Exchange Level 14, 309 Kent Street Sydney NSW 2000 Phone 02 9994 8980 www.theinsightexchange.com
SUMMIT 2009 1 December Waterview Convention Center Sydney www.smetechsummit.com
Platinum sponsor:
Gold sponsors:
Branding sponsor:
Technology partners:
Partners:
INDUSTRIAL STRENGTH BUSINESS Netregistry assembles small business ideas into fully functional websites and online marketing plans every day. • • • •
Shaping hosting packages Forging search engine optimisation Moulding copywriting Constructing email marketing
Netregistry can manufacture the online strategy you need, with all the necessary components, cogs and mechanisms, to turn your business into an internet sales machine.
Put your idea on the Netregistry production line and watch it become a reality.
THE IDEAS FACTORY
2
Call 1800 78 80 82 or visit www.netregistry.com.au
Welcome... Today, your business success depends on how well you tap the potential of technology. Small and mid-sized enterprises (SMEs) are taking a larger share of the business pie, and increasingly driving economic growth. This powerful trend is driven largely by technology and connectivity, creating a world in which smaller, more nimble, better connected companies can outsmart their monolithic larger brethren, competing globally and tapping opportunities as they arise. Using technology well in business is proving to be one of the most prominent drivers of success. Almost every aspect of business is becoming driven by technology. The SME Tech Summit is an intense day of learning in which we’ll discover the practicalities of using social media to attract customers and generate sales, building an online presence so customers can easily find you, generating revenue while you sleep with eCommerce, selling effectively with email marketing and leveraging your relationships with powerful CRM. We’d like to take this opportunity to thank our sponsors and partners, and to encourage you to share your knowledge, insight and experience with fellow delegates for an ever richer learning experience. We’d also like to take this opportunity to thank our speakers and presenters whose experience and passion for business will today help deepen your own. We hope that you’re able to tap our flexible agenda to your greatest advantage and gain the knowledge from today that will help with planning an incredibly successful 2010 for your business. See the website for speakers’ notes and follow the Twitter back channel at twitter.com with tag #smetech.
Twitter Code #SMETECH
Kind regards,
The Insight Exchange Team
Beth Etling CEO
Ross Dawson Chairman
Jess Nelson Communications Manager
Julianne Commins Support Services
The Insight Exchange Level 14, 309 Kent Street Sydney NSW 2000 Phone 02 9994 8980 www.theinsightexchange.com
1
Floor plan toilets
terrace kitchen service area
Plenary and Marketing Pond Rooms 1-2
toilets
Effectiveness Lake Room 2 (breakout)
catering station
sponsor tables
Social Media Lake Room 1 (breakout)
registration bar
catering station
guest entry
Bel Parco 2 (business lounge)
Waterview Convention Centre
Grow your business, not your costs. t $SFBUFNPSFMFBET t $MPTFEFBMTNPSFRVJDLMZ t 'PSFDBTUNPSFBDDVSBUFMZ
t $POUSPMDPTUT t .BOBHFNPSFDVTUPNFST NPSFFóDJFOUMZ
Discover how you can fast track your business: 7JTJU
XXXTBMFTGPSDFDPNBVTNBMMCVTJOFTTDFOUSF
'SFFDBMM BOERVPUFi4.&4VNNJUw
ª$PQZSJHIUTBMFTGPSDFDPN JOD8FCCBTFE$VTUPNFS3FMBUJPOTIJQ.BOBHFNFOU $3. 4PGUXBSFBTB4FSWJDF 4BB4 "MMSJHIUTSFTFSWFE7BSJPVTUSBEFNBSLTIFMECZUIFJSSFTQFDUJWFPXOFST4'%$"VTUSBMJB1UZ-UE5PXFS%BSMJOH1BSL -FWFM 4VTTFY4USFFU 4ZEOFZ /48 "VTUSBMJB
Summit Agenda 8:00am
Arrival & Registration
8:20am
Welcome Remarks
8:30am
Opening Keynote: What is technology and how can I leverage it? Presenter: Tim Pethick, Entrepreneur at Large & Nudie Founder
9:15am
Morning Keynote: Using the network for business success Presenter: Mark Pesce, Inventor, Writer, Educator & Futurist
10:00am
Morning Tea Break
Case Study Breakout Sessions Attendees can create their own agenda. Marketing track (Pond Rooms 1-2)
Social Media track (Lake Room 1)
Effectiveness track (Lake Room 2)
10:20am
Search marketing: Harnessing search for increased revenue Carl Bellamy, Group Sales Manager – Small Business, Australia and NZ Yahoo! Search Marketing, Co-presented with Stuart Milne, Operations Manager, LawLive
Managing your brand and reputation online: Providing practical instruction on managing your brand and reputation online. Sharon Williams, Founder and CEO, Taurus Marketing
Using online freelancers to leverage your business How to use online freelancers and crowdsourcing to get things done and grow your business fast Matt Barrie, Chief Executive, Freelancer.com
10:50am
Case Study: Increasing revenue through effective CRM: SME Case study of implementing a CRM system and steps to generating business outcomes. Daniel Bartels, Director, Aussie Whitegoods Rescue
How to get business results from blogging: Practical lessons on building your business and extending your community using blogs Suzi Dafnis, Community Director, Australian Businesswomen’s Network
Building your business with mobile: Case studies of how smaller companies are using mobile technologies to cut costs and drive new business Shane Williamson, Co-Founder, Mobile Monday
11:20am
Performance marketing: Using affiliates and other online techniques to drive revenue and business. Matt Bateman, Managing Director, Viva9
Tweet THIS!: How to effectively use and build a business community on Twitter David James, CEO & Director, Brasserie Bread
Engaging with clients Building smart and lasting client relationships with technology Dominic Thurbon, Managing Director, The Centre for Skills Development
11:50am
How to make the most from online advertising: Detailed insights into how to do online advertising to get results. Steven Power, Managing Director, ReachLocal Australia
Social media strategies: Identifying & Creating strategies to utilize social media tools for business Kate Carruthers, Director, Digital Media Group
Analytics & measurement: Tools to help you keep a pulse on your clients changing preferences Benjamin Mangold, Analytics Director, Mangold Sengers
12:20pm
Networking Lunch
1:20pm
Keynote entrepreneurs panel: How to use technology to grow companies fast Moderator: Josh Mehlman, Editor, NETT Magazine Suzi Dafnis, Community Director, Australian Businesswomen’s Network, Phil Morle, Co-Founder, Pollenizer
2:20pm
Close
Business Lounge Opens: The Business Lounge is for attendees who are not attending workshops but need to place to work before the networking drinks.
Optional Workshops (Attend 2 different workshops during the afternoon) Choice 1
Choice 2
Choice 3
2:30pm
Google AdWords 101 workshop James Toepfer, Industry Marketing Manager, Google
Using social media to drive your business Tony Hollingsworth, Business Manager, Task Exchange
Secret formula for email marketing success Adam Franklin, Managing Director, BlueWire Media
3:30pm
Afternoon Tea Break
3:45pm
Google AdWords 101 workshop (Repeat)
Using social media to drive your business (Repeat)
Secret formula for email marketing success (Repeat)
4:45pm
Networking Drinks Reception and Live Entertainment
3
Sponsors and partners Platinum sponsor
Netregistry does far more than sell domain names, web hosting and marketing services. After all, your goal isn’t the web server or the technology – it’s to build a better business. Netregistry is a complete online business partner, providing valuable seminars, workshops, weekly newsletters, free online business advice, free technical support and much much more. This is why Netregistry is Australia’s most trusted online provider.
Gold sponsors
Salesforce.com is the market and technology leader in cloud computing. The company’s portfolio of Software-as-a-Service(SaaS) applications, including its award-winning Customer Relationship Management (CRM) application has revolutionised the ways that customers manage and share business information over the Internet. For more information visit: www.salesforce.com/au Midsize businesses are responsible for nearly 65% of the global GDP. Right now we’re working with thousands of these businesses around the world to help build a smarter planet. Visit IBM and discover how IBM and our Business Partners are helping to turn their vision into reality, and ideas into results. http://www-07.ibm.com/innovation/au/smarterplanet/ or call: 1800 557 343 ReachLocal brings order to the fragmented local Internet by connecting advertisers, publishers, and creative solutions providers together on one platform. Wherever customers are online, ReachLocal helps businesses find them with the broadest reach of local digital media, a dedicated force of local Internet Marketing Consultants, and technology that continually optimizes results.
Branding sponsor
Technology partners
Partners
4
Thomas Marsden is a Sydney based digital agency specialising in providing creative, development and marketing services for your businesses online and mobile presence. From web design to SEO, ecommerce to iphone development our highly focused in-house team, which consists of both creative and technical specialists, provides a high quality, holistic web and mobile development service, giving you solutions that really work. www.thomasmarsden.com.au
Expanded agenda 8:20am Welcome remarks
8:30am Opening Keynote:
Tim Pethick Entrepreneur at Large & Nudie Founder
Ross Dawson Chairman The Insight Exchange
What is technology and how can I leverage it? The term “Technology” can mean so many things to many people. Perhaps you think of technology as the box and keyboard that sits on your desk or the phone you use to take appointments and if you’re online, perhaps technology is your website and email. You are right on all these accounts but there is so much more! Join Tim Pethick, Entrepreneur at Large and Founder of Nudie Juices as he breaks down the technology landscape and gives you examples of how to leverage it. You’ll gain: • A better understanding of the spectrum and technology silos that are appropriate to your business • How technology can be an enabler to do better business and • How Tim himself views and utilizes technology for business success. Technology is not complicated and not that expensive. To kick off the SME Technology Summit, Tim will give you the tools to understand and feel confident to approach technology with excitement and an investment. It’s fun after all!
9:15am Morning Keynote:
Mark Pesce Inventor, Writer, Educator & Futurist
10:00am
Using the network for business success The past five years have seen an explosion in the ways we can connect with one another. Just five years ago email was a bit risqué – now people use Facebook and Twitter and Google Wave and don’t even give it a second thought. All of this ‘hyperconnectivity’ means we can be reached anywhere, everywhere, all the time. This has enormous implications for SMEs. More than just supercharging your rolodex, these network connections can become the channels to increased sales and productivity. The network represents a new force, pressing down from the outside, as your hyperconnected customers (both satisfied and not-so-satisfied) use new channels to spread the word about your products. You need to be there, wherever those conversations are happening, whenever they happen. You really do need to have eyes and ears everywhere across the net. How can a small business afford to do this? New tools make it easier, but to make best use of these tools, you have to empower your employees to use them. Social media in the office is powerful – and a little bit dangerous. But with some simple ground rules, it can change your business.
Morning tea break
TRACK ONE — MARKETING
Pond Rooms 1-2
10:20am
Search Marketing: Harnessing search for increased revenue
Carl Bellamy Group Sales Manager – Small Business, Australia and NZ Yahoo! Search Marketing
Search Marketing can offer businesses massive exposure online without much work. It’s about understanding how search works and then creating a plan to make it work for you. This session will run through a real life example of how a company can harness the benefits of online search for increased revenue and exposure.
Stuart Milne Operations Manager, LawLive
10:50am Daniel Bartels Director, Aussie Whitegoods Rescue
Case Study: Increasing revenue through effective CRM Case study on how the company implemented and uses Salesforce.com to manage its customer contacts, which were transferred across when the company bought the services division of Kleenmaid. The presentation will cover the key issues faced by the company, the experiences and lessons learned in the CRM implementation, and their future plans.
5
11:20am Matt Bateman Managing Director Viva9
11:50am Steven Power Managing Director ReachLocal Australia
TRACK TWO — SOCIAL MEDIA 10:20am Sharon Williams Founder and CEO Taurus Marketing
10:50am Suzi Dafnis Community Director Australian Businesswomen’s Network
Performance marketing: Using affiliates and other online techniques to drive revenue and business Partnering with online affiliates is one way to increase exposure and sales. This session will dive into an overview of affiliate marketing and how it could work for you.
How to make the most from online advertising Detailed insights into how to do online advertising to get results Increasingly people are finding suppliers by going online. Find out how to reach people exactly when they are looking for your kind of business. Learn specific and proven techniques for designing and implementing your online advertising campaigns so you get the best results for your investment.
Lake Room 1
Managing your brand and reputation online: Identifying whether to use existing social communities or to create your own. This session will provide instruction on managing your brand and reputation online, including: • What are the risks? • Review your online presence • Importance of monitoring your brand online • Business owners and employees are extensions of the brand • How to engage in social media and when is the correct time to deal with issues • What strategies can you put in place to manage your brand online?
How to get business results from blogging: Practical lessons on building your business and extending your community using blogs Have you ever wondered if it was worth your while to start a blog? Are you unsure of the benefits of a blog and whether they offer much return? This session will give you the basics of what’s behind starting a blog, maintaining the content and managing the feedback ultimately allowing you as a business owner to extend your community and reach.
video marketing strategies techniques industries tools
podcasts work life content
practical business
library actionable case studies
whitepapers management
insights technology content
webcasts articles CXO challenges
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BNET Australia helps you to face your everyday business challenges offering both Australian and global perspectives. We provide access to over 13 million articles, whitepapers, case studies, webcasts, business tools and templates. Find out more at www.bnet.com.
11:20am David James, CEO & Director Brasserie Bread
11:50am Kate Carruthers Director Digital Media Group
TRACK THREE — EFFECTIVENESS 10:20am Matt Barrie Chief Executive Freelancer.com
10:50am Shane Williamson Co-Founder Mobile Monday
Tweet THIS!: How to effectively use and build a business community on Twitter Twitter is all the rage but is it a productive means of communication and marketing? David James, CEO of Brasserie Bread will explain how he has been able to create a twitter community to expand his business. He’ll teach you the ins and outs of Twitter, how he manages his posts (or Tweets, as they’re called) as well as the reaction, feedback and insights he’s been able to gain through learning this new platform.
Social media strategies: Identifying & creating strategies to utilize social media tools for business Identifying the social media landscape can be an overwhelming task. Which technologies should you use? Which technologies give you control? Which technologies make sense for your business? This session will help you identify social media technologies to ultimately create a strategy for your business.
Lake Room 2
Using online freelancers to leverage your business: How to use online freelancers and crowdsourcing to get things done and grow your business fast Small businesses are now finding that jobs that used to cost them $2000 to get done locally can now be outsourced quickly and to a high level of quality for around $100-200! What’s more is that this highly liquid pool of labour is “on demand”, so that jobs can be outsourced at any time of day or night. This presentation will provide an overview of the next revolution that the Internet has delivered, which will forever change how small businesses operate.
Building your business with mobile case studies of how smaller companies are using mobile technologies to cut costs and drive new business Is mobile the next big thing? Many people in the technology community believe that mobile will be the future of communication, web experiences, and business activity, but what does that mean for SMEs? Is it really a viable platform? This session will outline best practices on how to use mobile technologies for business success.
11:20am Dominic Thurbon Managing Director The Centre for Skills Development
11:50am Benjamin Mangold Analytics Director Mangold Sengers
12:20pm
Markets today are different. Real-time, mass communication is taking the power out of the hands of the organisation and handing it to the newly connected consumer. Transparency, accountability and dialogue are now genuine areas of competitive advantage, and organisations are struggling to keep up or fully understand how this will impact on them. But the technology driving this change also creates an opportunity for organisations to better connect, promote dialogue and build relationships with their clients… these same tools that are letting people out can be leveraged to help you connect with customers.
Analytics & measurement: Tools to help you keep a pulse on your clients changing preferences So you have an understanding of online tools and are interested in putting them in place, but how do you measure their success? This session will provide an overview of analytic and measurement technology tools to help SMEs keep a pulse on their online activity as well as consumers changing preferences.
Networking lunch
1:20pm Keynote Entrepreneurs Panel:
2:20pm
Engaging with clients: Building smart and lasting client relationships with technology
How to use technology to grow companies fast Moderator:
Presenters:
Josh Mehlman Editor NETT Magazine
Suzi Dafnis Community Director Australian Businesswomen’s Network
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Phil Morle Co-Founder Pollenizer
Business Lounge Opens: The Business Lounge is for attendees who are not attending workshops but need a place to work before the networking drinks. 2:30pm
Workshops James Toepfer Industry Marketing Manager, Google
choice one
Tony Hollingsworth Business Manager Task Exchange
choice two
Adam Franklin Managing Director BlueWire Media
choice three
Google AdWords 101 workshop Take part in this in-depth workshop on how Google AdWords can help your business succeed online. This workshop will give you the practical steps you need to start and implement a Google AdWords strategy, ultimately increasing your companies visibility online.
Using social media to drive your business There are so many components that can be considered social media, so how do you as a business owner and manager, know which platforms and technologies make sense for you? In this interactive and hands-on workshop you will learn: • insight into which social media platform is right for your business • how to start and engage conversation without promotion • the steps to creating a social media strategy
Secret formula for email marketing success • 6 Mistakes people (like me) make & how to avoid them • “10 commandments” for engaging emails • How to harness social media to broaden your reach • Includes “Hypoxi case study”
3:30pm
Afternoon Tea Break
3:45pm
Workshop choices repeated
4:45pm: Networking Drinks Reception and Live Entertainment
We do Web Design & Development Content Management Systems Online Marketing & SEO Mobile Development Ecommerce
creative; web; mobile.
www.thomasmarsden.com.au
ARGEST AUSTRALIA’S L AGAZINE FOR M G IN T A L U C CIR SS OWNERS SMALL BUSINE 9
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The Insight Exchange Level 14, 309 Kent Street Sydney NSW 2000 Phone 02 9994 8980 www.theinsightexchange.com
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