Sk B1 Rollout Fdr- 6-15-04 Edelman Memo- Key Principles And Tactical Recommendations 500
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15.2004 10:03AM
9-11 COMMISSION
NO. 2945
Edelman KEY PRINCIPLES
4 Be about the future 4 Focus on recommendations 4 Maximize exposure 4 Maintain control over message 4 Bipartisan positioning 4 Separatefrompolitical conventions & Achieve serious, above politics tonality 4 Gain support from think tanks and key third parties 4 Maintain pressure for action over time
TACTICAL RECOMMENDATIONS 4 Separate recommendation release from full report 4 Limit "public" events on announcement day
4 Place definitive oped 4 Make full use of radio, satellite and audio tours 4 Broaden local market outreach 4 Use web and direct mail to reach 4 Use validators to support recommendations -
4 Seek funding for Drew-Wilson Center for Study
International Square 1875 Eye Street NW Suite 900 Washington DC 20006 Tel +1 202 371 0200 Fax-M 202 371 2858 www.edelman.com A Daniel J Edelman Company
9-11 COMMISSION
NO. 2945
Edelman KEY PRINCIPLES
4 Be about the future 4 Focus on recommendations 4 Maximize exposure 4 Maintain control over message 4 Bipartisan positioning 4 Separatefrompolitical conventions & Achieve serious, above politics tonality 4 Gain support from think tanks and key third parties 4 Maintain pressure for action over time
TACTICAL RECOMMENDATIONS 4 Separate recommendation release from full report 4 Limit "public" events on announcement day
4 Place definitive oped 4 Make full use of radio, satellite and audio tours 4 Broaden local market outreach 4 Use web and direct mail to reach 4 Use validators to support recommendations -
4 Seek funding for Drew-Wilson Center for Study
International Square 1875 Eye Street NW Suite 900 Washington DC 20006 Tel +1 202 371 0200 Fax-M 202 371 2858 www.edelman.com A Daniel J Edelman Company
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