Sample Business Plan Template
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- Words: 729
- Pages: 14
Company “MyIdea.com” (Introduction Phrase / tag line)
Agenda Introduction Market Opportunity Solution Value Proposition Competitive Positioning Team Growth Plans Go-to-market Plan Current Status Investment Opportunity
Introduction The problem we solve The customers who will buy How is the company unique What is your edge in building this company Why will you win
[Open with a quick summary of the problem, pain, solution and your expertise]
Market Background What are the key trends and drivers in this sector Explain the need/pain External validation to support assumptions
B6 $A6 $A5
Market Value in $
B5 $A4 B4
$A3
B3
$A2 $A1
B2 B1 0
2003
2004
2005 Years
2006
2007
2008
Market Need in detail
Consumer / Customer Needs Unmet
Need Need Need Need
1 2 3 met inefficiently 4 met not completely
Indicators
Why these needs are important Why are they perceived to be of value
Value Proposition
Explain your solution in detail
Solution Unique approach Technology / Process Advantage (IP, Best practices etc.) Other unique aspects – Business model etc.
Present technology or architecture of the product if appropriate Point out what is unique to your approach Consumer / Customer Value Proposition
Benefits to end customer
MyIdea’s Competitive Positioning
Competitive Landscape
Current competition Other players in the ecosystem – potential partners / competitors
MyIdea’s Solution - Positioning
Unique Selling propositions Barriers to Entry
MyIdea Team – Org Structure Name Founder / CEO
Name Exec VP Sales & Biz Dev
Name Exec VP Products
Name Dir of Sales & Channel mgmt
Name Dir of Product Development
Name Founder, Exec VP Corporate Strategy
New Hire* COO
Name Dir of Operations (US)
New Hire Dir of Operations (India)
Name CFO
Name Dir HR & Admin
Team : Leadership
Management
Founder & CEO: Name
VP, Sales & Marketing: Name
Univ 1 - PG, Univ 2 - Grad; Company 1 - VP, Company 2 - Dir, Company 3 - Dir
CFO: Name
Univ 1 - PG, Univ 2 - Grad; Company 1 - VP, Company 2 - Dir, Company 3 - Dir
VP, Engineering: Name
Univ 1 - PG, Univ 2 - Grad; Company 1 - CEO, Company 2 - VP, Company 3 - Dir
Univ 1 - PG, Univ 2 - Grad; Company 1 - CFO, Company 2 - Dir, Company 3 – Dir
Deep domain expertise, experience in industry area of focus Gaps in Leadership to be filled
Growth Plans
Key metrics to measure success of the company
Number of customers, number of downloads, number of advertisers, number of units shipped,..
Show 3 year annual plan that captures the revenue and expense in the context of the key growth metrics The key milestones the company needs to achieve
X’s Go-to-market Plan Focus market segment, geography Launch initiatives First market – operational, sales targets Risks and challenges
X’s Sales and Marketing Plan
What are the ways to market to these target segments – direct, channel etc.
What are the professional organizations, seminars and trade conferences that are noteworthy in this market sector? How can you participate? Who are potential strategic partners to market jointly with – that have complementary synergistic offerings Who are potentially important people in this industry that can add valuable advisory expertise and lend credibility for your offering What are advertising opportunities that align well with the brand and positioning of MyIdea
How do we sell to these market segments
Lead Generation: Direct marketing, campaigns, partnerships etc. Which areas of the market, geographies need more coverage What skills do we need in a salesperson
Current Status
Market traction
Revenues, users, customers, awards, PR Customer pipeline, LoIs
Operations
Product Development Status Scaling and operations current metrics
Employees Partnerships
Contracts, LoIs
Investment Opportunity Seeking to raise $C in funding as Series X What you look for in a VC? Source / Use of Funds Funding Milestones Exits / RoI
PE, Exit valuations of comparables Likely acquirers / IPO potential
Agenda Introduction Market Opportunity Solution Value Proposition Competitive Positioning Team Growth Plans Go-to-market Plan Current Status Investment Opportunity
Introduction The problem we solve The customers who will buy How is the company unique What is your edge in building this company Why will you win
[Open with a quick summary of the problem, pain, solution and your expertise]
Market Background What are the key trends and drivers in this sector Explain the need/pain External validation to support assumptions
B6 $A6 $A5
Market Value in $
B5 $A4 B4
$A3
B3
$A2 $A1
B2 B1 0
2003
2004
2005 Years
2006
2007
2008
Market Need in detail
Consumer / Customer Needs Unmet
Need Need Need Need
1 2 3 met inefficiently 4 met not completely
Indicators
Why these needs are important Why are they perceived to be of value
Value Proposition
Explain your solution in detail
Solution Unique approach Technology / Process Advantage (IP, Best practices etc.) Other unique aspects – Business model etc.
Present technology or architecture of the product if appropriate Point out what is unique to your approach Consumer / Customer Value Proposition
Benefits to end customer
MyIdea’s Competitive Positioning
Competitive Landscape
Current competition Other players in the ecosystem – potential partners / competitors
MyIdea’s Solution - Positioning
Unique Selling propositions Barriers to Entry
MyIdea Team – Org Structure Name Founder / CEO
Name Exec VP Sales & Biz Dev
Name Exec VP Products
Name Dir of Sales & Channel mgmt
Name Dir of Product Development
Name Founder, Exec VP Corporate Strategy
New Hire* COO
Name Dir of Operations (US)
New Hire Dir of Operations (India)
Name CFO
Name Dir HR & Admin
Team : Leadership
Management
Founder & CEO: Name
VP, Sales & Marketing: Name
Univ 1 - PG, Univ 2 - Grad; Company 1 - VP, Company 2 - Dir, Company 3 - Dir
CFO: Name
Univ 1 - PG, Univ 2 - Grad; Company 1 - VP, Company 2 - Dir, Company 3 - Dir
VP, Engineering: Name
Univ 1 - PG, Univ 2 - Grad; Company 1 - CEO, Company 2 - VP, Company 3 - Dir
Univ 1 - PG, Univ 2 - Grad; Company 1 - CFO, Company 2 - Dir, Company 3 – Dir
Deep domain expertise, experience in industry area of focus Gaps in Leadership to be filled
Growth Plans
Key metrics to measure success of the company
Number of customers, number of downloads, number of advertisers, number of units shipped,..
Show 3 year annual plan that captures the revenue and expense in the context of the key growth metrics The key milestones the company needs to achieve
X’s Go-to-market Plan Focus market segment, geography Launch initiatives First market – operational, sales targets Risks and challenges
X’s Sales and Marketing Plan
What are the ways to market to these target segments – direct, channel etc.
What are the professional organizations, seminars and trade conferences that are noteworthy in this market sector? How can you participate? Who are potential strategic partners to market jointly with – that have complementary synergistic offerings Who are potentially important people in this industry that can add valuable advisory expertise and lend credibility for your offering What are advertising opportunities that align well with the brand and positioning of MyIdea
How do we sell to these market segments
Lead Generation: Direct marketing, campaigns, partnerships etc. Which areas of the market, geographies need more coverage What skills do we need in a salesperson
Current Status
Market traction
Revenues, users, customers, awards, PR Customer pipeline, LoIs
Operations
Product Development Status Scaling and operations current metrics
Employees Partnerships
Contracts, LoIs
Investment Opportunity Seeking to raise $C in funding as Series X What you look for in a VC? Source / Use of Funds Funding Milestones Exits / RoI
PE, Exit valuations of comparables Likely acquirers / IPO potential
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