Presentation On Reliance

WELCOME TO… J K BUSINESS SCHOOL “ SWOT ANALYSIS

OF RELIANCE COMMUNICATION WITH COMPETITOR IN DELHI &NCR”

COMPANY PROFILE: Founder : Late Sh.Dhirubhai Heerachand Ambani Chairman :

Shri Anil D. Ambani

•Reliance had a seed capital of barely around Rs 14000. •Under Dhirubhai extraordinary vision and leadership, Reliance scripted India’s largest private sector enterprise. •To spend Rs 16,000 crore to expand and strengthen network coverage •Reliance a place on the global Fortune 500 list, the first ever Indian private company to do so. •Market capitalization crossed Rs 100,000 crore . •Telecom services will be available in over 23,000 towns and •Revenues of the wireless business increased by 46% to Rs 10,728 crore •Will add 23,000 more towers. •Anil D Ambani joined Reliance in 1983 as Co-Chief Executive Officer, and

qINTRODUCTION INTRODUCTION OF OF THE THE TOPIC TOPIC

üSWOT ANALYSIS:

§A framework for identifying and analyzing strengths, weaknesses, opportunities a threats.

STRATEGIC WEAPONS OF RELIANCE oCOST LEADERSHIP, DIFFERENTIATION, OR STRATEGIC FOCUS. oTECHNOLOGY oADVERTISING AND PROMOTIONAL STRATAGIES oYOUNG WORK FORCE oWELL QUALIFIED

FIELD WORK •MARKET VISITING & SURVEY (18/5/2008 to 26/5/2008) •APPROACH FOR NEW RETAIL COUNTER(12/6/2008 to 19/6/2008) •TO LAUNCH NEW SCHEME THROUGH THE CANOPY (24/7/2008 to 4/7/2008)

RESEARCH WORK oRESEARCH PROBLEM oRESEARCH OBJECTIVE & SUBJECT OBJECTIVE oINFORMATION REQUIREMENT oRESEARCH INSTRUMENT USED oSCHEMES, PRODUCTS & SAMPLE SIZE oFIELD WORK

FINDINGS oSERVICES PROVIDED BY RETAILERS oSATISFACTION oPROBLEMS oSUPPORT FROM COMPANY oCLAIM PROCESS

CONCLUSIO N •Customer Satisfaction •Retailer Satisfaction •Increase in Sale •Sales Promotion •Proper Distribution Channel

SUGGESTIONS PROMOTIONAL ACTIVITIES SALES PROMOTION OCCASIONAL DISCOUNT PRODUCT QUALITY AND TECHNICAL FEATURES

THANK YOU INDUSTRY GUIDE : MR.BHUPENDRA SINGH (DISTRIBUTOR LEAD)

PROJECT GUIDE

: MR.AJAY AHUJA

FACULTY GUIDE

: MR.KUSHAL KATARIA

PLACEMENT CHIEF : MR.RAJEEV SHUKLA And All The Person Who Given Me Their Possible Help To Complete Summer Training Project And Last But Not The Least To Parents And God