Eye For Travel - Travel Technology Summit 2009

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EyeforTravel’s Travel Technology Summit 2009

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ExCeL, London, 11-12 November

Cut costs. Make more money. Keep customers happy. Technology is changing at a mind boggling pace yet your budget is being scrutinised like never before. Those companies who intelligently prepare themselves for the future will ultimately win out. This event brings together the leading experts in travel technology to share their top tips on how to – • Identify the key technologies you need to deploy to reduce costs and add value to your business

HOW? Hear from these top travel brands

Frank Pon, e-Business Development Director, KLM

Cameron Jones, Director of Business Development, Expedia

Elliott Pritchard, New Media Director,

P&O Cruises

Stefanie Heucke, IT-Project Manager Mobile Services,

Lufthansa

• Interpret the latest travel consumer trends • Analyse the opportunities of mobile and locationbased services • Optimise your multi-channel distribution strategy for maximum return on investment • Understand the customer journey taken across all channels • Fine tune your booking path to achieve maximum conversions

Katie Mansfield, Director, Direct Channel Management,

Marko Balabanovic, Head of Innovation,

Hertz Europe

lastminute.com

Matthias Mahr, e-Commerce & CRM Director, Eurostar

Gareth Gaston, MD,

Octopus Travel

• Use accurate, compelling content to boost sales • Cut through the hype of social media - analyse where to invest and why • And more….

Sandra Leonhard, MD, Cheqqer (Part of TUI Plc)

Chris Amenechi, Senior International e-commerce Director,

Continental Airlines

OPEN NOW TO SEE THE FULL AGENDA AND SPEAKER LIST

Technology is changing at a mind boggling pace. Those companies who intelligently prepare themselves for the future will ultimately win out. The travel industry has weathered a turbulent year and you simply cannot afford to be wasting time on deadend projects. Failing to perform well is more than a missed opportunity, it’s commercial suicide. EyeforTravel’s Travel Technology Summit brings together leading experts from top travel brands such as KLM, TUI, Lufthansa, Hertz and P&O Cruises to give you the latest information on Web 3.0, open source technology, multi-channel management, mobile, social media, search and much more. The eye-popping line-up will take you on a 2 day journey, providing you with valuable, unbiased case studies and information along the way to ensure that you’re fully up-to-speed on how to use the latest innovations to cut costs and maximise sales. Day 1 will examine exactly where you need to be concentrating your valuable time and resources and why. Our expert speakers will save you weeks of research and show you which technologies will dramatically impact the way you sell travel and which are just passing fads. From Web 3.0 to open source technology – ensure you accurately identify the innovations that will save you the most £££.

this may change from minute to minute. Want a restaurant? Need a tour guide? Send the information directly to your customer via their phone and reap the rewards. For Lufthansa, mobile is a question of meeting customer expectations. A must in a downturn. They provide a service through every channel whilst ensuring customer needs are addressed – and most importantly have found it reduces costs. Whether you’re still cynical about mobile or looking to implement the right strategy to suit your business you’ll find all the answers under one roof. And then there’s the question of effective channel management. With an ever increasing number of channels to reach your customers you need to achieve the dream of seamless integration across all your channels with the right content, the right price, and the right message displayed in each channel and the maximum revenue achieved for each sale. Our experts from Eurostar and more will show you how!

“e-Commerce is evolving at an alarming rate yet Travel is lagging behind other sectors in this area” Gina Baillie, European Director, EyeforTravel

Such innovations include Mobile and location-based services (LBS). Forget the boring debates as to whether mobile is really here or not – our real life case studies will ensure you gain the information you need from those travel companies who have made it pay. Hear from Lastminute.com’s Head of Innovation, Marko Balabanovic. Marko will examine the key enablers to mobile and show you how location-based services can give you the advantage of being able to deliver services to the customer in their present context even if

Day 2 of the conference programme will hone in on the tweaks and detail that you could save you a small fortune. It’s all very well driving traffic to your website but is it traffic that will convert? From acquisition to conversion – you need to make sure that you are getting the most out of every potential customer and our experts will show you how. With so much competition online and diminishing brand loyalty, if your site isn’t offering compelling content coupled with user-friendly web functionality then your competitors are just a click away. Find out how travel giants Hertz and Expedia fine tune their booking paths for maximum conversion. Which simple layout and shopping basket features can dramatically increase conversions? How can you

identify the reasons why potential customers are leaving your site before purchase and act now to prevent this? Next we’ll take a thorough look at how you can effectively track the customer journey. How important is the last click in determining what motivated a consumer to purchase? Frank Pon, e-Business Development director for KLM will explain how they connected cross channel media measurement to web analytics to create more customer insights into media behaviour and avoided paying double the cost on last click basis. Last but by no means least, we’ll separate the biz from the buzz and analyse the business case for investing your valuable time and resources in social media initiatives. Who has derived real value from social media sites and how? How can you successful navigate the minefields to get on track to positive customer engagement around your brand? Phew – it’s going to be a jam packed 2 days! We guarantee that you will leave not only confident, but eager, to get back in the office and put what you have learnt into practice. Don’t look down the barrel of despair after a year that has brought so much change. Join us in London, 11-12 November to capitalise on the new economic and technological reality to get ahead of the game!

Held in partnership with World Travel Market This year EyeforTravel will be partnering with World Travel Market to host the event. World Travel Market is the world’s premier event for the travel industry. It presents a unique opportunity for the whole global travel trade to meet, network, negotiate and conduct business under one roof. For more information see www.wtmlondon.com

See the Full Information-Packed Agenda Overleaf

Network with the Key Innovators in Travel What better place to host the event than at the centre of World Travel Market – the world’s premier event for the travel industry. The partnership between World Travel Market and EyeforTravel represents a fantastic opportunity for the whole global travel trade to meet, network, negotiate and conduct business. With over 25, 000 senior travel professionals and thought leaders under one roof, this is a must-attend event!

Who Should Attend? The 2 day conference will examine the latest technologies to impact the way that travel is bought and sold. The event will attract the most innovative, forward thinking, thought leaders in the travel industry. If you are a Managing Director, CEO, President or work in the areas of travel technology, innovation, e-commerce, marketing, digital/new media, distribution then you need to be here!

What will I learn at the event?

to forward thinking presentations Day One will focus on visionary, act imp to and future technologies really understand the current el. Highlights include – trav the way that you buy and sell the Current Tech Landscape Technology Futures – Analyse logies that will Impact Your and Identify the Future Techno Business – Ensure You Make the Understand Key Travel Trends iness to See You Through Right Investment for Your Bus Unpredictable Times h the Hype and Understand Mobile Technology – Cut throug est and Why the Practicalities of Where to Inv Distribution Strategy for Optimise Your Multi-Channel Maximum Return on Investment e ical examples of how to increas Day Two will examine more tact to s take your conversion rate quality traffic to your site and another level ovative Ways to Drive Quality Search Futures - Discover Inn ts Traffic to your site - that Conver Valuable Customers – Use the Track and Target Your Most tand the Customer Journey Latest Tracking Tools to Unders e Your Booking Path for Usability is Crucial – Fine Tun Maximum Conversion s Content to Increase Conversion Source Accurate, Compelling should you Invest Your Social Media and UGC – Where Resources and Why?

Hear insightful presentations from these top travel brands Frank Pon, e-Business Development Director, KLM

Elliott Pritchard, New Media Director, P&O Cruises Stefanie Heucke, IT-Project Manager Mobile Services, Lufthansa Marko Balabanovic, Head of Innovation, lastminute.com Sandra Leonhard, MD, Cheqqer.nl (Part of TUI Group) Daniel Sumner, Developer, Microsoft (tbc) Chris LaRose, Director of Web Strategy & Testing, Hilton Hotels (tbc) Matthias Mahr, e-Commerce & CRM Director, Eurostar Gareth Gaston, MD, Octopus Travel John T. Peters, President & CEO, Tripology Katie Mansfield, Director, Direct Channel Management, Hertz Europe Cameron Jones, Director of Business Development, Expedia Chris Amenechi, Senior International e-commerce Director, Continental Airlines Michael Rhodes, e-Commerce Director, Leger Holidays Vicky Brock, Co-Founder, Highland Business Research Philippa Ellis, Director of Consumer Marketing, Lonely Planet (tbc) Anthony Rawlins, MD, Digital Visitor Justin Reed, Head of Online Marketing, Visit Britain Chris Carmichael, Manager ba.com & Mobile Innovation, British Airways (tbc)

Can you afford to miss this event?

DAY 1 - 11 November 2009 Technology Futures – Analyse the Current Tech Landscape and Identify the Future Technologies that will Impact Your Business This session will look at just how advances in technology will impact the way we buy and sell travel in the future • From Web 2.0 to Web 3.0, cut through the buzzwords and identify the key technologies you need to deploy to reduce costs and add value to your business • Cloud, virtualization, SaaS - What are the realistic opportunities for travel companies to use open source technology to increase efficiency and cut costs? • Will Google Chrome OS truly be able to compete with Windows? • How far have we progressed with the semantic web and what opportunities does it present for your business? • What’s next for mobile devices and location-based service technologies? • Technology has facilitated the rise of business models such as bed banks but will it also contribute to their demise?

Chris Amenechi, Senior International e-commerce Director, Continental Airlines Daniel Sumner, Developer, Microsoft (tbc) Chris Carmichael, Manager ba.com & Mobile Innovation, British Airways (tbc)

Mobile Technology – Cut through the Hype and Understand the Practicalities of Where to Invest and Why

Analyse Key Travel Trends – Ensure You Make the Right Investment for Your Business to See You Through Unpredictable Times • Analyse the current travel industry environment and hear which consumer travel purchasing trends are likely to represent long term shifts in behaviour, worthy of investment, and which are just passing blips • What factors most impact travel consumer behaviour and how can you accurately predict future trends? • When is the best time to invest in new technology for your business? • Ensure you don’t risk making costly mistakes - hear top tips from our experts on how to make the right decision for your business • Understand how to set clear KPIs and earn management buy-in for new technology projects

John T Peters, CEO, Tripology

Optimise Your Multi-Channel Distribution Strategy for Maximum Return on Investment Seamless integration across all your channels with the right content, the right price, and the right message displayed in each channel and the maximum revenue achieved for each sale – isn’t this the dream? • Which technologies can help you maximise your revenues and control costs across multiple channels? • Is the technology available to achieve a fully automated and accurate channel management policy across all channels?

• Your customers are mobile - why aren’t you? Cut through the misconceptions and unfulfilled promises to reveal a wealth of opportunity for value creation

• What is the best way to connect to third party distribution systems to make the best use of your inventory whilst still selling it on your terms?

Hear Real-world Case Studies from across the Travel industry on Mobile and Location-based Services

• What new connectivity languages and tools are on the horizon?

Hilton Hear how Hilton have used mobile as an opportunity to provide a unique commerce and loyalty experience to support both leisure and corporate customers What was the strategy behind their mobile project and how did they experience a 190% increase YOY in Q1 2009?

Chris LaRose, Director of Web Strategy & Testing, Hilton Hotels (tbc)

Lufthansa Lufthansa offers an extensive range of services via mobile and has been marked as an industry leader in this area. How have Lufthansa successfully sought to meet customer wants and expectations? How did they achieve over 90% satisfaction rates from their mobile users?

Stefanie Heucke, IT-Project Manager Mobile Services, Mobile Services, Lufthansa

lastminute.com Location-based services (LBS) – A vast untapped opportunity for travel companies. Hear what 4 key enablers in 2008 led lastminute. com to re-engagement in mobile and LBS and the 3 underlying themes on which they have decided to deliver current and future mobile initiatives. How are they using directional search applications?

• Understand which channel your customers prefer to use to book, the journey they took to get there and what product best suits their needs • Identify your most valuable sales channels and capitalise on the opportunities to up-sell and cross-sell to your customers across their preferred channels • With an ever-increasing number of channels to reach your customer, how can you ensure consistency of message and standard of service across all channels?

Matthias Mahr, e-Commerce & CRM Director, Eurostar More speakers to be announced shortly

Network with the global travel industry at World Travel Market’s 30th birthday celebrations. Discuss the day’s infopacked presentations and cement the partnerships that will see your business thrive in 2010

Marko Balabanovic, Head of Innovation, lastminute.com

Visit www.eyefortravel.com/wtm/technology for the Latest Agenda Updates

DAY 2 - 12 November 2009 Search Futures – Discover Innovative Ways to Drive Quality - Not Junk - Traffic to Your Site – that Converts It’s estimated more than 80% of web users visit travel sites but don’t make a booking. Ensure your search strategy emphasizes conversion as a top priority • How can you increase the return on your PPC investment? Upon what should you base decisions on PPC spend?

Usability is Crucial – Fine Tune Your Booking Path for Maximum Conversion • Understand the importance of analytics - Identify where customers enter your site and the reasons why they leave before purchase • Learn how simple tweaks to the booking path can dramatically lift conversions • How ‘lean’ should you keep your booking path?

• What are the pros and cons of CPA and CPC advertising in terms of cost and the ability to track?

• Hear the latest examples of ‘check out’ and ‘shopping basket’ best practices

• Learn how to develop a highly targeted and personalised search campaign

• What effect do user reviews have on conversion rates and where should they be inserted in the booking path (if at all)?

• What’s the easiest way to target your search terms to reach a specific audience e.g. affluent travellers, silver surfers?

• Is your booking path too rigid to cope with the new customer reality? What technology is available to get the right flexibility to increase conversions?

• Understand the importance of accurate, tried and tested landing pages • How can you exploit the power of social media to improve your search engine optimisation? • Video search optimisation – Hear top tips to achieve optimal results

Gareth Gaston, MD, Octopus Travel Michael Rhodes, e-Commerce Director, Leger Holidays

Track and Target Your Most Valuable Customers – Use the Latest Tracking Tools to Understand the Customer Journey

Vicky Brock, Co-Founder, Highland Business Research Katie Mansfield, Director, Direct Channel Marketing, Hertz Europe Cameron Jones, Director Business development, Expedia

Social Media and UGC – Where should you Invest Your Resources and Why? • Analyse the strategic importance of social media and UGC for the future of the web and online travel • What is the business case for investing valuable time and resources in social media initiatives?

• The last click – how important is the last click in determining what motivated a consumer to purchase?

• Understand the importance of setting and adhering to clear KPIs from the outset

• How do you decide the most suitable customer demographic and/or behaviour to target?

• What role can technology play in gaining critical mass for your social media initiative?

• How do you decide which department is responsible for managing customer behavioural tracking tools?

• What metrics are available to measure the effects of your social media strategy? How much time and resources on average need to be dedicated to this?

• Just how much can segmentation and personalisation add value to your business? What are the costs involved and the likely return on investment? • Use behavioural targeting and advertising to manage your customer base the most effectively throughout the peaks and troughs • Will more third party sites choose to sell customer cookie data? What impact would this have on behavioural advertising?

Frank Pon, e-Business Development Director, KLM

Use Accurate, Compelling Content to Increase Conversions

• How can social media be used to gain invaluable insight into your customer wants and needs? • What are the advantages and pitfalls of developing your own social media applications? • Navigate the social media minefields and get on track to positive customer engagement

Elliott Pritchard, New Media Manager, P&O Cruises Phillipa Ellis, Consumer Marketing Manager, Lonely Planet (tbc) Sandra Leonhard, MD, Cheqqer (Part of TUI Plc)

• Source compelling content to both drive traffic AND increase conversions • Understand the importance of the right content to develop the desired levels of customer interest and expectation across all your channels • Video content – offer multiple distribution methods (Podcasts, online video players, RSS) for your video content • Understand best practices in encoding rich media content

Anthony Rawlins, MD, Digital Visitor Justin Reed, Head of Online Marketing, Visit Britain

Reserve Your Place Before 18th Sept and Save £200!

Organised by:

Also at World Travel Market this year

The Get Funded Show ExCeL, London, 11-12 November



Join travel’s brightest minds and deepest pockets

Welcome to The Get Funded Show… …the travel industry’s showcase of emerging innovation Travel is – and always will be – primed for innovation. The variety of products, multiple channels and range of technologies across the industry make it ripe with opportunity. With the economy strengthening, entrepreneurs are poised to capitalise on returning growth to the travel market. The Get Funded Show@World Travel Market is a celebration of innovation in the travel sector. I hope you will join us to take part in the evolution of our industry.

“The Get Funded show was launched to put investors together with entrepreneurs, to give founders exposure and mentoring from successful business leaders, to allow angel investors and VCs the opportunity to evaluate funding opportunities, to showcase to the world the next wave of travel and technology innovation. It is the ‘must attend’ event of the year” David Scowsill, Chairman, Yuuguu.com

Tom Ellum Director – The Get Funded Show

What is The Get Funded Show? The Get Funded Show@World Travel Market is a high-profile innovation showcase bringing together top entrepreneurs – past and present – in a fertile environment for ideas and inspiration. 24 carefully selected innovative travel companies will compete across two days to be crowned the most innovative in the travel industry. They will be judged by our Travel Gurus including the pioneers behind some of the most successful exits in travel history - and our Investors - who manage billions in travel and technology investments. On top of their keen insight, there will be presentations

specifically designed to help travel companies succeed. Plus, frank discussion with the deal makers of some of the largest travel companies in the world on what they look for in mergers and acquisitions.

What Innovation will I see? The companies involved are selected on the merits of their innovation and ability to impact the travel industry. So, whilst it’s not possible to tell you exactly who will be there we can outline a few game-changing trends our prospective entrepreneurs are capitalising on…

Chair of The Get Funded Show

technology have come of age to present a viable and potentially lucrative new channel. But online is not dead – far from it! Online travel continues to grow and ongoing initiatives are rapidly evolving the online travel landscape. And that’s not all. The travel product is changing to meet increasingly demanding consumers. So is how customers search for, find and buy travel. Technology is also developing, offering advantages in cost, reliability and efficiency. One thing is certain: where there is an opportunity in travel, there is an entrepreneur ready to capitalise. Only at The Get Funded Show will you be privy to the best minds in the industry.

Mobile has – and will continue to – impact travel. Consumer adoptions and

Two days, 24 companies selected from over 250 applicants.

Limited spaces available apply now!

Just a few of the companies approved so far...

[email protected]

www.getfu

@ World Travel Market Why Attend? All major travel companies should take note of the companies pitching at The Get Funded Show. Time and again agile new entrants have shaken up the industry and affected how travel companies must operate. Only by attending this event can business development managers, strategists, corporate development managers, heads of innovation, partnership managers, technologists and CEOs benchmark their entrepreneurial edge and ensure they stay competitive. What’s more you’ll be rubbing shoulders with the top innovators in the industry. Imagine meeting the next Farecast, Tripadvisor or Twitter and being part of their success!

5 Reasons to Attend 1 EDUCATION: Hear the thoughts of top

executives on strategy, innovation and ‘the next big thing’

2 INNOVATION: Meet the disruptive new entrants who will shape the future of travel

3 INSPIRATION: Join leading entrepreneurs – past and present – in a fertile environment for ideas and inspiration

4 OPPORTUNITY: Attend the event where trends emerge and opportunity is created – forget first mover-advantages, move your company to the bleeding edge of innovation

5 RECOVERY: Innovation is integral to travel’s recovery – leave the pessimists behind and join the optimistic game-changers of the future

The must-attend event for any company wanting to be ahead of the curve Strategic Partners

Media Partners

Supported by:

A potent mix of entrepreneurial flair, business acumen and investment expertise Travel Gurus: -

Jason Katz, Founder, KP Capital

Andy Phillipps, co-Founder, Active Hotels

Nic Brisbourne, Partner, DFJ Esprit

Hugo Burge, Executive Chairman, Cheapflights and Founder, Howzat Media

Alex Hoye, CEO, Latitude Group; Board Member, Seedcamp and Cambridge Angel

John Kent, Founder and CEO of youtravel.com and the founder of Aquis Hotels and Resorts Dinesh Dhamija, Founder, eBookers

Roberto Bonanzinga, Partner, Balderton Capital Debu Purkayastha, Principal - Corporate Development / M&A, Google

Steve Endacott, Owner and CEO, On Holiday Group

Bill Morrow, co-Founder, Angels Den

Glenn Fogel, EVP Corporate Development, Priceline

Steve Schlenker, Managing Partner, DN Capital

Cree Lawson, Founder and Chairman, Travel Ad Network

Daniel Smith, Assistant Director, New Investments, ISIS Equity Partners

Peter Waller, Group Mergers and Acquisitions Director, Thomas Cook Paul Evans, Founder and Chief Executive, Low Cost Holiday Group Dhruv Shringi, Founder, Yatra

Will Fraser-Allen, Deputy Managing Director, Albion Ventures Alexis Bonte, co-Founder, CEO and Angel Investor, eRepublik Labs

Deirdre Bounds, Founder, i-to-i

Tim Rigby, Exponent Private Equity

Patrick Hoffstetter, Managing Director UK, lastminute.com

James Stoddart, co-Founder, Bestport Ventures LLP

Faisal Galaria, ex-Managing Director, Kayak Europe & Angel Investor

Josh Bell, Head of Financial Services, Dawn Capital

Jeff Wasson, Founder, TravelNow.com Speaker to be Announced, TUI

ndedshow.com

Investors: -

Roger Allard, Chairman, All Leisure Group

+44 207 375 7551

Jason Purcell, CEO and Founder, FirstCapital Rory Stirling, Investment Manager, MMC Ventures

In Partnership with:

Organised by:

EyeforTravel’s Travel Technology Summit 2009 3 Easy Ways To Register right now! ONLINE

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1 Day Pass This pass includes – • Full access to 1 day of the conference • Coffee and networking drinks • Includes an exclusive networking lunch • Please enquire if you wish to purchase the event video

Network and do business - right at the heart of World Travel Market. Enjoy access to insightful presentations, networking drinks and an exclusive networking lunch

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