Sk B1 Rollout Fdr- Undated Draft Pr Campaign 496

D-R-A-F-T 9-11 COMMISSION PUBLIC RELATIONS CAMPAIGN

OVERALL OBJECTIVES

What do we want people to say about the report? 1) The Commission was serious, credible, and fair. 2) The report is thorough and authoritative, and provides the definitive account of the events surrounding 9/11. 3) The recommendations should be implemented with bipartisan support. 4) The Commission fulfilled its mandate. AUDIENCE

With what distinct audiences will the Commission communicate? 1) Policy 2) Press 3) Public a. b. c. d.

9/11 Families General U.S. International Educational

GENERAL TIMELINE.

Pre-Rollout: Roll-out Campaign: Report Release: Post-Rollout:

June 1-July 16 July 18-August 6 When: Thursday, July 22 Where: DC, New York (Both? In reverse order?) August 9 onward

...AND DATES TO KEEP IN MIND

House & Senate Democratic Convention Summer Olympics GOP Convention

In Session: June 1-25; July 6-23 August Recess: July 26-September 6 July 22-26, 2004 August 11-29 August 30-September 2, 2004

POLICY OBJECTIVES

Short-term:

Long-term:

Widespread knowledge of, and bipartisan support for, the Commission's recommendations at the fcda'dl, stale, and local level. Incorporation into party platforms and policy debates. Implementation of recommendations through executive orders, legislation, and/or other vehicles.

Monographs (as appropriate; perhaps on CDJ. Recommendations Supplement (distilling detailed recommendations from m^p^graph? that don't mak? thf ri]t fny t,he report itself)

Hi TIMELINE

June

Meetings on Hill with Members and key staff Meetings with Agency/Department heads and key staff

July-August

Working-level briefings on niche recommendations

er Recess n Year bor Day

/u (Low/vvu^OdOH 6X.J 'rint Media • Regular ^<cu • Editorial Daai'da- W faa^L? • Syndicated Columnists • Book Reviews Broadcast Media • Television and Cable News Programs

PUBLIC 1. 2. 3. 4.

Families General U.S. International Educational

FAMILIES Tool Kit

Family Package • • •

Final Report Executive Summary Family Question and Answer Sheet

Events • • • •

Preview of the report to select family group on the morning of the release Nightline Town Hall meeting in NY on July 22 Drew Forum? Invitations to Rollout?

INTERNATIONAL & EDUCATIONAL