Project On Stp Of Website

PROJECT ON STP OF WEBSITE By Suman Chattarjee Roll-B/08/74 Reg-0806281090

Internal Guide Mr. D. S. Senapati

External Guide Mr. Animesh Mohapatra

INSTITUTE OF PROFESSIONAL STUDIES & RESEARCH Shibu lijack

Company Details Focus Areas Research & Advisory

Education & Training

Industry Research Service Customized Research Service SME Business Advisory Service

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Technology Led Brand Development

Project Management & Implementation Technology Based Skill Development Research Service

Research & Advisory Industry Research service Industry Structure Regulatory & policy Environment Demand & Supply Dynamics Competition Analysis Risk & Financial Analysis Strategic Implication & Outlook

Customized Research Service Growth & Demand Assessment Market Penetration Strategy Market Development Strategy Product Development Strategy Diversification Strategy Competitive & Strategic Benchmark

SME Business Advisory Service SME Training & Development Process Improvement Financial Benchmarking Cost Reduction Business Plan Assessment Valuation & Funding Support INSTITUTE OF PROFESSIONAL STUDIES & RESEARCH

Products

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STP MARKET SEGMENTATION 1.Identification of Customers need & market segments 2.Develop profiles of resulting market segments

MARKET PLANNING 7. Development of marketing mix for each segment according to the chosen position

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IDENTIFICATION OF TARGET MARKET 3. Evaluation of attractivity of each segment 4. Selection of Target Segments

POSITIONING 5. Identification of differential advantages in each segment 6. Selection of Target Segments

Website     

Collection of related WebPages, images, Videos Common IP address in an internal protocol based network Written in plain text interspersed with formatting instructions of HTML WebPages are accessed & transported with the HTTP Can usually accessed from a single URL called Homepage Website Style  Static Website  Dynamic Website

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By Function Personal Website Commercial Website Government Website Non-profit Organization Website INSTITUTE OF PROFESSIONAL STUDIES & RESEARCH

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Website Design Aspects Content Usability Appearance Visibility

Sampling Method Sample size: The total sample size is 200 numbers. Which is further divided as follows?

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Small Scale Industries Large Scale Industries Hospitals Institutions Government Organizations Builders & Promoters Travel Agencies Jewelry and garments ----------------------------Total

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25 25 25 25 25 25 25 25 ----------------------200

Objectives  To know the market condition of the product.  Elicit information for implementation of strategy for each segment.  Proper representation of the market.  Finding out the potential customer / segment.  To give an information of hierarchy of preference.  To find out which area / segment is beneficial for company.  To find out the market segment in which there may be demand for the service in near future

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Analysis & Finding Organizations Having Website

 As we can see that all the sectors have sound knowledge of website but it is not 100%.

 for SMI, LSI, Hospitals & garment & Jewelry, friends & relative is most effective media for creating awareness of website.

 There is need for website in variety of sectors.  Apart from Institutions other sectors have higher percentage of satisfaction.  HTML type website mostly accepted by SMI, Institution, Jewelry & Garment. Flash website is largely accepted by LSI, Govt Org, Real estate & Travel agencies.

 iLEX as a website developer is popular in LSI, Institutions, Real Estate, Travel Agency, Jewelers & Garments.

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Analysis & Finding Organizations don’t have website

 Awareness level is very low.  for SMI, LSI, Hospitals & garment & Jewelry, friends & relative is most effective media.

 In majority of cases SMI, LSI, Hospitals, Real Estate, Travel Agency, Jewelry & Garments don’t have website because of less awareness. Where as Institutions don’t have as it is expensive for them.

 Company have to give preference to institution, after that LSI, Hospitals, Real Estate, Travel Agency, after that SMI, Jewelers & Garments & at last to government organizations.

 iLEX is popular in SMI, Hospitals, Institutions, Travel Agency, Jewelry & Garments, less popular in LSI, Govt Org & Real estate.

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Conclusion  Marketing is ready for website as per for its need.  Strategy for each segment must be different because the need and preferred media is different.

 If preference has to give the SME’s will comes first or else every sector is need to be consider.

 As per the survey SME’s and the institute are the potential sector for the website.

 As per survey, company may get some useful benefit by the SME’s sector.  The SME’s and the institutes demand for website in the near future.

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Suggestions  The service is not present in all the sectors significantly. So there is plenty of opportunity for the website companies.

 Many organizations are present in the market but most of them are franchise or branches. So there much difficulty arises regarding website survey.

 There are many potential customers are there in the market. So the website companies can establish their market in Cuttack.

 Many of the customers didn’t know the concept & benefits of website. So the major thing is to provide information and logic behind the website service.

 Many wrong interpretations are there in the market like website fraud, spam, and greater influence of IT sector over website service. These wrong interpretations should diminished by every website companies.

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