Ccd

Café coffee day

Presented by

Jaishri BA0807 Kiran BA0808

.

THE MILE STONES ü Establish first outlet in B’lore in 1996. ü CCD is Division of ABCTCL. ü ISO 9002 certified company. ü 2008 : 718 cafes in 103 cites around the country. ü Opened stores in vienna,Austria and planning to open stores in middle East Egypt, south East Asia.

Café formats Music café Book café Highway café Garden café Cyber café These are ofcoursejust milestones. Do watch out for sports café, singles café, fashion café ……… ……….

ü ü ü ü ü

7 P’s of Café Coffee Day

Product width

Other young & trendy merchandise  Caps,T-shirt,Bags,Mugs

Coffee mints, Pens

Generate 5% revenue

,Coffee filter, Coffee powder,

PriceTarget Customer- 15-29

yrs



Affordable price

PlaceEducational institution Corporate campus  High street  Family Entertainment center 

Café opposite Don Bosco High school,Matunga

Promotion Through Television eg. ‘V’channel’s contest Ticket sale Eg.WWE,Elton john Tie-ups Eg.Livis,Scooty,Liril Association with movies Eg.Main hoon na,Mujhse shadi karogi Sale promotion Eg.Cafe citizen card

Physical evidence Logo color & Images RedLeadership  Passion for coffee 

Green 

Own coffee plantation

Café word SWIRL 

Invigorating &uplifting nature



Décor & Architecture

Process  Self

service  Flexible delivery process

People  Motivation

& Personal skill  People are hired for what they know but fired for how they behave

Comparative Rating Taste &quality of prime product(coffee) CCD 4/5 Barista 3.5/5 CCD uses its own brand of coffee beans while Barista uses a combination of imported coffee beans &coffee beans from TATA coffee Pricing policy affects the cafes revenue directly, the

higher the price, the larger the profit margin, but lower the price ,higher the market share CCD - 4/5(Inexpensive) Barista - 3/5(Expensive)

Delivery of product  Order of time

CCD - 4/5 Barista – 3.5/5  Delivery time

CCD -3.5/5 Barista – 4/5 Ambience It includes furniture & décor ,comfort &feel, color , lighting & other entertainment CCD – 3.5/5 Barista – 4.5/5  Value for money CCD – 3.5/5(good in coffee) Barista – 3/5(good in deserts) 

Conclusion Area of excellence

Highly rated taste & quality Value for money proposition Strong youth orientation Area of improvement Weak brand image Inefficient human resources Ambience & Decor

THANK YOU