Profile Of Eveready Industries India Pvt. Ltd.

Launched In India By Union Carbide In 1905. Portfolio Comprises of Dry Cells , Batteries, Flashlights, Packet Tea, Mosquito Coil. Biggest Seller Of Batteries And Flashlights With Market Share Of 46% and 85% resp. Sold 1.2 bn. Batteries In India And Abroad In 2002-03. Exports It’s Products To Mexico, Usa, Venezeula, Ethiopia, sudan And Bangladesh. Well Known For Their Marketing Skills And Their Ad Campaign “ Give Me Red”.

FLASHLIGHTS Largest Manufacturer Of Flashlights In South Asia. “Jeevan Sathi” Brass Torch Holds 90% Market Share In Rural India. Available In Wide Prices, Ranging From Rs. 40 To 1275. PACKET TEA Continuous Improvement In Quality And Packaging. Sells Tea Under The Brand Name Of “Eveready”. Association With Tez, Jagoo, Classic And Premium Gold.

POWERON Available In Three Variants Red 12 Hours Protection, Red 10 Hours Protection, Green 8 Hours Protection. Comes Packed In A Power Dish And A Heat Sealed Pouch.

CFL’S Sells Cfl’s Under The Brand Name “Halonix”. 4 Plants, Manufacturing Capacity Of 130 mn. Units. Saves Energy By 75% And Lasts 10 Times Longer Than Incandescent Lights.

DRY CELL BATTERIES world largest seller of zinc carbon batteries. wide range of varieties like, D size, AAA, 9v, and alkaline batteries. enjoys market share of 60% and achieved 15 crores turnover in rechargeable batteries segment.

STRENGTHS Main Strength Lies In It’s Distribution Network. More Than 4000 Vans Sells Their Products All Over India. Well Known For It’s Marketing Skills. Among The Top 20 Best Marketing Companies Of India.

WEAKNESSES Cost Of Production. Needs Improvement In Quality.

OPPORTUNITIES New Markets In India Especially Urban. Entering Foreign Markets Markets For Cordless Batteries And Rechargeable Batteries With Chargers.

THREATS Decrease In Demand For Carbon –Zinc Batteries. Use Of Mobile Phones

AMARON Launched In Mid 2000, Leading Player In Industrial Batteries Segment. Holds 26% Market Share In Industrial Batteries Segment. Sales Grew By 46% To 314 Cr. In 2008. Also Ventured Into Lifestyle Products Like, Caps, Wallets, Jackets Etc.

EXIDE Largest Producer Of Lead Acid Storage Batteries. Sells Globally, In Australia , Japan, And Western Europe. Strong Distribution Network And R&d Centre. Annual Turnover Was 3606 Cr. In 2008.

NIPPO A Household Name In India Was Formed In 1972. Produces And Sells Over 10 bn. Batteries A Year First Indian Dry Battery Company To Be Certified By Iso14001, And Iso 9001 International Standards. Has A Strong Distribution Network. 7 Distributors, 30000 Stockists, 1000 Vans, 500 Autos Covering Over 7 Lacs Retail Outlets. Holds 31% Market Share In India.

FUTURE PLANS Agreement With Phoenix Lamps Ltd. To Sell Cfl’s Under The Brand Names Of ”eveready” And “Halonix”. Increase In The Production Capacity Of Greenfield Plant From 1.6 bn. To 2 bn. Amalgamation Of It’s Subsidiary “Powercell Battery India Ltd.” Plans To Produce And Sell Dishwashing Detergents.