Reliance Presentation

RELIANCE “ THE BRAND ’’ Presented By prakash dhandole

0809 MITCON INSTITUTE OF MANAGEMENT PUNE

What is Brand A Brand is a name , term, sign ,symbol or design or combination of them that distinguishes from there competitor. eg.

“ Brand is state of mind ’’

The most admired and most trusted integrity utility company in the world

Create superior value for stake holder

Deliver reliable and quality product at the competitive cost with international standard of consumer care

Birth of business Tycoon 

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Born on 28 ,Dec.1932 in Chorwad, which is in Junagarh district in Gujarat. At the age of 17 Went to Yaman . Work on petrol pump and earn Rs 300 monthly. Reach the position of sales manager in 3 year Come back to in India and started Reliance commercial corporation

Major Subsidiaries & Associates of Reliance 

Major Subsidiaries:

Reliance Petroleum Limited Reliance Retail Limited Retail Insurance Broking Limited Reliance Retail Finance Limited Reliance Service Solutions Limited Reliance Strategic Investments Limited Reliance Exploration & Production - DMCC Reliance Global Management Services

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Major Associates: Limited

Indian Petrochemicals Corporation Reliance Industrial Infrastructure Limited Reliance Europe Limited

BASIC MARKETING STRATIGES Business Strategy

New Product Strategy

New Product Development

Marketing Strategy

Supply Chain Strategy

Marketing and Operations Distribution Sales

Service

Dhirubhai’s secrets of success 

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By using fire brand style of management. In mid 1960 GOI introduced export promotion scheme in which the earning from the export of Rayon fabrics could be used for import of nylon fabrics. 1977 , he went to public. he promise to create “khazana’’ to all his share holder most of them are middle

Cont.. 

The biggest success story of Reliance was Dhirubhai's ability to carry people with him. From brilliant technocrats to messenger boys.

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Reliance, since then have been the biggest scraps in the market. Over the years, Dhirubhai created an extensive marketing network consisting of over 500 distributors, 2500 showrooms and 34,000 retail outlets.

Net Profit (LHS)

3000

Total Assets (RHS)

In US$ million

2500

Mkt Cap (RHS)

Fortune 500 Trevira Acquired

60,000

Demerger RPL Refinery

50,000

KGD6 Discovery IPCL Acquired Refinery Commissione d

2000

1500

40,000

30,000

Cracker Commissioned

1000 Polyester Manufacturin g

500

20,000

Polymers Manufacturin g

10,000

IPO

FY 07

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A Journey of Phenomenal Growth

Reliance

RIL

Reliance industry

ADAG

IPCL

Reliance Infocom

Reliance energy Reliance capital

Reliance Value Creation Philosophy Huge domestic market Project execution Reliance

Cash flows

Growth Opportunity

Superior returns on investments

Brand equity Shareholder value enhancement

Reliance is India’s leading business house, consistently pursuing growth opportunities to maximise shareholder value

Reliance created reliance  End-to-end

connectivity to end customers without reliance on external infrastructure - the only way to ensure high quality connectivity in the Indian context.

 Reliance

will lead the market with sustainable advantages in terms of cost and the ability to provide high quality service to customers.

 Reliance

never skipped dividends for their invester Dhirubhai also known as “Messiah’’.

CSR # Create and sustain diversity at the workplace. # Encourage employees to volunteer and spend time for community activities. # Bring the benefits of modern medical care to the needy, through health care initiatives # Each Reliance family is linked to a HIV+/AIDS child’s family # 20 HIV + children have been adopted by the Reliance Ladies Club for educational and nutritional support.

We subscribe to the philosophy of co-existence “Vasudhaiva Kutumbakam” - the whole world is one family.

Growth is Life

Thank You