Consumer Awareness Of Website By Soumyaranjan Sethy

Summer Training on CONSUMER AWARENESS OF WEBSITE By Soumyaranjan Internal Guide Mr. D. S. Senapati External Guide Mr. Animesh Mohapatra

INSTITUTE OF PROFESSIONAL STUDIES & RESEARCH (IPSAR)

Sethy Reg-0806281044 Roll-B/08/90

OBJECTIV ES To Find out Awareness Level of website Effective media for accelerating it Likeness of website Attitude towards website Awareness Level of iLEX Potential Sectors Satisfaction Level of Customers

Focus Areas Research & Advisory

Education & Training

Industry Research Service Customized Research Service SME Business Advisory Services

Technology led Brand Development

Project Management & Implementation Technology Based Skill Development Research Services

Industry Research Service

Customized Research Service

Industry Structure Growth & Demand Regulatory & policy Assessment Environment Market Penetration Strategy Demand & Supply Dynamics Market development Competition Analysis Strategy Risk & Financial Analysis Product Development Strategic Implication & Strategy SME Business Advisory Outlook Services Diversification Strategy Competitive & Strategic Benchmark SME Training & Development Process Improvement Financial Benchmarking Cost Reduction Business Plan Assessment

inetwork.vaktvya.com

www.vaktvya.com

PRODUC TS

www.nrivoice.org

www.gyantaru.com

WEBSITE  Collection of related WebPages, images, videos  Common IP Address in an Internet protocol based network  Written in plain text interspersed with formatting instructions of HTML  WebPages are accessed & transported with the HTTP  Can usually accessed from a single URL called the Homepage Website Design By Function Website Style Aspects • Personal Website • Static Website • Commercial Website • Government Website • Non-Profit Organization Website

Content Appearance Usability Visibility

• Dynamic Website

CONSUMER AWARENESS RIGHTS Right to Safety Right to be Informed Right to choose Right to be Heard Right to seek Redressed Right to Consumer Education

DUTIES Get a bill for every important purchase

Check the ISI mark Form consumer awareness groups complaint on genuine grievances must know to exercise their rights

Jewelry & Garments (25)

ANALY SIS

Large Scale Industry (25)

Travel Agency (25) Small Scale Industry (25)

Hospitals (25)

Institutions (25)

Builders & Promoters (25)

Government Organizations (25) 200 SAMPL ES

Organizations having website More Than 50% LSI, Hospitals, Institutions, Govt Org, Real Estate

Most Aware Real Estate More Aware SMI, LSI, Hospital, Travel Agency, Jewelry & Garment

Organizations don’t have website Less Than 50% SMI, Travel Agency, Jewelry & Garment

Not Aware SMI, Govt Org, Jewelry & Garment Less Aware LSI, Hospitals, Institutes, Real Estate, Travel Agency

EFFECTIVE MEDIA Friend & Relatives SMI, Hospitals, Jewelry & Garments Internet LSI, Real Estate, Travel Agency Print Media Govt Org, Institutions

Friend & Relatives SMI, Hospitals, Jewelry & Garments Internet LSI, Real Estate, Travel Agency Print Media Govt Org, Institutions

REQUIREME NT

Advertisement SMI, Hospitals, Institutions, Govt Org, Jewelry & Garments Globalization of network LSI, Real Estate

Less Aware SMI, LSI, Hospitals, Real Estate, Travel Agency, Jewelry & Garments Expensive Institutions

POPULARI TY iLEX LSI, Institutions, Real Estate, Travel Agency, Jewelers & Garments Others SMI, Hospitals

SATISFAC TION

Satisfaction level is higher

iLEX SMI, Hospitals, Institutions, Travel Agency, Jewelry & Garments Others Govt Org Versatile LSI, Real Estate

POTENIAL ITY

Near Future Institutions Within 3-4 Months LSI, Hospitals, Real Estate, Travel Agency No now SMI, Jewelers & Garments No Govt Org



CONCLUSIO Website is still newNfor Cuttack Market



Awareness level still not up to expectation



Market need website service



Attitude of all sectors towards website is

positive 

iLEX is popular in Cuttack market



Preference should be given to SME



Satisfaction level of having website is

above 90%

RECOMMEDATI ON

More development More promotion media More awareness

through proper

Preference to after sale service – Brand Characteristic Preference to SME Sector