Sample Business Plan 786.docx

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Name: _____________________ Roll No. : _______________________ Department: ______________________Name of Idea: _________________ Table of Content Sr. No. 1. 2.

3.

Content

Page No.

EXECUTIVE SUMMARY BUSINESS DESCRIPTION 

Vision, Mission & Goals

 

Form of business Management structure

Industry and Market Analysis a)

Industry Analysis



Market size



Porter’s Five Forces Model

b) Market Analysis SWOT Analysis

4.



Know Your Customers



Know your product



Know your competitors

ENTREPRENEURIAL MARKETING c)

5.

Marketing Mix/ Marketing Strategies and Sales 

Market Segmentation & Targeting Strategy



Unique Value Proposition (UVP) , Differentiation and positioning



The Marketing Mix/4PS

FINANCIAL PLAN a)

Startup capital

b) Income Statement and Balance Sheet c)

Break Even Analysis

d) Ratio Analysis e) Capital Budgeting Technique 6.

Appendix

This document is the intellectual property of the Superior College, Lahore that can only be used for particular training purpose. This material may not be quoted, photocopied, reproduced in any form without the prior written consent of the Superior College, Lahore

A. EXECUTIVE SUMMARY

B. BUSINESS DESCRIPTION a) Vision, Mission & Goals

b) Form of Business

This document is the intellectual property of the Superior College, Lahore that can only be used for particular training purpose. This material may not be quoted, photocopied, reproduced in any form without the prior written consent of the Superior College, Lahore

c) Management Structure

C. Industry and Market Analysis

a) Industry Analysis 

Porter’s Five Forces Model

This document is the intellectual property of the Superior College, Lahore that can only be used for particular training purpose. This material may not be quoted, photocopied, reproduced in any form without the prior written consent of the Superior College, Lahore

b) Market Analysis 

SWOT Analysis

This document is the intellectual property of the Superior College, Lahore that can only be used for particular training purpose. This material may not be quoted, photocopied, reproduced in any form without the prior written consent of the Superior College, Lahore



Know Your Customers



Know Your Product

This document is the intellectual property of the Superior College, Lahore that can only be used for particular training purpose. This material may not be quoted, photocopied, reproduced in any form without the prior written consent of the Superior College, Lahore



Know Your Competitors

D. ENTREPRENEURIAL MARKETING c) Marketing Mix/ Marketing Strategies and Sales 

Market Segmentation & Targeting Strategy

This document is the intellectual property of the Superior College, Lahore that can only be used for particular training purpose. This material may not be quoted, photocopied, reproduced in any form without the prior written consent of the Superior College, Lahore

Segmentation is a process in which we plan the thing before manufacturing or design a channel structure and slitting the work 

Unique Value Proposition (UVP) , Differentiation & Positioning Are value is if someone have cash or machine card they can easy to pay



The Marketing Mix/4PS  Product/Service Strategy

 It protects your time  Better than the old machine technology  Easy to use product Vander printing machine

 Pricing Strategy

 Low price doesn’t give poor quality  It always used competitive price policy  It challenges it competitor to give such comfort at that low price

This document is the intellectual property of the Superior College, Lahore that can only be used for particular training purpose. This material may not be quoted, photocopied, reproduced in any form without the prior written consent of the Superior College, Lahore

 Placing/Distribution Strategy

 It has strong distribution channel  Better incentive are offered to their to distribution for fast working  collages university at everywhere in Lahore  It is adopting penetration policy for getting in the business

 Advertising/Promotional Strategy

 It adopts 360 degree promotion for its product  Company has based all it campaign on the baseline “faster than your feeling”  Print your on hand

This document is the intellectual property of the Superior College, Lahore that can only be used for particular training purpose. This material may not be quoted, photocopied, reproduced in any form without the prior written consent of the Superior College, Lahore

E. FINANCIAL PLAN a) Operating Cost and Expenses Operating Cost and Expenses Sr. No

Description

Per Month Cost (Rs.)

Total Cost Per Month (Rs.)

Annual Cost (Rs.)

Total

b) Startup Financing Sr. No

Description

Amount (Rs.)

Total Startup Financing

c) Revenue Generation Revenue = Price of Product * No. of Units Sold This document is the intellectual property of the Superior College, Lahore that can only be used for particular training purpose. This material may not be quoted, photocopied, reproduced in any form without the prior written consent of the Superior College, Lahore

d) Income Statement Projected Income Statementfor 5 Years Description

Year 1 (Rs.)

Year 2 (Rs.)

Year 3 (Rs.)

Year4 (Rs.)

Year5 (Rs.)

Revenue Less: Operating Cost and Expenses Operating Expenses Depreciation Expenses Total Expenses Operating Income/Loss Less Tax (%) Net Income After Tax

e) Balance Sheet Assets

Amount (Rs.)

Total Assets

Liabilities & Equity

Amount (Rs.)

Total Liabilities & Equity

f) Break Even Analysis Break Even = Total Annual Expenses Per Product Charges

g) Ratio Analysis Sr. Description No. 1 Net Profit 2 Return on Investment 3 Gross profit Ration

Year 1

Year 2

Year 3

Year 4

Year 5

h) Capital Budgeting Technique This document is the intellectual property of the Superior College, Lahore that can only be used for particular training purpose. This material may not be quoted, photocopied, reproduced in any form without the prior written consent of the Superior College, Lahore

Payback Period = Completed Year + Remaining Amount Next year cash flow

F. APPENDICES

This document is the intellectual property of the Superior College, Lahore that can only be used for particular training purpose. This material may not be quoted, photocopied, reproduced in any form without the prior written consent of the Superior College, Lahore