Questionnaire Mkt 619

Questionnaire. The purpose of this Questioner is to complete the MBA project on advertising and brand awareness. Age: ______________ Q1:

Your Qualification is,

1) Under Metric. Q2:

Gender: Male / Female 2) Intermediate.

3) Graduate.

4) Post Gradate.

What is your monthly Income?

1) Up To Rs 5000/-

2) 5000 To 10000/-

3) 10000 To 20000/-

4) 20000 To 300000/-

5) 30000/- To 40000/-

6) Above Rs 40000/-

Q3:

Please identify the pictures and fill the blanks under them?

______________ Q4:

_________________

___________________

Please recall the slogan and name the product ?

_______________________

____________________ Q5:

Please Identify the brands and the companies?

Q6:

Which of the following type of tea you use the most?

1)

Separate Tea.

Q7:

You prefer:

2)

Mix Tea.

Separate Tea 1) At Home

2) At Office

Mix Tea

2) At Office

1) At Home

Q8:

Please complete the following.

1)

T__R___N____

Q9:

Which of the following brands of milk you consider right for making tea?

2)

E___E___Y___A___

1) Everyday Powder Milk

2) Everyday Liquid Milk

3) Tarang.

4) Teamax

5) Chiaka.

6) Others____________

Q10: How did you come to know about Tarang? 1) TV commercials.

2) News Papers.

5) Referred by friend and/ or Relative.

3) Radio Commercials. 6) Inter net.

4) Magazines

7) Road side Boards

Q11: You are using Tarang because, 1) Tastes good

2) Good Advertising.

3) Attractive packing

Q12: You are using Everyday because, 1) Tastes good

2) Good Advertising.

3) Attractive packing

Q13: How often you use the following milk for tea? Tarang Always.

Often.

Some times.

Rarely.

Never

5

4

3

2

1

Everyday Liquid Milk Always.

Often.

Some times.

Rarely.

Never

5

4

3

2

1

Some times.

Rarely.

Never

Everyday powder Milk Always.

Often.

5

4

3

2

1

Q14: Do you remember the Tarang Song? Y / N Q15: Please write song of Tarang. ________________________________________________________________________ ________________________________________________________________________ Q16: How much you like Tarang Song? Very Much

5

4

3

2

1

Don’t Like

2

1

Q17: How is the advertisement of Tarang? Very Attractive

5

4

3

Not Attractive at all

Q18: What do you like in Tarang Ad? 1) Message. 2) Video.

3) .Music/Song.

4) Model.

5) Don’t Remember

Q19: Have you seen Everyday’s ad ? Y / N Q20: If Yes, where did you see it? 1) TV commercials. 2) News Papers. 6) Inter net.

3) Radio Commercials.

4) Magazines

7) Road side Boards

Q21: How is the advertisement of Everyday? Very Attractive

5

4

3

2

1

Not Attractive at all

Q22: What do you like in Everyday Ad? 1) Message.

2) Video.

3) Music / Song.

4) Model.

5) Don’t Remember Q23: You are using Everyday because: 1) Tastes good

2) Good Advertising.

3) Attractive packing

Q24: What motivated you to use, Tarang ________________________________________________________________________ ________________________________________________________________________ Everyday ________________________________________________________________________ ________________________________________________________________________ Q25: After seeing the Tarang ad, have you changed your brand of tea milk? Y / N Q26: After seeing Tarang’s ad, did you ask your store for making available? Y / N Thank You Very Much for co-operating in research.